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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

Course Curriculum

PG Program

Department : Fashion Management Studies

Specialization / Program: Master of Fashion Management

Year: 2013

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Academic Plan for Semester - I
(For entire curriculum July – December)

Department : Fashion Management Studies (FMS)


Programme/Specialization : Master of Fashion Management (MFM)

Department Elective
Hour / Semester / Week

Seminars / Field
Core / Non Core

(DE)/ Common

Monitored Self

Tot al Hours /
Subject type-

Process (PB)/
Subject Code

Theory (TH) /

Elective (CE)

Total Hours /
Workshops
Subject

Practical /

Semester
Tutorial /
Lecture

Credits
Study

Study

Week
MFM103T Core TH Business Statistics for Research 3 3 42 3

MFM105T Core TH Fabric Knowledge for Merchandisers 3 3 42 3

MFM107P Non-Core PB Organizational Behaviour 3 3 42 2

MFM109T Core TH Managerial Economics 3 3 42 3

MFM111P Non-Core PB Professional Practices 3 3 42 2

MFM113P Non-Core PB Fashion Orientation 3 3 42 2

MFM115T Core TH Fashion Marketing Management 3 3 42 3

MFM117T Core TH Fashion Merchandising 3 3 42 3

MFM119P Core PB Marketing Research 3 3 42 2

OE121 Non-Core OE Supply Chain Management & E-Business 4.5 4.5 63 3

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

MFM101P Non-Core PB Outbound Program (Between Ist Semester & IInd


Semester)

Total Hours for Week 31.5


Total Credits for Semester 26

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Academic Plan for Semester - II
(For entire curriculum January to June)

Department : Fashion Management Studies (FMS)


Programme/Specialization : Master of Fashion Management (MFM)

Hour / Semester / Week

Department Elective

Tutorial / Seminars /

Total Hours / Week


Core / Non Core

(DE)/ Common

Monitored Self
Process (PB) /
Subject type-
Subject Code

Tot al Hours /
Theory (TH) /

Elective (CE)
Subject

Workshops

Field Study
Practical /

Semester
Lecture

Credits
Study
MFM104T Core TH Accounting and Costing for Managers 3 3 42 3

MEM106P Core PB Pattern Appreciation & Garment 3 3 42 2


Manufacturing

MFM108T Core TH Fashion Retail and Mall Management 3 3 42 3

MFM110P Non-Core PB IT for Management 3 3 42 2

MFM112T Core TH Consumer and Industrial Buying 3 3 42 3


Behaviour

MFM114P Core PB Fashion Export Merchandising and 3 3 42 2


EXIM Documentation

MFM116P Non-Core PB Visual Merchandising 3 3 42 2

MFM118DE Non-Core DE Apparel Quality Management 3 3 42 2

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
MFM120DE Non-Core DE Fashion Forecasting and Product 3 3 42 2
Development

MFM122DE Non-Core DE  Store Operations 3 3 42 2

MFM124DE Non-Core DE  Applied Research I 3 3 42 2

MFM126DE Non-Core DE  Sales and Distribution Management 3 3 42 2

OE128 Non-Core OE  Applied OB 4.5 4.5 63 3

MFM102II Core PB Fashion Industry Internship and Training


6-8 weeks 320 6
(Between 2nd & 3rd Semester)

Total Hours for Week


31.5
(Subject: 7 Mandatory+2 DE out of 5 DE+1OE)
Total Credits for Semester 24

Internship total - Hrs /Duration /credit 320/6-8 Weeks/6

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Academic Plan for Semester - III
(For entire curriculum July to December)

Department : Fashion Management Studies (FMS)


Programme/Specialization : Master of Fashion Management (MFM)
Hour / Semester / Week

Department Elective
Core / Non Core

Monitored Self
Process (PB) /

(DE)/ Common
Subject type-
Theory (TH) /

Total Hours /
Subject Code

Tot al Hours /
Subject

Elective (CE)

Workshops

Field Study
Seminars /
Practical /

Tutorial /

Semester
Lecture

Credits
Study

Week
MFM203T Core TH Financial Management 3 3 42 3

MFM205T Core TH Operations Research 3 3 42 3

MFM207T Core TH Fashion Brand Management 3 3 42 3

MFM209T Core TH Strategic Management 3 3 42 3

MFM211P Core PB Special Product Groups 3 3 42 2

MFM213T Core TH Intellectual Property Rights 3 3 42 3

MFM215P Non-Core PB Entrepreneurship Management 3 3 42 2

MFM217DE Non-Core DE  Global Marketing 3 3 42 2

MFM219DE Non-Core DE  Services Marketing 3 3 42 2

MFM221DE Non-Core DE  Human Resource Management 3 3 42 2

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MFM223DE Non-Core DE  Fashion Marketing Communication 3 3 42 2
and Social Media Marketing

MFM225DE Non-Core DE  Corporate Social Responsibility 3 3 42 2

MFM227DE Non-Core DE  Luxury Management 3 3 42 2

MFM201IS Core PB Fashion Industry Market Survey/ Custer Study


12 48 96 156 3
(Between 3rd Semester & 4th Semester)

Total Hours for Weeks


27
(Subject: 7 Mandatory+2 DE out of 6 DE)
Total Credits for Semester 23

Fashion Industry Market Survey total -Hrs /Duration /credit 156/4 Weeks/3

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Academic Plan for Semester - IV
(For entire curriculum January to June)

Department : Fashion Management Studies (FMS)


Programme/Specialization : Master of Fashion Management (MFM)

Hour / Semester / Week


Department Elective

Seminars / Field
Core / Non Core

(DE)/ Common

Monitored Self
Process (PB) /
Subject type-
Subject Code

Tot al Hours /
Theory (TH) /

Total Hours /
Subject

Workshops
Elective (E)

Practical /

Semester
Tutorial /
Lecture

Credits
Study

Study

Week
MFM202GP Core GP Graduation Research Project 9 560 18

Total Hours for Semester 560


Total Credits for Semester 18

Research Project total -Hrs /Duration /credit 560/16 Weeks/18

© 2013 National Institute of Fashion Technology (NIFT)


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NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Department of FMS – MFM Programme

Evaluation Matrix

Evaluation Matrix

(DE)/ Common Elective


/Department Elective

Mid – Term Exam


Core / Non Core

Assignment-1

Assignment-2

Assignment-3
Subject type-
Subject Code

Process (PB)
Theory (TH) / Subject

Case Study

Case Study

End – Term
Benchmark

Benchmark

Benchmark

Exam/ Jury
/Jury

Total
(CE)
MFM103T Core TH Business Statistics for Research 20 20 - - - 20 40 100
MFM105T Core TH Fabric Knowledge for Merchandisers
Semester - I

20 20 - - - 20 40 100
MFM107P Non-Core PB Organizational Behaviour 20 20 - - - 20 40 100
MFM109T Core TH Managerial Economics 20 20 - - - 20 40 100
MFM111P Non-Core PB Professional Practices 10 10 20 - - 20 40 100
MFM113P Non-Core PB Fashion Orientation 20 20 - - - 20 40 100
MFM115T Core TH Fashion Marketing Management 20 20 - - - 20 40 100
MFM117T Core TH Fashion Merchandising 10 10 10 10 - 20 40 100
MFM119P Core PB Marketing Research 20 20 - - - 20 40 100
OE121 Non-Core OE Supply Chain Management & E-Business 20 20 - - - 20 40 100

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Department of FMS – MFM Programme

Evaluation Matrix

Evaluation Matrix

(DE)/ Common Elective


/Department Elective

Mid – Term Exam


Core / Non Core

Assignment-1

Assignment-2

Assignment-3
Subject type-
Subject Code

Process (PB)
Theory (TH) / Subject

Case Study

Case Study

End – Term
Benchmark

Benchmark

Benchmark

Exam/ Jury
/Jury

Total
(CE)
MFM104T Core TH Accounting and Costing for Managers 10 10 10 10 - 20 40 100
MEM106P Core PB Pattern Appreciation & Garment
Semester - II

Manufacturing 20 20 - - - 20 40 100

MFM108T Core TH Fashion Retail and Mall Management 20 20 - - - 20 40 100


MFM110P Non-Core PB IT for Management 20 20 - - - 20 40 100
MFM112T Core TH Consumer and Industrial Buying Behaviour
10 20 5 5 - 20 40 100
MFM114P Core PB Fashion Export Merchandising and EXIM
Documentation 10 10 20 - - 20 40 100

MFM116P Non-Core PB Visual Merchandising 10 10 10 10 - 20 40 100


MFM118DE Non-Core DE Apparel Quality Management 15 25 - - - 20 40 100
MFM120DE Non-Core DE Fashion Forecasting and Product
Development 10 10 10 10 - 20 40 100

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MFM122DE Non-Core DE  Store Operations 20 20 - - - 20 40 100
MFM124DE Non-Core DE  Applied Research I 20 20 - 20 40 100
MFM126DE Non-Core DE  Sales and Distribution Management 20 20 - - - 20 40 100
OE128 Non-Core OE  Applied OB 15 15 10 - - 20 40 100

Subject Core/Non Subject Type Subject Industry External


Code Core Mentor Total
Feedback Jury
MFM102II Core PB Fashion Industry Internship and Training
20 30 50 100
(Between 2nd & 3rd Semester)

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Department of FMS – MFM Programme

Evaluation Matrix

Evaluation Matrix

Department Elective
(DE)/ Elective (E)
Core / Non Core

Assignment-1

Assignment-2

Assignment-3
Subject type-

Process (PB)/
Subject Code

Theory (TH) / Subject

Case Study

Case Study

End – Term
Benchmark

Benchmark

Benchmark

Exam /Jury

Exam/ Jury
Mid – Term

Total
MFM203T Core TH Financial Management 10 10 10 10 - 20 40 100
MFM205T Core TH Operations Research 10 10 20 - - 20 40 100
Semester - III

MFM207T Core TH Fashion Brand Management 20 20 - - - 20 40 100


MFM209T Core TH Strategic Management 20 20 - - - 20 40 100
MFM211P Core PB Special Product Groups 20 20 - - - 20 40 100
MFM213T Core TH Intellectual Property Rights 20 10 10 - - 20 40 100
MFM215P Non-Core PB Entrepreneurship Management 20 20 - - - 20 40 100
MFM217DE Non-Core DE  Global Marketing 10 10 20 - - 20 40 100
MFM219DE Non-Core DE  Services Marketing 20 20 - - - 20 40 100
MFM221DE Non-Core DE  Human Resource Management 20 20 - - - 20 40 100
MFM223DE Non-Core DE  Fashion Marketing Communication and Social 20 20 - - - 20 40 100

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Media Marketing

MFM225DE Non-Core DE  Corporate Social Responsibility 20 20 - - - 20 40 100


MFM227DE Non-Core DE  Luxury Management 20 20 - - - 20 40 100

Subject Core/Non Subject Subject CIC or


External
Code Core Type Mentor Departmental Total
Jury
Representative
MFM201IS Core PB Fashion Industry Market Survey/ Cluster
20 30 50 100
Study (Between 3rd & 4th Semester)

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Department of FMS – MFM Programme

Evaluation Matrix

(DE)/ Common Elective


Evaluation Matrix

Department Elective
Semester - IV

Core / Non Core

Internal Guide/
Process (PB) /

External Jury
Subject type-
Subject Code

Subject
Theory (TH) /

Internal Jury

Feedback
Industry
Mentor

Total
(CE)

MFM202GP GP Core Graduation Research Project 20 20 20 40 100

© 2013 National Institute of Fashion Technology (NIFT)


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NATIONAL INSTITUTE OF FASHION TECHNOLOGY


Department of FMS – MFM Programme

Table of Contents

Semester Subject code Core/ Subject type Theory (TH) /


Non Core Process (PB) / Department
Subject Page No.
elective (DE) / Elective
(CE)
I MFM103T Core TH Business Statistics for Research 18

MFM105T Core TH Fabric Knowledge for Merchandisers 24

MFM107P Non-Core PB Organizational Behaviour 32

MFM109T Core TH Managerial Economics 39

MFM111P Non-Core PB Professional Practices 45

MFM113P Non-Core PB Fashion Orientation 53

MFM115T Core TH Fashion Marketing Management 61

MFM117T Core TH Fashion Merchandising 69

MFM119P Core PB Marketing Research 76

OE121 Non-Core OE Supply Chain Management & E-Business 81

Between 1st MFM101P Non-Core PB Outbound Program 88


& 2nd
Semester
II MFM104T Core TH Accounting and Costing for Managers 90

MEM106P Core PB Pattern Appreciation & Garment Manufacturing 98

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
MFM108T Core TH Fashion Retail and Mall Management 103

MFM110P Non-Core PB IT for Management 110

MFM112T Core TH Consumer and Industrial Buying Behaviour 116

MFM114P Core PB Fashion Export Merchandising and EXIM 123


Documentation

MFM116P Non-Core PB Visual Merchandising 129

MFM118DE Non-Core DE Apparel Quality Management 136

MFM120DE Non-Core DE Fashion Forecasting and Product Development 142

MFM122DE Non-Core DE Store Operations 151

MFM124DE Non-Core DE Applied Research I 158

MFM126DE Non-Core DE Sales and Distribution Management 162

OE128 Non-Core OE Applied OB 168

Between MFM102II Core II Fashion Industry Internship and Training 172


2nd & 3rd
Semester
III MFM203T Core TH Financial Management 177

MFM205T Core TH Operations Research 184

MFM207T Core TH Fashion Brand Management 190

MFM209T Core TH Strategic Management 200

MFM211P Core PB Special Product Groups 207

MFM213T Core TH Intellectual Property Rights 214

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
MFM215P Non-Core PB Entrepreneurship Management 227

MFM217DE Non-Core DE Global Marketing 236

MFM219DE Non-Core DE Services Marketing 243

MFM221DE Non-Core DE Human Resource Management 250

MFM223DE Non-Core DE Fashion Marketing Communication and Social 260


Media Marketing

MFM225DE Non-Core DE Corporate Social Responsibility 268

MFM227DE Non-Core DE Luxury Management 276

Between MFM201IS Core IS 283


3rd & 4th Fashion Industry Market Survey/Cluster Study
Semester
IV MFM202GP Core GP Graduation Research Project 286

© 2013 National Institute of Fashion Technology (NIFT)


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Subject
Hours / Hour /
Subject Code Subject Sessions Credit (C / NC) Type(TH/
Week Semester
PB/ DE/CE)
Lecture 3
Practical / Workshop
Business Statistics for Tutorial / Seminars /
MFM103T 42 3 Core TH
Research Field Study
Self Study
Total 3

Pre-requisite: Nil

Course objective: - To understand the Fundamentals of statistics and their application in the field of Fashion industry and Marketing
research.

Course Structure:

Concept Domain: Univariate, Bivariate and Multi-variate analysis and its application in Fashion Business, Data collection-analysis
and interpretation, Data analysis, Table formation, Averages, Bar Charts, Pie Charts, Chi square, Cross tabs, F Test, t Test, and their
application in the fashion industry and marketing research.

Knowledge Domain: Quantitative knowledge: The course takes a quantitative approach to business decisions, where decisions are
computed mathematically based on statistical formulas. Thus the students will significantly enhance their quantitative skills.

Skill Domain: Skill to understanding about the fundamentals of statistics.

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

Course Contents:
Session Hrs Content Keywords Reference Lecture Practical / Self
Workshop Study

Details of Total hrs Details of the contents to Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for be taught chapter to define the with text book/
sessions required one chapter and depth of the input publishers/ edition
per chapter/ topic further breakup with Page No.
per topic
1 Introduction to Statistics Scope of statistics and Statistics for
What and why? its applications in Managers- Richard
(Application of statistics marketing & I.Levin, David S.
in the field of Marketing, managerial decision Rubin.-7th edition
3 Business and Research making. Collection, Chapter 1-2, page 1- 3
need to be explained with classification and 67
sufficient examples) presentation of data

2-3 Measures of central Mean, Median, Mode, Statistics for


tendency, Range, Mean Managers- I.Levin,
( The application of the deviation, David S. Rubin.-7th
central tendency in the edition
6 field of business like 6
retail, marketing, pricing
and promotion need to
be elaborated with
examples)
4-5 Probability Distributions, Normal Distribution, Statistics for
( Application of Sampling distribution Managers- Richard
probability distribution in I.Levin, David S.
6 6
the field of management Rubin-7th edition
research need to be Chapter 5-6,page
explained) 221341

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
6 Chi Square Chi Square as a test David S. Rubin-7th
of independence edition Chapter-
(Application of Chi 11,page 568645
Square to identify the
3 dependency between two 3
marketing variables such
as price and brand
preference need to be
explained)
7 Estimation, Confidence Statistics for
intervals means and Managers- Richard
proportions. I.Levin, David S.
3 ( Application of Rubin-7th edition 3
estimation in the field of Chapter 8,page 401-
marketing research need 493
to be explained )
8 Mid-Term Examination
9-11 Testing of hypothesis for Z Test, t test Statistics for
simple mean proportions Managers- Richard I.
(Large and small Levin, David S.
samples), Difference Rubin-7th edition
9 between proportion 9
(Application of
Hypothesis in the field of
marketing research is to
be explained)
12 Karl Pearson's coefficient Scatter diagram, Karl Statistics for
of correlation, Correlation Pearson's coefficient Managers- Richard I.
( Application of the of correlation, Levin, David S.
3 correlation in the field of Rubin-7th edition 3
marketing such as the Chapter 12,page 647-
correlation between price 715
and sales turnover need

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
to be explained)

13 Spearmen's rank Spearmen's rank Statistics for


correlation, correlation Managers- Richard
(How rank correlation I.Levin, David S.
can be used to find out Rubin-7th edition
3 3
the difference between
the preference ranking by
two groups need to be
explained)
14-15 Linear regression Simple bivariate Statistics for
analysis regression analysis Managers- Richard
Forecasting (y=a+bx types) Time I.Levin, David S.
(Application of linear series analysis, Rubin-7th edition
regression in for the moving averages, Chapter 12,page 647-
6 different forecasting like Methods of least 715 Statistics for 6
sales forecasting need to square Managers- Richard
be explained) I.Levin, David S.
Rubin-7th edition
Chapter 15,page 861-
903
16 End-Term Examination

Suggested references Books:


1. Statistics for Marketing: Levin Richard & David Rubin
2. Marketing Research - Rajendra Nargundkar (TMH)
3. Statistical Methods by S.P. Gupta

Reference Magazines, Journals and other sources:


1. Journal of Fashion Marketing
2. Journal of Marketing, Journal of Marketing Research
3. The Economics Times

© 2013 National Institute of Fashion Technology (NIFT)


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
4. Indian Growth and Development Review
5. Times of India
6. Economic and political weekly
7. Ebsco
8. Emerald
9. Proquest

Evaluation Matrix:

Evaluation Matrix
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Exam / Jury
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Exam/ Jury
End - Term
Mid - Term

Total
20 20 -- -- -- 20 40 100

Teaching Tools:
Class lectures

Learning outcome:
Understanding about the fundamentals of statistics in the field of fashion industry.

