L2

Tabel t tabel dan r hitung

t r
df 0,05 0,05
1 12,7062 1,003111
2 4,302653 1
3 3,182446 0,954011
4 2,776445 0,891066
5 2,570582 0,829311
6 2,446912 0,77427
7 2,364624 0,726582
8 2,306004 0,68546
9 2,262157 0,649859
10 2,228139 0,618818
11 2,200985 0,591536
12 2,178813 0,567368
13 2,160369 0,545798
14 2,144787 0,526415
15 2,13145 0,508888
16 2,119905 0,492948
17 2,109816 0,478377
18 2,100922 0,464994
19 2,093024 0,45265
20 2,085963 0,441221
21 2,079614 0,4306
22 2,073873 0,420698
23 2,068658 0,411439
24 2,063899 0,402758
25 2,059539 0,394596
26 2,055529 0,386906
27 2,05183 0,379643
28 2,048407 0,372771
29 2,04523 0,366255
30 2,042272 0,360066
31 2,039513 0,354178
32 2,036933 0,348568
33 2,034515 0,343214
34 2,032244 0,338097
35 2,030108 0,333202
36 2,028094 0,328511
37 2,026192 0,324013
38 2,024394 0,319693
39 2,022691 0,31554
40 2,021075 0,311545
41 2,019541 0,307696
42 2,018082 0,303986
43 2,016692 0,300407
44 2,015368 0,296951
45 2,014103 0,29361
46 2,012896 0,29038
47 2,01174 0,287253
48 2,010635 0,284225
49 2,009575 0,281291
50 2,008559 0,278445
51 2,007584 0,275684
52 2,006647 0,273003
53 2,005746 0,270398
54 2,004879 0,267867
55 2,004045 0,265405
56 2,003241 0,263009
57 2,002465 0,260677
58 2,001717 0,258406
59 2,000995 0,256193
60 2,000298 0,254036
61 1,999624 0,251932
62 1,998971 0,249879
63 1,998341 0,247876
64 1,99773 0,24592
65 1,997138 0,24401
66 1,996564 0,242143
67 1,996008 0,240319
68 1,995469 0,238535
69 1,994945 0,23679
70 1,994437 0,235083
 L3

Lampiran 3 Tabel Data Ordinal Kualitas Produk (X1)

Kinerja Fitur Keandalan Kosistensi Keawetan Desain

NO Kp_ Kp_ Kp_ Kp_ Kp_ Kp_ Kp_ Kp_ Kp_ Kp_ Kp_11 Kp_12 Kp_1 Skor
1 2 3 4 5 6 7 8 9 10 3
1 4 4 4 3 5 4 4 4 4 3 3 4 4 45
2 4 4 4 4 4 4 5 5 4 4 4 4 4 50
3 4 4 4 3 5 4 4 4 4 3 3 4 4 45
4 4 4 4 5 5 4 5 5 2 3 4 4 4 49
5 4 3 3 4 4 5 5 5 3 3 3 4 3 46
6 4 3 4 4 4 4 4 3 3 3 3 4 3 43
7 4 4 4 4 4 4 4 4 4 1 4 4 4 45
8 4 4 4 4 4 4 4 4 4 4 2 4 4 46
9 4 4 4 4 4 4 4 4 2 4 3 4 4 45
10 4 4 4 4 4 4 4 2 3 1 2 4 4 40
11 4 4 4 4 4 4 3 3 1 4 4 4 4 41
12 4 4 4 4 2 2 4 4 4 3 4 4 4 43
13 4 4 4 4 4 4 4 4 3 3 5 4 4 48
14 4 3 3 3 4 4 4 4 5 4 4 4 3 44
15 4 4 4 5 5 4 5 4 3 3 3 4 4 49
16 4 4 4 5 4 4 4 4 4 3 5 4 4 50
17 4 4 4 4 4 3 4 4 5 5 5 4 4 50
18 4 4 4 5 5 5 5 4 5 3 3 4 4 51
19 4 3 4 4 4 4 4 3 3 3 3 4 3 43
20 5 4 4 4 3 4 4 4 4 4 1 5 4 45
21 5 5 5 5 5 4 5 5 5 5 5 5 5 59
22 5 5 4 5 3 5 4 4 4 5 4 5 5 52
23 4 4 4 2 4 5 4 2 5 5 2 4 4 45
24 5 4 4 3 4 4 3 3 4 4 4 5 4 46
25 5 4 4 3 4 4 3 4 4 3 4 5 4 46
26 5 3 4 3 3 1 3 5 4 4 4 5 3 43
27 4 4 4 4 4 4 4 4 3 3 3 4 4 45
28 4 4 4 5 3 4 5 4 2 2 2 4 4 43
29 4 4 4 5 4 4 4 5 4 4 4 4 4 51
30 4 3 4 4 5 4 5 5 4 4 4 4 3 51
31 4 4 4 4 4 4 4 2 3 3 4 4 4 44
32 4 4 3 4 4 4 4 3 3 3 3 4 4 43
33 4 3 4 4 4 4 4 4 4 3 3 4 3 45
34 4 3 4 3 4 3 4 3 4 4 1 4 3 41
35 4 4 4 3 5 4 3 5 2 3 3 4 4 44
36 4 4 4 4 4 4 4 4 4 4 4 4 4 48
37 5 3 4 4 4 5 4 3 4 3 2 5 3 45
38 5 4 5 4 5 4 4 5 4 5 4 5 4 54
 39 4 4 4 4 4 4 4 4 4 4 2 4 4 46
40 5 4 5 4 4 4 5 4 4 4 4 5 4 51
41 4 4 4 4 5 4 4 4 2 4 1 4 4 44
42 4 5 5 5 5 5 5 5 5 5 2 4 5 56
43 4 4 4 4 4 5 4 4 3 3 4 4 4 47
44 4 4 5 4 5 5 4 3 5 5 3 4 4 51
45 5 5 4 5 5 4 5 5 5 5 4 5 5 56
46 3 3 4 2 4 5 4 4 3 4 4 3 3 44
47 4 4 4 5 4 4 4 4 3 3 2 4 4 45
48 4 4 4 3 4 4 4 4 4 3 3 4 4 45
49 4 4 4 4 4 4 4 4 4 4 4 4 4 48
50 4 4 4 3 3 4 3 4 3 3 2 4 4 41
51 2 2 2 2 2 2 2 2 3 1 4 2 2 28
52 4 4 3 5 5 5 5 4 2 5 5 4 4 52
53 4 3 3 2 3 4 3 4 3 2 3 4 3 38
54 4 4 4 5 5 4 3 5 4 3 3 4 4 48
55 5 4 3 3 4 4 2 2 4 3 3 5 4 41
56 4 4 3 4 3 4 4 4 3 4 1 4 4 40
57 5 4 4 5 4 5 4 4 4 5 4 5 4 52
58 4 3 4 3 5 5 3 3 2 4 3 4 3 44
59 5 4 5 5 5 4 5 4 2 5 4 5 4 53
60 5 4 5 4 5 4 5 4 5 4 4 5 4 54
61 5 4 5 4 5 4 5 4 5 4 5 5 4 54
62 4 4 3 5 4 4 5 5 4 2 4 4 4 49
63 5 4 5 4 4 4 5 4 5 4 3 5 4 51
64 4 4 3 3 5 4 3 4 5 5 4 4 4 49
65 4 4 4 4 4 3 4 3 4 1 4 4 4 44
66 5 5 5 1 1 3 5 4 5 1 3 5 5 43
67 5 5 5 5 5 5 5 5 5 5 4 5 5 59
68 5 3 4 4 3 3 4 4 4 4 3 5 3 45
69 5 5 5 4 4 3 3 3 3 2 2 5 5 41
70 5 4 4 4 4 5 5 5 3 5 2 5 4 50
jum
lah 298 272 281 273 286 281 285 274 257 247 231 287 3272 298
 L4

Lampiran 4 Tabel Data Ordinal Promosi (X2)

Periklanan Promosi Hubungan Pemasaran Langsung

Penjualan Masyarakat
no prom13 prom14 prom15 prom16 prom17 prom18 Prom19 jumlah skor
1 5 4 5 4 4 5 4 31

2 3 3 3 5 5 3 2 24

3 4 4 4 5 5 4 3 29

4 4 5 5 4 4 5 4 31

5 4 3 5 1 1 5 2 21

6 4 1 5 4 5 2 3 24

7 4 4 4 5 4 4 5 30

8 4 5 4 4 4 4 5 30

9 4 4 3 4 4 1 2 22

10 5 5 4 4 5 4 4 31

11 5 5 4 4 4 4 4 30

12 4 5 4 5 5 5 5 33

13 5 3 4 4 5 5 3 29

14 4 5 4 5 4 4 5 31

15 4 4 4 5 1 2 4 24

16 4 4 4 4 3 3 3 25

17 4 4 5 2 3 4 4 26

18 4 3 4 4 3 4 3 25

19 5 5 4 3 3 5 5 30

20 4 4 4 4 4 4 4 28

21 4 4 4 3 3 4 3 25

22 4 4 4 4 4 4 4 28

23 4 4 4 3 3 4 4 26

24 4 3 3 4 3 3 3 23

25 4 4 4 3 3 4 4 26
26 4 4 5 5 4 5 5 32

27 4 4 4 5 5 5 4 31

28 5 5 3 4 5 4 3 29

29 4 4 5 5 4 4 5 31

30 3 4 4 2 2 4 4 23

31 4 4 4 3 4 4 5 28

32 4 4 4 4 4 5 4 29

33 5 4 4 4 5 4 4 30

34 4 5 3 5 4 4 4 29

35 4 4 4 4 4 4 4 28

36 3 3 4 3 3 3 3 22

37 4 4 4 3 3 3 4 25

38 4 4 3 3 3 4 4 25

39 4 3 3 3 3 4 4 24

40 5 5 5 3 4 4 4 30

41 5 5 4 5 4 4 4 31

42 4 4 4 5 3 4 4 28

43 3 2 4 3 3 4 4 23

44 4 4 4 4 3 4 3 26

45 4 4 3 3 3 4 3 24

46 4 4 4 3 4 4 3 26

47 3 3 4 3 3 4 4 24

48 4 5 4 5 2 5 4 29

49 5 5 5 5 5 5 5 35

50 5 4 5 4 5 4 4 31

51 4 3 5 3 3 4 3 25

52 3 3 4 3 3 4 3 23

53 4 4 4 4 4 4 4 28

54 4 4 5 5 4 4 3 29
 55 3 3 3 4 3 4 4 24

56 5 3 3 3 3 4 4 25

57 4 4 5 4 4 4 4 29

58 4 4 4 5 5 5 5 32

59 2 4 2 2 2 4 4 20

60 4 4 4 4 4 4 5 29

61 5 4 5 5 4 5 3 31

62 4 4 4 4 4 4 4 28

63 4 4 4 4 4 4 3 27

64 4 4 4 4 4 4 4 28

65 4 4 4 4 1 1 2 20

66 3 3 3 3 3 4 3 22

67 4 4 4 4 3 3 2 24

68 4 4 4 4 4 2 2 24

69 4 4 4 4 2 2 1 21

70 4 3 4 4 1 2 2 20

Jumlah 283 274 281 270 249 271 256 1884

 L5

Lampiran 5 Tabel Data Ordinal Loyalitas Pelanggan (Y)

