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Bui l d i ng O r g a n iz a t io n a l

Me m o r i e s:
Wi ll You Know What You Knew?

JohnP.Girard
Minot State University, USA

INFORMATION SGIENGE REFERENGE


Hershey. Newyork
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225

Chapter XV
A Manifesto for the Preservation
of Organizational Memory
Associated with the Emergence
of Knowledge Management
Educational Programs
Michael JD Sutton
Westminster College, USA

Abstract

This chapter introduces the research domain of knowledge management educational programs and
issues associated with the preservation of knowledge about these programs. The chapter comprises a
preliminary literature review of the academic and research perspectives along with the broader educa-
tional perspectives associated with knowledge management educational programs in the academy and in
the workplace. The manifesto concludes with an imperative suggesting the critical need to immediately
collect and preserve all significant knowledge artifacts comprising curriculum, courses, and instruction
associated with past, current, and future knowledge management educational programs. Since knowledge
management is continuing to grow as an emerging field, future educators will need access to the preserved
organizational memory associated with instructional successes and failures in this new field.

Introduction have proposed that KM has already reached the


status of a discipline. The following review of
Knowledge Management (KM) has been widely the literature demonstrates that research on the
accepted as an emergent phenomenon, although nature of the emerging field of KM education is
minorities of academics, pundits, and practitioners plentiful, but still in its infancy. Research on KM

Copyright © 2009, IGI Global, distributing in print or electronic forms without written permission of IGI Global is prohibited.
A Manifesto for the Preservation of Organizational Memory

educational programs appears, at the most, to be and education I need to provide some context by
conceptual, although concrete programs have been means of a definition. My initial review of the
designed, developed, deployed, and occasionally literature turned up at least fifty definitions of
decommissioned. Preserving the institutional KM, and it is not yet an exhaustive list. Dalkir
memory surrounding the development of KM (2005, p. 4) reported that she had discovered over
educational programs could prove useful for future 100 disparate definitions. Most academics as well
research about KM and KM education. Eventu- as practitioners agree that the term was poorly
ally a need may arise to understand how KM defined and ambiguously described (Den Hertog
education evolved and why certain perspectives & Huizenga, 2000; Dixon, 2000). This situation
of KM were taught while others have disappeared likely parallels the circumstances surrounding
from the curriculum. In order to anticipate this the emergence of other fields that have become
educational imperative, care must be taken now prominent over the last two decades, for example,
to preserve the organizational memory associated Astrobiology, Information Science, Information
with KM education. This chapter is an attempt Systems, MIS, Space Science, and Women and
to bring together disparate material about KM Gender Studies.
education in order to initiate an historical reposi- The explosion of homegrown definitions along
tory of the programs, curricula, and courses that with the development of well-founded and well-
purport to teach KM. formulated definitions suggests that the field of
I sought material in my review of the literature KM is still emerging (Despres & Chauvel, 2002).
that would help us to explore the phenomenon The multidisciplinary roots of KM (Dalkir, 2005,
of KM, but more specifically KM within the p. 6–7) constrain the capability of both practi-
context of an educational program of learning. tioners and academics to agree on one definition
This investigation was based upon earlier work for the emerging field. I synthesized three widely
in organizational memory management (Sutton, accepted definitions I discovered during my re-
1996) and my recently completed doctoral re- search (Dalkir, 2005, p. 3; Becerra-Fernandez,
search where I studied two specific cases of KM Gonzalez, & Sabherwal, 2004, p. 30; Bennet &
educational program design and development in Bennet, 2004, p. 227) into one definition for my
the academy (Sutton, 2007). The following pre- research study:
liminary review of the literature will be presented
in three major categories that provide structure • Knowledge Management is the deliberate
for this chapter: and systematic framework encompassing
communications, people, processes, struc-
1. Knowledge Management in the academy— ture, and technologies of an organization
the academic perspective. in order to produce sustainable competitive
2. Knowledge Management in educational advantage or long-term high performance
programs—a research perspective. for the organization.
3. Knowledge Management educational pro- • The value and utility in the management
grams—the broader educational perspec- of knowledge accrues to the organization
tive. through innovation, reuse, and organiza-
tional learning.
• The framework is operationalized through
Background the convergence of personal, group, and
enterprise action upon a knowledge life-
Before I discuss the different perspectives of cycle.
the literature encompassing the concepts of KM

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A Manifesto for the Preservation of Organizational Memory