Benchmarked assignment Description (if required to be documented separately)

Assignment 1
Details/ description of assignment Central Tendency, Estimation, Chi square test,
Evaluation parameter Performance in the Unit Test
Type of assignment Written Test

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Weight age 20
Assignment 2
Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis)
Evaluation parameter Performance in the Unit Test
Type of assignment Written Test
Weight age 20

Pattern for midterm/ final term CEB examination paper

Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

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Subject
Hours / Hour /
Subject Code Subject Sessions Credit (C/NC) Type(TH/ PB/
Week Semester
DE/CE)
Lecture 3
Practical / Workshop
Fabric Knowledge for Tutorial / Seminars /
MFM105T 42 3 Core TH
Merchandisers Field Study
Self-Study
Total 3

Pre-requisite : Nil

Course ‐ To understand the importance of the textile industry & its various segments.
objective ‐ To understand the performance characteristics of different fibres & fabrics.
‐ To be familiar with the terminology of textiles in commercial use.
‐ To know the distinction between the various yarn types, their properties and end use.
‐ To explain how fabrics are produced & its various construction procedures.
‐ To understand the different dyeing and printing techniques.
‐ To understand the importance of finishing processes, both mechanical and chemical.

Course structure:

Concept domain: The students should have a basic understanding of various textile materials used commonly in garment
manufacturing.

Knowledge domain: To enable the students to critically evaluate different fabric on quality and cost parameter.

Skill domain: The students should be able to identify different textile material and appreciate the difference between them.

© 2013 National Institute of Fashion Technology (NIFT)


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Course contents:

Session Hrs Content Keywords Reference Lecture Practical / Self


Workshop Study

Details of Total hrs Details of the Keywords of the Detailed referencing with Hrs Hrs Hrs
number of required for contents to be chapter to define the text book/ publishers/
sessions one chapter taught depth of the input edition with Page No.
required per and further
chapter/ breakup per
topic topic
1 Introduction to the Major textiles sectors ‐ Indian Textile Journal
structure and (Handloom, ‐ Fabric science By Joseph
major segments of Powerloom, Mill), J. Pizzuto, 7th Edition Ch-
3 3
the textiles textiles hubs in India, 1
industry Market statistics,
Market growth etc.
2 Textile fibers- Cotton, wool, silk, jute, ‐ Fabric science By
Definitions, polyester, nylon, lycra, Joseph.J.Pizzuto 7th
Sources of fiber, linen, viscos Edition
Fiber properties, ‐ Understanding of
3 Fiber classification Textiles by Phyeli’s G. 3
Tortora & Nille J. Collier,
(Pg. No. 25-44, 65-124)
‐ Fiber to Fabric by
Bernard P.
3 Yarn and sewing Spun and filament ‐ Understanding of
threads, Yarn yarn. Novelty and Textiles by Phyeli’s G.
numbering system, textured yarns. Nm, Tortora & Billie J. Collier
Sewing threads, Ne, Nf, Dn, tex (Pg. No. 219- 227)
Technical ‐ Fiber to Fabric by
3 specifications to Bernard P. Corbman 3
buy fabrics (Pg. No. 22, 25-27, 45,
46-51,76- 78,273-280 )
‐ Fabric science By Joseph
J. Pizzuto, 7th Edition,
Ch-4

© 2013 National Institute of Fashion Technology (NIFT)


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4 Woven fabric, Types of loom, ‐ Understanding of Textiles
Manufacturing of motions of a loom, by Phyeli’s G. Tortora &
woven fabrics, plain twill and satin Billie J. Collier (Pg. No.
Defects in woven weave, defects in 253-261, 272-279)
fabrics woven fabric ‐ Fiber to Fabric by
Bernard P. Corbman (Pg.
3 No. 65-68, 78-90) 3
‐ Fabric science By Joseph
J. Pizzuto, 7th Edition
Ch-5
‐ Understanding of fabrics
By
‐ P.Tortora and B.Collier
5 Various weaves Herringbone, pile, ‐ Hand-outs
and fabrics leno, jacquard, dobby, ‐ Live Textiles Book By
madras checks, Sarv International
chinos, muslin, denim,
chiffon gingham, crepe,
calico, georgette,
gabardine, flannel,
3 corduroy, fil-a-fil, 3
chambray, canvas,
brocade, cambric,
Organza, oxford, seer
sucker organdy, terry
poplin, pique, taffeta,
tapestry, tweed,
velvet,

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6 Principle of Knitting process, ‐ Understanding of
knitting, knitted knitting structures, Textiles by Phyeli’s G.
fabric structure, defects in knitted Tortora & Billie J. Collier
defects in knitted fabrics, different (Pg. No. 295- 299, 302-
fabrics types of stitches. 313)
‐ Fiber to Fabric by
Bernard P. Corbman Pg.
3 No. 104- 124) 3
‐ Fabric science By
Joseph.J.Pizzuto 7th
Edition,Ch-6
‐ Understanding of fabrics
By P.Tortora and B.
Collier
7 Various types of Birds eye, crochets, ‐ Hand-outs
knitted fabrics jersey, interlock,
ottoman rib, piqué,
polar fleece, feeder
3 stripe, auto stripe, 3
engineered stripes,
milano, pile knit,
pointelle, purl,
raschel, rib, tricot,
8 Mid-term Examination
9 Nonwoven needle punched, ‐ Fabric Science By
fabrics-materials bonded, melt blown, Joseph.J.Pizzuto
3 & usages fusible, spun laced, 3
spun bonded

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
10 Textile dyeing, Types of dyes, ‐ Understanding of
Different types of affinity and their Textiles by Phyeli’s G.
dyes, Their fastness properties, Tortora & Billie J. Collier
properties and stages of dyeing and (Pg. No. 414- 421)
application, their implication ‐ Fiber to Fabric by
3 Defects in dyeing Bernard P. Corbman 3
(Pg. 201-221)
‐ Fabric science By
Joseph.J.Pizzuto, 7th
Edition, Ch-6
‐ Understanding of fabrics
11 Textile printing, Direct ,discharge ‐ Understanding of
Methods and etc., rotary, hand- Textiles by Phyeli’s G.
styles of printing, screen, digital etc. Tortora & Billie J. Collier
Adv/dis-adv of (Pg. No. 427-442)
different types of ‐ Fiber to Fabric by
3 3
printing, Defects Bernard P. Corbman
in printing (Pg. No. 223- 243)
‐ Fabric science By
Joseph.J.Pizzuto, 7th
Edition, Ch-8
12 Textile finishes, Functional finishes, ‐ Hand-out
Classification of aesthetic finishes, ‐ Fabric science By
3 finishes, Resins, mechanical finishes Joseph.J.Pizzuto,7th 3
Important finishes and chemical finishes. Edition, Ch-10

13 Costing of fabric Spinning, weaving, ‐ Hand-outs


3 colouring and 3
finishing cost etc.
14 Identification of ‐ Textile Fibres by V.A.
various textile Shennai (Pg. No. 481-
materials/ Swatch 494)
File Submission ‐ Fabric science By
3 Student Group 3
Joseph.J.Pizzuto,7th
Presentation Edition,Ch-14,
(Fibre / Yarn / ‐ Understanding of fabrics
Weaves/ Knits) By P.Tortora and

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15 Student Group
3 Presentation 3
of Assignment - 2
16 End-term Examination

Suggested references Books:


1. Fabric science By Joseph.J.Pizzuto 7th edition
2. Weaving calculation by Sen Gupta
3. Textiles from fiber to fabric By B. P. Corbman
4. Understanding of fabrics By P.Tortora and .Collier
5. Live Textiles Book By Sarv International (www.sarvinternational.com)

Reference Magazines, Journals and other sources:


1. Indian Textile Journal
2. JTN
3. Textiles Outlook International
4. Knitting International

Evaluation Matrix:

Evaluation Matrix

Exam / Jury

Exam / Jury
End - Term
Mid - Term
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Total
20 20 -- -- -- 20 40 100

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
Teaching Tools:
Lectures
Field Visits
Term Assignment
1-2 expert lectures from industry

Learning outcome:
The students will gain a basic understanding of the value chain in textile manufacturing. The pursuant will be able to identify
different textile material and will be well equipped with knowledge of critical aspects of fabric sourcing.

Benchmarked assignment Description (if required to be documented separately)


Assignment 1
Details/ description of assignment Research on fibre/ yarn - ( Cotton ,silk, wool, jute, linen, Rayon, polyester, nylon, Spandex-Any 5
fibre class)

Evaluation parameter Collection of Samples-Source-Analysis & interpretation, application, quality of report.


Type of assignment Document submission
Weight age 20
Assignment 2
Details/ description of assignment Different weaves , knits & nonwovens -Collection of Samples -Analysis of fibre content , weave /
knit name, fabric name & description , width, end use, quality of presentation.

Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, managerial application, quality
of the report
Type of assignment Document submission
Weight age 20

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

Pattern for midterm/ final term CEB examination paper

Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  

Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/ PB/
Week Semester
DE/CE)
Lecture
Practical / Workshop 3
Organizational Tutorial / Seminars /
MFM107P 42 2 Non-Core PB
Behaviour Field Study
Self Study
Total 3

Pre-requisite: Nil

Course objective:
- To impart students with the basic processes and principles that underline human behavior.
- To focus on ways to enhance organizational effectiveness through people.
- To understand how to effectively recognize and resolve human issues in organizational settings
- To develop an ability to catalyze harmonious relationship amongst employee groups.

Course structure:

Concept Domain: The course aims to help the students understand individual and group behaviour in an organizational setting to
groom industry leaders for the fashion industry.

Knowledge domain: It also aims to impart skills to students for managing people through understanding of self and interpersonal
relationships

Skill domain: It prepares the students to understand human strategies that are involved in overall business success.

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Course contents:

Session Hrs Content Keywords Reference Lecture Practical / Self


Workshop Study
Details of Total hrs Details of the Keywords of the chapter Detailed referencing Hrs Hrs Hrs
number of required for contents to be to define the depth of the with text book/
sessions one chapter taught input publishers/ edition with
required per and further P. No.
chapter/ breakup per
topic topic
1 Introduction to Management functions Organizational
Organizational Behavior/ Robbins,
Behavior Management Roles Judge/ Vohra

Management skills Pearson 14th edition


3 3
What is OB Chapter 1

Disciplines that Page 4-32


contribute to OB

The OB Model
2-3 Personality & • Personality theories Organizational
Values • Values Behavior/ Robbins,
Judge/ Vohra

6 Pearson 14th edition 6

Chapter 5

Page 124-157

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
4-5 Perception and Factors influencing Organizational
Individual perception Behavior/ Robbins,
decision Making Judge/ Vohra
Person perception-
Shortcuts in judging Pearson 14th
others
Chapter 6
6 Decision making in 6
organizations and Pages 158-191
decision making models

Influences in decision
making

Ethics in decision making


6 Motivation • Early theories of Organizational
concepts motivation Behavior/ Robbins,
Judge/ Vohra
Contemporary theories of
motivation Pearson 14th
3 3
Motivating by job design Chapter 7 and 8

Employee involvement
Pages 192-261
Rewards to motivate
7 3 Case Study -1 Case Study 3

8 Mid-term Submission

9 Foundations of Organizational
group Behavior Stages of group Behavior/ Robbins,
Understanding Formation Judge/ Vohra
work Teams
3 Group properties Pearson 14th 3

Group Decision Making Chapter 9


Types of teams
Pages 262-299

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Creating effective teams Chapter 10

Turning individuals into Pages 300-327


team players

10 3 Case Study -2 Case Study 3


11 Conflict and Transitions in conflict Organizational
negotiation thought Behavior/ Robbins,
Judge/ Vohra
The conflict process
3 Pearson 14th 3
Negotiation
Chapter 14

Pages 438- 473


12-13 Leadership Trait theories Organizational
Behavior/ Robbins,
Behavioral theories Judge/ Vohra

Contingency theories Pearson 14th

LMX theory Chapter 12

Charismatic v/s Pages 360-403


transformational
leadership
6 6
Authentic leadership

Leading for future

Challenges to the
leadership construct

Finding and creating


effective leaders

14 3 Power and Defining power Organizational 3


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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
politics Behavior/ Robbins,
Contrasting leadership Judge/ Vohra
and power
14th. edition
Bases of power Pearson
Chapter 13
Dependency-key to
power Pages 404-437

Power tactics

Sexual harassment-
unequal power in
workplace

Politics- power in action

Causes and
consequences of political
behavior

Ethics of political
behavior
15 Foundations of What is organization Organizational
organization structure Behavior/ Robbins,
Structure Judge/ Vohra
Common organization
designs Pearson 14th
3 3
New design options Chapter 15

Why structures differ Pages 474- 503

Organization designs
and employee behavior
16 End -Term Jury

Reference Magazines, Journals and other sources:

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
1. EBSCO
2. Proquest
3. Emerald
4. International Journal of Manpower
5. Human Resource Management International Digest
6. Strategic HR Review
7. Personnel Review

Evaluation Matrix:

Evaluation Matrix

Exam / Jury

Exam / Jury
End - Term
Mid - Term
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Total
20 20 -- -- -- 20 40 100

Teaching Tools:
Lectures Understanding of concepts
Case Lead Experiential learning
Personal Interview Interaction between students
Group discussion Reflection of understanding
1-2 expert lectures from industry

Learning outcome:

1) Basic understanding of the basic processes and principles that underline human behaviour.
2) Understanding of problem solving approach to management

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3) Understanding of various types of organizations with respect to MNC’s domestic brands, retailing and garment
manufacturing SSI units.
4) Development of managerial skills in the areas of decision making, training & development, team building and motivating
people and how people behave in organization.

Benchmarked assignment Description (if required to be documented separately)

Assignment 1

Details/ description of assignment Case study on any topic to be covered pre mid-term
Evaluation parameter Depth of understanding theory and its applications.
Type of assignment Document Submission & Presentation
Weightage 20
Assignment 2
Details/ description of assignment Case study on any topic to be covered post mid-term
Evaluation parameter Identifying the central issue and using theory to form creative solution
Type of assignment Document Submission & Presentation
Weightage 20

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Subject
Hours / Hour /
Subject Code Subject Sessions Credit (C / NC) Type(TH/
Week Semester
PB/ DE/CE)

Lecture 3
Practical / Workshop
Managerial Tutorial / Seminars /
MFM109T 42 3 Core TH
Economics Field Study
Self Study
Total 3

Pre-requisite: Nil

Course objective: To understand the fundamentals of economic theory and their application in the field of fashion industry

Course Structure:

Concept Domain: Theory of Demand, Supply and Cost, Price Elasticity of Demand , Cross elasticity of Demand

Knowledge Domain: The course takes a quantitative approach to business decisions; the students will significantly enhance their
quantitative skills.

Skill Domain: Students learn how to anticipate how other firms and consumers will respond to decisions they make.

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Course contents:

Session Hrs Content Keywords Reference Lecture Practical / Self


Workshop Study
Details of Total hrs Details of the Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for contents to be chapter to define the with text book/
sessions one chapter taught depth of the input publishers/ edition with
required and further pg no
per chapter/ breakup per
topic topic
1-3 Introduction,
Difference between Managerial Economics
Demand Theory
micro and macro, D N Dwivedi Pages
and Analysis
managerial 101-118
Cardinal utility
economics Utility -
approach
Cardinal and Ordinal
, marginal concept,
9 law of demand, 9
Consumer
equilibrium,
derivation of
individual demand
curve, shift in
demand curve
Benchmarked assignment 1- a) Elucidate – Managerial Economics serves as a link between traditional economics and decision
sciences for business (Example questions) Decision-making or

b) Justify - Managerial economics is economics applied in decision-making or

c) What causes a movement along the demand curve and what causes shifts in the demand curve? Explain.

4-5 Ordinal utility Meaning of Managerial Economics


approach indifference curves, D N Dwivedi
6 6
Properties, budget Pages 118-138
line, consumer

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equilibrium
derivation of
demand curve
6 Revealed Market demand, Managerial Economics
Preference elasticity of demand, D N Dwivedi Pages 140,
Theory, Price determinants of 145-174.
elasticity price elasticity
3 3
Cross elasticity,
income elasticity,
promotional
elasticity
7 3 Case Study -1 Case Study 3
8 Mid- term Examination
9 Production Laws of production, Managerial Economics
Function short run and long D N Dwivedi
run laws of Pages 209-234, 238-
3 production, returns 241. 3
to scale, isoquants,
budget constraints
and line.
10-11 Cost functions, Breakeven analysis, Managerial Economics
Market economies of scale D N Dwivedi Pages
structures. Perfect competition, 246-272,301-305
6 6
monopoly,
monopolistic and
oligopoly
Benchmarked assignment 2- (10 marks) presentation on current monetary and fiscal policy
12 3 Price & Output Pricing decisions Managerial Economics 3
decisions under under different D N Dwivedi Pages
different market market structures. 306-350
structures, Price
discrimination

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13 3 Case Study -2 Case Study 3
14-15 Macro- National income Managerial Economics
economics GNP, GDP, NNP D N Dwivedi
analysis, Two Sector Model, Pages 433-448,583-
6 6
monetary and current fiscal policy, 599.
fiscal policy discussion of current
monetary policy
16 End-term Examination

Suggested references Books:


1. Managerial Economics: Varshney & Maheshwary
2. Managerial Economics: Reckie & crooke
3. Managerial Economics: Craig Peterson
4. An Introduction to Positive Economics: Lipsey Chrystal, Eighth edition

Reference Magazines, Journals and other sources:

1. Journal of Fashion Marketing


2. Journal of Marketing, Journal of Marketing Research
3. The Economics Times
4. Indian Growth and Development Review
5. Times of India
6. Economic and political weekly
7. Ebsco
8. Emerald
9. Proquest

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
Evaluation Matrix:

Evaluation Matrix

Exam / Jury

Exam / Jury
End - Term
Mid - Term
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Total
20 20 -- -- -- 20 40 100

Teaching Tools:
Class lectures
Presentation by the students
Case study
Literature survey
1-2 expert lectures from industry

Learning outcome:
Understanding about the fundamentals of statistics and economics in the field of fashion industry.