Periklanan Hubungan Masyarakat Pemasaran Langsung

no Loy20 Loy21 Loy22 Loy23 Loy24 Loy25 Loy 26 jumlah skor
1 3 3 2 2 3 2 2 17

2 4 4 4 4 4 4 4 28

3 4 4 4 4 2 5 5 28

4 3 4 3 3 4 5 5 27

5 4 4 4 4 4 4 5 29

6 3 4 4 4 4 5 5 29

7 3 4 4 4 4 5 4 28

8 3 4 4 4 4 5 4 28

9 3 5 5 5 5 5 5 33

10 3 4 4 4 4 4 4 27

11 4 4 4 4 4 4 4 28

12 4 4 5 5 4 4 4 30

13 5 4 5 5 5 4 5 33

14 5 5 5 5 3 5 5 33

15 4 4 4 4 4 5 5 30

16 4 4 4 4 3 5 4 28

17 4 4 4 4 4 1 4 25

18 3 4 4 4 3 4 4 26

19 4 5 4 4 4 5 5 31

20 5 4 4 5 4 5 4 31

21 5 5 5 5 5 5 5 35

22 4 5 4 4 4 4 4 29

23 4 3 4 4 3 4 3 25
24 4 4 4 4 4 5 5 30

25 2 4 4 4 4 5 4 27

26 4 4 4 4 4 4 3 27

27 4 5 4 4 5 5 4 31

28 5 5 4 5 4 5 5 33

29 5 5 3 4 4 1 1 23

30 2 3 3 4 4 3 2 21

31 3 3 2 3 3 5 4 23

32 4 4 4 3 4 4 2 25

33 3 2 1 4 4 4 2 20

34 3 2 2 4 4 5 3 23

35 4 4 4 4 4 4 4 28

36 4 3 4 4 3 5 4 27

37 5 4 5 5 5 5 5 34

38 5 5 5 5 4 5 5 34

39 4 4 5 4 4 4 3 28

40 4 4 3 4 3 4 5 27

41 2 5 3 5 5 5 5 30

42 3 4 4 4 3 4 5 27

43 3 4 3 4 4 4 3 25

44 4 4 3 4 4 4 4 27

45 2 4 4 4 4 5 4 27

46 4 4 3 4 4 5 4 28

47 4 3 2 3 3 5 4 24

48 4 4 2 3 4 4 3 24

49 4 4 4 4 3 4 4 27
 50 4 4 4 4 4 4 4 28

51 5 5 5 5 5 5 5 35

52 3 2 3 4 3 5 4 24

53 4 5 4 4 5 5 4 31

54 3 4 3 4 4 5 4 27

55 2 1 4 4 4 4 4 23

56 4 5 5 5 5 5 4 33

57 4 4 5 5 4 5 5 32

58 4 5 5 5 5 5 5 34

59 5 4 5 4 4 5 4 31

60 5 5 5 5 5 4 5 34

61 4 3 4 4 4 5 5 29

62 4 3 4 5 5 5 4 30

63 4 4 5 3 4 5 4 29

64 4 5 2 4 2 4 3 24

65 4 1 1 1 1 5 1 14

66 2 2 5 5 2 5 4 25

67 4 4 2 4 4 5 5 28

68 3 4 3 3 3 5 5 26

69 4 5 4 5 4 5 4 31

70 4 4 3 4 1 2 4 22

Jumlah 55 53 53 57 48 65 58 389
 L6

Kualitas Produk (X1)

Summary Statistics for Discrete Variables
Data Display

Promosi (X2)
Summary Statistics for Discrete Variables
Data Display
Loyalitas Pelanggan (V)
Summary Statistics for Discrete Variables
Data Display

row ordinal trek prop prop_kum z_val z *_val sv interval

1 11 11 0,022449 0,022449 -2,00561 -2,37818 1

2 27 54 0,077551 0,053388
-1,42174 -1,66631
3 64 0,055102
192 0,208163 0,145205
-0,81281 1,711875
-1,08343 2,294754
4 249 0,130612
996 3 0,286714
0,716326 (),571963 -0,10239
5 139 695 0,283673 5
0,508163 1 0,338744 3,275796 4,57232
1,194135
490
 L7

Lampiran 7 Tabel Data Interval Kualitas Produk (X1)