• The knowledge lifecycle integrates the These were the visible tip of the iceberg. Virtu-
identification, creation, acquisition, capture, ally every significant practitioner and academic
securing, production, publication, shar- in the field has proposed a framework and model
ing, leveraging, and eventual disposal of of some kind, for the simple reason that everyone
knowledge resources and assets within an is still trying to figure out this phenomenon. As
organizational memory. alluded to previously, practitioners have assumed
• The organizational memory may be found that the management of knowledge is critical
within the tacit memories of the knowledge to business success and competitive advantage
workers or within the explicit codification of (Stewart, et al., 2000). However, many researchers
knowledge stored in different information are not so arrogant to think that we can actually
and knowledge systems. manage knowledge in a manner similar to any
other external object or resource. If we begin
from the fields of epistemology, philosophy,
Knowledge Management at metaphysics, and theology, we can infer that
the Academy: The Academic the ‘knowledge’ being discussed is actually the
Perspective ‘stuff’ in the minds of individuals, not necessarily
something that can easily be fashioned into an
Where Does KM Fit within the object outside the mind. This irony is a core issue
Academy? within the KM field, and is often referred to as
the tension between tacit knowledge (knowledge
The academic side of KM is multi-faceted because in the mind) and explicit knowledge (knowledge
of the diversity of the departments within colleges, objects and artifacts outside the mind) (Nonaka &
universities, and institutes where KM might be Takeuchi, 1995, p. 8). Therefore, whenever phrases
taught or research undertaken. These units could like ‘management of knowledge’ or ‘managing
comprise virtually any department, school or fac- knowledge’ appear throughout bibliographic
ulty—there are no boundaries or restrictions for sources, the management of explicit knowledge,
where KM has been taught or practiced. Dalkir not tacit knowledge, is often inferred.
(2005, p. 25–75) catalogued numerous authors of
frameworks and models in her foundational text What is the Relationship of
on KM based upon the perspectives of many of Knowledge Management to
the KM luminaries: Information Management?

• Beer (1981) In The Knowledge Management Handbook (1999),


• Bennet and Bennet (2004) a well-respected KM academic, Jay Liebowitz,
• Boisot (1998) posed the question quite pragmatically as the title
• Bukowitz and Williams (1999) of his preface: “Knowledge Management: Fact
• Choo (1998) or Fiction?” (p. iii). He attempted to focus his
• McElroy (2003) readers on the intrinsic problems of talking about
• Meyer and Zack (1996) ‘knowledge.’ No wonder so many definitions and
• Nonaka and Takeuchi (1995) rogue sources for information about KM exist.
• Rolett (2003) A central authority of accepted KM experts and
• Snowden (2000, July 17–18) pundits has yet to be assembled, endorsed, and
• von Krough and Roos (1995) recognized.
• Wiig (1993)

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A Manifesto for the Preservation of Organizational Memory

One of the more visible academic protagonists and epistemological aspects of knowledge are
critical of the KM field is Dr. Tom Wilson at the still so ill-defined and poorly understood that
University of Sheffield in the UK. Regardless KM cannot be an emergent discipline” (Ibid.,
of his personal opinions, though, he presented Conclusion, ¶ 6).
a balanced dialogue in his online journal, Infor- Dunn and Hackney (2000), in a similar vein
mationR.net. In 2002 he dedicated Volume 8, to Bouthillier and Shearer, proposed to try and
Issue 1 to the theme of KM. His lead article, The differentiate KM from IM with their KM Model
Nonsense of ‘Knowledge Management’ guided the for an IM Curriculum. Dunn and Hackney sug-
reader through numerous musings on Wilson’s gested, quite simply, that information was man-
misgivings with the concept of KM. He concluded ageable, but knowledge was not. However, this
that KM was “an umbrella term for a variety did not lead them to dismiss KM. In fact, they
of organizational activities, none of which are were adamant about the need to teach KM, extend
concerned with the management of knowledge” organizational learning with KM, and build a
(Wilson, 2002a, Abstract, ¶ 1). strong base for competition based upon KM sys-
In that same issue of InformationR.net, tems. They strongly felt they could “predict with
Bouthillier and Shearer (2002) summarized evi- greater certainty that an inadequate teaching of
dence associated with a case study analysis in their KM will almost certainly leave individuals with
article Understanding Knowledge Management a competitive disadvantage” (Ibid., p. 274).
and Information Management: the Need for an
Empirical Perspective. Trends in the practice of Emergent KM Frameworks
KM were identified within a variety of private
and public sector organizations. The goal of the Many researchers have tried to grapple with the
study was to analyze six dimensions associated myriad of KM frameworks and models, only to
with KM (Ibid. The Study, ¶ 1): suggest additional paradigms (Hazlett, McAdam,
& Gallagher, 2005) and frameworks of an increas-
• Stated goals and objectives ingly abstract nature (Davé, 1998; Rubenstein-
• Type of knowledge being managed Montano, et al., 2001). There are five academics of
• Sources and consumers of knowledge note who have reported substantial KM research,
• Knowledge processes involved including frameworks and models: Chauvel, De-
• Methodologies employed spres, Holsapple, Joshi, and von Krogh.
• Technology used Danièle Chauvel was the Director of the Eu-
ropean Centre for Knowledge Management at the
The result was a typology of four distinct Graduate School of Business, Marseille-Provence
methodologies grouped according to their primary (France). Charles Despres was a Professor of Orga-
area of focus: action, communication, selected nization and Director of International Affairs at the
dissemination, and storage and retrieval. The Graduate School of Business, Marseille-Provence
study proposed a number of important conclusions (France). Clyde Holsapple is a Professor of Deci-
surrounding the distinction between Knowledge sion Support Sciences in the C.M. Gatton College
Management and Information Management (IM), of Business and Economics at the University of
most importantly: knowledge usually referred to Kentucky in Lexington (USA). Kshiti Joshi is a
tacit knowledge; KM most often equated to the professor in the School of Accounting, Informa-
sharing of tacit knowledge; information profes- tion Systems, and Business Law at Washington
sionals had a lot to contribute to the practices State University, Pullman, WA (USA). Georg
associated with KM; and finally, “the ontological von Krogh is Professor of Strategic Management