Benchmarked assignment Description (if required to be documented separately)


Assignment 1
a)Elucidate- Managerial Economics serves as a link between traditional economics and
decision sciences for business decision – making (or)
Details/ description of assignment b)Justify- Managerial economics is economics applied in decision-making (or)
c) What causes a movement along the demand curve and what causes shifts in the demand
curve? Explain.
Evaluation parameter Understanding of the concept
Type of assignment Document submission
Weight age 20

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
Assignment 2
Details/ description of assignment Presentation on current monetary and fiscal policy
Evaluation parameter Content, Individual Understanding, Presentation
Type of assignment Presentation
Weightage 20

Pattern for midterm/ final term CEB examination paper

Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice / Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice / Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture -
Practical / Workshop 3
Professional Tutorial / Seminars /
MFM111P - 42 2 None-Core PB
Practices Field Study
Self Study -
Total 3

Pre-requisite: Nil

Course objective:

- To impart students the basic principles of – communication, ethics and etiquettes for the work place
- To understand how people interact and communicate through various forms of communication
- Focus on ways to enhance ethics in decision making
- Develop presentation skills and effective delivery of presentations
- Inculcate professional etiquette for the new, global work place

Course structure:

Concept Domain: Communication, ethics, values

Knowledge Domain: Understanding of the above concepts

Skill Domain- Communication skills, presentation skills, writing skills

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Course contents:

Session Hrs Content Keywords Reference Lecture Practical / Self


Workshop Study
Total hrs Details of the Keywords of the chapter to detailed referencing Hrs Hrs Hrs
Details of
required for contents to be define the depth of the input with text book/
number of
one taught publishers/ edition
sessions
chapter with pg no
required per
and further
chapter/
breakup
topic
per topic
1 Communication What is communication? How
do we communicate? Various
factors in communication?

• Communication Barriers
• Paraverbal Communication
Skills (show movie – The
3 3
• Non-Verbal Gods must be crazy)
Communication
• Multicultural
Communication

Classroom activity on these


topics
2 Communication Speaking Like a STAR
(Situation, Task, Action,
Result)

Listening Skills
3 3
On the spot Asking Good Questions
evaluation
Mastering the Art of
Conversation

Assignment 1 : Role play

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
games – 10 marks

3 Business Writing Words, Sentences,


Paragraphs
3 3
Classroom activity on these
topics
4 Business Writing Emails and Business letters,
Reports and Executive
Summary
3 3
Classroom activity on these
topics
5 Business Writing Proposals, Briefs, Resumes.

3 Assignment 2: Brief for 3


Assignment – a report on any
particular subject
Submission of Assignment II – 10 marks
6 Presentation Preparing your presentation
Skills
• Define your objective
• Understanding your
audience
• Deciding what to say and
3 getting organized 3
• Developing effective
visuals
• Rehearsing
• Making an effective
delivery

MID TERM EXAM 20 Marks – Make a presentation as a group any particular subject. (change in the lifestyle of the Indian
consumer)
7 Presentation Preparation of presentation
3 Skills and submission 3

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8 Presentation Class presentation
Skills
3 Spot Evaluation 3
Submission
MID TERM Evaluation
9 Constructive Feedback
3 3

10 Professional • Ethics & the ethical


Ethics theories
• Principles of ethical
3 3
decision making
• Moral Mazes

11 Professional • Ethical flow chart


Ethics • Moral Pluralism
3 • Categorical Imperative, 3
The Sunshine Test

12 Professional • Understanding Values


3 Ethics • Conflict Management 3

13 Professional • Case study on ethical value


3 Ethics clarification 3

Announcement of Assignment III Students to come up with a similar personal ethical code of own, Time: 2 weeks; Marks 20
14 Professional Understanding Etiquette
Etiquette
Before we look at etiquette
rules across multiple
business-related scenarios,
3 it’s best to explain what 3
etiquette means.

We would also look at the


many ways business etiquette
can improve a company or

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                                                                                                                                                                                               Master of Fashion Management /Fashion Management Studies  
organization’s bottom line.

Etiquette covers most aspects


of social interaction, including
self-presentation,
communication, courtesy and
hospitality.

Business etiquette, in
particular, covers expectations
in the interaction between co-
workers, the company and
their clients, as well as the
company and their
stakeholders.

Etiquette guidelines are many


and can be quite complicated.
Here we will only focus on
basic etiquette guidelines for
situations typically found in
most business settings.

The Importance of Business


Etiquette

To list ways business etiquette


can be of value to a company
or organization.

Business etiquette contributes


positively in the areas of
branding, customer care,
employee engagement and
team synergy.

Networking for Success

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When you’re networking, it’s
important to make the best of
the first meeting.

Here, we’ll discuss how to


create an effective
introduction, make a good
impression, minimize
nervousness, use business
cards effectively and
remember names.

Managing multi-cultural

Environment
15 Professional The Meet and Greet
Etiquette
An introduction is almost
always accompanied by a
handshake and conversation.

Here, we would discuss the


three steps that make an
effective handshake and the
3 four levels of conversation. 3

Business Email Etiquette

Telephone Etiquette

International Etiquette

Dressing for Success


Submission Assignment III – 20 Marks
16 End Term Jury

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Suggested references Books:

1. Business Communication HBS publication Ronald Howard, Clinton


2. Ethics for the Real world: Korver & Bill Birchard
3. Business Etiquette for the new workplace: HBS publication
4. Business Etiquette: Emily Post
5. Writing for Business: HBS publication
6. Business Writing and Communication: Kenneth W. Davis: Mcgrawhill

Reference Magazines, Journals and other sources: -

Evaluation Matrix:

EVALUATION MATRIX

Exam / Jury

Exam / Jury
End - Term
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Mid - Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Total
10 10 20 -- -- 20 40 100

Teaching Tools: Lectures followed by classroom exercises


1-2 expert lectures from industry

Learning outcome:
1. Understanding and developing professional skills – communication, business writing and presentation
2. Develop personal ethical codes for work and life
3. Develop professional etiquette for the work place

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Assignment 1
Details/ description of assignment Communication Role play game
Evaluation parameter On the spot evaluation
Type of assignment Role play games
Weightage 10
Assignment 2
Details/ description of assignment A Report on any particular subject
Evaluation parameter Format & Content
Type of assignment Document Submission
Weightage 10
Assignment 3
Details/ description of assignment Students to come up with a similar personal ethical code of own
Evaluation parameter Content & Quality
Type of assignment Document Submission
Weightage 20

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Subject Code Subject Sessions Hours/ Hours/ Credit C/NC Subject Type
Week Semester (TH/PB/DE/CE)
Lecture
Practical 3
/Workshops
MFM113P Fashion Orientation Tutorial/Seminars/ 42 2 Non-Core PB
Field Study
Self Study
Total 3

Pre-requisite: Nil

Course Objective:

1. To provide a comprehensive understanding of fashion


2. To make the students understand the relevance of fashion as a business activity

Course structure:

Concept domain:

- introduction to the phenomenon of fashion


- familiarization with psychology of fashion
- understanding multidimensional factors influencing fashion
- understanding the potential of fashion as a driving force or business

Knowledge Domain:

- familiarization with fashion concepts and terminology


- understanding the various factors influencing fashion
- understanding the various dimensions of fashion
- recognizing the fashion movement

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Skill Domain: Application of concepts

Course Contents:

Sessions Hrs Content Keywords Reference Lecture Practical Self


/Workshops Study
Details of number Total hrs Details of the Keywords of the chapter Detailed Hrs Hrs Hrs
of sessions required for contents to be to define the depth of the referencing with
required per one chapter taught input text book/
chapter/ topic and further publishers/ edition
breakup per with pg no
topic
1 Class - Evolution of Fashion: A
interaction with clothing/fashion : body Marketing
students to decoration, body Approach, Dorothy
explore their ornamentation, dress for S. Rogers, Lynda
knowledge on protection, needle R. Gamans, pp. 33-
fashion invention, development of 37
spinning, weaving and
garment style

Origin & -Theories of


evolution of fashion/clothing origin:
3 3
clothing adornment, protection,
modesty

- Role of fashion/clothing
in society: social status,
protection, identity,
prestige, health, beauty,
feel good, sex appeal,
reflection of time, non-
verbal communication
etc.,
2 Basics of -Importance of fashion Dynamics of
Fashion business fashion, 3rd edition,
3 3
Elaine Stone, pp.
- fashion terminologies: 38-49, 57-61, 120

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style, design, taste,
classic, fad, trend, haute-
couture, avant-garde,
knock-off, prêt-a-porter,
bridge, seasons (fall,
winter, autumn, summer,
spring)

-Elements of Fashion

-principles of Fashion

-Intangibles of Fashion
3 -4 Fashion - Fashion Life cycle Dynamics of
Psychology fashion, 3rd edition,
- Theories of fashion Elaine Stone, pp.
adoption : Trickle-up, 52-55, 92-94, 105-
Trickle-down, Trickle- 113,
across

- Fashion leaders &


6 6
fashion followers

- Factors influencing
fashion : accelerating
factors & retarding factors
(social & cultural, political
& legal, economic,
technological)
5 -6 Introduction to - Elements of design: Inside Fashion
fashion design point, line, shape, colour, Design, Sharon
texture, Lee Tate, 5th
edition, pp.173-
6 - colour concepts 207. 6

- Principles of design:
proportion, balance,
rhythm, emphasis,

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harmony
7 Fashion sub- Punks, Hippies, Hand out
cultures & Minimalists, Grunge,
3 3
case study on Gothic, Heavy metal etc.
fashion*
*Case-study on Fashion- excerpts from any one relevant English movie ( E.g.:- Apocalypto/10,000B.C/ Conan the
Barbarian etc.)
Assignment – 1 ( On Sub-culture/theories of fashion adoption examples)
8 Mid-term – submission – 10 examples to identify elements (5 ) & principles of design (5 ) from magazines
9 Fashion Fashion as a Refer websites
Connotation &
associations -form of artistic & creative
expression: discuss the
works of designers like
Issey Miyake, Rie
Kawakubo, Missoni,
Manish Arora, Elley
Kisimoto etc.,

- response to functional
needs Nike-breathable
sportswear, Lycra-stretch,
Nylon-stockings, Kurti- a
3 3
Kurta adoption,

- response to scientific
exploration: intelligent
fabrics and garments,
wearable computers etc.

- response to social
needs: SEWA, Tsunamika
(case –study), cluster
initiative programmes of
NIFT, anti-fur, shahtoosh,
PETA (people for ethical
treatment to animals)
10 & 11 6 Fashion Top 5 - France (Paris), Fashion – Concept 6

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markets and Italy (Milan), USA (New to consumer, Gini S
capitals, York), UK (London), Frings, pp. 171-190
Fashion Japan (Tokyo) –
designers, uniqueness and top 5
Fashion icons designers from each
(personalities, market /capital Dynamics of
brands and fashion, 3rd edition,
products) -Next upcoming fashion Elaine Stone,
Fashion markets in the world
magazines
Personalities – Armani,
Versace, Madonna, Apparel
Princess Diana, David Merchandising,
Beckham, Lady Gaga, M.Krishnakumar,
Michael Jackson, Amitabh Abhishekpublicatio
Bachchan, Aishwarya Rai, ns, pp. 53
Rohit Bal, Manish
Malhotra etc.

Brands – Nike, Nokia,


Swatch, McDonalds,
Barbie etc.

Products –Jeans, Mobile


Phones, etc.

Magazines – Elle, Vogue,


etc.

Types of fashion
designers :

i) High fashion, stylist,


freelance,

ii) idealist, influenced,


realist, classicist, thinking,
and poetic

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12 Indian fashion - nature and scope of Website of CITI
industry Indian fashion industry (confederation of
Indian Textile
- fashion council of India Industries), fashion
council of India
3 3
- Indian fashion designers
Images and other
- Major markets of related publications
apparel, textiles, and
accessories in India
13 Fashion shows - Types of fashion show Apparel
Merchandising,
- organizing and M.Krishnakumar,
preparation for fashion Abhishekpublicatio
3 ns, pp. 43-48. 3
show

- famous fashion shows of


the world.
14 Apparel Formal wear, sportswear, Fashion – Concept
categories & casual wear, work wear, to consumer, Gini S
life style jeans wear, swim wear, Frings, pp. 83-92.
fashion: beach wear, intimate
wear, occasion wear, club
Case study on wear, sleep wear, ethnic
3 sustainable/ wear, street fashion Eco fashion, Sass 3
Brown, pp. 12 – 52,
eco fashion* Life style: holidays, 102-136, 170 - 200
interiors, food, cosmetic
surgery, health.

Case study
15 Garment Types – cuffs, collars,
3 Details sleeves, silhouettes, 3
plackets, hemlines etc.
*Case-study on eco fashion from ‘Eco fashion’ by Sass Brown, topics: i) Recycle, Reuse &
Redesign ii) Designer & Corporate Initiative iii) Community & Fair Trade – minimum two
examples from each topic
Assignment 2 : Fashion icons/ influence of movies on fashion

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End term jury – presentation on latest fashion trends/ fashion designers / analyze fashion collection of
a fashion designer with respect to elements & principles of design – Group activity
16 End Term Jury

Reference Books

1. ‘Fashion: A Marketing Approach’, Dorothy S. Rogers, Lynda R. Gamans,


2. ‘Dynamics of fashion’, 3rd edition, Elaine Stone,
3. ‘Inside Fashion Design’, Sharon Lee Tate, 5th edition,
4. ‘Apparel Merchandising’, M.Krishnakumar, Abhishek publications,2010.
5. ‘Eco fashion’, Sass Brown, Laurence King Publications

Teaching Tools:
Class lectures
Presentation by the students
Case study
1-2 expert lectures from industry

Evaluation Matrix

EVALUATION MATRIX

Exam / Jury

Exam / Jury
End - Term
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Mid - Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Total
20 20 -- -- -- 20 40 100

Assignment 1

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Details/ description of assignment On Sub-culture/theories of fashion adoption examples
Evaluation parameter Content, understanding of the subject, analysis and interpretation
Type of assignment Document Submission and Presentation
Weightage 20
Assignment 2
Details/ description of assignment Fashion icons/ influence of movies on fashion
Evaluation parameter Content, understanding of the subject, analysis and interpretation
Type of assignment Document Submission and Presentation
Weightage 20

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Subject Code Subject Sessions Hour/ Hour/ Credits (C/NC) Subject Type
Week Semester (TH/PB)
Lecture 3
Practical /
Workshop
Fashion Marketing Tutorial /
MFM115T 42 3 Core TH
Management Seminars /
Field Study
Self Study
Total 3

Pre-requisite: Nil

Course Objective: To enable students to draw knowledge from generic marketing and apply the principles and concepts to the
fashion industry with reference to apparel, textile and accessories.

Course structure:

Concept domain:- Overview of Marketing management enabling students to apply the concepts in real life.

Knowledge domain:-Understanding market and market forces, 4ps of marketing and ways of handing them.

Skill Domain:- brand launch, channel management, segmenting the market, positioning the brands

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Course Content:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the Keywords of the chapter Detailed referencing Hrs Hrs Hrs
number of required for one contents to be to define the depth of with text book/
sessions chapter and taught the input publishers/ edition
required per further breakup with pg no
chapter/ topic per topic
1 Introduction to Marketing definitions, Principle of
Marketing meaning, application, Marketing - Philip
concepts and Core concepts and Kotler and
3 3
principles, philosophies of Armstrong
Marketing Process marketing, marketing
Model mix
2 Marketing Micro and Macro Principle of
environment environment, trends in Marketing - Philip
3 3
the marketing Kotler and
environment Armstrong
3 Segmentation: Fashion consumer Principle of
Forming and segmentation Marketing - Philip
Profiling Market Kotler and
Segments - Four bases of Armstrong
3 segmentation 3
Case Study
Presentation and
Discussion (from
fashion industry)
4 Market Targeting Fashion consumer Principle of
and Positioning targeting Marketing - Philip
Kotler and
Positioning products Armstrong
3 3
and services

- Use of positioning or
perceptual mapping in

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fashion marketing -
Positioning and
repositioning
5 Marketing mix- I: Introduction to Principle of
marketing mix Fashion Marketing - Philip
Product product: Kotler and
Armstrong
What is a fashion
product?

Product levels,
3 classifications, 3
classification and
difference of product
and services, Product
and service
decisions(Product

line and Product mix


decisions), Branding
6 Product Life Cycle PLC Stages Principle of
and New Product Marketing - Philip
Development NPD process Kotler and
Armstrong
3 3
Case Study
Presentation and
Discussion (from
fashion industry)
7 Presentation of
3 3
Assignment-I
8 Mid –Term Examination
9 Marketing mix: Pricing strategies for Principle of
fashion Marketing - Philip
Price Kotler and
3 Armstrong 3
marketing

Key factors affecting

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fashion pricing

10 Marketing mix: The different distribution Principle of


channels Marketing - Philip
Place Kotler and
Distribution options Armstrong

Fashion wholesaling

Fashion franchising
3 3
Fashion logistics and
distribution

Supply chain
management issues

related to fashion
marketing
11 Marketing mix: Main tool of the fashion Principle of
Marketing - Philip
Promotion communication mix Kotler and
Armstrong
Using Integrated
Marketing

communications
3 effectively 3

Key promotional tools of


marketing:

Advertising

Sales promotion

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Public relations

Direct marketing
12 E-marketing/Rural Discussion of cases and
3 3
Marketing current examples
Customer Definition, evolution, Principle of
Relationship Importance-Customer Marketing - Philip
3
13 Management - I Lifetime Value and Kotler and
3
Loyalty Programmes Armstrong
14 Customer Stages and Techniques Principle of
Relationship of CRM Marketing - Philip
3 3
Management - II Kotler and
Armstrong
15 Presentation of .
3 3
Assignment-II
16 END-TERM EXAM

Suggested references Books:

1. Mastering Fashion Marketing - Tim Jackson and David Shaw


2. Fashion marketing - Dotty Oelkers ,
3. Fashion Marketing – Mike Easy
4. Marketing today’ fashion, third edition by Carol Stw=ewart Mueller and Eleanor Lewit Smiley,
5. Essentials of Marketing – Jerome E. McCarthy & William D. Perreault
6. Fashion Innovation & Marketing – Catterine Moore
7. How to sell Fashion – Annalee Gold
8. Marketing Warfare – Al Ries& Jack Trout
9. Positioning – Al Ries& Jack Trout
10. Principle of Marketing - Philip Kotler and Armstrong
11. Marketing Management - Philip Kotler and Kevin Keller

Reference Magazines, Journals and other sources:

Business Today
Business India

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Apparel Fortnightly
Inside Fashion WWD/DNR
Journal of Fashion
Marketing Management
Image Business of Fashion
Financial Express
Business Trends
Business Line
Mint
Economic Times and Online database like EBSCO

Evaluation Matrix

Exam / Jury

Exam / Jury
End - Term
Mid - Term
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Total
20 20 -- -- -- 20 40 100

Teaching Tools:
-Class room lecture
-Case study
-Articles from peer reviewed journals
-Class room assignments
-1-2 expert lectures from industry

Learning outcome:

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Understanding of Fashion Marketing Management Concepts and be able to apply the principles and concepts to the fashion industry
with specific reference to apparel.