Kinerja Fitur Keandalan Kosistensi Keawetan Desain

NO Kp_1 Kp_2 Kp_3 Kp_ Kp_5 Kp_6 Kp_7 Kp_8 Kp_9 Kp_10 Kp_11 Kp_12 Kp_13
4
2,4
3,54 3,54 3,54 567 4,88 3,54 3,54 3,54 3,54 2,45675 2,4567 2,4567 3,541
1 146 146 146 58 0863 146 146 146 146 8 58 58 46
3,5
3,54 3,54 3,54 414 3,54 3,54 4,88 4,88 3,54 3,5414 3,5414 3,541
2 146 146 146 6 146 146 0863 0863 146 3,54146 6 6 46
2,4
3,54 3,54 3,54 567 4,88 3,54 3,54 3,54 3,54 2,45675 2,4567 2,4567 3,541
3 146 146 146 58 0863 146 146 146 146 8 58 58 46
4,8
3,54 3,54 3,54 808 4,88 3,54 4,88 4,88 1,75 2,45675 3,5414 3,5414 3,541
4 146 146 146 63 0863 146 0863 0863 9707 8 6 6 46
3,5
3,54 2,45 2,45 414 3,54 4,88 4,88 4,88 2,45 2,45675 2,4567 3,5414 3,541
5 146 6758 6758 6 146 0863 0863 0863 6758 8 58 6 46
3,5
3,54 2,45 3,54 414 3,54 3,54 3,54 2,45 2,45 2,45675 2,4567 3,5414 3,541
6 146 6758 146 6 146 146 146 6758 6758 8 58 6 46
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 3,54 3,54 3,5414 3,5414 3,541
7 146 146 146 6 146 146 146 146 146 1 6 6 46
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 3,54 3,54 1,7597 3,5414 3,541
8 146 146 146 6 146 146 146 146 146 3,54146 07 6 46
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 3,54 1,75 2,4567 3,5414 3,541
9 146 146 146 6 146 146 146 146 9707 3,54146 58 6 46
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 1,75 2,45 1,7597 3,5414 3,541
10 146 146 146 6 146 146 146 9707 6758 1 07 6 46
3,5
3,54 3,54 3,54 414 3,54 3,54 2,45 2,45 3,5414 1,7597 3,541
11 146 146 146 6 146 146 6758 6758 1 3,54146 6 07 46
3,5
3,54 3,54 3,54 414 1,75 1,75 3,54 3,54 3,54 2,45675 3,5414 3,5414 3,541
12 146 146 146 6 9707 9707 146 146 146 8 6 6 46
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 3,54 2,45 2,45675 4,8808 4,8808 3,541
13 146 146 146 6 146 146 146 146 6758 8 63 63 46
2,4
3,54 2,45 2,45 567 3,54 3,54 3,54 3,54 4,88 3,5414 1,7597 3,541
14 146 6758 6758 58 146 146 146 146 0863 3,54146 6 07 46
15 3,54 3,54 3,54 4,8 4,88 3,54 4,88 3,54 2,45 2,45675 2,4567 4,8808 3,541
 146 146 146 808 0863 146 0863 146 6758 8 58 63 46
63
4,8
3,54 3,54 3,54 808 3,54 3,54 3,54 3,54 3,54 2,45675 4,8808 4,8808 3,541
16 146 146 146 63 146 146 146 146 146 8 63 63 46
3,5
3,54 3,54 3,54 414 3,54 2,45 3,54 3,54 4,88 4,88086 4,8808 3,5414 3,541
17 146 146 146 6 146 6758 146 146 0863 3 63 6 46
4,8
3,54 3,54 3,54 808 4,88 4,88 4,88 3,54 4,88 2,45675 2,4567 3,5414 3,541
18 146 146 146 63 0863 0863 0863 146 0863 8 58 6 46
3,5
3,54 2,45 3,54 414 3,54 3,54 3,54 2,45 2,45 2,45675 2,4567 3,5414 3,541
19 146 6758 146 6 146 146 146 6758 6758 8 58 6 46
3,5
4,88 3,54 3,54 414 2,45 3,54 3,54 3,54 3,54 3,5414 4,880
20 0863 146 146 6 6758 146 146 146 146 3,54146 1 6 863
4,8
4,88 4,88 4,88 808 4,88 3,54 4,88 4,88 4,88 4,88086 4,8808 4,8808 4,880
21 0863 0863 0863 63 0863 146 0863 0863 0863 3 63 63 863
4,8
4,88 4,88 3,54 808 2,45 4,88 3,54 3,54 3,54 4,88086 3,5414 3,5414 4,880
22 0863 0863 146 63 6758 0863 146 146 146 3 6 6 863
1,7
3,54 3,54 3,54 597 3,54 4,88 3,54 1,75 4,88 4,88086 1,7597 3,5414 3,541
23 146 146 146 07 146 0863 146 9707 0863 3 07 6 46
2,4