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A Manifesto for the Preservation of Organizational Memory

and Innovation at the Swiss Federal Institute of ation Theory—“the process of making available
Technology (ETH), Department of Management, and amplifying knowledge created by individuals
Technology, and Economics in Zurich. Each aca- as well as crystallizing and connecting it with an
demic reflects a divergent theme associated with organization’s knowledge system” (Nonaka, von
the emerging interdisciplinary field. Krogh, & Voelple, 2006, p. 1179).
The work of Chauvel and Despres specialized
in describing the broad range of KM subjects: The Next Generation of KM

• Mapping of KM domains (Despres, 1996; In the past few years two founding members of
Despres & Chauvel, 1999) the Knowledge Management Consortium Interna-
• Spectrum of KM arenas (Despres & Chauvel, tional (KMCI), Firestone and McElroy, proposed a
2000) new wrinkle to the KM vocabulary by introducing
• KM business practices sponsored by the The New Knowledge Management (TNKM). This
European Centre for Knowledge Manage- perspective on KM was based upon the changes
ment (Despres & Chauvel, 2002) that had taken place in KM over the past two
decades. The two-age view proposed by Snowden
Of particular importance was the taxonomy (2002) and the three-stage model presented by
that Despres and Chavel created to map the dif- Koenig (2002, March) were contrasted with the
ferent fields that could comprise what many have two-generation view of KM proposed by Firestone
accepted as the field of KM. I extended this tax- and McElroy (2003, p. 134–135):
onomy for my dissertation as a means of putting a
border around the search for KM programs. I was Koenig and Snowden take a storytelling approach
an early advocate of developing a KM taxonomy to analyzing changes in the KM evolutionary
(Sutton, 2001), like Despres and Chauvel, in order process, whereas McElroy bases his case for
that professionals and academics could find an fundamental change on the KLC [Knowledge
ontological base for agreement in the terms and Life Cycle] knowledge processing framework
concepts that evolved from the field of KM. and the distinction between knowledge process-
Holsapple and Joshi originally worked together ing and KM.
at the University of Kentucky and have reported on Koenig takes an IT approach to KM and basically
some very narrow, but interesting, research venues tells a story of changes in IT-related concerns.
entailing frameworks, ontologies, and taxonomies Thus, he starts by noting that the first stage of KM
(Holsapple & Joshi, 1999, 2002). Holsapple is also was about using the Internet for knowledge sharing
well known for his broader perspectives of KM and transfer. The second stage was a reaction to
and previous specialization in decision-support the failure of the first to live up to its promise by
systems (Holsapple & Whinston, 1996). failing to take account of human factors essential
Finally, a survey of von Krogh’s early work to make IT applications successful, and the third
focused on developing a knowledge-based theory stage is about improving the IT side by making
of the firm (von Krogh & Grand, 2002; von Krogh, it easier for humans to navigate the information
Ichijo, & Nonaka, 2000). His visibility is bolstered or knowledge they want or need….
and sustained by his theoretical work in organi- The situation is little better with Snowden’s ap-
zational/corporate epistemology (von Krogh & proach. Boiled down to his essentials, he almost
Roos, 1995; von Krogh, Roos, & Kleine, 1998). seems to be saying:
Most recently he has proposed extensions in the
development of Organizational Knowledge Cre-

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A Manifesto for the Preservation of Organizational Memory