Benchmarked assignment Description (if required to be documented separately)

Assignment 1
Details/ description of assignment Study the Marketing Model of an organization with respect to the above dimensions.
(Session 1-6)
Evaluation parameter Content, quality and understanding
Type of assignment Individual hand written report & classroom presentation
Weight age 20
Assignment 2
Details/ description of assignment Study any local area organization with respect to 4Ps and CRM initiatives and suggest a
revised Marketing Model for improving efficiency.
Evaluation parameter Content, quality and statistics
Type of assignment Group assignment - report submission & classroom presentation
Weightage 20

Pattern for midterm/ final term CEB examination paper

Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.

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ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

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Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture 3
Practical /
Workshop
MFM117T Fashion Merchandising Tutorial / Seminars 42 3 Core TH
/ Field Study
Self Study
Total 3

Pre-requisite: Nil
Course objective:

1. To impart comprehensive knowledge of basics and principles of merchandising, particularly with reference to apparel
industry.
2. To enable students to gain sufficient knowledge and exposure required to start merchandising career in apparel industry.
The course is aimed at equipping the student with necessary knowledge and skills for beginning a merchandising career in
apparel industry.

Course Structure:

Concept domain: Merchandising: Basic concept, Principles and processes


Knowledge domain: Understanding of Basic concepts and process of Merchandising, Understanding and development of range
plan

Skill domain: To equip the student with necessary knowledge and skills for beginning a merchandising career in apparel industry.

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Course Contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the contents to be Keywords of the chapter to detailed referencing Hrs Hrs Hrs
number of required taught define the depth of the with text book/
sessions for one input publishers/ edition
required chapter with pg no
per and further
chapter/ breakup
topic per topic
1 Introduction to Merchandising. Marketing vis a vis
Merchandise, Merchandising
3 3
merchandiser and Meaning and definitions of
merchandising. Merchandising,
2 Types of merchandising. Types, basic Functions, ,
Merchandising Vocabulary. Role and functions of
Process of Merchandising. Merchandiser,
3 3
Planning, buying and selling Merchandising Vocabulary
functions in brief. (Important Merchandising
Terminologies)
3 4th & 5th Chapter
(Page No.41-55 &
58-76, Glossary,
Skills required of a
Page no.377-392),
merchandiser. Career of a
Fashion Buying &
merchandiser . Role of a retail Skills, merchandising
Merchandising,
3 buyer and Planner career 3
Sidney Packard
Presentation of
Inside the Fashion
Assignment 1
Business, Kitty
G.Dickerson
(Glossary)
4 Merchandising Mix, Merchandising Mix, Fashion buying,
3 Introduction to Merchandise Introduction to Elaine Stone, 3
Planning. Merchandise Planning page3 to 15

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CASE STUDY -1
DISCUSSION
5 -6 Mathematics for
Retail Buying ,
Elements of Merchandising
Tepper
planning. Elements of
Merchandise Planning.
Retail
Planned sales
Merchandising ,
Planned stock
Planning, planning Ralph Shipp
6 Planned reductions 6
Elements, Six month plans
Planned purchases
5th Chapter (Page
Planned Markup
No.105-131)
Planned Profit
Merchandise
Planned Expenses,
Buying, 5th Edition,
Importance of Planning
M.S.Bohlinger,

7 Mathematics for
Retail Buying -
Tepper

Retail
Six-month merchandise
Merchandising ,
Planning Open to Buy,
3 Ralph Shipp 3
Open to Buy
5th Chapter (Page
No.105-131)
Merchandise
Buying, 5th Edition,
M.S.Bohlinger,
8
Mid-term Exam
9 Mathematics for
Retail Buying -
Tepper
Retail Inventory concepts and Retail
3 3
mathematics Merchandising ,
Ralph Shipp

5th Chapter (Page


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No.105-131)
Merchandise
Buying, 5th Edition,
M.S.Bohlinger,

10 7th Chapter (Page


Assortment Planning, Model
No.178-207)
Stock Planning.
Merchandise
Principles of Assortment
Buying, 5th Edition,
planning, Characteristics of a Assortment planning,
M.S.Bohlinger
good assortment, Factors model stock planning
3 3
affecting Assortment Planning
12th Chapter (Page
decisions
No.192-225)
Fashion Buying &
Presentation of
Merchandising,
Assignment 2
Sidney Packard
11
4th Chapter (Page
Merchandising Calendar No.93-127)
Merchandising Calendar
3 Planning: Process & Apparel 3
Planning
procedure Merchandising,
Jeremy
A.Rosenau,
12-13
10th Chapter page
no.205-326),
Costing and Pricing. Cost plus
Apparel
pricing, Marginal cost pricing
Manufacturing,
and backward pricing. Cost Costing: Cost & Pricing;
Ruth E. Glock
6 sheet Marginal Costing; 6
& Grace I. Kunz
Backward Plan
CASE STUDY -2
5 th Chapter (page
DISCUSSION
no.207-219), Inside
fashion design,
Tate S.L,
14 Range Development process, Inside fashion
general Range development design, Tate S.L,
3 Range Development 3
and specific range Page No. 199-205
development
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15 Presentation of
3 3
Assignment 3
16
End- term Exam
Students to be divided into groups of 4-5 each and do a live project with any retail store of their choice to understand the applications of retail
mathematics and the following assignments 1&2 to be done in succession with the same store.

Bench Marked Assignment 1 (Merchandise Survey) – Merchandise Survey. Comprehensive study of the given merchandise with respect to
merchandise mix, pricing, innovations and retailing aspects

Benchmarked Assignment 2- Merchandising Policy. Visit assigned store observe the merchandise. Based on the on the observations and
study of merchandise deduct the merchandise policy, apply the concepts of merchandise planning and create a hypothetical six-month buy
plan

Benchmarked Assignment 3 - Range Development Exercise. Develop a range of product by picking up a concept from the relevant forecast.
Develop a color story and product assortment for the same. Do the pricing of the products developed and come up with marketing and
merchandising plan. –Submission

Suggested references Books:

1. Fashion Buying, Elaine Stone


2. Fashion Buying & Merchandising, Sidney Packard
3. Inside the Fashion Business, Kitty G.Dickerson
4. Merchandise Buying, 5th Edition,M.S.Bohlinger
5. Apparel Merchandising, JeremyA.Rosenau
6. Apparel Manufacturing, Ruth E. Glock & Grace I. Kunz
7. Inside fashion design, Tate S.L
8. Fashion Buying, Helen Gowarek
9. Case Studies in Merchandising Apparel and Soft Goods, Michele M. Granger
10. Mathematics for Retail Buying - Tepper
11. Retail Merchandising , Ralph Shipp

Reference Magazines, Journals and other sources:

1. Inside Fashion
2. Images

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3. Clothesline
4. Apparel Online

Evaluation Matrix:

Assignment-1

Assignment-2

Assignment-3

Exam / Jury

Exam / Jury
End - Term
Mid - Term
Discussions
Case Study
Benchmark

Benchmark

Benchmark

Total
(5+5)
10 10 10 10 20 40 100

Teaching Tools:

Lectures Supported by Visuals


Field Visits
Term Assignment
1-2 expert lectures from industry

Learning outcome:

Understanding of the concepts


Observational learning
Learning by doing
Application oriented assignments

Assignment 1
Details/ description of assignment Merchandise Survey
Evaluation parameter Comprehensive study of the given merchandise with respect to
merchandise mix, pricing, innovations and retailing aspects

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Type of assignment Submission/ Presentation


Weightage 10
Assignment 2
Details/ description of assignment Merchandising Policy
Evaluation parameter Visit assigned store observe the merchandise. Based on the on the
observations and study of merchandise deduct the merchandise
policy, apply the concepts of merchandise planning and create a
hypothetical six-month buy plan
Type of assignment Submission/ Presentation
Weightage 10
Assignment 3
Details/ description of assignment Range Development Exercise
Evaluation parameter Develop a range of product by picking up a concept from the relevant
forecast. Develop a color story and product assortment for the same.
Do the pricing of the products developed and come up with marketing
and merchandising plan.
Type of assignment Submission/ Presentation
Weightage 10

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Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture
Practical /
3
Workshop
Tutorial /
MFM119P Marketing Research 42 2 Core PB
Seminars /
Field Study
Self Study
Total 3

Pre-requisite: Nil

Course objective:

• To enable the students to understand the various components of MR and to learn how MR can help the managers to
make decisions in Marketing related areas.
• To enable the students to solve marketing problems through research in the Fashion industry in context of concepts of
Marketing Management, Consumer Behavior etc.
• To enable the students to experience the research process by term research project on a real marketing situation

Course structure:
Concept Domain: The concepts of marketing research, Application areas of Marketing Research, Types of research, Research
Design and process, Sampling process.

Knowledge Domain: Understanding of the above concepts as well as acquired knowledge through real project.

Skill Domain: Skill to carry out marketing research.

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Course contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the contents to Keywords of the Detailed referencing with Hrs Hrs Hrs
number of required for be taught chapter to define text book/ publishers/
sessions one chapter the depth of the edition with pg no
required and further input
per breakup per
chapter/ topic
topic
1-2 Introduction to Market
Marketing Research -
Research (Definition,
Marketing Naresh K. Malhotra,
Concepts, Scope &
6 research & PP 2-68 6
Importance of MS)
market research Marketing Research -
Application areas of Market
Nargundkar, PP 3-16
Research
3-4
Research Design (Definition Marketing Research -
/ Classification) - Types of Exploratory, Naresh K. Malhotra,
6 Research: Exploratory, descriptive and Chapters 3-7, PP 76-241 6
Descriptive & Causal causal research Marketing Research -
Research Nargundkar, PP 19-26
5-6
Marketing Research -
Naresh K. Malhotra,
Scaling
6 Measurement & Scaling Chapters 8 &9, PP 250- 6
techniques
295

7 Marketing Research -
Structured &
Naresh K. Malhotra,
Unstructured
Questionnaire - Form, Chapter 10, PP 296-331
3 Questionnaires, 3
Design
Types of
Marketing Research -
Questions
Nargundkar, PP 48-64
8
Mid-term Submission
Assignment 1- Data Collection Tools – Observation Method / Interview Schedule / Questionnaires - 10 Marks

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9-11 Sampling Process - Design Marketing Research -
Sample size,
& Procedures: Sampling Naresh K. Malhotra,
Calculation,
Techniques (Probability & Chapter 11, PP 332-363
9 Sampling 9
Non-probability Sampling),
techniques,
Sample size, Application to Marketing Research -
Sampling error
Marketing Problems Nargundkar, PP 90-106
12-13 Marketing Research -
Naresh K. Malhotra,
Data Collection & Reporting: Reporting Format
6 Chapter 13 6
Methods & Communication & Process
Marketing Research -
Nargundkar, PP 36-41
14-15 Briefing Assignment #2:
Market Research Project
briefing – Documentation &
6 Group Interaction 6
Presentation
(Individual/Group) – 10
marks
16 End-term Jury

Suggested reference Books:

1. Marketing Research: Naresh K. Malhotra (Pearson)


2. Marketing Research : Rajendra Nargundkar (TMH)
3. Marketing Research – text and cases: Boyd, Westfall and Stasch
4. Marketing Research: Kress
5. Research Methods: Coopers
6. Marketing Research: Sangeeta Agarwal
7. Marketing Management: Philip Kotler
8. Marketing Research : Tull & Green

Reference Magazines, Journals and other sources:

1. Advertising and Marketing


2. Harvard Business Review
3. Business world/ Business India
4. Business Today
5. EBSCO

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6. PROQUEST
7. EMERALD
8. Journal of Marketing Research

Evaluation Matrix:

Assignment-2
Exam / Jury

Exam / Jury
Assignment-1

End - Term
Mid - Term

Total
Topic: Students are required to identify a research Topic: Students are required to prepare a
problem and develop a structured questionnaire to comprehensive marketing research report
collect primary data. They also need to submit a following the Marketing Research Process.
synopsis of the market research proposal containing
Title, Introduction, objective, literature survey, Research - Submission - -
Design, Scope of Study and reference.

Submission

20 20 20 40 100

Assignment 1
Details/ description of assignment Students are required to identity a research problem and develop a structured
questionnaire to collect primary data. They also need to submit a synopsis of the market
research proposal containing Title, Introduction, Objective, literature survey, Research
Design, Scope of Study and reference
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Managerial
Application, quality of the report
Type of assignment Submission
Weightage 20
Assignment 2
Details/ description of assignment Students are required to prepare a comprehensive marketing research report following the

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Marketing Research Process.
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Managerial
Application, quality of the report
Type of assignment Submission
Weight age 20

Teaching Tools:
Lectures
Presentations
Self Study

Learning outcome:

The subject will equip students with an in-depth knowledge and understanding of the fundamentals of MR and how MR helps the
managers to make decisions in Marketing related areas

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Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/ PB/
Week Semester
DE/CE)
Lecture
Practical / Workshop 4.5
Supply Chain Management & Tutorial / Seminars /
OE121 63 3 Core PB
E-Business Field Study
Self Study
Total 4.5

Pre-requisite: Statistics, Marketing Management, Fashion Merchandising (Retail inventory concepts and mathematics &
merchandise assortment planning etc.)

Course objective:

1) Make the students understand how to improve the performance of the firm and its supply chain through coordination among
multiple sites, functions, customers and suppliers
2) Recognize the salient strategic challenges and opportunities for managing supply chains specific to global fashion industry
3) Introduce how technology drives the Supply Chain.
4) Familiarize them with several supply chain strategies that have been adopted by leading companies and review the
experiences of e-enabled fashion businesses.

Course structure:

Concept domain - Supply Chain concepts, logistics concepts conceptualizing the nature and scope SCM.
Knowledge domain - Understanding of the above concepts
Skill domain - Ability to analyze a supply chain and improve the efficiency and response of the supply chain

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Course Contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the Keywords of the detailed referencing with text book/ Hrs Hrs Hrs
number of required for one contents to be chapter to define publishers/ edition with pg no
sessions chapter and taught the depth of the
required per further breakup input
chapter/ topic per topic
1 Introduction of What is SCM David Simchi Levi; Phillip Kaminski;
Supply Chain Edith Simchi Levi, Designing and
concepts Why SCM, managing the supply chain -
4.5
concept strategies and case 4.5
Key issues in studies, second edition, Chapter –
SCM 1, PP 1-11

2 History and Retail logistics from the book titled


Evolution of International Retail Marketing-a
SCM case study approach authored by
Evolution of retail Margaret Bruce; Christopher M
4.5  Fashion Supply Moore & Grete Birtwistle pages 50-   4.5 
Chain logistics
63

Article on Fashion Supply Chain Dr.


Sibichan K. Mathew

3 Value of Bullwhip effect: David Simchi Levi; Phillip Kaminski;


information Quantifying the Edith Simchi Levi, Designing and
4.5    4.5 
Bullwhip managing the supply chain –
Method for concept strategies and case

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coping with the studies, second edition, PP 101-109
Bullwhip effect

4 Accurate Designing and managing the supply


Response chain – concept strategies and case
Information and
studies, second edition by David
4.5  supply chain   4.5 
Simchi Levi; Phillip Kaminsky; Edith
trade-offs
Simchi Levi – chapter 4 ; pages 91-
117

5 Supply Chain Push, Pull, & Designing and managing the supply
integration Push-Pull chain – concept strategies and case
systems studies, second edition by David
4.5    4.5 
Simchi Levi; Phillip Kaminsky; Edith
Distribution Simchi Levi – chapter 4 ; pages
strategies 119-138

6 Managing Short Retail logistics from the book titled


life cycle International Retail Marketing-a
Demand
products with case study approach authored by
4.5  uncertainty and   4.5 
uncertain Margaret Bruce; Christopher M
SCM approach
demand Moore & Grete Birtwistle pages
205-219

7 Logistics Fashion retailing – a multi channel


Strategy approach by Ellen Diamond ,
multi channel second edition; chapter 10,
4.5   4.5 
approach merchandise distribution and loss
prevention, Chapter – 11, pages:
215-234

8
Mid-Term Submission
9 4.5  Issues in Outsourcing and The management of business   4.5 
outsourcing and supply chain logistics - a supply chain

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distribution perspectives perspective - 7th edition; authored
by Coyle, Bardi, Langley; chapter-8;
pages 191-206.

10 e-Business An The management of


Introduction; business logistics - a
Key Perspectives on supply chain perspective -
Process; Electronic Supply 7th edition; authored by
Electronic Chain Coyle, Bardi, Langley; chapter-11;
4.5  Supply Chain-   4.5 
pages 261-292.
commerce E-business and
and supply the supply chain Supply Chain Management by
chain Chopra, Sunil and Meindl, Peter,
Pearson Education ; pp-545-573

11 coordinated Design for Designing and managing


product and logistics the supply chain -
supply concepts, strategies &
4.5  chain design Supplier case studies - second   4.5 
integration into Edition; by David Simchi Levi;
New Product Phillip Kaminsky; Edith Simchi Levi;
Development chapter-9; pages 207-230.