4,88 3,54 3,54 567 3,54 3,54 2,45 2,45 3,54 3,5414 3,5414 4,880
24 0863 146 146 58 146 146 6758 6758 146 3,54146 6 6 863
2,4
4,88 3,54 3,54 567 3,54 3,54 2,45 3,54 3,54 2,45675 3,5414 3,5414 4,880
25 0863 146 146 58 146 146 6758 146 146 8 6 6 863
2,4
4,88 2,45 3,54 567 2,45 2,45 4,88 3,54 3,5414 3,5414 4,880
26 0863 6758 146 58 6758 1 6758 0863 146 3,54146 6 6 863
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 3,54 2,45 2,45675 2,4567 3,5414 3,541
27 146 146 146 6 146 146 146 146 6758 8 58 6 46
4,8
3,54 3,54 3,54 808 2,45 3,54 4,88 3,54 1,75 1,75970 1,7597 3,5414 3,541
28 146 146 146 63 6758 146 0863 146 9707 7 07 6 46
4,8
3,54 3,54 3,54 808 3,54 3,54 3,54 4,88 3,54 3,5414 4,8808 3,541
29 146 146 146 63 146 146 146 0863 146 3,54146 6 63 46
3,5
3,54 2,45 3,54 414 4,88 3,54 4,88 4,88 3,54 3,5414 4,8808 3,541
30 146 6758 146 6 0863 146 0863 0863 146 3,54146 6 63 46
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 1,75 2,45 2,45675 3,5414 3,5414 3,541
31 146 146 146 6 146 146 146 9707 6758 8 6 6 46
 3,5
3,54 3,54 2,45 414 3,54 3,54 3,54 2,45 2,45 2,45675 2,4567 3,5414 3,541
32 146 146 6758 6 146 146 146 6758 6758 8 58 6 46
3,5
3,54 2,45 3,54 414 3,54 3,54 3,54 3,54 3,54 2,45675 2,4567 3,5414 3,541
33 146 6758 146 6 146 146 146 146 146 8 58 6 46
2,4
3,54 2,45 3,54 567 3,54 2,45 3,54 2,45 3,54 3,5414 3,541
34 146 6758 146 58 146 6758 146 6758 146 3,54146 1 6 46
2,4
3,54 3,54 3,54 567 4,88 3,54 2,45 4,88 1,75 2,45675 2,4567 3,5414 3,541
35 146 146 146 58 0863 146 6758 0863 9707 8 58 6 46
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 3,54 3,54 3,5414 3,5414 3,541
36 146 146 146 6 146 146 146 146 146 3,54146 6 6 46
3,5
4,88 2,45 3,54 414 3,54 4,88 3,54 2,45 3,54 2,45675 1,7597 3,5414 4,880
37 0863 6758 146 6 146 0863 146 6758 146 8 07 6 863
3,5
4,88 3,54 4,88 414 4,88 3,54 3,54 4,88 3,54 4,88086 3,5414 4,8808 4,880
38 0863 146 0863 6 0863 146 146 0863 146 3 6 63 863
3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 3,54 3,54 1,7597 3,5414 3,541
39 146 146 146 6 146 146 146 146 146 3,54146 07 6 46
3,5
4,88 3,54 4,88 414 3,54 3,54 4,88 3,54 3,54 3,5414 3,5414 4,880
40 0863 146 0863 6 146 146 0863 146 146 3,54146 6 6 863
3,5
3,54 3,54 3,54 414 4,88 3,54 3,54 3,54 1,75 3,5414 3,541
41 146 146 146 6 0863 146 146 146 9707 3,54146 1 6 46
4,8
3,54 4,88 4,88 808 4,88 4,88 4,88 4,88 4,88 4,88086 1,7597 4,8808 3,541
42 146 0863 0863 63 0863 0863 0863 0863 0863 3 07 63 46
3,5
3,54 3,54 3,54 414 3,54 4,88 3,54 3,54 2,45 2,45675 3,5414 3,5414 3,541
43 146 146 146 6 146 0863 146 146 6758 8 6 6 46
3,5
3,54 3,54 4,88 414 4,88 4,88 3,54 2,45 4,88 4,88086 2,4567 3,5414 3,541
44 146 146 0863 6 0863 0863 146 6758 0863 3 58 6 46
4,8
4,88 4,88 3,54 808 4,88 3,54 4,88 4,88 4,88 4,88086 3,5414 3,5414 4,880
45 0863 0863 146 63 0863 146 0863 0863 0863 3 6 6 863
1,7
2,45 2,45 3,54 597 3,54 4,88 3,54 3,54 2,45 3,5414 3,5414 2,456
46 6758 6758 146 07 146 0863 146 146 6758 3,54146 6 6 758
4,8
3,54 3,54 3,54 808 3,54 3,54 3,54 3,54 2,45 2,45675 1,7597 3,5414 3,541
47 146 146 146 63 146 146 146 146 6758 8 07 6 46
2,4
3,54 3,54 3,54 567 3,54 3,54 3,54 3,54 3,54 2,45675 2,4567 3,5414 3,541
