Part I : PRODUCT PROFILE

Part II : MARKETING MIX

 Product - This turon very special. It is made of high quality of saba type
banana and langka with lumpia wrapper. Furthermore, one can experience
eating turon like never before – through the various dips and flavors we offer.
 Price - ₱5.00 only
 Promotion- Our turon is very special. It is made of high quality of saba type
banana and langka with lumpia wrapper. Furthermore, one can experience
eating turon like never before – through the various dips and flavors we offer.
 Place – P-1A Pag-antayan, Cantilan, Surigao del Sur.

Part III : SWOT ANALYSIS

Strength:

1. Delighted costumers
2. High sales
3. High net income
 Weaknesses:

1. Too many suppliers

2. Cause diabetes
3. Out of stock of Saba banana

Opportunity:

1. Project will be used for practical and project purposes by the students
2. Increased use of side product possible.
3. When successfully having finished this course, my personal job
opportunities will be more interesting than they are right now.

Threats:

1. The trend of the turon business may decline in a short period of time
so we only have a certain time to set our standards and make
ourselves known to the Filipino market.

PART IV: RECOMMENDATION

It is easy enough to understand the objection to the inclusion of the

jackfruit. Part of the appeal of the turon is its simplicty: It’s basically just three
ingredients that work remarkably well with each other. The banana provides the
satisfying backbone of the snack, its starchy goodness serving as a proper filler of the
void that emerges within us in the afternoon hours. The lumpia wrapper, once fried,
offers the texture. The contrast between the crunch of the wrapper and the tender
banana makes for a delightful bite. And then there’s sugar, a substance that generally
makes everything better, right up until it kills us.

And so it is perfectly reasonable to think that the langka is an interloper in this Eden of
a snack, the forbidden fruit that will throw us out of our edible paradise. But I’d argue
that it is ultimately what makes a turon a turon. It takes it from being a banana fritter
to something distinctly Filipino. The added brightness and fruitiness take it over the
edge, flavorwise, making it feel more complete. Perhaps life was more perfect in Eden,
but there is nothing more human than to seek out the tree of knowledge.