12 Retail Supply Supply chain management


Chains - creating linkages for
SCM for faster faster business turnaround, By
4.5    4.5 
turnaround Sarika Kulkarni; Ashok Sharma -
TMH Publishing company

13 Agile Supply
Chain Supply chain management
- theories & practices; By R P
4.5    4.5 
Mohanty and S G Deshmukh;
chapter 11; pages 267-281

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14 Reverse supply Reverse Flow of
Chain & Material Supply chain management
Greening - theories & practices, By R P
Supply Chain New Product
Mohanty and S G Deshmukh;
Return
chapter-9; pages 221-240
4.5  End-of- life   4.5 
Introduction to Supply Chain
product return
Management: Robert B. Handfield
Environmentally & Ernest L. Nichols, JR. Pearson
friendly SCM Education, PP 167-174
practices

15 4.5 e-Business 4.5


Handouts
Case Study
16
End- term Jury

Suggested references Books:

Sahay, B.S. : Supply Chain Management for Global Competitiveness

Christopher, Martin: Marketing Logistics

Donald J Bowersox & David J Closs, Logistics Management- the Integrated Supply Chain Process

Frederick Reichheld and Phil Schefter, E-Loyalty: Your Secret Weapon on the Web

Gattorna J l & Walters D W: Managing the Supply Chain

Lambert, Stock and Ellram : Fundamentals of Logistics Management

Turban, Lee, King and Chung: Electronic Commerce: A Managerial Perspective;

William C. Copacino : Supply Chain Management – The Basics and Beyond

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W. Chan Kim & Renee: Knowing a winning business idea when you see one

David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain - concept strategies and case
studies, second edition

Chopra, Sunil,& Meindl, Peter : Supply Chain Management, Pearson Education

Shah, Janat, Supply Chain Management, Pearson Education

Sople, V.V, Logistics Management, Pearson Education

Margaret Bruce; Christopher M Moore & Grete Birtwistle: International Retail Marketing- a case study approach

Ellen Diamond , second edition : Fashion retailing - a multi channel approach

Coyle, Bardi, Langley: The management of business logistics - a supply chain perspective - 7th edition

Evaluation Matrix:
Evaluation Matrix
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
20 20 -- -- -- 20 40 100

Teaching Tools: lectures; case studies; article readings; Tutorial/ Seminars/Field Study; self-study

Learning outcome:

• The student shall be able to understand the nature and scope of supply chain management
• They shall be able to understand the different ways of strategic SCM.

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Benchmarked assignment Description (if required to be documented separately)

Assignment 1

Details/ description of assignment Supply Chain Management Flowchart


Evaluation parameter Depth of understanding
Type of assignment MS Word document
Weight age 20

Assignment 2

Details/ description of assignment e-business and Supply Chain Management: Case study
(Students to develop the particular case on the basis of the
handout)
Evaluation parameter Depth of understanding

Type of assignment MS Word document submission and Presentation

Weight age 20

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Subject : Outbound Workshop on “Team Building” for the first semester students of Master of Fashion Management

Subject Code : MFM101P

Brief

An outbound workshop for MFM students is planned preferably between the first and second semesters to encourage team building,
trust and understanding among students as a part of the Academic Activity. This workshop is intended to provide ‘behavioral
training’ to complement classroom education The activities include teamwork, planning, communication, stretching limits and
recognizing ones potential, lateral thinking, accepting feedback, self exploration, co-ordination, and sensitivity building. The outcome
of the workshop is to improve the interpersonal skills of the individual.

The workshop fits well in the first semester preferably between the first and second semesters. The suggested duration of the
workshop is 3-4 days residential outbound component.

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Semester –II

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Subject type
Hour /
Subject Code Subject Sessions Hours/week Credit (C/NC) (TH/PB/DE/
Semester
CE)
Lecture 3
Practical /Workshop
Accounting and Tutorial/Seminars/Field
MFM104T 42 3 Core TH
Costing for Managers study
Self Study
Total 3

Pre- requisite: Nil

Course objective: To get the fundamentals aspects of Financial accounting & costing

Course Structure:

Concept Domain: Financial Accounting, Costing, Budgeting

Knowledge Domain: Marginal Costing, Cost sheet

Skill Domain: BEP Analysis, CVP Analysis, Preparation of Final Accounts

Course Contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Work shop Study

Details of Total Hrs Details of the Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for contents to be chapter to define the with test
sessions one chapter taught depth of the input book/publishers/edition
required per and further with pg no.
chapter/topic breakup per
topic

1 Introduction : Nature and scope, S. N. Maheshawari &


3 Financial and Accounting S. K. Maheashwari 3
management Concepts and

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accounting conventions (GAAP) An Introduction to
Accountancy

Vikas Publishing ,

Tenth Edition,

Chapter 1 page-1.1 –
1.14

Chapter 2 page-1.16 –
1.21

2 Double entry Journal, S.N.Maheshawari &


S.K.Maheashwari
book keeping Ledger
An Introduction to
(Theory & practical Accountancy
problems only for
understanding the Vikas Publishing ,
3 concept) 3
Tenth Edition

Chapter 4 page-1.56 –
1.72

Chapter 5 page-1.77 –
1.90

3 Subsidiary Books Cash Book, S.N.Maheshawari &


(Theory) S.K.Maheashwari
Trial Balance
Preparation of Cash An Introduction to
Book, Trial Balance , Accountancy
3 (Practical Problems) 3
Vikas Publishing ,
Rectification of
Errors (Theory) Tenth Edition

Chapter 6 page-1.99 –
1.124

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Assignment 1: Unit Test -1: Problems on Cash book : 10 Marks

4-5 Trading A/c, Trading A/c, S.N.Maheshawari &


S.K.Maheashwari
Profit & Loss A/c Profit & Loss A/c
An Introduction to
(Practical Problems) Accountancy
6 6
Vikas Publishing ,

Tenth Edition

Chapter 11 page-1.202
– 1.215,

6-7 Balance Sheet With Balance Sheet With S.N.Maheshawari &


Basic Adjustments Basic Adjustments S.K.Maheashwari

(Practical Problems) (Practical Problems) An Introduction to


Accountancy
6 6
Vikas Publishing ,

Tenth Edition

Chapter 11 page
1.219-1.239

Assignment 2: Unit Test -2: Problems on final Accounts : 10 Marks

8 Mid- term Examination

9-10 Cost Accounting : Fixed cost, variable Dr.S.N.Maheshwari,


Classification of cost and semi-
Cost variable Principles of
Management
6 6
Cost Sheet Accounting, Sixteenth
(Problems) Edition

A.38-A.53

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A.57-A.59

11-12 Marginal Costing Cost volume Profit Dr.S.N.Maheshwari,


Analysis
Principles of
6 Break even Point Management 6
Analysis, Margin of Accounting, Sixteenth
Safety Edition C.171-C.172,
C.175-C.183, C.189

Assignment 3: Unit Test -3: Problems on Cost Sheet and Marginal costing : 10 Marks

13-14 Concept of Variance Material Cost Dr.S.N.Maheshwari,


Variance
Types of Variance Principles of
Labor Cost Variance Management
(Practical Problems) Accounting, Sixteenth
6 6
Edition

C.70-C.74,

C.89-C.116

15 Budgetary Control Classification of Dr.S.N.Maheshwari,


Budgets According
(only theory) to time, function & Principles of
flexibility ,Master Management
Budgets & Zero Accounting, Sixteenth
3 based budgets Edition 3
C.3-C.5,

C.12-C.37,

C.50-C.53

Assignment -4 –Unit Test – 4 : Problems on Variance : 10 Marks

16 End- Term Examination

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Suggested Reference Books:

1. Principles of Management Accounting: Dr. S. N. Maheshwari


2. An Introduction to Accountancy: S. N. Maheshawari & S. K. Maheashwari
3. Introduction to Accounting: T.S, Grewal,
4. Financial Accounting: P.C. Tulsian
5. Introduction to Management Accounting: Horngren
6. Management Accounting: Khan and Jain
7. Management Accounting: Pandey I M
8. Cost Accounting: Jain & Narang
9. Accounting for Management: Bhattacharyya S K and Dearden J

Reference Magazines, Journal and other sources:

Business World
The Economic Times
The Economist
Business Today

Evaluation Matrix:
Assignment 1

Assignment 2

Assignment 3

Assignment 4

Assignment 4
Bench mark

Bench mark

Bench mark

Bench mark

Bench mark

Exam / Jury

Exam / Jury
End – Term
Mid – Term

Total
10 10 10 10 -- 20 40 100

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Teaching Tools:

Lectures
Case studies
Practical Problems
Presentation
Learning outcomes:

Understanding the basic of financial accounting, preparation of final accounts their implication, terminologies, understanding
cost components and, marginal cost variance and budgets.

Bench Marked Assignment description

Assignment 1

Details/description of assignment Problems on cash book

Evaluation parameter Performance in the unit Test

Type of Assignment Unit Test

Weightage 10

Assignment 2

Details/description of assignment Problems on final Accounts

Evaluation parameter Performance in the unit Test

Type of Assignment Unit Test

Weightage 10

Assignment 3

Details/description of assignment Problems on Cost Sheet and Marginal costing

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Evaluation parameter Performance in the unit Test

Type of Assignment Unit Test

Weightage 10

Assignment 4

Details/description of assignment Problems of Variance

Evaluation parameter Performance in the unit Test

Type of Assignment Unit Test

Weightage 10

Pattern for midterm/ final term CEB examination paper

Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.

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iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

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(C / Subject
Hours / Hour /
Subject Code Subject Sessions Credit NC) Type(TH/
Week Semester
PB/ DE/CE)
Lecture
Practical / Workshop 3
Pattern Appreciation & Tutorial / Seminars /
MFM106P 42 2 Core PB
Garment Manufacturing Field Study
Self Study
Total 3

Pre-requisite: Nil

Course objective:
1. To enable the students to understand Spec sheets and Application of various patterns used for various styles.
2. To develop understanding and appreciation of pattern and garment detail.
3. To make students aware of the fundamentals of garment production technology.
4. To make student understand the garment manufacturing process from fabric sourcing till garment finishing and the machines
used in the process.

Course contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the Keywords of the detailed referencing with Hrs Hrs Hrs
number of required for contents to be chapter to define text book/ publishers/
sessions one chapter taught the depth of the edition with pg no
required per and further input
chapter/ topic breakup per
topic
1 Introduction to pattern - Pattern making for Fashion
3 3
making design By Arm Strong

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2 Measurements of Pattern making for Fashion


Dress form and Body, design By Arm
3 demo 3
Introduction to Grain
line Strong
3 Pattern making for Fashion
Basic techniques of
design By Arm
3 pattern making, darts, demo 3
Pleats, Tucks etc
Strong
4 Pattern making for Fashion
Introduction to basic design By Arm
3 demo 3
Blocks for Tops/shirt
Strong
5 Introduction to basic
Pattern making for Fashion
3 Blocks for demo 3
design By Arm Strong
Bottoms/Trousers
6 Spec sheet and
Pattern making for Fashion
3 pattern making for - 3
design By Arm Strong
Shirt and Trousers.
7 Various methods and
3 demonstration of - Grading By Coolklin, Gerry 3
grading application
8 Mid-term Submission
9
Overview of
Apparel engineering Apparel manufacturing
Garment
3 Glock and Kunz 4th 3
Manufacturing
Edition. Chapter 11.
processes.
10 Apparel manufacturing
Cutting Room
Glock and Kunz 4th
procedure: Fabric Pre production
3 Edition.Chapter 13. 3
spreading, Marker operations
Clothing Manufacture by
Making
Carr and Latham, Ch -2

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11
Apparel manufacturing
Cutting Room Glock and Kunz 4th
Pre production
3 procedure: Cutting Edition. Chapter 13. 3
operations
m/c Clothing Manufacture by
Carr and Latham, Ch -2
12 Clothing Manufacture by
Carr and Latham Ch-4,
Seams, stitching & Stitches seams
3 Apparel manufacturing 3
classification threads and needle
Glock and Kunz 4th Edtn.
Chapter 14.
13 Stitching machines -
Clothing Manufacture by
Classification of
Carr and Latham Ch-4
Classification,
3 Apparel Manufacturing – 3
m/c, Types of m/c, types, features
Sewn Product Analysis By
Features of different
Glock and Kunz Ch-14
m/c
14 Clothing Manufacture by
Carr and Latham Ch- 7
Finishing m/c Equipment for
3 equipment & assembly and 3
Apparel Manufacturing –
procedures Pressing
Sewn Product Analysis By
Glock and Kunz Ch-15
15 Apparel Manufacturing –
Production Planning Production planning
3 Sewn Product Analysis By 3
and control and management
Glock and Kunz Ch-11,12
16 End-Term Jury

References:

1.Pattern cutting and making upto professional approach By Shoben M/Ward J.P
2. How to draft basic patterns by Kopp
3. Pattern making for Fashion design By Arm Strong
4. Metric patterns for men's wear - Aldrich. WIntroduction to Clothing manufacture Gerry Cooklin
5. Clothing Manufacture Carr and Latham
6. Apparel Manufacturing – Sewn Product Analysis Glock and Kunz.

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Assignment-1

Benchmarked assignment 1 (Pre Mid term)- assignment description with weightage

Topic Weightage
Collection of size charts of Shirt and Trouser. 20 marks

Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage

Topic Weightage
Submission on seams and stitch types.
20 marks

Midterm submission: Develop a pattern for basic skirt based on instructions provided by the faculty.

End term jury evaluation: Make presentation on different cutting m/c, sewing m/c, finishing m/c, work-aids, etc.

Evaluation Matrix:

Evaluation Matrix
Assignment-4
Benchmark
Assignment-1

Assignment-2

Assignment-3

Assignment-5

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
20 20 -- -- -- 20 40 100

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Teaching Tools:

Demonstration
Lectures supported by Visuals
Factory Visit
Term Assignment

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Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture 3
Practical / Workshop
Fashion Retail and Mall Tutorial / Seminars /
MFM108T 42 3 Core TH
Management Field Study
Self Study
Total 3
Pre-requisite: Nil

Course objective:
1. To understand the nature and structure of Retail Industry, Store Organizations and Store Formats.
2. To study the importance of Retail Mix, Retail Strategy and Retail Profitability.
3. To understand the concepts of Retail Analytics, Retail Store Operations and Category Management.
4. To understand the concept and dynamics of Mall management.

Course structure:
Concept domain: Retail Environment, Store Organization and Store Formats, Retail Mix, Retail Strategy, Retail Profitability, Retail
Analytics – key performance indicators (KPIs), Retail Store Operations, Emerging forms of Retail, Category management, Retail
laws.

Knowledge domain: Understanding the concepts of Retailing, nature and structure of Retail, Understanding importance of Retail
Strategy, Retail Mix and Retail Profitability, Understanding the key drivers of Retail: Retail Analytics and Retail Store Operations,
Knowledge of evolving forms of Retailing including Mall management.

Skill domain: Analysis practices in Retailing, Evaluation of Key drivers of Retail success: Retail Mix and Retail Strategy,
Understanding of key components of Retail Profitability Appreciation of Retail Analytics and Store Operations

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Course Contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the Keywords of the chapter detailed referencing with Hrs Hrs Hrs
number of required for one contents to be to define the depth of the text book/ publishers/
sessions chapter and taught input edition with pg no
required per further breakup
chapter/ topic per topic

1 Retail Management-A
Strategic Approach,
Berman & Evans: Ch-1,
Characteristics,
Pg 1-22.
Significance, Careers.
Changing Retail
Introduction to Retail. Retail Management, Bajaj,
Structure, Relation
Retailing Trends: Tuli, Srivastava – Pg 27-
3 between Retailers and 3
International & 30, 34—42, 55-58, 118-
Suppliers, Current
Domestic 134
Trends in Consumer
Interaction, Emergence
Retailing 6th Edition – Dale
of Indian Retail.
Lewison, Prentice Hall –
Ch 18, Pg 690-716

2 Retail Management-A
Setting Up a Retail
Strategic Approach,
Retail Organizations Organization,
Berman & Evans: Ch-9,
and Human Resource Organizational Forms
Pg 244 – 278
Management and and Human Resource
3 3
Strategic alliance in Management in Retail,
Retailing 6th Edition – Dale
Retail with reference Laws regarding opening
Lewison, Prentice Hall –
to FDI of a store, Strategic
Ch 6 Pg 208-230
alliance in retail (M&A,

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JV, Franchising,

licensing etc)
3 Retailing 6th Edition – Dale
Store Formats – Lewison, Prentice Hall –
Retailer Characteristics,
Types of Retailers Ch 2, Pg 38 - 82
Types of Retailers –
and ownerships
3 Food, General 3
Retailing Management,
Merchandise, Non-store
Case Study Levy, Weitz and Pandit-
Types of Ownership
Discussion-1 Ch 2, Pg 40 – 68, Pg 73 -
83
4 Fashion Retailing – A
Emerging Forms of Multi-channel Approach,
Retail-e-retailing, Key Features and Ellen Diamond - Ch 2
3 3
Rural Retailing, Current Scenario India’s Store Wars, Geoff
Airport Retailing Hiscock- Ch 9 Pg 127 –
144 Hand Out
5-6 Category
Management: Introduction
a)Introduction and Factors affecting Growth
Managing Retailing –
Factors affecting Category Vs Other
Piyush Kumar Sinha &
its growth Buying Approaches.
Dwarika Prasad Uniyal –
b) Category Staples, Niches,
Oxford University Press,
Management Variety
Ch 7, Pg 210 - 221
Process. Enhancers, Fillins 6
Pg 244 – 259.
6 c) Role of category Destination,
within the Preferred,
Retailing Management-
Retailer's total Convenience,
Levy & Weitz, Ch 12,
Assortment. Seasonal.
Pg 377 – 389.
d) Category Focus Categories:
Management – Apparel, Accessories,
Hand Outs
limitations & Personal care.
Efficient Consumer
Response

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7 Concept of Road Road Show activities,
Retailing Management-
Shows & Order Receipts and Inwards,
Levy & Weitz, Ch 13, Pg
3 Consolidation. Allocation and 3
418 - 419
Merchandise Distribution to Stores,
Hand Outs
Monitoring Store Inwards
8 Mid-Term Examination
9 Retail Management-A
Retail Strategy & Strategic Approach,
Situation Analysis,
Elements of Retail Berman & Evans, Ch-2:
Objectives, Identification
Mix Pg 26-59
3 of Consumer 3
Ch-15: Pg 465-490
Characteristics & Needs,
Case Study
Overall Strategy
Discussion-2 Hand-out

10 Net Sales, Gross Margin,


Expenses, Net Profit, Retailing Management,
3 Retail Profitability 3
Turnover Path, Strategic Levy & Weitz, Ch 6.
Profit Model.
11 Strategies, Approaches, Retailing Management,
3 Retail Pricing Adjustments and Use to Levy & Weitz, Ch15, 3
stimulate sales. Handouts.
12 Types of Locations, Legal
Considerations,
Retail Business
Evaluation, Site Retailing Management,
Development (Trade
3 characteristics, Estimation Levy, Weitz and Pandit- 3
area analysis and
of Potential, Huff Gravity, Ch 7 & 8
site selection)
Regression and Analog
Approaches
13 Tenant-mix planning,
Dynamics of Mall Mall management,
zoning, leasing and
3 Management. ( Part Operating in Indian Retail 3
marketing/ promotion
-1) spaces, Singh, Srinivasan.