48 146 146 146 58 146 146 146 146 146 8 58 6 46
 3,5
3,54 3,54 3,54 414 3,54 3,54 3,54 3,54 3,54 3,5414 3,5414 3,541
49 146 146 146 6 146 146 146 146 146 3,54146 6 6 46
2,4
3,54 3,54 3,54 567 2,45 3,54 2,45 3,54 2,45 2,45675 1,7597 3,5414 3,541
50 146 146 146 58 6758 146 6758 146 6758 8 07 6 46
1,7
1,75 1,75 1,75 597 1,75 1,75 1,75 1,75 2,45 3,5414 3,5414 1,759
51 9707 9707 9707 07 9707 9707 9707 9707 6758 1 6 6 707
4,8
3,54 3,54 2,45 808 4,88 4,88 4,88 3,54 1,75 4,88086 4,8808 4,8808 3,541
52 146 146 6758 63 0863 0863 0863 146 9707 3 63 63 46
1,7
3,54 2,45 2,45 597 2,45 3,54 2,45 3,54 2,45 1,75970 2,4567 3,5414 3,541
53 146 6758 6758 07 6758 146 6758 146 6758 7 58 6 46
4,8
3,54 3,54 3,54 808 4,88 3,54 2,45 4,88 3,54 2,45675 2,4567 3,5414 3,541
54 146 146 146 63 0863 146 6758 0863 146 8 58 6 46
2,4
4,88 3,54 2,45 567 3,54 3,54 1,75 1,75 3,54 2,45675 2,4567 3,5414 4,880
55 0863 146 6758 58 146 146 9707 9707 146 8 58 6 863
3,5
3,54 3,54 2,45 414 2,45 3,54 3,54 3,54 2,45 1,7597 3,541
56 146 146 6758 6 6758 146 146 146 6758 3,54146 1 07 46
4,8
4,88 3,54 3,54 808 3,54 4,88 3,54 3,54 3,54 4,88086 3,5414 3,5414 4,880
57 0863 146 146 63 146 0863 146 146 146 3 6 6 863
2,4
3,54 2,45 3,54 567 4,88 4,88 2,45 2,45 1,75 2,4567 4,8808 3,541
58 146 6758 146 58 0863 0863 6758 6758 9707 3,54146 58 63 46
4,8
4,88 3,54 4,88 808 4,88 3,54 4,88 3,54 1,75 4,88086 3,5414 4,8808 4,880
59 0863 146 0863 63 0863 146 0863 146 9707 3 6 63 863
3,5
4,88 3,54 4,88 414 4,88 3,54 4,88 3,54 4,88 3,5414 4,8808 4,880
60 0863 146 0863 6 0863 146 0863 146 0863 3,54146 6 63 863
3,5
4,88 3,54 4,88 414 4,88 3,54 4,88 3,54 4,88 4,8808 3,5414 4,880
61 0863 146 0863 6 0863 146 0863 146 0863 3,54146 63 6 863
4,8
3,54 3,54 2,45 808 3,54 3,54 4,88 4,88 3,54 1,75970 3,5414 4,8808 3,541
62 146 146 6758 63 146 146 0863 0863 146 7 6 63 46
3,5
4,88 3,54 4,88 414 3,54 3,54 4,88 3,54 4,88 2,4567 3,5414 4,880
63 0863 146 0863 6 146 146 0863 146 0863 3,54146 58 6 863
2,4
3,54 3,54 2,45 567 4,88 3,54 2,45 3,54 4,88 4,88086 3,5414 4,8808 3,541
64 146 146 6758 58 0863 146 6758 146 0863 3 6 63 46
3,5
3,54 3,54 3,54 414 3,54 2,45 3,54 2,45 3,54 3,5414 4,8808 3,541
65 146 146 146 6 146 6758 146 6758 146 1 6 63 46
 4,88 4,88 4,88 2,45 4,88 3,54 4,88 2,4567 4,8808 4,880
66 0863 0863 0863 1 1 6758 0863 146 0863 1 58 63 863
4,8
4,88 4,88 4,88 808 4,88 4,88 4,88 4,88 4,88 4,88086 3,5414 4,8808 4,880
67 0863 0863 0863 63 0863 0863 0863 0863 0863 3 6 63 863
3,5
4,88 2,45 3,54 414 2,45 2,45 3,54 3,54 3,54 2,4567 3,5414 4,880
68 0863 6758 146 6 6758 6758 146 146 146 3,54146 58 6 863
3,5
4,88 4,88 4,88 414 3,54 2,45 2,45 2,45 2,45 1,75970 1,7597 1,7597 4,880
69 0863 0863 0863 6 146 6758 6758 6758 6758 7 07 07 863
3,5
4,88 3,54 3,54 414 3,54 4,88 4,88 4,88 2,45 4,88086 1,7597 3,5414 4,880
70 0863 146 146 6 146 0863 0863 0863 6758 3 07 6 863
jml 246
273, 241, 252, ,90 261, 254,0 259, 247, 230,3 220,786 203,39 261,37 273,1
1632 3951 4309 24 2471 406 195 1527 337 7 47 56 632
Rata‐ 3,5
rata 3,54 3,54 3,54 4 4,88 4,88 4,88 3,54 4,86 2,45 3,54 4,88 3,54
5,31 4,21 5,38 4,21 1,22 4,21
 L8

