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Introduction
Earlier large part of the world was designed such that men could only set up enterprises
Women by compulsion of situations took up income generating activities (Their men
were either not there or they would not or could not take responsibilities of sustaining the
family)
It was rare that the property would be handed over to the daughters
The role of women has ranged from a deity to devdasi, from being pure to vulgar, from
supreme to downtrodden
Context
Socio Cultural
Context Political ideology
of governance
Industrialization
Women have to play multiple roles like a wife, mother, and daughter. Simultaneously in
social setting she has to play different roles in a community
Playing these roles women sometimes submerged her own self role and her own real
identity.
Earning quick money was basic reason for women to start a new venture along with deep
rooted independence and desire for doing something meaningful with their time
Women with high education view it as a challenge while women with no education find
entrepreneurship merely as a means for earning money.
It has been seen compared to men women are less concerned with making money and
often start a new venture as a result of career dissatisfaction.
They find entrepreneurship as a tool for meeting their career and childcare role.
Most business owners are either housewives o fresh graduates engaged in traditionally
women oriented business like garments, beauty care and fashion designing.
May be defined as a women or a group of women who initiate organize and run a
business enterprise.
As per the 1991 census 4.5% of the total self employed persons were women. Most of
them were engaged in unorgansied sectors like agriculture, agro based industries,
handicrafts and handlooms.
During 1995-96 nearly 11.2% of the total self employed persons were women.Again
most of them were in low paying, low skilled, low technology, and low productivity jobs
in the rural and unorganized sector.
Earlier entrepreneurship was just an extension of kitchen activities mainly the 3 Ps viz
pickles, powder and papad.
Push and pull factors induced Indian women to start their own enterprise
With growing awareness and education women have started shifting from 3 P’s to 3 Es
viz engineering, electronics and energy.
Others
Scheme by Banks
• Mahila Udyog nidhi and Mahila Vikas nidhi
• Launched by IDBI
• Provides finance up to 10 lacs
• Provides assistance for training and also support
• Manufacturing, tourism hotel consultancy etc are applicable under this scheme
Stree Shakti Yojana of SBI
• Women should have 50% stake in business
• Loan up to 25000 are provided to women professionals