14 3 Dynamics of Mall Advantages, Gap Model - Management, Levy, Weitz 3

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Management. ( Part Knowledge, and Pandit- Ch 19, Pg 601
-2) Standard,Delivery and - 625
Service Dimension Communication Gap
of Retailing
15 Duties & Taxes Various duties and taxes
Associations involved in retail trade
monitoring retail (VAT, sales tax,
CST,GST, CENVAT etc).
3 business in India and Handouts 3
Market level, City level,
state level Industry level, All India
requirement level, Government
bodies, Private bodies
16 End- term Examination

Assignment-1

Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage

Topic Weightage
With respect to Fashion Retailers study the following:
• Corporate History
• Organizational Structure
• Annual Reports
20 marks
• Target Customer
• Store Locations
• Store Formats
• Product Lines

Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage

Topic Weightage
Study on the Location Study, Retail Mix Strategy and Store 20 marks

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Operations of a Fashion Retailer.

Suggested references Books:

1. Retail Management-A Strategic Approach, Berman & Evans


2. Retail Management, Bajaj, Tuli, Srivastava
3. Fashion Retailing – A Multi-channel Approach, Ellen Diamond
4. Retailing Management, Levy & Weitz
5. Retailing Management, Levy, Weitz and Pandit
6. Retail Management-A Strategic Approach, Berman & Evans
7. Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press
8. Mall Management, Operating in Indian Retail spaces, Singh, Srinivasan-Mc Graw Hill.

Reference Magazines, Journals and other sources:

Images Business of Fashion


Images Retail

Evaluation Matrix:
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
20 20 -- -- 20 40 100

Teaching Tools:

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Lectures Supported by Visuals


Case Studies
Field Visits
Term Assignment
1-2 expert lectures

Learning outcome:

Understanding of the concepts


Observational learning
Learning by doing
Application oriented assignments

Pattern for midterm/ final term CEB examination paper

Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

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Subject
Hours / Hour /
Subject Code Subject Sessions Credit (C / NC) Type(TH/
Week Semester
PB/ DE/CE)
Lecture
Practical/Workshop 3
Information Technology Tutorial/Seminars/
MFM110P 42 2 Non-Core PB
for Management Field Study
Self-Study
Total 3
 

Pre-requisite: Nil 

Course objective: To enable the students to understand the breakthrough in technology and help them gain hands on experience. 

Course structure 

Concept domain - Retail ERP, Merchandising System.

Knowledge domain- : Understanding of the above concepts.

Skill domain-: Skills to work on different technology platform.

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Course Contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the contents to Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for be taught chapter to define with text book/
sessions one chapter the depth of the publishers/ edition
required per and further input with Page No.
chapter/ topic breakup per
topic

1 Introduction to Data LAN, MAN, WAN Hand Out


Communication and
Computer Networks,
Overview of Networks-
LAN, MAN, WAN,
3 3
Connecting Devices, Video
Conference, Virtual
Network, Internet, Intranet,
Router, Gateway, IP
Protocols
2 Brief introduction of ERP ERP, CRM Demo
(SAP, ORACLE ), CRM
3 3
Packages Demo of
application packages
3 Word Processing using MS MS Word MS Office XP Plain &
Word: Basic features, Simple by Carol
formatting text, creating and Brown, PHI Pg. 25-
3 managing tables, inserting 96 3
images and graphs, mail
merge, managing page
layout and printing,

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4 Presentations using MS MS PowerPoint MS Office XP Plain &
PowerPoint: Basics of Simple by Carol
presentations, conventions Brown, PHI Pg. 211-
and advantages, managing 239
different views, adding and 3
3
managing animations,
managing slide transitions,
managing slide templates,
setting up slide shows.
Hyperlinking, Audio video
5 b ddi
Spreadsheet Introduction, MS Excel MS Office XP Plain &
features, tools, uses and (Pivot Tables) Simple by Carol
advantages, autofill Brown, PHI Pg. 97-
features, inserting formulas 139
and functions, Inserting
3 charts and graphs, macros, 3
managing page layouts and
printing

Spreadsheets- exercises on
mathematical tools

6 Spreadsheets- exercises on MS Excel


3 statistical tools- export to 3
SPSS & other packages

7 Spreadsheets- exercises MS Excel


3 3
on graph tools

8 Mid-term Submission

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9 Data coding & analysis Coding, variable Marketing Research -
using SPSS, Simple format, Value Nargundkar, PP 114-
Tabulation, & Cross labels Univariate & 123
3 tabulation using SPSS Bivariate, 3
Analysis, Simple &
Cross- tabs
10 Hypothesis Testing: Chi Chi Square Marketing Research -
3 square using SPSS Nargundkar, PP 181- 3
186
11 Hypothesis Testing: t-Test t-Test, F Test, Marketing Research -
3 F Test ANOVA, Using ANOVA Nargundkar, PP 187- 3
SPSS 204
12 Hypothesis Testing: Correlation, Marketing Research -
3 Correlation & Regression Regression Nargundkar, PP 123- 3
using SPSS 127 & PP 208212
13 Factor Analysis using Factor Analysis Marketing Research -
3 SPSS Nargundkar, PP 242- 3
273
14 Discriminant Analysis using Discriminant Marketing Research -
3 SPSS Analysis Nargundkar, PP 326- 3
330
15 Presentation of
3 3
Assignment 2

16 End-term Jury

Suggested references Books:


1. MS Office XP Plain & Simple by Carol Brown, PHI, Delhi
2. Introduction to Computers, Peter Norton, TMH, Delhi
3. Computer Today, Basandara, Galgotia Publication, Delhi
4. Introduction of Information Technology, Rajaraman, PHI, Delhi.

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5. Computer Networks. Tannenbaum, PHI
6. Fundamentals of Information Technology, Leon, Vikas
7. Information Technology: Inside and outside, Cyganski, Pearson
8. Computer Applications in Management, Kakkar DN, Goyal R, New Age
9. Marketing Research( with SPSS) – Nargundkar TMH, Delhi

Reference Magazines, Journals and other sources:


‐ PC Quests
‐ CHIP
‐ Dataquest Magazine

Evaluation Matrix:

EvaluationMatrix
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
20 20 - - - 20 40 100

Teaching Tools:
‐ Lectures
‐ Presentations
‐ Practical training
‐ Industry visits

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Learning outcome:
1. With the Basic knowledge about Systems Peripherals, Networking & Application s/w they are able to decide the infrastructure for
their fashion business unit Organization.
2. With the Knowledge of MS-Office they can prepare reports and Presentations.
3. With the knowledge of MS-Excel they can do data analysis with statistical tools.

Benchmarked assignment Description (if required to be documented separately)


Assignment 1
Details/description of assignment Spreadsheet using mathematical, Scientific, Statistical, Logical tools, inventory control,
merchandising calculations

Evaluation parameter Content, understanding of the subject, analysis and interpretation, managerial application, quality
of the report
Type of assignment Document submission
Weightage 20 Marks

Assignment 2
Details/description of assignment Students are required to prepare a comprehensive marketing research report following the
Marketing Research Process.

Evaluation parameter Content, understanding of the subject, analysis and interpretation, managerial application, quality
of the report

Type of assignment Document submission and presentation

Weightage 20Marks

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Subject Code Subject Sessions Hours / Hour/ Credit (C/NC) Subject


Week Semester Type(TH/PB/
DE/CE)
Lecture 3
Practical /
Consumer and Industrial Workshop
MFM112T Buying Behaviour Tutorial /
Seminars / Field 42 3 Core TH
Study
Total 3

Pre-requisite: Marketing Management

Course Objective:

1. To acquaint students with Consumer and Industrial Buying Behaviour concepts and applications.
2. To enable students to demonstrate the ability to analyze the complexities of buying behavior and use the same to
formulate successful strategies.

Course Structure:

Concept domain: To introduce consumer behavior concepts

Knowledge domain: understanding of Consumer Behaviour concepts

Skill domain: Analyze the complexities of consumer buying behavior& apply to industry situation to solve cases.

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Course Contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study

Details of Total hrs Details of the Keywords of the Detailed referencing Hrs Hrs Hrs
number of required for contents to be chapter to define the with text
sessions one chapter taught depth of the input book/publishers/edition
required per and further with pg no
chapter/ topic breakup per
topic

1 Introduction to Scope of Consumer 1)Principles of


Consumer, Behavior, Consumer Marketing-Philip
Factors affecting Behavior & decision Kotler,12 th
3 consumer making model, Edition.page. 128-133 3
Behavior factors affecting
Consumer Behaviour 2)Consumer Behavior
by Schiffman, Kanuk,8th
edition page ,chp-1,

2 Industrial Buying Factors influencing 1)Fashion Marketing


Behaviour Industrial buying, ,Mike Easey ,3 rd
Process, model of edittion page 94
3 decision making,B2B 3
behavior 2)Jagdish.N. sheth
model(Journal of
Marketing,Oct-1973),

3)Handouts

3 Lifestyle Life style, VALS Consumer Behaviour by


segmentation Segmentation, Schiffman, Kanuk 8th
3 edition page no. 73 to 3
78

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4 Consumer Motivation, Consumer Behaviour by
Motivation & Dynamics,types, Schiffman,Kanuk 8th
Involvement process, Arousal of edition page no. 87 to
3 Motives, Frustration, 111 3
Hierarchy of Needs
theory 2)The why of the buy-
Patricia Mink Rath,
Stefani Bay, Richard
Petrizzi& Penny

5 Consumer Elements of 1)Consumer Behaviour


Learning Consumer Learning, by Schiffman,Kanuk 8th
Behavioral Learning edition page no. 207 to
3 Theories, cognitive 234 3
learning theories
The why of the buy-
Patricia Mink Rath,
Stefani Bay, Richard
Petrizzi& Penny Gill-
Fairchild Books Page no
57 to 76

6 Theories of Definition,Nature of Consumer Behaviour by


personality & Self Personality, Theories Schiffman,Kanuk 8th
Image of Personality, Self & edition page no. 120 to
3 Self Image 149 3

7 3 Case Study 1 Cases Case 3

8 Mid-term Examination

9 Perceptions, Elements of Consumer Behaviour by


Dynamics of Perception, Schiff man, Kanuk 8th
3 Perception, Sensation, Dynamics edition page no. 158 to 3
Consumer of Perception, 190

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Imagery Consumer Imagery,
perceived Risk

10 Attitudes and its What are attitudes, Consumer Behaviour by


nature Structural Models of Schiffman,Kanuk 8th
3 Attitude edition page no. 252 to 3
264

11 Attitude Formation How attitudes are Consumer Behaviour by


& change learned, Sources of Schiffman,Kanuk 8th
influence on attitude edition page no. 264 to
3 formation, Strategies 285 3
to change, Cognitive
Dissonance theory

12 Group Dynamics What is a Group, Consumer Behaviour by


and Reference Factors that affect Schiffman,Kanuk 8th
groups Reference Group edition page no. 330 to
3 influence, Celebrity, 358 3
family, Family Life
Cycle, socialization,
Family Decision
making

13 Diffusion of The Diffusion Consumer Behaviour by


Innovation process, Adoption Schiffman,Kanuk 8th
process,Innovation, edition page no. 517 to 3

3 Profile of Consumer 540


Innovator

Consumer What is a decision, Consumer Behaviour by


decision making: Levels of decision Schiffman,kanuk 8th
14 3 Decision Models, making, edition page no. 547 to 3
Consuming Views,models, Rules 571

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15 3 Case Study 2 Cases Case 3

16 End-term Examination

Benchmarked assignment 1,2: To Study Consumer Behaviour of any National/International Brand (Document) (10Marks(pre mid
,20Marks(Post Mid)) based on the factors Identified.

Suggested references Books:

1. Consumer Behaviour – Schiffmann & Kanuk


2. Consumer Behaviour – Laudon& Bilta
3. Consumer Behaviour in Fashion- Solomon & , Rabolt; Pearson
4. Conceptual Issues in Consumer Behaviour, Pearson, 2009-Kumar
5. Consumer Behaviour- Concepts, Applications & Cases- MS Raju-Vikas Publication
6. Consumer Behaviour- James F.Engel, Roger B. Blackwell & Paul W.Miniard
7. Consumer Behaviour- J.C. Mowen
8. The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi& Penny Gill- Fairchild Books
9. Principles of Marketing-12 th Edition-Philip Kotler, Pearson, Prentice hall

Reference Magazines, Journals and other Sources:

1. Business World
2. Business India
3. Business Today
4. Adv. & Marketing
5. Economic Times
6. Inside Fashion WWD/DNR
7. Journal Of Marketing

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Evaluation Matrix:

Assignment-1

Assignment-2

Assignment-5

Exam / Jury

Exam / Jury
Case Study

Case Study

End – Term
Benchmark

Benchmark

Benchmark

Mid – Term

Total
10 20 5 5 - 20 40 100

Teaching Tools:

Lectures
Case Studies
Discussions and exercises

Learning outcome: The Students learn how to study consumer behavior, strategies and apply to solve consumer behavior issues
in Marketing.

Benchmarked assignment Description (if required to be documented separately)

Assignment 1
Details/ description of assignment To study the Consumer Behaviour of any National/International Brand,
using factors covered till Mid term
Evaluation Parameter Content, Understanding of the subject, Analysis and interpretation,
managerial application, quality of the report
Type of assignment Document Submission
Weight age 10

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Assignment 2
Details/ description of assignment To study the Consumer Behaviour of any National/International Brand,
using factors covered till End term
Evaluation Parameter Content, Understanding of the subject, Analysis and interpretation,
managerial application, quality of the report
Type of assignment Document Submission
Weight age 20

Pattern for midterm/ final term CEB examination paper

Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks

i. Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
ii. Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
iii. Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 – 700 words or 900 – 1000 words and so on.
iv. Part -D : Numerical (if applicable)

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Subject code Subject Sessions Hours/week Hour/ Credit ( C / NC ) Subject Type


(TH/PB/DE/CE)
semester
Lecture
Practical /
3
Fashion Export Workshop
Merchandising and EXIM Tutorial /
MFM114P 42 2 Core PB
Documentation Seminars
/Field Study
Self Study
Total 3

FASHION EXPORT MERCHANDISING

Pre-requisite: Merchandising
Course objective:
To impart knowledge and skills of merchandiser in an Export house/Buying house.

Course structure:
Concept domain: The role of merchandiser in an export house
Knowledge domain: knowledge of co-ordination, follow up and facilitation roles of an export merchandiser
Skill domain: communication, co-ordination and interpersonal skills

EXIM DOCUMENTATION
Pre-requisite: Export Merchandising
Course objective:
• To impart knowledge of the operational processes of business between two or more nations.
• To help the students understand rules and regulations related to export.
• To expose the students to trade policy, procedures and documentations necessary for other operations of export.

Course structure:
Concept Domain: Export import documentations, Foreign Trade Policy
Knowledge Domain: Understanding of Foreign Trade Policy, Rules and Laws governing exports and imports
Skills Domain: To prepare the necessary documents for exports

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Course contents:

Session Hrs Content Keywords Reference Lecture Practical / Self


Workshop Study
Details of Total hrs Details of the Keywords of the chapter Detailed Hrs Hrs Hrs
number of required contents to be to referencing with
sessions for one taught define the depth of the text book/
required chapter input publishers/
per and further edition with pg.
chapter/topic breakup no.
per topic
1 Introduction to Meaning & definitions, Handout
Export Export Merchandising &
3 Merchandising Manufacturer exporter,
Processing of an order in 3
an Export House.
2 Role of Sampling interface, Handout
Merchandiser in interface with fabric and
Export House accessory department,
Production/Quality
interface,
3
How to order
3
fabric/accessories/packing
material including
Quality/price aspects of
most used materials
3 Role of Structure, types of Handout
merchandiser in Resident Buying
Buying House Office/Houses,
Importance, functions and
3
Submission services of Buying Office,
3
Assignment 1 Order flow. Role of
Merchandiser in Buying
Office
4 Merchandising: Time and Action plan. Handout
Planning and Check list and alarms.
3 Scheduling. Follow-up and facilitation
Export role. 3
Communication
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Communication with
buying agents and buyers.
5 Costing Analysis Costing, Methods of Handout
Costing, Preparation of
3
cost sheet. Costing of a
3
fabric. Target pricing
6 Introduction to Meaning & definitions, Handout
Sourcing, Sourcing Process,
Sourcing Sourcing Options,
evaluation of Offshore sourcing Vs.
3 Vendors Domestic sourcing,
Factors affecting Sourcing 3
Decisions, Vendor
Assessment / evaluation
criteria, Vendor rating
7 Vendor Meaning and definitions, Handout
Compliance, Importance and benefits
Facility of Vendor Compliance,
3 evaluation Social and technical
evaluation. ISO and COC. 3
Presentation
Assignment 2
8. MID TERM Submission
9 Custom Act, Central Introduction to
Handout
3 Foreign
Excise Act, EOU, SEZ, 3
FTZ, EHTP, STP Trade policy
10 Types of L/C, Export Handout
INCO terms,
Letter of
Pricing Intermediaries
3 3
of credit,
Import and Export
11 Export/Import Commercial and Handout
documentations, regulatory documents
3 3
like B/L, B/E, and
Invoices etc
Benchmarked assignment 3- Explain the documentation procedure of a garment export house (20 marks)
12 Export Formalities of custom Handout
3 Procedure, and port for shipment, 3
Quality inspection of

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goods, Flow of goods
in port/ warehouse
13 Export finance Pre-shipment and post Handout
shipment finance,
Methods of
international payment
3 3
settlement, Exchange
control regulations for
Import and Export,
FEMA act
14 Export Order Processing of export Handout
and excise order, Flowchart of
3 rebate operations, Claiming 3
excise rebate, Duty
Drawback,
15 Garment Export Items covered under Handout
garments/ textile,
Various Government
initiatives for increasing
3 garment export, 3
Different
schemes and
committees for
garment export.
16. End term Jury

Benchmarked assignment 1 - assignment description with weightage


Assignment/presentation on material procurement for product groups with cost and analysis (10 marks) (group assignment)
Benchmarked assignment 2 - assignment description with weightage
Assignment /Presentation on TNA plan (10 marks) (group assignment)
Mid-Term Submission - assignment description with weightage
Make a presentation on present export scenario in India. One category (e.g. shirts/trousers/t-shirts, home textiles, etc.) to be given to the
group of students. (20 marks) (group assignment)
Benchmarked assignment 3 - assignment description with weightage
Explain the documentation procedure of a garment export house (20 marks) (group assignment)
End Term Jury - assignment description with weightage
Make a presentation on SWOT analysis of an importing country/region (e.g. USA, UK, France, Germany, Japan, Sweden, etc.) strategically
important for India in terms of exports. The presentation should include the various incentives/benefits/drawback etc. offered by

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Government of India to exporters as well as the various incentives/benefits/drawback etc. offered by other countries to their exporters. (40
marks) (group assignment)
Export Merchandising

Reference Magazines, Journals and other sources:

Apparel Online, Stitch World, Textile Outlook International, Asian Textile Journal, Indian Textile Journal,

www.apparelresources.com, www.fibre2fashion.com, www.aepcindia.com, texmin.nic.in, www.stitchworld.net, www.cmai.in,


www.texprocil.org, www.textilescommittee.nic.in

EXIM Documentation

Reference Magazines, Journals and other sources:

Suggested references Books:


• International Business by K Aswathapa
• Management of Export marketing by M J Mathews
• Export market and foreign trade management by Pervin Wadia
• Essentials of export marketing by S A Chunawala
• Export Management by T A S Balagopal
• International trade and export management by Francis Cherunilam
• Garment Exports by Darlie O Koshy
• Foreign Trade Policy of India 2009-2014
• Handbook of Procedures

Reference Magazines, Journals and other sources:


1. Reserve bank of India publications.
2. Foreign Trade policy.
3. Website of Ministry of Consumer affairs.
4. Website of Ministry of Commerce.
5. Website of DGFT.
6. Website of Trade Promotion Council.
7. Website of Trade association.