Lampiran 8 Tabel Data Interval Promosi (X2)

Periklanan Promosi Hubungan Pemasaran Langsung

Penjualan Masyarakat
no prom13 prom14 prom15 prom16 prom17 prom18 Prom19
1 4,880838 3,55305 4,880838 3,55305 3,55305 4,880838 3,55305

2 2,440539 2,440539 2,440539 4,880838 4,880838 2,440539 1,689818

3 3,55305 3,55305 3,55305 4,880838 4,880838 3,55305 2,440539

4 3,55305 4,880838 4,880838 3,55305 3,55305 4,880838 3,55305

5 3,55305 2,440539 4,880838 1 1 4,880838 1,689818

6 3,55305 1 4,880838 3,55305 4,880838 1,689818 2,440539

7 3,55305 3,55305 3,55305 4,880838 3,55305 3,55305 4,880838

8 3,55305 4,880838 3,55305 3,55305 3,55305 3,55305 4,880838

9 3,55305 3,55305 2,440539 3,55305 3,55305 1 1,689818

10 4,880838 4,880838 3,55305 3,55305 4,880838 3,55305 3,55305

11 4,880838 4,880838 3,55305 3,55305 3,55305 3,55305 3,55305

12 3,55305 4,880838 3,55305 4,880838 4,880838 4,880838 4,880838

13 4,880838 2,440539 3,55305 3,55305 4,880838 4,880838 2,440539

14 3,55305 4,880838 3,55305 4,880838 3,55305 3,55305 4,880838

15 3,55305 3,55305 3,55305 4,880838 1 1,689818 3,55305

16 3,55305 3,55305 3,55305 3,55305 2,440539 2,440539 2,440539

17 3,55305 3,55305 4,880838 1,689818 2,440539 3,55305 3,55305

18 3,55305 2,440539 3,55305 3,55305 2,440539 3,55305 2,440539

19 4,880838 4,880838 3,55305 2,440539 2,440539 4,880838 4,880838

20 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305

21 3,55305 3,55305 3,55305 2,440539 2,440539 3,55305 2,440539

22 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305

23 3,55305 3,55305 3,55305 2,440539 2,440539 3,55305 3,55305

24 3,55305 2,440539 2,440539 3,55305 2,440539 2,440539 2,440539

25 3,55305 3,55305 3,55305 2,440539 2,440539 3,55305 3,55305

26 3,55305 3,55305 4,880838 4,880838 3,55305 4,880838 4,880838

27 3,55305 3,55305 3,55305 4,880838 4,880838 4,880838 3,55305

28 4,880838 4,880838 2,440539 3,55305 4,880838 3,55305 2,440539

29 3,55305 3,55305 4,880838 4,880838 3,55305 3,55305 4,880838

30 2,440539 3,55305 3,55305 1,689818 1,689818 3,55305 3,55305

31 3,55305 3,55305 3,55305 2,440539 3,55305 3,55305 4,880838

32 3,55305 3,55305 3,55305 3,55305 3,55305 4,880838 3,55305

33 4,880838 3,55305 3,55305 3,55305 4,880838 3,55305 3,55305

34 3,55305 4,880838 2,440539 4,880838 3,55305 3,55305 3,55305

35 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305

36 2,440539 2,440539 3,55305 2,440539 2,440539 2,440539 2,440539

37 3,55305 3,55305 3,55305 2,440539 2,440539 2,440539 3,55305

38 3,55305 3,55305 2,440539 2,440539 2,440539 3,55305 3,55305

39 3,55305 2,440539 2,440539 2,440539 2,440539 3,55305 3,55305

40 4,880838 4,880838 4,880838 2,440539 3,55305 3,55305 3,55305

41 4,880838 4,880838 3,55305 4,880838 3,55305 3,55305 3,55305

42 3,55305 3,55305 3,55305 4,880838 2,440539 3,55305 3,55305

43 2,440539 1,689818 3,55305 2,440539 2,440539 3,55305 3,55305

44 3,55305 3,55305 3,55305 3,55305 2,440539 3,55305 2,440539

45 3,55305 3,55305 2,440539 2,440539 2,440539 3,55305 2,440539

46 3,55305 3,55305 3,55305 2,440539 3,55305 3,55305 2,440539

47 2,440539 2,440539 3,55305 2,440539 2,440539 3,55305 3,55305

48 3,55305 4,880838 3,55305 4,880838 1,689818 4,880838 3,55305

 49 4,880838 4,880838 4,880838 4,880838 4,880838 4,880838 4,880838

50 4,880838 3,55305 4,880838 3,55305 4,880838 3,55305 3,55305

51 3,55305 2,440539 4,880838 2,440539 2,440539 3,55305 2,440539

52 2,440539 2,440539 3,55305 2,440539 2,440539 3,55305 2,440539

53 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305

54 3,55305 3,55305 4,880838 4,880838 3,55305 3,55305 2,440539

55 2,440539 2,440539 2,440539 3,55305 2,440539 3,55305 3,55305

56 4,880838 2,440539 2,440539 2,440539 2,440539 3,55305 3,55305

57 3,55305 3,55305 4,880838 3,55305 3,55305 3,55305 3,55305

58 3,55305 3,55305 3,55305 4,880838 4,880838 4,880838 4,880838

59 1,689818 3,55305 1,689818 1,689818 1,689818 3,55305 3,55305

60 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305 4,880838

61 4,880838 3,55305 4,880838 4,880838 3,55305 4,880838 2,440539

62 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305

63 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305 2,440539

64 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305 3,55305

65 3,55305 3,55305 3,55305 3,55305 1 1 1,689818

66 2,440539 2,440539 2,440539 2,440539 2,440539 3,55305 2,440539

67 3,55305 3,55305 3,55305 3,55305 2,440539 2,440539 1,689818

68 3,55305 3,55305 3,55305 3,55305 3,55305 1,689818 1,689818

69 3,55305 3,55305 3,55305 3,55305 1,689818 1,689818 1

70 3,55305 2,440539 3,55305 3,55305 1 1,689818 1,689818

Jumlah 255,2114 245,9833 253,2017 243,1179 221,3941 244,8774 227,6983

Rata- 3,55 3,55 3,55 2,44 2,44 3,55 3,55

rata
4,05 2,25 2,25 4,05
 L9

Lampiran 9 Tabel Data Interval Loyalitas Pelanggan (Y)

Periklanan Hubungan Masyarakat Pemasaran Langsung

no Loy20 Loy21 Loy22 Loy23 Loy24 Loy25 Loy 26
1 2,294754 2,294754 1,711875 1,711875 2,294754 1,711875 1,711875