1. The first stage was about applying the BPR Not all organizations support formal knowledge
[Business Process Reengineering] notions management functions; but all organizations do
of Hammer and Champy (1993) on a foun- engage in knowledge processing. The purpose
dation of Taylor (1912); of KM according to this view is to enhance an
2. The second stage was about applying the organization’s ability to perform knowledge pro-
vision expressed in Nonaka and Takeuchi cessing, and ultimately by improving it to enhance
(1995); [and] the quality of business process behavior and its
3. The coming age will be about applying the ability to adapt to its environment.
vision expressed in his own Cynefin model,
coupled with Stacey’s notions about the Firestone and McElroy (2003) believed that
paradoxical character of knowledge, and KM was evolving, and that the next genera-
expanded through its synthesis with the tion would be based upon the specification of a
Cynefin systems topology. new fundamental process discovery in terms of
knowledge processing that would complement
McElroy’s (1999) approach was founded on the current knowledge production and knowledge
his Knowledge Life Cycle where he proposed integration processes. Thus, within the academy
that only two generations have been spawned there are a multitude of tangential perspectives
so far, the: where KM education could take root.

1. First Generation Knowledge Management


(FGKM), referenced as “supply side KM” Knowledge Management in
and primarily describing the supplying Educational Programs: A
of previously created knowledge within a Research Perspective
framework of knowledge distribution, shar-
ing, and other integrative processes; A review of dissertation databases, educational
2. Second Generation Knowledge Manage- research databases, and online journals in 2002
ment (SGKM), alternatively referred to as initially suggested a sparse and diverse volume
TNKM, and referenced as both “supply side of evidence barely supporting academic research
KM” and “demand side KM” associated and information pertaining to KM educational
with knowledge processing responding to programs. However, in the last four years ar-
the demands of business problems. ticles, book chapters, and complete monographs
reporting research on KM in education and KM
He added to this supposition a clear distinction educational programs have grown substantially.
in his work between the knowledge production Recently Beheshti (2006) provided an indicative
process (supply side KM) and knowledge integra- count of the volume of theses and dissertations
tion process (demand side KM) that comprise the published since 1998 from Dissertation Abstracts
overall knowledge processing behaviour. Knowl- Online where “knowledge management” appeared
edge processing is a socially constructed cycle in the title. The total was 172, and provided a
associated with making and sharing knowledge, substantial foundation of material to potentially
not just distributing knowledge that already ex- chart the progress of KM in the last nine years.
ists. Whereas KM within the KLC is a manage-
ment activity and meta-process that enhances KM in Educational Institutions
the knowledge processing cycle (Firestone &
McElroy, 2003, p. 98): The first stream, KM in educational institutions,
is associated with academics and researchers who

230
A Manifesto for the Preservation of Organizational Memory

see schools, colleges, and universities as centres A number of researchers see KM as extending
for KM work (Becerra-Fernadez & Stevenson, their capability to teach (Carroll, et al., 2003; Gal-
2001; Hargreaves, 1999; Metaxiotis & Psarras, breath, 2000; Lee & Nelson, 2004). Oakley (2003)
2003; Royal School of Library and Information saw KM as an enabler for Education Departments
Science, 2005). In fact a carryover from the prac- to disseminate “evidence based” education and
titioner environment is the discussion surrounding research results to the larger education community.
the creation of competitive advantage in higher Some universities offer to teach KM with other
education. Serbam and Luan (2002) described a organizational and technological topics: E-Com-
number of topical areas where they specifically merce and KM (Parycek & Pircher, 2003); and
related KM to higher education and research: OL and KM (Teare, 1998). Petrides and Nodine
(2003) actually established an Institute for the
• Data mining Study of Knowledge Management in Education
• Portals and personalized profiles for students and issued a manifesto describing their frame-
(customers) work for understanding the practice of KM, its
• Customer Relationship Management (CRM) assessment, and its relationship to information
for better response to customer requirements management.
and institutional research Finally, the Organization for Economic Coop-
• Organizational Learning (OL) and a research eration and Development (OECD) spawned critical
culture facilitated by KM research on the implications of the knowledge
• Knowledge-based systems for institutional economy on education and learning, which sup-
research ports the rationale that KM is becoming an integral
• KM systems and technologies to support a element of education and educational programs
university infrastructure (OECD, 2003). In Knowledge Management in
the Learning Society the OECD’s (2000, p. 69)
Kidwell, Vander Linde, and Johnson (2000) evolving agenda encompassed a wide-ranging set
described how corporate KM practices could be of questions that relate KM and the knowledge
applied in higher education research to provide: economy:
a repository for research results, curricula, and
learning objects; a portal for research adminis- • What knowledge (and innovation) is likely
tration, teaching, learning, and best practices in to be needed and by whom in education
the classroom; a hub for new faculty, alumni, systems of the future?
financial and student services, corporate rela- • What are the best ways of i) producing, ii)
tionships, discipline-specific information, and mediating/disseminating, and iii) applying
learner assessments. Cronin and Davenport such knowledge?
(2001) proposed the leveraging of the inherent • What action needs to be taken to increase
knowledge assets of the university in terms of the education system’s capacity for the suc-
both social and human capital, and the potential cessful production, mediation and applica-
for licensing it to industry and business. Lyman tion of knowledge, and what infrastructure
(2001) was interested in promoting the use of might be needed to support and sustain this
KM in scholarly communication and distribu- capacity?
tion. Finally, Gilliland-Swetland (2001) integrated • How can this be done to ensure that educa-
KM into the need for better and more accessible tion systems are efficient and effective and
documents and records that the university holds meet the new goals and functions that are
as part of doing business. likely to be set for them?