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Evaluation Matrix:

Evaluation Matrix
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
10 10 20 - - 20 40 100

Teaching Tools:
Lectures Supported by Visuals
Field Visits
Term Assignment
Learning outcome:
Understanding of the concepts- role of merchandiser in an export house
Learning by doing- fabric sourcing for exports and export of apparels from India

Mid Term Jury - 20 marks, submission of report, group assignment

End Term Jury - 40 marks, presentation to Jury, group presentation

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Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture
Practical /
3
Workshop
Tutorial /
MFM116P Visual Merchandising 42 2 Non-Core PB
Seminars / Field
Study
Self Study
Total 3

Pre-requisite: Basic inputs in Retail Management, Marketing management, Merchandising and Retail Buying

Course objective:

To understand the principles of Visual Merchandising


To understand the importance of Visual Merchandising in increasing Consumer patronage
To understand the importance of VM as a tool for effective retailing

Course structure:

Concept domain: Principles of Visual Merchandising, Efficient store space usage, Effective merchandising techniques, Roles of
Store Windows, In-store VM and Layout planning for increasing consumer footfalls and conversions,

Knowledge domain: Understanding the effective use of VM for better space and inventory management, Understanding the
importance of VM for better Consumer Pull and enhanced Brand Image,

Skill domain: Application of concepts and techniques of Visual Merchandising for efficient store space management and
consumer satisfaction, Evaluation of impact of Visual Merchandising on Retail Sales,

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Course contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture Study
Workshop
Details of Total hrs Details of the Keywords of the chapter detailed referencing Hrs Hrs Hrs
number of required contents to be to define the depth of with text book/
sessions for one taught the input publishers/ edition with
required chapter pg no
per and
chapter/ further
topic breakup
per topic
1 3 Meaning &
Visual Merchandising,
definitions, Concept,
Definitions, Functions, Swati Bhalla & Anurag
Principles and 3
Display basics S, Tata McGraw Hill,
functions of VM, VM
Ch-2, Ch-6 Pg:70-83
as an Art or Science
2 3 Importance of the need
to understand the Store
Store Personality &
Personality and Image Hand Out
Image
in the context of the
target market
3 3 Visual Merchandising,
Swati Bhalla & Anurag
S, Tata McGraw Hill,
Signage, Façade, Ch-4, Ch-6 Pg:83-
Elements of Exterior Entrance, Banners, 88, Ch-8, Ch-11
1.5 1.5
Design Awnings/Marquee. Visual Merchandising
Window Display and Display, 4th Ed,
Martin M. Peglar
Pg:52-73
Pg:217-236
4 3 Assignment I: Presentation on the elements of exterior design of retail stores (minimum 5 stores).
Students may click photographs to explain the elements of exterior design.
5 3 Elements of Interior Atmospherics, Visual Merchandising,
1.5 1.5
Design Merchandise Grouping, Swati Bhalla & Anurag

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Department location, S, Tata McGraw Hill
Layout/Circulation Plan
6 3 Visual Merchandising,
Planogram & Wall
Elements of Interior Swati Bhalla & Anurag
elevations. Role in 1.5 1.5
Design S, Tata McGraw Hill,
effective merchandising
Ch-3, Ch-9, Ch-13
7 3 Assignment 2 – Students to study the Planogram and Wall Elevations of any one retail store critically to
examine its effectiveness
8 3 Mid-Term Submission (Live Project – Students to be divided into groups of 4-5 and make a document
and presentation on the VM of any retail store of their choice. Note – the store could be a small
neighbourhood store. Evaluation to be done on the basis of application of concepts learnt.)
9 3 Principles of
Merchandise
Visual Merchandising,
Presentation
Elements of Interior Swati Bhalla & Anurag
Categories, Dominance 3
Design S, Tata McGraw Hill,
Factor, Cross
Ch-10
Merchandising, Impulse
buying
10 3 Importance of
display, Types of Visual Merchandising
display and display Displays and Display, 4th Ed,
settings Martin M. Peglar, Pg: 1.5 1.5
Budgeting for Store Budgeting 248-258
Displays

11 3 Visual Merchandising,
Swati Bhalla & Anurag
Detailed study of display
S, Tata McGraw Hill,
for store windows –
Ch-4, Ch-6 Pg:83-
closed back, open back,
88, Ch-8, Ch-11
Store Window construction, glare, 1.5 1.5
Visual Merchandising
effective use of th
and Display, 4 Ed,
elements and principles
Martin M. Peglar
of design
Pg:52-73
Pg:217-236
12 3 Assignment 3 – Development of a live window display of any store/brand of choice OR 3D mock design
(miniature size which can be displayed on a faculty table) of a store of their choice using thermocol,
cardboard etc.

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13 3 Visual Merchandising,
Mannequins and
Swati Bhalla & Anurag
alternatives to
S, Tata McGraw Hill,
mannequinns, Mannequins
Ch 12:Pg 189 – 196,
Space Planning & Space Planning
Ch-7
Fixtures Fixtures 1.5 1.5
Visual Merchandising
Types of Props & Props
and Display, 4th Ed,
3D Forms Systems Lighting
Martin M. Peglar Pg
& In store furniture
24-42, Pg 88-120,
and lighting
Page122-163
14 3 Calendar Planning,
Importance of festivals
in the Indian context
Visual Merchandising,
Sales Tracking Swati Bhalla & Anurag
S, Tata McGraw Hill,
VM Planning QA & SOPs Ch 12: Pg 186 –188,
Implementation & Pg 196 – 205
Control Exhibit and trade show
1.5 1.5
design Visual Merchandising
and Display, 4th Ed,
Principles for New Store Martin M. Peglar Pg:
Launch/Existing 284-292
Stores/Clearance Sales
Hand Outs
VM tool kit

15 3 Assignment 4 – Students to be divided into groups of 4-5 each and prepare a docket of vendors and prices for
mannequins, fixtures, lighting, signage material etc.
16 3 End Term Jury – Students to work in groups of 4-5 each and make a presentation on the VM of a store which
would include profiling the store/its target market/positioning/image; developing an annual VM calendar based
on factors like store location (city) keeping in mind local festivals; budgeting; planogram; wall elevation,
elements of exterior and interior design. To ensure effective outcome the end term jury could integrate all the
work done in the previous assignments. The students may be briefed of the same at the beginning of the
semester itself.

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Benchmarked assignment Description (if required to be documented separately)

Assignment 1
Details/ description of assignment Presentation on the elements of exterior design of retail stores (minimum 5 stores).
Students may click photographs to explain the elements of exterior design (in groups of 4-5
each).
Evaluation parameter Understanding of the subject and its application, quality of the report
Type of assignment Submission & Presentation
Weightage 10
Assignment 2
Details/ description of assignment Students to study the Planogram and Wall Elevations of any one retail store critically to
examine its effectiveness (in groups of 4-5 each).
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Managerial Application,
quality of the report
Type of assignment Submission & Presentation
Weightage 10
Assignment 3
Details/ description of assignment Development of a live window display of any store/brand of choice OR 3D mock design
(miniature size which can be displayed on a faculty table) of a store of their choice using
thermocol, cardboard etc. (in groups of 4-5 each).
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Executional Application,
quality of the report
Type of assignment Submission & Presentation
Weightage 10
Assignment 4
Details/ description of assignment Students to be divided into groups of 4-5 each and prepare a docket of vendors and prices
for mannequins, fixtures, lighting, signage material etc.
Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Managerial Application,
quality of the report
Type of assignment Submission & Presentation
Weightage 10

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Suggested references Books:

Visual Merchandising and Display, 4th Ed, Martin M. Peglar , Fair child publications, New York.
Silent selling; Best practices and effective strategies in Visual Merchandising, Fair child publications, New York.
Contemporary visual merchandising environment design, Jay diamond & Ellen diamond, Prentice Hall, New Jersy
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill

Reference Magazines, Journals and other sources:

VM+SD
POP Today

Evaluation Matrix:
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
10 10 10 10 20 40 100

Teaching Tools:

Lectures Supported by Visuals


Live Projects
Term Project
1-2 expert lectures

Learning outcome:

Understanding of the concepts

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Observational learning
Practical Applications of the concepts and techniques

Pattern for mid term / end term

Mid term Submission

Live Project – Students to be divided into groups of 4-5 and make a document and presentation on the VM of any retail store of their
choice to the subject faculty. Note – the store could be a small neighbourhood store. Evaluation to be done on the basis of
application of concepts learnt.

End term Jury

Students to work in groups of 4-5 each and make a presentation on the VM of a store which would include profiling the store/its
target market/positioning/image; developing an annual VM calendar based on factors like store location (city) keeping in mind local
festivals; budgeting; planogram; wall elevation, elements of exterior and interior design. To ensure effective outcome the end term
jury could integrate all the work done in the previous assignments. The students may be briefed of the same at the beginning of the
semester itself.

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Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture
Practical / Workshop 3
Apparel Quality Tutorial / Seminars /
MFM118DE 42 2 None-Core PB/DE
Management Field Study
Self Study
Total 3

Pre-requisite: Fabric Knowledge for Merchandisers

Course objective:
To make students familiar with the quality concepts and application to apparel industry. To enable students to understand the
concepts of standards and specifications, particularly with reference to apparel industry and the organizations involved in
developing them. To educate students on the role of material and product testing in product development and incorporating
quality into the product.. To impart knowledge of specifying and evaluating materials, comfort, safety and health aspects of
materials contributing to quality. Product and material inspection and types. Sampling and acceptance levels. Quality audits.
Concept of TQM and SPC. The holistic objective of this course is to equip the students with sufficient knowledge of apparel
quality required in merchandising function.

Course structure:

Concept domain-
1. Understanding the concept of quality, quality perspectives, dimensions and attributes. Standards and
specifications & organizations involved.
2. Testing ; product and materials
3. Specifying and evaluating materials
4. Inspections and types. Defects ; product & materials
5. Sampling, Acceptance levels, quality audits
6. Introduction to TQM, SPC

Knowledge domain- Understanding of Global market scenario, Best practices, suggested marketing mix, etc.

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Skill domain- Development of analytical and managerial skills for understanding and application of quality concepts.

Course Contents:

Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of Keywords of the chapter detailed referencing with Hrs Hrs Hrs
number of required for the to define the depth of the text book/ publishers/
sessions one chapter contents input edition with pg no
required per and further to be
chapter/ breakup per taught
topic topic
1 Managing Quality in the
Concepts of quality and apparel industry- Mehta
3 Bharadwaj
Dimensions of quality 3
Teachers’ notes

2 Managing Quality in the


apparel industry- Mehta
3 The cost of quality Bharadwaj 3
Teachers’ notes

3 Understanding Standards
and Specifications Managing Quality in the
apparel industry- Mehta
Specifications and types Bharadwaj
of specifications , writing
3 Standard specifications. 3
Teachers’ notes
Organizations involved in
developing and verifying
product quality and

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performance.

4 Managing Quality in the


apparel industry- Mehta
3 Textile testing and Bharadwaj 3
Product evaluation
Teachers’ notes

5 Testing; types of testing. Industry/Lab visit


3 Testing applied to
3
product, material Teachers’ notes

6 Testing; types of testing. Industry/lab visit


3 Testing applied to
3
product, material Teachers’ notes

Class test 1 on testing


7 3
/specification 3

Mid-term Submission
8
9 Managing Quality in the
Care labeling, clothing apparel industry- Mehta
2 and hazard, customer Bharadwaj 3
returns.
Teachers’ notes

10 Managing Quality in the


Defects and classification apparel industry- Mehta
3 of defects – Major Minor, Bharadwaj 3
AQL table SPC .
Teachers’ notes

11 Quality plan
Teachers’ notes
3 implementation on shop
/Factory visit 3
floor

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12 Cause and effect Teachers’ notes/factory


3
relationships in quality visit 3

13 Inspecting the products ;


material , incoming , in-
Managing Quality in the
process inspections,
apparel industry- Mehta
vendor inspections.
3 Bharadwaj
3
Evaluating the products,
Teachers’ notes/factory
product defects , stages
visit
of inspection and gate
keeping points.

14 Managing Quality in the


apparel industry- Mehta
How to start Managing Bharadwaj
3
quality 3
Teachers’ notes/factory
visit

15 Presentation on
Assignment 2-
3 Developing a quality 3
assurance model for a
manufacturing unit

16
End- term Jury

Suggested Reference Material

Quality assurance for textile and apparel, Sara J. Kadolph , Fairchild publications.
Quality control in apparel manufacturing, Bharadwaj .

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Juran’s quality control hand book
Quality planning and Analysis , Juran and Gryna
The quality audit , Charles A.Mills
Management for quality improvement, Mizuno

Evaluation Matrix:Assignment-1

Assignment-2
Exam / Jury

End – Term
Benchmark

Benchmark

Exam/ Jury
Mid – Term

Total
Developing/setting up a quality assurance
Class test Jury Jury -
process/department for a manufacturing unit
15 20 25 40 100

Teaching Tools:
Lectures
Case study
Field visits
Self Study

Learning outcome:
1) Importance and meaning of quality
2) Processes/systems for quality assurance
3) Standards and specifications
4) Sampling and statistical quality control
5) Quality policy and manual

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Benchmarked assignment Description (if required to be documented separately)

Assignment 1 – Class test


Details/ description of assignment Class test on testing / specification

Evaluation parameter Understanding of the concept and it’s relevance

Type of assignment Presentation

Weight age 15

Assignment 2 – Developing/setting up a quality assurance process/department for a manufacturing unit


Details/ description of assignment Submission/ Presentation

Evaluation parameter Understanding of the concept and the way of application

Type of assignment Presentation /submission

Weight age 25

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(C / NC) Subject
Hours / Hour /
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture
Practical / Workshop 3
Fashion Forecasting and Tutorial / Seminars /
MFM120DE - 42 2 Non-Core PB/DE
Product Development Field Study
Self Study -
Total 3

Pre-requisite: Overview of Global Fashion Industry, Merchandising

Course objective:

1. To Impart Knowledge and understanding of interpretation of Fashion Forecast.


2. To develop an understanding of application of Fashion Forecast in further development of the product.
3. This course familiarizes the students on various methods of fashion forecasting used in the fashion industry.
4. Understanding of product development process and its importance in fashion industry.
5. Understanding of quality management, concepts and tools.

Course structure:

Concept domain- Understanding of fashion and importance of fashion forecasting in the development of new product.

Knowledge domain- Students will understand the process of fashion research and forecasting used in new product
development .

Skill domain- This course develops the creative skills, new product development skills trend spotting skills and hence equips
the student to comprehend and utilize the fashion forecasts in developing new product.