2 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796

3 3,275796 3,275796 3,275796 3,275796 1,711875 4,57232 4,57232

4 2,294754 3,275796 2,294754 2,294754 3,275796 4,57232 4,57232

5 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796 4,57232

6 2,294754 3,275796 3,275796 3,275796 3,275796 4,57232 4,57232

7 2,294754 3,275796 3,275796 3,275796 3,275796 4,57232 3,275796

8 2,294754 3,275796 3,275796 3,275796 3,275796 4,57232 3,275796

9 2,294754 4,57232 4,57232 4,57232 4,57232 4,57232 4,57232

10 2,294754 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796

11 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796

12 3,275796 3,275796 4,57232 4,57232 3,275796 3,275796 3,275796

13 4,57232 3,275796 4,57232 4,57232 4,57232 3,275796 4,57232

14 4,57232 4,57232 4,57232 4,57232 2,294754 4,57232 4,57232

15 3,275796 3,275796 3,275796 3,275796 3,275796 4,57232 4,57232

16 3,275796 3,275796 3,275796 3,275796 2,294754 4,57232 3,275796

17 3,275796 3,275796 3,275796 3,275796 3,275796 1 3,275796

18 2,294754 3,275796 3,275796 3,275796 2,294754 3,275796 3,275796

19 3,275796 4,57232 3,275796 3,275796 3,275796 4,57232 4,57232

20 4,57232 3,275796 3,275796 4,57232 3,275796 4,57232 3,275796

21 4,57232 4,57232 4,57232 4,57232 4,57232 4,57232 4,57232

22 3,275796 4,57232 3,275796 3,275796 3,275796 3,275796 3,275796

23 3,275796 2,294754 3,275796 3,275796 2,294754 3,275796 2,294754

24 3,275796 3,275796 3,275796 3,275796 3,275796 4,57232 4,57232

25 1,711875 3,275796 3,275796 3,275796 3,275796 4,57232 3,275796

26 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796 2,294754

27 3,275796 4,57232 3,275796 3,275796 4,57232 4,57232 3,275796

28 4,57232 4,57232 3,275796 4,57232 3,275796 4,57232 4,57232

29 4,57232 4,57232 2,294754 3,275796 3,275796 1 1

30 1,711875 2,294754 2,294754 3,275796 3,275796 2,294754 1,711875

31 2,294754 2,294754 1,711875 2,294754 2,294754 4,57232 3,275796

32 3,275796 3,275796 3,275796 2,294754 3,275796 3,275796 1,711875

33 2,294754 1,711875 1 3,275796 3,275796 3,275796 1,711875

34 2,294754 1,711875 1,711875 3,275796 3,275796 4,57232 2,294754

35 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796

36 3,275796 2,294754 3,275796 3,275796 2,294754 4,57232 3,275796

37 4,57232 3,275796 4,57232 4,57232 4,57232 4,57232 4,57232

38 4,57232 4,57232 4,57232 4,57232 3,275796 4,57232 4,57232

39 3,275796 3,275796 4,57232 3,275796 3,275796 3,275796 2,294754

40 3,275796 3,275796 2,294754 3,275796 2,294754 3,275796 4,57232

41 1,711875 4,57232 2,294754 4,57232 4,57232 4,57232 4,57232

42 2,294754 3,275796 3,275796 3,275796 2,294754 3,275796 4,57232

43 2,294754 3,275796 2,294754 3,275796 3,275796 3,275796 2,294754

44 3,275796 3,275796 2,294754 3,275796 3,275796 3,275796 3,275796

45 1,711875 3,275796 3,275796 3,275796 3,275796 4,57232 3,275796

46 3,275796 3,275796 2,294754 3,275796 3,275796 4,57232 3,275796

47 3,275796 2,294754 1,711875 2,294754 2,294754 4,57232 3,275796

48 3,275796 3,275796 1,711875 2,294754 3,275796 3,275796 2,294754

 49 3,275796 3,275796 3,275796 3,275796 2,294754 3,275796 3,275796

50 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796 3,275796

51 4,57232 4,57232 4,57232 4,57232 4,57232 4,57232 4,57232

52 2,294754 1,711875 2,294754 3,275796 2,294754 4,57232 3,275796

53 3,275796 4,57232 3,275796 3,275796 4,57232 4,57232 3,275796

54 2,294754 3,275796 2,294754 3,275796 3,275796 4,57232 3,275796

55 1,711875 1 3,275796 3,275796 3,275796 3,275796 3,275796

56 3,275796 4,57232 4,57232 4,57232 4,57232 4,57232 3,275796

57 3,275796 3,275796 4,57232 4,57232 3,275796 4,57232 4,57232

58 3,275796 4,57232 4,57232 4,57232 4,57232 4,57232 4,57232

59 4,57232 3,275796 4,57232 3,275796 3,275796 4,57232 3,275796

60 4,57232 4,57232 4,57232 4,57232 4,57232 3,275796 4,57232

61 3,275796 2,294754 3,275796 3,275796 3,275796 4,57232 4,57232

62 3,275796 2,294754 3,275796 4,57232 4,57232 4,57232 3,275796

63 3,275796 3,275796 4,57232 2,294754 3,275796 4,57232 3,275796

64 3,275796 4,57232 1,711875 3,275796 1,711875 3,275796 2,294754

65 3,275796 1 1 1 1 4,57232 1

66 1,711875 1,711875 4,57232 4,57232 1,711875 4,57232 3,275796

67 3,275796 3,275796 1,711875 3,275796 3,275796 4,57232 4,57232

68 2,294754 3,275796 2,294754 2,294754 2,294754 4,57232 4,57232

69 3,275796 4,57232 3,275796 4,57232 3,275796 4,57232 3,275796

70 3,275796 3,275796 2,294754 3,275796 1 1,711875 3,275796

Jumlah 218,4873 232,691 222,7785 241,9361 222,8671 273,8027 242,7477

Rata‐rata 2,29 3,27 3,27 3,27 2,29 4,57

328 3,27 5,06

 L1

Hasil Output Reliabilitas dan Validitas Kualitas Produk (X1)

Reliability Statistics
Cronbach's Alpha N of Items

,782 12

Item-Total Statistics
Scale Mean if Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted Item Deleted Total Correlation if Item Deleted

kp_kiner1 38,260781766 29,799 ,380 ,772

kp_kiner2 38,714611308 29,263 ,479 ,764
kp_kiner3 38,556956684 28,904 ,487 ,763
kp_fitur1 38,635935421 27,322 ,481 ,761
kp_fitur2 38,431012157 27,834 ,465 ,763
kp_andal1 38,533960973 29,991 ,285 ,780
kp_andal2 38,460327151 27,142 ,571 ,752
kp_awet 38,632359634 27,973 ,459 ,763
kp_konsis1 38,872631580 28,285 ,345 ,777
kp_konsis2 39,009017871 25,937 ,516 ,757
kp_desain1 39,257473988 29,266 ,269 ,785
kp_desain2 38,429175664 29,076 ,405 ,769
Hasil Output Reliabilitas dan Validitas Promosi (X2)

Reliability Statistics
Cronbach's
Alpha N of Items
,727 7

Item-Total Statistics
Corrected Item- Cronbach's
Scale Mean if Scale Variance Total Alpha if Item
Item Deleted if Item Deleted Correlation Deleted

pro_iklan 1 20,518181325 12,499 ,476 ,691

pro_iklan2 20,650011546 11,855 ,487 ,684
pro_promjul 20,546891963 13,266 ,278 ,728
pro_humas1 20,690945187 11,738 ,395 ,707
pro_humas2 21,001286287 10,673 ,518 ,674
pro_pemlas1 20,665809976 11,594 ,465 ,688
pro_pemlas2 20,911225998 11,385 ,468 ,688
Hasil Output Reliabilitas dan Validitas Loyalitas Pelanggan (Y)

Reliability Statistics
Cronbach's
Alpha N of Items
,811 7

Item-Total Statistics
Corrected Item- Cronbach's
Scale Mean if Scale Variance Total Alpha if Item
Item Deleted if Item Deleted Correlation Deleted

loy_wmc1 16,614578513 11,402 ,440 ,808

loy_wmc2 16,411668090 10,225 ,604 ,773
loy_ps2 16,553274612 9,570 ,667 ,758
loy_ps2 16,279594861 10,334 ,712 ,754
loy_pi1 16,552009622 10,836 ,532 ,790
loy_pi2 16,268000845 10,470 ,499 ,799
loy_pi3 16,668668290 10,690 ,440 ,802