231
A Manifesto for the Preservation of Organizational Memory

• In particular, how might all these develop- from other science and technology programs of
ments influence and support “schooling for that time period:
tomorrow”?
• Integrated instruction: Integrating math-
The OECD followed this by proposing a ematics, science, and technology.
framework of responses that directly connected • Team teaching: Broad representation of
the emerging field of KM to these educational faculty from multiple disciplines, each with
imperatives through eight themes: its own preferred teaching approach.
• Consideration of nontechnological issues:
• Developing a commitment to knowledge Presentation of a social science dimension
management to science and technology.
• Expanding the role of practitioners in • Student collaborative learning: Actively
knowledge management promoting the study and solving of problems
• Establishing and using networks for knowl- collaboratively.
edge management • Intrinsic use of the computer: The computer
• Using ICT to support knowledge manage- was situated as an integral problem-solving
ment tool.
• Forging new roles and relationships between • Use of modern pedagogical methods: Pro-
researchers and practitioners to support motion of student-centered teaching and
better educational R&D [Research and inquiry-based learning methods.
Development] • Development of motivational content: Moti-
• Devising new forms of professional develop- vating students to learn was a priority and
ment for practitioners that reflect and sup- came through application-based instruc-
port knowledge management priorities tion with an inquiry-based approach. (p.
• Integrating knowledge capital and social 158–159)
capital
• Designing an infrastructure to support Within the ISAT program, ‘information and
knowledge management (Ibid., p. 70) knowledge management’ (IKM) was both a stra-
tegic sector and an option for concentration. This
OECD countries are making a commitment to guiding role was based upon two assumptions
the integration of KM and education, especially that are at the core of the program: information
in the teaching of KM at the higher education and knowledge are key economic factors in the
levels of Master’s and PhD. emerging knowledge economy, and, IKM skills
and tools are pervasive within all of science and
Early KM Education technology. Thus, the mission of this KM program
was to ground students in both the practice and
One of the earliest missives on a KM educational theory of IKM so they could apply the competen-
program within a university was found in Roberds cies they learned to the workplace immediately
and Fox (1997). The paper described an under- upon graduation or carry on further in graduate
graduate curriculum that integrated both IM and school with a solid foundation for specialization
KM at James Madison University in Harrisonburg, in science and technology.
VA (USA), within an Integrated Science and The second earliest paper describing a KM
Technology (ISAT) college level program. Seven program was in den Biggelaar (1997). A Master
characteristics differentiated the ISAT program of Science Program for educating knowledge