Course contents:

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Session Hrs Content Keywords Reference Practical / Self


Lecture
Workshop Study
Details of Total hrs Details of the contents to be Keywords of the detailed referencing Hrs Hrs Hrs
number of required for taught chapter to define with text book/
sessions one chapter the depth of the publishers/ edition with
required per and further input pg no
chapter/ topic breakup per
topic

1 Introduction Introduction to Concept to consumer-


fashion and G.S. Frings, Ch 3
• Brief on Apparel Business forecasting,
and Need & Interpretation Scope & Inside the Fashion
of Fashion forecasting importance Business-Jarnow,
3 • Fashion forecasting for 3
Guerreiro,Judelle Ch. 2
various fashion levels.
• Basics of Couture From Concept to
consumer-G.S. Frings,
Ch. 4

• Market research and Beyond Design The


various fashion market Synergy of apparel
segments. product development –
• Application of fashion Scope & by Sandra J. Keiser
2 3 3
forecasting for various importance and Myrna B. Garner,
segments Second edition,
Students will work on target Fairchild publication,
market visual board. Chapter 2

3 • Fashion Research Fashion Fashion Forecasting by


3 process and Research Rita Perna, Fairchild 3
• Methods and Ingredients process, Publications
Forecasting

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of a Fashion Forecast Predictives Forecasting
• Forecasting predictives Publications –
presentation. promostyl
• Students will work on 2
Here & there; Beyond
themes for their target
Design
market.
4 • Forecasting predictives. Forecasting Forecasting
Students will research on Predictives Publications –
fashion predictives and promostyl
3 3
develop a visual
concept/theme board for their Here & there; Beyond
chosen theme. Design

5 • Fashion forecasting Fashion Beyond Design The


Color: How to develop forecasting- Synergy of apparel
and focus color palette for fabric, color. product development –
your business. by Sandra J. Keiser
• Students will identify and Myrna B. Garner,
3 colors for coming season Second edition, 3
for their target market. Fairchild publication,
• Fashion forecasting: Chapter 5 & 6.
Fabric, print, pattern
forecasting.
• Color and fabric
forecasting agencies
• Forecasting- trim: Forecasting
Students will study fashion Publications –
predictives, magazines Fashion promostyl
6 3 and identify the trims forecasting- trims 3
forecasted for future and silhouettes Here & there; Beyond
season. Design, fashion
• Forecasting- magazines.
silhouettes: Students will

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study fashion predictives,
magazines and identify
the silhouettes forecasted
for future season.
7 • Trend identification
• Fashion shows, trade
shows, World’s fashion fashion magazines
centers. Forecasting
• Indian fashion shows. Publications –
Influence of fashion promostyl
3 shows, trade shows on 3
Indian Fashion. Here & there;
• Forecast Presentation Beyond Design,
Techniques. fashion
• Students will compile the magazines
trends collected for their
target segment.
8 Mid- term Submission

9 • Introduction to Product Introduction Apparel Product Design


Development. and Merchandising
• Scope and importance of Strategies- by Cynthia
3 Product development in L. Regan- Pearson 3
merchandising. Prentice Hall- 2008,
• Product development Chapter 1, pg 1-25
process and steps
involved
• Role of Product Developer Beyond Design The
in Retail, Domestic and Synergy of apparel
10 3 Exports. Scope & role product development – 3
• Product developer by Sandra J. Keiser
interaction with other and Myrna B. Garner,
departments Second edition,

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Fairchild publication,
Chapter 1 pg-3-31

Apparel Product
• Concepts of Product
Design and
Development.
Merchandising
The Objectives in developing Essential &
11 3 Strategies- by Cynthia 3
a product. Buyer/ consumer objectives
L. Regan- Pearson
perspective and vendor/
Prentice Hall- 2008,
production perspective.
Chapter 1, pg 1-25

12 • Process of Product Line development Fashion Design and 3


development. Product
• Product Development
Development by
Decision
Harrold Carr and

John Pomery,
Blackwell Scientific
Publication, 1992
3 edition: Chapter-1 and

Beyond Design The


Synergy of apparel
product development –
by Sandra J. Keiser
and Myrna B. Garner,
Second edition,
Fairchild publication,
Chapter 2 pg-33-61

13 • Line Planning, Line Line development Beyond Design The


development and Line Synergy of apparel
3 3
Presentation product development –
by Sandra J. Keiser

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and Myrna B. Garner,
Second edition,
Fairchild publication,
Chapter 2 pg-33-61
and Chapter 8

14 • Product Costing. Develop Costing Beyond Design The


cost sheet for each Synergy of apparel
product developed. product development –
• Analyzing cost of the by Sandra J. Keiser
3 3
Product development and Myrna B. Garner,
process. Second edition,
Fairchild publication,
Chapter 14 pg-465-472

• Vendor Development Vendor Beyond Design The


• Vendor communication development Synergy of apparel
and samples product development –
development. by Sandra J. Keiser
15 3 3
and Myrna B. Garner,
Second edition,
Fairchild publication,
Chapter 13

16 End-term Jury

Suggested references Books:

Fashion Forecasting:

• Fashion Forecasting by Rita Perna, Fairchild Publications


• Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Fairchild
publication
• Concept to consumer-G.S. Frings
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• Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson
• Fashion Forecasting - Evelyn.L.Brannon-( Fairchild Publications)
• Fashion Forecasting - Kathryn Mc Kelvey & Janine Munslow - (Wiley-Blackwell Publications )

Product Development:

• Fashion Design and Product Development by Harrold Carr and John Pomery, Blackwell Scientific Publications
• Apparel Product Development by Maurice J. Johnson, Evelyn C. Moore, Prentice Hall
Fashion Forecasting by Rita Perna, Fairchild Publications

Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson

Reference Magazines, Journals and other sources:

Vogue, WWD
Inside fashion
DNR
Fashion weekly
WGSN
Promostyl

Evaluation Matrix:

Evaluation Matrix
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
10 10 10 10 ------- 20 40 100

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Teaching Tools:

Interactive sessions.
Presentations: for fashion forecasting
Fashion predictives, fashion magazines.

Learning outcome:

At the end of the course student

• Would be familiar with various concepts and techniques of fashion forecasting.


• It would also equip them to have a fair understanding trend identification and applying the fashion forecasts in developing a
product.
Benchmarked assignment Description (if required to be documented separately)

Assignment 1
Details/ description of assignment Target market visual board -Students will research on target segment for a brand and develop
a visual A-4 size collage/board representing their target market. Summary about the board
should describe the brand and target customer profile
Evaluation parameter Creativity, neatness, clarity of Concept
Type of assignment Individual-document submission
Weight age 10
Assignment 2
Details/ description of assignment Theme/concept board-Students will develop a theme board for their target market. The theme
should be inspired from fashion predictive/fashion magazines. Theme should have written
summary describing underlining trends in terms of fabrics, colors, trims, silhouettes, details
Evaluation parameter Creativity, neatness, clarity of concept
Type of assignment Individual-Document submission and presentation
Weightage 10
Assignment 3
Details/ description of assignment Color board-Students will development color board for their target market. The colors chosen
should be as per the theme development in assignment no.2. Inspiration from fashion
predictive. fashion magazines and current trends should be taken

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Evaluation parameter Creativity, neatness, clarity of concept
Type of assignment Individual-Document Submission
Weight age 10
Assignment 4
Details/ description of assignment Product development process analysis- Students Will study the product development process
of an International/ National high fashion brand and compare it with a domestic low fashion
brand
Evaluation parameter Comparison analysis, clarity of concepts, document presentation
Type of assignment Individual- Document Submission
Weight age 10

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Hour/ Hour/ Subject Type


Subject Code Subject Sessions Credits (C/NC)
Week Semester (TH/PB/DE/CE)
Lecture
Practical / Workshop 3
Tutorial / Seminars
MFM122DE Store Operations 42 2 Non-Core PB/DE
/Field Study
Self Study
Total 3

Pre-requisite: Basic inputs in Retail Management, Marketing management, Merchandising and Retail Buying

Course objective:

To understand the processes and practices of Store Operations

To understand the importance of Store Operations in building Consumer Loyalty

To understand the importance of Store Operations as a tool for effective retailing

Course Structure:

Concept domain: Processes and practices of Store Operations, Efficient usage of store space, Effective use of selling
techniques, Roles of Store Personnels, planning for increasing consumer footfalls and conversions,

Knowledge domain: Understanding the effective use of Store Operations for better space and front-end manpower
management, Understanding the importance of Store Operations for better Consumer Pull and enhanced Brand Image.

Skill domain: Application of concepts and techniques of Store Operations for increasing store productivity and consumer
satisfaction, Managing the front end dynamics

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Course Content:

Practical/ Self
Session Hrs Content Keywords Reference Lecture
Workshop Study

Details of Total hrs Details of the Keywords of detailed Hrs Hrs Hrs
number of required for one contents to be taught the chapter to referencing with
sessions chapter and define the text book/
required per further breakup depth of the publishers/
chapter/ per topic input edition with pg
topic no

1 The Uniqueness of Why We Buy?


Apparel Retailing .
3 Consumer Psyche The Call of the 3
guiding purchase Mall etc
decisions.

2 Understanding Body Hand-out


types/Upselling/Cross
3 3
Selling/Understanding
lost opportunity

3 Store Operations (Store Opening Hand-out


Variables checklist/Store
daily RETAIL STORE
checklist/Back OPERATIONS,
office & Store 2ND ED
3 Room 3
Management/ Author: VISHAL
Security and AGARWAL
Baggage
Management
etc)

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4 Store Operations (SSPD/Basket Hand-out
Variables Advanced Size/Average
Bill RETAIL STORE
Value/preparin OPERATIONS,
3 g DSR 2ND ED 3
reports/Sell
through Author: VISHAL
reports/Compe AGARWAL
tition Mapping)

5 Other Retail KPIs Hand-out

RETAIL STORE
3 OPERATIONS, 3
2ND ED

Author: VISHAL
AGARWAL
6 Management of Hand-out
Receipts and Petty
cash and Consumer RETAIL STORE
3 Returns; Shrinkage OPERATIONS, 3
Management; Store 2ND ED
security and Insurance
Author: VISHAL
AGARWAL
7 Exposure to front-end Retail Pro/
3 3
software Shopper Etc.

8 Mid-term Submission

9 Merchandise Display- Hand-out


3 New Season, During 3
the season, End RETAIL STORE
OPERATIONS,

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Season, Oddment 2ND ED
Management
Author: VISHAL
AGARWAL
10 Zoning in the shop. Hot and Cold Hand-out
Display techniques.VM spots/Trial
as a tool to drive sales- rooms/Point of RETAIL STORE
3 practical tips Purchase OPERATIONS, 3
2ND ED

Author: VISHAL
AGARWAL
11 Organization structure Study the roles Hand-out
at Retail Front end and
responsibilities RETAIL STORE
3 of all the store OPERATIONS, 3
front-end 2ND ED
manpower
Author: VISHAL
AGARWAL
12 Types of Sales Persons Hand-outRETAIL
and Selling situations; STORE
Selling as career. OPERATIONS,
3 Qualities of successful 2ND EDAuthor: 3
salesman with VISHAL
reference to consumer AGARWAL
Services

Process of effective Selling skills Hand-out


selling: Prospecting,
13 Pre-approach, RETAIL STORE 3
3 Approach Presentation OPERATIONS,
&demonstration, 2ND ED
handling objectives,

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Closing the sale & post- Author: VISHAL
sale activities AGARWAL

14 Understanding the Discussion and


3 Moments of truth in Role Play 3
Consumer Interaction

15 3 Presentation 3

16 End –term Jury

Teaching Tools:

Lectures Supported by Visuals


Live Projects
Term Project
1-2 expert lectures

Learning outcome:

Understanding of the concepts


Observational learning
Practical Applications of the concepts and techniques
Live Project – Students to be divided into groups of 4-5.
Development of a Store Operations manual for the real store in the vicinity of the NIFT centre.

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Reference Magazines, Journals and other sources:

RETAIL STORE OPERATIONS, 2ND ED, Author: VISHAL AGARWAL

Images: Business of Fashion

Retail Images

Evaluation Matrix:
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
20 20 -- -- 20 40 100

Benchmarked assignment Description (if required to be documented separately)

Assignment 1
Details/ description of assignment Evaluating the Productivity of a real small scale retail store in the vicinity of the NIFT centre
on the various productivity parameters
Evaluation parameter Understanding of the subject and its application, quality of the report
Type of assignment Submission & Presentation
Weightage 20
Assignment 2
Details/ description of assignment Identifying the gaps in the store operations processes of the store identified in the previous
assignment and suggesting remedial actions

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Evaluation parameter Content, Understanding of the subject, Analysis and interpretation, Managerial Application,
quality of the report
Type of assignment Submission & Presentation
Weightage 20

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Hours/ Hours/ Subject Type


Subject Code Subject Sessions Credits (C/NC)
Week Semester (TH/PB)
Lecture
Practical / Workshop

MFM124DE Applied Research I Tutorial / Seminars 42 2 Non Core PB/DE


/Field Study
Self Study 3
Total 3

Prerequisite: Marketing Research.

Course objectives:

• Understand the range, scope, and complexity of modern management practices.


• Introduce a strategic, systems perspective on the management of marketing and retail projects.
• Practice the application of modern management tools and techniques during the semester.

Course structure:

• Concept domain ‐ Research Project: a method of restructuring the theoretical constructs for obtaining a better application-
oriented understanding.
• Knowledge domain ‐ Use of Planning, Scheduling and Allocating resources.
• Skill domain ‐ Planning, Organizing, Directing and Controlling of resources of existing systems.

Course contents:

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Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Total hrs
Details of detailed
required
number of Keywords of the referencing with
for one
sessions Details of the contents to be chapter to text book/
chapter Hrs Hrs Hrs
required per taught define the depth publishers/
and further
chapter/ of the input edition with pg
breakup
topic no
per topic
Session 1 3 3
Self Study with mentoring As per log book By students

Session 2 3 3
Self Study with mentoring As per log book By students
Session 3 3 3
Self Study with mentoring As per log book By students
Benchmarked assignment 1 : Research Proposal 20 Marks

Session 4 3 3
Self Study with mentoring As per log book By students
Session 5 3 3
Self Study with mentoring As per log book By students
3 3
Session 6 Self Study with mentoring As per log book By students
3 3
Session 7 Self Study with mentoring As per log book By students
Session 8 MID TERM SUBMISSION
3 3
Session 9 Self Study with mentoring As per log book By students
3 3
Session 10 Self Study with mentoring As per log book By students
3 3
Session 11 Self Study with mentoring As per log book By students
3 3
Session 12 Self Study with mentoring As per log book By students
Benchmarked assignment 2 : Literature Survey 20 Marks

3 3
Session 13 Self Study with mentoring As per log book By students

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3 3
Session 14 Self Study with mentoring As per log book By students
3 3
Session 15 Self Study with mentoring As per log book By students
Session 16 END TERM JURY

Reference Magazines, Journals and other sources:


1. EBSCO,
2. PROQUEST
3. DELNET
4. Apparel Online
5. Just-Style.Com
6. Stitch World
7. WGSN

Evaluation Matrix:

EVALUATION MATRIX
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
20 20 -- -- 20 40 100

Teaching Tools: Lectures followed by classroom exercises


1-2 expert lectures from industry

Learning outcome:
1. Understanding and developing professional skills – communication, business writing and presentation

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2. Develop personal ethical codes for work and life
3. Develop professional etiquette for the work place

Benchmarked assignment Description (if required to be documented separately)

Assignment 1
Details/ description of assignment Research Proposal
Evaluation parameter Relevance and Content
Type of assignment Document Submission
Weightage 20
Assignment 2
Details/ description of assignment Literature Survey
Evaluation parameter Format & Content
Type of assignment Document Submission
Weightage 20

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Subject
Hours / Hour / (C / NC)
Subject Code Subject Sessions Credit Type(TH/
Week Semester
PB/ DE/CE)
Lecture
Practical / Workshop 3
Sales and Distribution Tutorial / Seminars /
MFM126DE 42 2 Non- Core PB/DE
Management Field Study
Self Study
Total 3

Pre-requisite: NIL

Course objective:
- To expose the students to various aspects of Sales and Distribution Management.
- To make the students understand the elements constituting sales and distribution management in India.
- To develop abilities in sales and distribution system.
- To focus on ways to enhance organizational effectiveness through people.
- To understand a Field Sales Manager's problems and his/her decision-making processes.
Course structure:

Concept domain - The course aims to help the students understand the challenges confronting the Sales and distribution
function in Indian marketplace, with its inherent difficulties and challenges.

Knowledge domain - It also aims to impart knowledge of the products to customers dispersed geographically in a cost effective
way. This course is aimed at imparting the necessary knowledge and skills in order to achieve these ends.

Skill domain - The course helps the student to be equipped with the skills of managing the sales force effectively as well as
maximizing the returns from sales generated by the sales force.

Course Contents:

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Practical / Self
Session Hrs Content Keywords Reference Lecture
Workshop Study
Details of Total hrs Details of the Keywords of the chapter Detailed referencing Hrs Hrs Hrs
number of required for contents to be to define the depth of the with text book/
sessions one chapter taught input publishers/ edition
required per and further with P. No.
chapter/ topic breakup per
topic
1 Introduction to nature and importance Sales and
Sales and of sales management Distribution
Distribution role and skills of Management, Text
Management modern sales and Cases,
managers Havaldar, Kavale,
types of sales TMH 2nd edition
3 3
managers
emerging trends in Chapter 1
sales management
linkage between sales Page 1-19
and distribution
management
2-3 Personal psychology in selling, Sales and
Selling: buying decision process Distribution
Preparation and and buying situations Management, Text
Process personal selling process and Cases,
negotiation Havaldar, Kavale,
6 6
Case Study -1 TMH 2nd edition

Chapter 2

Page 27-53

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4-5 Planning, Sales how sales strategy is Sales and Distribution
Forecasting, developed from Management, Text
and Budgeting marketing strategy and Cases,
forecasting, forecasting Havaldar, Kavale,
6 approaches, and TMH 2nd edition 6
methods of sales Chapter 3
forecasting Page 62-82
the process of sales
budget
6-7 Training, sales training process
Sales and
Motivating, importance, theories, and
Distribution
Compensating, tools of motivation
Management, Text
and Leading the objectives and designing
and Cases,
6 Sales force of sales compensation 6
Havaldar, Kavale,
plan
TMH 2nd edition
views, styles, and skills
Chapter 6
of sales leadership
Page 153-186
supervising sales force
8 Mid-term Submission

9-10 Distribution Why distribution Sales and Distribution


channel channels are required Management, panda
management Distribution channel &sahadev
strategy oxford press 2nd
6 6
Overview of distribution edition
channel functions Chapter 15

Page 479-500

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11 Designing Customer oriented Sales and
customer channels Distribution
oriented Service outputs, Management, panda
marketing channel flows &sahadev
3 channels oxford press 2nd 3
edition
Chapter 16

Page 507-524
12-13 Channel Channel coordination Sales and Distribution
management Management, Text
Channel conflict and Cases,
Reason, types and Havaldar, Kavale,
6 resolving conflicts, TMH 2nd edition 6
Chapter 13
Principles of channel
management Page 418-438
VMS
14-15 Sales Benefits of sales Sales and Distribution
promotions promotion Management, Text
Consumer promotions and Cases,
6 Case Study -2 Trade promotions Havaldar, Kavale, 6
TMH 2nd edition
Chapter 17
Page 582-595
16 End –term Jury

Reference Magazines, Journals and other sources:


EBSCO
Proquest
Emerald
International Journal of Retail & Distribution Management
Sales and Distribution Management: An Indian Perspective.

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Evaluation Matrix:

Evaluation Matrix
Assignment-1

Assignment-2

Assignment-3

Assignment-4

Assignment-5

Exam / Jury

Exam / Jury
End – Term
Benchmark

Benchmark

Benchmark

Benchmark

Benchmark

Mid – Term

Total
20 20 - - - 20 40 100

Teaching Tools:
Lectures Understanding of concepts
Case Lead Experiential learning
Personal Interview Interaction between students
Group discussion Reflection of understanding
1-2 Industry Expert

Learning outcome:

1) Basic understanding of various aspects of Sales and Distribution Management.


2) Understand the elements constituting sales and distribution management in India.
3) Planning and leading a sales force.
4) Managing marketing channels and channel conflict.
5) Understanding of various types’ sales promotion.

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Benchmarked assignment Description (if required to be documented separately)

Assignment 1

Details/ description of assignment Assignment on sales forecasting/ sales training

Evaluation parameter Depth of understand theory and its applications.

Type of assignment Document Submission and presentation

Weight age 20

Assignment 2 –
Details/ description of assignment Assignment on consumer promotions, Real life examples of
consumer promotions.
Evaluation parameter Real life examples, understanding of concepts.

Type of assignment Document Submission

Weight age 20

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Subject