{

25-40
Target Audience Profile
 Personality Traits
• Most people are going through a quarter life crisis because they are not
happy with their job or marriage

• After 30 your personality stays the same and it is unable to change

 Hobbies
• Cycling • Drinking
• Bird Watching • Yoga
• Blogging • Hunting
• Bowling • Fishing
• Camping • Sports
• Cards • Pool
• Chess
• Cooking
• Dancing
• Floral Arranging
• Gardening
• Hiking
• Meditation
• Photography https://www.artofmanliness.com/ar
• Art ticles/45-manly-hobbies/
• Playing a instrument
https://liveboldandbloom.com/09/se
• Reading
lf-improvement/hobbies-for-women
• Travelling
 Ways they consume media
• Many print businesses have been suffering as many people use the
internet, phones and TV. Most people over the age of 40 still buy
newspapers and are still using the original ways instead of technology.
• However, people who are
under this age use more
technology to look at news
and magazine articles, the
information is easily
accessible on a device.
Many of them also find that
the information on
newspapers are old, they
are able to find out things
as it happens through
technology.

https://www.businessinsider.com/medi
a-usage-by-age-2014-5?IR=T
 Social Activities
• Compared to people aged 65 and over who do more activities (7 hours
and 10 minutes per day), 25-34 year olds don’t do that many activities (4
hours and 46 minutes per day).
• On average men do more leisure activities, which includes sport,
computer games and hobbies, than women who spend more time doing
social activities
• Men and women spend majority of their time on consuming media by
TV, reading or listening to music (16 hours and 24 minutes per week for
men and 14 hours and 23 minutes for women).
 Buying Habits
•Average weekly household spending remained level at £528.90 in the
financial year ending 2016, coinciding with a slowdown in consumer
confidence.
•Low-income households continued to spend a higher proportion of their
expenditure on food and energy when compared with households with a
higher income.
•UK households spent more than £45.00 a week on restaurants and hotels
for the first time in 5 years.
•Average weekly spending on alcohol, tobacco and narcotics fell below
£12.00 for the first time.
•Over half of money spent on communication was spent on a mobile
phone-related cost.