232
A Manifesto for the Preservation of Organizational Memory

engineering professionals in Information and (USA) and resulted in a dual Master’s in Library
Knowledge Technology has been in operation and Information Science (MLIS) and Master’s in
since 1988 at the Centre for Innovation of Business Business Administration (MBA) degree.
Processes with Information Technology (Ken-
niscentrum CIBIT), Utrecht, Netherlands. The The K-Organization
objective of this program was to teach students:
Keong, Willet, and Yap (2001) described their
• Appropriate skills to perform in practice as KM curriculum in a business school that had
professional Knowledge Engineers. actually been reengineered as a K-Organization
• Insight in current developments in Knowl- (Knowledge Organization). Taylor’s Business
edge Engineering. School at Taylor’s College made changes to re-
• Familiarity with important sources of infor- flect and promote the Malaysian government’s
mation in Knowledge Engineering (journals, policy initiative to embrace a knowledge economy
conferences, and organizations). where soft technology and knowledge replace
capital and energy. Specialists from numerous
The role or title of Knowledge Engineer is more departments— English, information technology
often used within the Artificial Intelligence/Ex- (IT), management, marketing, sociology, statis-
pert Systems field, but it certainly is a role that tics—represented the teaching teams.
an individual may take on within the emerging As part of the Danish Ministry of Science,
KM field. The experience of faculty at the Cen- Technology and Innovation’s commitment to
tre (Ibid.) found that cohorts who have taken the Organization for Economic Cooperation and
the program progress to careers in engineering Development (OECD) KM Project, the ministry
management and are very highly motivated. The embarked upon an ambitious program to create
program also resulted in a natural set of business an Executive Master in Knowledge Management
contacts for the students that extend into a very (EMKM) at the Copenhagen Business School and
active Community-of-Practice, where further Learning Lab Denmark (Bertramsen, 2002). A
consultation and exchange takes place after the new Danish University Act and education reform
students graduate. of Bachelor’s and Master’s programs has tried to
Teaching and dissemination concepts for KM situate Danish universities as drivers of knowledge
techniques were described in Macintosh, Filby, communities. The EMKM focused on knowledge,
and Kingston (1999). Their approach was based innovation, and strategy within a goal-oriented
upon a number of training modules that focused on management perspective. The program goal was
practical KM, processes and modeling techniques teaching the participants to manage knowledge
within a context of Knowledge Engineering, and processes and make decisions under high levels
the support of knowledge assets management. of uncertainty, drawing upon both practical and
Another example of a course syllabus for a KM theoretical material.
program was found in Appendix A of Srikantaiah Wilson (2002b) proposed that discontinuous
and Koenig (2000). The description provided a and catastrophic change was presenting unique
structured outline of a course to familiarize stu- challenges for LIS education and that faculty
dents with the current theories, tools, techniques, and departments needed to develop a strategy
methods, and models in the KM field. The course for realignment of LIS with other cognate fields.
was co-located in the School of Library and Infor- Although he never specifically mentioned KM, he
mation Science and the Graduate School of Busi- described convergence and divergence in global
ness at Dominican University in River Forest, IL LIS programs encompassing communications,

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information technology, information systems, as the DNA of Knowledge Management: technol-


medical informatics, and WWW (World Wide ogy, organization, leadership, and learning.
Web) systems. Alternatively, Steve Fuller (2002) Chaudhry and Higgins (2001, p. 7; 2004, p.
in Appendix C of Social Epistemology described 132–133) proposed specific curriculum areas
a core curriculum for a graduate program entitled and topics for KM courses, (i.e., foundations,
Knowledge Policy Studies (a topic that is briefly, technology, process [codification], applications,
if at all, dealt with in any other KM programs). and strategies). When Stankosky, Chaudry, and
The Knowledge Policy Studies program would Higgins proposed their initial programs, the theo-
extend the rigorous study of philosophy and retical, practitioner, and andragogical foundations
political science. for KM programs were in their infancy (Chen,
Brogan, Hingston, and Wilson (2001) de- Chiu, & Fan, 2002; Loon & Al-Hawamdeh, 2002;
scribed an interdisciplinary teaching curriculum Sutton, 2002). It appears that KM has not yet
for KM that encompassed Information Use, reached childhood’s end.
Information Architecture, and Knowledge Man-
agement, and combined IT and LIS courses in a
graduate offering. Interestingly, the exact same Knowledge Management as
interdisciplinary program design is offered within a Professional Practice: a
Kent State University’s Information Architecture Professional’s Perspective
and Knowledge Management Program combin-
ing resources from six schools and departments Education of KM Professionals and
(Froehlich, 2005, June 3; Sutton, 2005). Naeve Practitioners
(2004) proposed a Knowledge Manifold (based
upon KM principles) as an open educational ar- The education of KM professionals leads us to
chitecture for teaching KM. Koenig (2004) and the emergence of schools of thought that believe
Srikantaiah (2004) both proposed overarching that KM education should be established within
models for KM education. Lee and Nelson (2004) the context of a learned society of professionals.
described a conceptual framework for represent- Some pundits have proposed the need to establish
ing knowledge in a teaching environment. Many a new professionalism based upon KM certifica-
other opportunities have arisen where KM was tion. What would make a knowledge manager a
applied to the educational field. professional? Can certified professionals represent
the ‘brain trust’ of the emerging field of KM?
KM Programs Throughout the How can we develop certification programs for
Academy a field that is not a discipline?
Like schools for other professionals—medi-
Michael Stankosky’s (2005) work at George cine, health, management, engineering, or LIS—
Washington University comes at KM from a very the programs for educating KM professionals are
unique interdisciplinary perspective: Engineering quickly establishing themselves and increasing
Management and Systems Engineering. He sees their academic visibility. However, it is unclear
the application of KM as an enterprise engineering which field or discipline might be in the best
challenge focusing upon four pillars: leadership, position to carry the KM banner, or whether any
learning, technology, and the organization. From one discipline should have the authority to direct
the multidisciplinary perspective Calabrese (2000) its development and placement. As Southon and
envisioned four sub-disciplines under each pillar Todd suggested (2001, Discussion, ¶ 10):

