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Introduction:
Origin of Bancassurance:
In India, the concept of bancassurance is very new. With the liberalization and
deregulation of the insurance industry, bancassurance evolved in India around
2002.
Global Scenario:
The term bancassurance first appeared in France in 1980 to define the sale of
insurance products through banks’ distribution channels. It is most successful in
Europe, especially in France, from where it started, Italy, Belgium and
Luxemburg. Bancassurance tends to have greater influence where banking
habits are well entrenched.
Indian Scenario: