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RAJAR DATA RELEASE | QUARTER 3, 2018

PLEASE NOTE THIS DATA CARRIES A STRICT EMBARGO OF 00.01 HOURS THURSDAY OCTOBER 25 th 2018
ALL RADIO LISTENING
ALL RADIO LISTENING
Today RAJAR announced 48.6 million adults or 89% of
the adult (15+) UK population tuned in to their selected
radio stations each week in the third Quarter of 2018.
The total average number of weekly hours listened to
radio for this Quarter is 1.026 Billion.
89%
of the population
tune in to radio
every week

90.7
89.1 89.6 89 89.3 89.1 90.1 88.8

Q3 2011 Q3 2012 Q3 2013 Q3 2014 Q3 2015 Q3 2016 Q3 2017 Q3 2018

AVERAGE HOURS PER LISTENER


On average a listener tunes into 21.1 hours of Live Radio per week.

DIGITAL PLATFORMS
More than 3 in 5 adults aged 15+ are listening to radio
via a digital platform in terms of weekly reach*. With 34
million people now tuning in to radio via a digitally
enabled receiver (DAB, DTV, Online or App) each week.
63%
of the population
* Weekly reach is the number of people (adults 15+) in the UK who
listened to a radio station for at least five minutes in the course of an
tune in to digital
average week during the quarter. radio every week

DIGITAL SHARE OF ALL RADIO LISTENING


The share of all radio listening via a digital platform now stands at 52.4% (5% year on year).

The digital share is comprised of DAB (38.1%), Online/App (9.6%) and Digital TV (4.7%)

45.5 48.8 52.4%


35.6 37.8 41.9
28.2 31.3

Q3 2011 Q3 2012 Q3 2013 Q3 2014 Q3 2015 Q3 2016 Q3 2017 Q3 2018

*As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates
any “unspecified” listening.

MOBILE/TABLET LISTENING
Claim to listen to Live Radio via a Smartphone or Tablet at least once per month

40.7%
37.3% 36.6% 36.0%
32.7%

26.5% 27.5% 27.2%


25.9% 25.8% 26.0% 25.7%
24.6%
23.2%
21.6% 21.3%
19.7%
18.1%
19.3%
24%
14.8%
12.8%
10.6%
9.3% 8.6%
7.4% 7.4%
5.3%
60%
16%
Q3 2010 Q3 2011 Q3 2012 Q3 2013 Q3 2014 Q3 2015 Q3 2016 Q3 2017 Q3 2018
ALL ADULTS 15-24s 25+

DIGITAL LISTENING HOURS


DIGITAL LISTENING HOURS
In an average week, digital listening
accounts for 538 million hours; DAB has a
73% share of digital listening hours, DTV
9% and Online 18%.
Digital Hours 538 million 73% 9% 18%

DAB hours 391 million DTV hours 49 million Online hours 99


million

*As of Q1 2016 a
Platform Attribution
model has been
applied to the data
which eliminates any
“unspecified”
listening.

SOCIAL MEDIA

44% of 32% of adult


15-24 year old Social Social Media users
Media users claim to receive updates
claim to receive updates about their favourite
about their favourite Radio Station/Presenter
Radio Station/Presenter

LISTENING VIA LOCATION (REACH%)

*35%
70%
of63%
15-24s LOCATION OF LISTENING
25%
listen to radio via In an average week, 70% of all adults listen
mobile phone or at Home, 63% in the car (or other modes of
tablet transport) and 25% listen at work or
16% elsewhere.

For Publication Enquiries contact;

Lyndsay Ferrigan – Communications Manager "Please note that the information contained within this quarterly
RAJAR data release has yet to be announced or otherwise made public and
Tel: 020 7395 0636 as such could constitute relevant information for the purposes of
Email: Lyndsay@rajar.co.uk section 118 of FSMA and non-public price sensitive information for
the purposes of the Criminal Justice Act 1993. Failure to comply
MORE INFORMATION with this embargo could result in prosecution’’.

Any use of information in this news release must


acknowledge the source as "RAJAR/Ipsos MORI/RSMB.