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A Manifesto for the Preservation of Organizational Memory

Prospects of ‘turf warfare’ would be very destruc- KM Education in the Government


tive to all involved and to the overall understand- Sector
ing of the subject. Such conflict could be resolved,
however, if participants saw themselves as con- Bennet and Bennet (2004, p. 230–240) also
tributing to knowledge management rather than previously proposed an accredited certification
owning it as such. program in the US Federal Government for
government employees attending certification
In Shariq (1997) we find what appears to be courses. This program included the following
the first manifesto appealing for a KM profession. learning objectives:
Shariq’s vision called for the establishment of a
professional society with an education program in 1. Have knowledge of the value added by
KM focused primarily upon policy makers, busi- Knowledge Management to the business
ness leaders, and executives, as well as knowledge proposition, including the return on invest-
professionals. A number of organizations have ment, performance measures, and the ability
sprung up to offer KM certification: to develop a business case.
2. Have knowledge of the strategies and pro-
• Global Knowledge Economics Council— cesses to transfer explicit and tacit knowl-
GKEC, often referred to as the Knowledge edge across time, space and organizational
Management Certification Board (KMCB) boundaries, including retrieval of critical
(Global Knowledge Economics Council, archived information. This transfer has a
2002) spiraling nature, i.e., ideas build on ideas,
• International Knowledge Management and old ideas may or may not be of current
Institute—IKMI (International Knowledge value.
Management Institute, 2006) 3. Have knowledge of state-of-the-art and
• Knowledge and Innovation Management evolving technology solutions that promote
Professional Society—KIMPS (Knowl- KM, including portals and collaborative and
edge & Innovation Management Profes- distributed learning technologies.
sional Society, 2006) 4. Have knowledge of and the ability to facili-
• Knowledge Management Consortium tate knowledge creation, sharing and reuse.
International—KMCI (Knowledge Man- This includes developing partnerships and
agement Consortium International, 2006) alliances, designing creative knowledge
spaces, and using incentive structures.
Shariq also proposed a post graduate initiative 5. Have knowledge of learning styles and be-
that included implementation of a network-based haviors, strive for continuous improvement
tool for digital distance education coupled with a and be actively engaged in exploring new
global community of practice for knowledge man- ideas and concepts.
agement education. Shariq was a bit of a prophet 6. Have the ability to use systems thinking in
in the vision he originally had in the mid-1990s. implementing solutions.
Today, over a decade later, professional education 7. Have the ability to design, develop and sus-
and accreditation appear to be stabilizing. tain communities of interest and practice.
8. Have the ability to create, develop and
sustain the flow of knowledge. This includes

235
A Manifesto for the Preservation of Organizational Memory

understanding the breakthrough skills Knowledge Management


needed to leverage virtual teamwork and Educational Programs
the effective use of social networks. within the Bigger Picture:
9. Have the ability to perform cultural and the Broader Educational
ethnographic analyses, develop knowledge Perspective
taxonomies, facilitate knowledge audits,
and perform knowledge mapping and needs Trying to situate this work within the field of
assessments. Education is challenging. The term educational
10. Have the ability to capture, evaluate and reform and change have a multitude of different
use best-known practices, including the meanings, depending upon which administrator,
use of storytelling to transfer these best student, or educator is asked to comment on it.
practices. Table 1 contains a brief listing of various situations
11. Have working knowledge of state-of-the-art currently affecting the higher education field.
research and implementation strategies These are only a few areas that are currently
for knowledge management, informa- impacting higher education. How can KM educa-
tion management, document and records tion be situated within these? KM education fits
management and data management. This into an evolving trend in adult learner/life-long
includes project management of knowledge learner education, as described by Metcalfe
initiatives and retrieval of critical archived (2006), OECD (2001), and Whitman (2003).
information. Life-long learners are leveraging their de-
12. Have understanding of the global and eco- mands for what they see as important and relevant
nomic importance of developing knowledge- in the curriculum. Other topics that relate to KM
based organizations to meet the challenges education are:
of the knowledge era.
13. Have the ability to manage change and com- • Commoditization of educational offerings
plex knowledge initiatives and projects. • Credentialing of professionals
14. Have the ability to identify customers and • Market demand for educational specializa-
stakeholders and tie organizational goals tion
to the needs and requirements of those • The impact of consumerism on learning
customers and stakeholders.
Hayes and Wynyard (2002) and Naidoo
Their ground-breaking work resulted in a (2003) described the commodification that has
widely accepted approach to assess any KM edu- taken place across many university programs.
cational program offering within the US Federal According to the authors, educational programs
Government. The increase in credentialing and have become a market commodity and students
certification begs the question: Is KM a discipline expect education to be “dumbed down.” KM pro-
composed of professionals, or is KM a loosely grams may find themselves on hard times trying
knit network of practitioners and academics? to pander to larger enrollments of students who
Reviewing the marketing hype that is on the may be technologically illiterate, under-prepared,
websites of the certification bodies would lead and lack an appreciation of the business issues
me to believe that KM had already achieved the encompassing KM. High standards are required
status of a discipline. However, a number of issues of KM graduates, yet high standards may deter
still abound with respect to describing KM as an larger enrollments.
emerging field of practice vs. a discipline.

