EFE Matrix

Key External Factors Weight Ratings Weighted Score

OPPORTUNITIES

1. Could develop new products. 0.03 4 0.12

End user’s response to new

2. 0.07 2 0.14
ideas

3. Could seek better supplier deals 0.04 3 0.12

Big opportunity in food

4. 0.03 4 0.12
business.

Export opportunity of hlal foods

5. 0.09 3 0.27
to Foreign Countries.

Younger generation is becoming

6. 0.10 2 0.20
look and beauty conscious.

More awareness about hair

8. 0.08 2 0.16
protection and hair cleanliness.

New soups can be introduced in

9. 0.05 2 0.05
winters.

E-commerce- Online Selling can

10. 0.05 3 0.15
be initiated.

Enough space available for

11. launching of nutritious food 0.04 4 0.16
items.

Strategic acquisitions can help

12. Unilever to 0.02 4 0.08
Expand is business

Total Weighted Score 0.60

 THREATS

1. Retention of key staff critical. 0.06 4 0.24

2. Possible negative publicity. 0.04 2 0.08

Vulnerable to reactive attack by major

3. 0.06 1 0.06
competitors.

Health consciousness people may find an

4. 0.05 3 0.15
alternative low calorie diets and exercise.

5. Competitors' aggressive marketing. 0.06 4 0.24

6. Price wars. 0.07 4 0.28

7. High taxation. 0.06 3 0.18

Total Weighted Score 1.0 2.8