Jinnah Institute

Website Design & Development

Technical & Financial Proposal

Submitted by Talking Sense

 A complete communication solution
organization with a smart mix of
development sector specialists and
Introduction technical experts who bring to the table
over 10 years of experience and a
formidable portfolio of work.
 Build a WordPress website with a user-friendly
interface that is responsive in design and SEO
optimized. The website structure will be based on
meta-tags to ensure efficient utilization of onsite
search engine. It will also categorize data based on
Objective various topics.
Talking Sense will try to propose the solution which is
aligned with your existing backend structure.
 ▪ UI/UX Design
▪ TS will work in close coordination with JI team to develop wireframes
and site mock-ups prior to move on to the development phase
▪ Development Phase
▪ Once site mock-ups and designs are finalized our team will move towards
site
development in Word Press
▪ Features
▪ Responsive/Mobile friendly Design
▪ Easy to update
▪ Elephant Menu
Project Scope ▪ Meta-Tags based site structure
▪ Blog pages

& ▪ Newsletter access/links

▪ Events calendar

Responsibilities ▪ Ability to search efficiently various topics within the website. The JI
team will provide us with all key words and research
▪ Ability to sign up for mailing list, blog, newsletters, publications and
events
▪ Search engine optimization techniques to increase site traffic/tools to
analyze traffic
▪ Social media integration
▪ Ability to incorporate/embed video and audio
▪ TS team will be responsible to migrate and populate existing sight data
and content
 ▪ 2 Front-end Developers
▪ 1 Back-end Developer
▪ 1 Graphic Designer
Team ▪ 2 Quality Assurance Officers
Composition ▪ 1 Project Manager
▪ 1 Account Manager
 ▪ SSL
▪ Domain
▪ Server space
Third-part ▪ Social media integration
Items ▪ WP plug-ins
 The website will be designed and developed
making all the templates responsive and
Responsive optimized for Desktop, Tablets and Phones to
Development provide optimal viewing experience for users
 Website portal will be optimized for fast
loading by optimizing code, images,
javascripts, caching files, server gzip
Cross compression etc.
Browser/Device Website portal will support major browsers
Compatibility & like Internet Explorer v11 or above, Firefox
Website v30.0 or above, Chrome v30 or above, Safari
v5 or above and Opera v10 or above.
Optimization
Responsive website portal will support major
Mobile OS like iOS and Android.
 The website will be developed by following
the SEO coding standard and practices. With
the right content and meta data provided by
JI, the site will be indexed on search engines.
SEO Ready The SEO engine will allow JI for optimization
without changing the site code.
 TS team in collaboration with the JI team will
develop and present UI designs in Photoshop
format.
UI/UX Design
 PLANNING AND DOCUMENTATION
In this phase the Quality Assurance team will
collectively prepare the following documents
based on the acceptance and compliance criteria
mutually agreed.
▪ Test Plan
Quality ▪ Test Cases
Assurance ▪ Release notes
In this phase the test lead or test manager will
decide what resources are required: which
resource will be responsible for what section and
what activity will they be performing and when.
 Quality Control Testing
Once a clear picture is in front of the test
team, they perform the necessary testing for
Quality the project in collaboration with the
Assurance development team and business team. Our
Quality Assurance team has expertise in the
testing categories.
Functional Testing
Non-Functional
Testing
 ▪ UI/UX Design - 20 days
▪ Develop and populate all pages - 25 days
▪ 50% data migration - 20 days
▪ Alpha testing - 5 days
▪ Site migration to JI server - 2 days
▪ Beta testing - 3 days
Timeline ▪ Launch
▪ Remaining 50% data migration - 15 days

Total Duration of the Project: 90 Days

Development
Methodology
 TS will take responsibility to deploy website as
part of Website Development services. This will
undertake all related activities configuration of
webserver and creating necessary user accounts,
giving rights on required directories, writing
Deployment scripts for deployments, setting up crons and
replication, if required.
This will also include configuration and setting up
integration details in related components.
 TS will provide maintenance and any bug
fixing for no additional cost under this scope
Warranty for a period of one year after the project
launch
 ▪ The client will be responsible for all research,
content, pictures and videos.
▪ Timelines provided will be adjusted accordingly
for any delays in feedback or approvals.
▪ Client will be responsible for any and all third
party application (Video hosting
server),purchasing of all images for the site and
Assumptions getting approvals from participants to use their
information on the site.
and ▪ Deployment to go-live will not be done on
Dependencies Friday or over the Weekends.
▪ TS will provide maximum 2 set of UI Designs,
and run maximum 2 iterations on the selected
option.
▪ The above quote is valid for a period of 30 days
from the date mentioned on this document.
 Total Cost of the Project: One million
Rupees

This cost includes one year

Estimated Cost
Estimated Cost maintenance of the site after launch

The cost is exclusive of all taxes

 ▪ Mobilization Advance: 50%
▪ After Alpha testing:25%
Payment Terms ▪ Going Live: 25%
 Samina Naz – 0302 8558775
samina@talkingsense.pk
Syed Irtiza – 0345 5440044
irtiza@talkingsense.pk
Syed Mujtaba - 0300 8553191
Contact Us Mujtaba@talkingsense.pk & Moh.Mujtaba@gmail.com
Mehdi Hassan - 0331 3111460
Mehdi@talkingsense.pk