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A Manifesto for the Preservation of Organizational Memory

Table 1. Various situations currently affecting the higher education field


Situation Situation Situation
decreasing state/
accountability mobile computing
provincial funding
decrease in foreign new curriculum
adult education
student visas frameworks

aging student distance education and outcomes-based


population elearning education

assessment standards
professionalism and
and state/ provincial faculty retirements
credentialing
testing

curriculum
increasing tuitions social mobility
collaboration
declining enrollments lifelong learning

Oblinger and Verville (1998) described the high quality provision and will apply pressures
acute need by businesses of: on universities to make courses more relevant
to the skills they require for the workplace” (p.
• Problem identifiers, who support customers 268). This claim has been reflected in the in-
in understanding their needs. creased demand by employers and students for
• Problem solvers, who continually “search high quality competencies and skills associated
for new applications, combinations, and with knowledge work specialization. Although
refinements capable of solving emerging “very little research has been conducted on the
problems” (p. 4). effects of consumerism on learning and teaching
• Strategic brokers, who link the problem in the UK” (p. 269), KM programs are respond-
identifiers with the problem solvers. ing to consumer market demands and the call for
specialization. This suggests possible growth in
They alluded to the emergence of new pro- KM educational programs, and there is anecdotal
fessionals with the capability to accomplish evidence that suggests the fastest growth will be
complicated tasks, lead teams, master specialized in China and Europe, including the UK.
tacit knowledge, and develop a proficiency in the
management of information and knowledge. Many
of the KM programs have embraced these same Conclusion
objectives for their KM graduates. Moreover, the
graduates themselves are anticipating that the This preliminary review of the literature associ-
completion of a graduate degree will place them ated with KM and KM education is an attempt
on the road to being identified as a professional to begin to identify and document the short and
(Gold, Rodgers, & Smith, 2001). Students appear recent history of KM education and educational
to be willing to invest in credentialing if it will programs. The emerging field of KM is not yet
identify them as a professional. stable and continues to evolve. Before two more
Naidoo and Jamieson (2005) described the decades transpire we must immediately initiate
impact of consumerism on teaching and learn- the preservation of critical institutional and cor-
ing. They reported that “students will … demand porate memory while respecting the intellectual

237
A Manifesto for the Preservation of Organizational Memory

property, copyright, licensing, and ownership Bertramsen, R. (2002). Knowledge management


of the educational material. Future generations in education and learning: A Danish perspective.
of KM educators may be destined to repeat the Paris: Organization for Economic Cooperation
same mistakes over and over again that we have and Development (OECD). Retrieved Septem-
already endured in KM education. ber 6, 2006, from http://www.oecd.org/datao-
I am issuing this manifesto to try and make ecd/46/20/2074934.pdf
educators and practitioners aware of the critical
den Biggelaar, J. C. M. (1997). Educating knowl-
requirement for us to preserve a specific orga-
edge engineering professionals. In J. Liebowitz
nizational memory domain. Those interested in
& L. C. Wilcox (Eds.), Knowledge management
contributing copies of their KM programs, cur-
and its integrative elements (pp. 169–182). Boca
ricula, and courses are asked to contact me about
Raton, FL: CRC Press.
its potential preservation. I am embarking upon
a research project that may be unprecedented in Boisot, M. H. (1998). Knowledge assets: Securing
both the field of education and the emerging field competitive advantage in the information econo-
of KM. Most of the authors of the current KM my. Oxford, UK: Oxford University Press.
educational programs are still living. Today is as
Bouthillier, F., & Shearer, K. (2002). Understand-
good a time as ever to begin to prepare a reflective
ing knowledge management and information
archive of our successes and failures.
management: The need for an empirical per-
spective. Information Research, 8(1). Retrieved
September 5, 2006, from http://InformationR.
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