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BUSINESS COMMUNICATION - I
MBA 1st SEM– Class of 2012
Amity Business School, Jaipur
Rashmi Premi
Trainer (ASCENT)

Email: rpremi1@jpr.edu
Mob- 9982937283
Office Hours: 9:00am- 5:00pm
Chamber Consultation Hours: by appointment

1. Instruction Details

Credit: 1
Course Duration: 12 sessions of 60 minutes each

Course Lecture Hall Days* Time*

Code No.*
MBA Wednesday
142
* To be decided as per the Time Table

2a. Course Details

Course Objective: One cannot’ not communicate’. This course is designed to facilitate
our young Amitians to communicate effectively by emphasizing on practical
communication through refurbishing their existing language skills and also to bring one
and all to a common take-off level.

2b. Learning Outcomes:

On successful completion of this course, the students should be able to:

1. Recall the models of communication and state the effective use of English
language.
2. Distinguish between language of business and every day talk
3. Apply this knowledge in written and spoken English
4. Assess his proficiency in spoken and written English.

2c. Pedagogy/Instruction Methodology: Lectures, Exercises

2d.Suggested Text Book and References

Text Book

Raman Meenakshi & Singh Prakash (2006), Business Communication,

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Oxford Education, New Delhi

Reference:

Raman Meenakshi, Sharma Sangeeta, (2004) Technical communication, 1st.ed,

Oxford Higher Education New Delhi

2e. Prerequisites: Basic knowledge of English

2f. Tentative Delivery Schedule

Session Topic Continuous Module Remarks

No. Evaluation
Relevance of communication
1 I
Effective communication
2 I
Models of communication
3 I
4 Class test I
5 Effective use of language I
Proficiency in English – The
international
Language of business
Building vocabulary
6 (Denotative & connotative) II
One Word substitution, Idioms &
phrases, Mechanics and Semantics
of sentences, (Brevity, Clarity, and
Simplicity
7
8 Session seven continued II
Class Test II
9 II
Avoiding clichés
Removing redundancies
10 Getting rid of ambiguity III
Euphemism
Jargons
Code switching
11 III
12 GD

1-2 classes will be for revision, which may be intimated later.

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3. Group/AMIZONE

Lecture PPT, articles, and any other subject related material will be uploaded on
AMIZONE from time to time.

4. Academic Integrity Policy

Students are expected to follow Rules of Conduct and Academic Behavior Standards as
detailed in the Student Regulations. Failure to comply with these rules may result in
disciplinary actions as stipulated in the Students Regulations.

Note: Copying and plagiarizing in any form for any of the evaluation components will
result in zero marks.

5. Evaluation Scheme

Continuous evaluation will be conducted for 30 marks. It is continuous and spread

throughout the course. The details of the evaluation components are given below

Sl. Evaluation Weight Date for Learning Date of

No Component (%) Evaluation outcomes completion
of
evaluation
1 Class Test I 20 1 End of the
semester
2 Class Test II 20 1,2,3,4 End of the
semester
3 CAF 25 End of the
semester
4 GD 10 1,2,3,4 End of the
semester
5 GP 10 1,2,3,4 As per
Univ.
schedule
6 Viva 10 1,2,3,4 As per
Univ.
schedule
7 Attendance 5 1,2,3,4 As per
Univ.
schedule
Total 100

Component 5 – Presentation (10 marks)

This is a partly group and partly individual task.
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