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GRAPHIC DESIGN
 WINE CORK
I chose as my organic object a wine cork. When researching into
Wine Corks I found that they are produced using the tree a Quercus
Suber which is stripped of it’s bark every ten years. These trees re
often found in south of Portugal. After more researching i found that
wine corks are often used for help with cramp, which I thought was
an interesting idea to go off as I could brand a medicine for cramp,
made from wine corks.
 “ CHARLEY HORSE”
Looking more into cramp and the history behind it, I found that “
Charley horse” is the common name for an involuntary muscle cramp.
And I then wondered where the term “Charley Horse” came from. I
found some theories: one theory is sometime in the late 1880s, the
grounds crew in Chicago used a lame horse called Charley. Team-
mates started referring to injured players as Charley the Horse. An-
other story contends that a pitcher named Charles was nicknamed
“Old Hoss.” One day, as he was running the bases, he got a leg cramp.
As he limped toward home plate, another player asked, “What’s the
matter, Charley Hoss?” I created two varieties of illustartions of a
horse as from the research i made i decided on the name “Old hoss”
as Nick said in the opening lecture that once you figure out a name it
gets much easier as you don’t then have to spend more quality time
thinking of something instead of designing.
 TYPOGRAPHY
USING TYPE FROM WINE CORKS
Old Hoss
For logos for the “Old Hoss” logo I wanted to make it as relevant as
possible towards the wine cork as possible. I used Adobe Scan on
the wine cork images to help find the fonts. I’m not a fan of script
fonts as I always feel like they look too decorative, but I will try and
make use of the font.

Old Hoss
SKETCHES
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symbol are rigidly entwined. This means they can be less

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 CRAMP RELIEF

OLD HOSS CRAMP RELIEF
 CRAMP -
MORE EXPERIMENTAL

With a more versatile logo in mind, I decided to go back to experi-

menting and so created more illustrations which were more relatabe
to the cork tree itself. So I drew a moth as it is considered a pest
to the Quercus Suber tree, along with the tree stump itself and one
version if it as if it was being stripped for it’s bark. I cut the cork into
pieces too and scanned it in, as well as drawing repetitive outlines
around the cork to create a peculiar shape.
 C O L L A B O R AT I N G
SKETCHES
These sketches show my design thought process behind combining
all these images together. I decided I would make use of riso for
these and because of this I had to plan out roughly how they would
look. As to create the perfect print requires finding the balance
between your design and the way it will turn out best in print - and to
know that the end result will always be a bit different than planned,
such is its unpredictable nature.
 RISO PRINTING
One of the techniques I made use of throughout this project
was riso printing. I enjoy using the riso for projects as it gives
the work texture that regular printing usually wouldn’t give due
to the heavy ink. I think it worked well in this project as it gave
me opportunity to combine my work in a visually pleasing way.
To use this layered effect for my abstract poster idea. These
riso prints are supposed to look fairly abstract as that’s the
way I wanted them to look however there is meaning behind
them like for example the one on the left: The tree stumps
represent the stripping of the Quercus Suber for bark, the
squiggles also represent the branches from the tree, the dots
show how the wine cork appeared once crumbled.
 LINO PRINTING
Lino printing is another print technique which I made use of in
this project in order to mimick the trees bark. I liked the way
these turned out in the end as it looks very clean, or as clean
as it can look for a print.
 TYPOGRAPHY
USING A QUERCUS SUBER
Another aspect of my typography that I did was making use of the
branches from the tree, I drew lines following paths from the tree.
Like in the picture to the right, and used the type text on a path tool.
I made use of the typeface, Cooper Hewitt, however the text on a
path looks more interesting.

C RA MP

CRAMP
CRAMP
C P

CRAMP TYPOGRAPHY
USING TYPE FROM WINE
CORKS

Again, making use of type from the wine corks. I used another

C R A MP
which is quite modern and playful. This will work well in this
new logo as I’m wanting a versatile logo and maybe this could
include more than one typeface. This way the brand isn’t
limited and coould always keep changing it. Also with it being a
sans-serif it embodies simplicity which will contrast nicely with
the imagery I’ve created to pair it up with.
 ZINE-
CONDENSING PRINTS
To condense down all the work I did, I made a zine which is about the
medcinal uses of wine cork for cramp. I used imagery based around
wine corks and wrote along side the advantages of cork for cramps.
At first I didn’t really have a colour scheme , i just used random
high-clashing and conrasting colours together. Which didn’t look
particularly bad to be fair, the only thing about it was it was difficult
to associate each page with each other. After a crit with Nick he said
I should definitely contemplate a definitive colour scheme, I decided
to go with the pink/green one which I chose for the front and back
cover. As the green gives it the natural side to the project and clearly
represents the cork, on the other hand the contrast of pink gives it
a modern touch which I think is important as nobody really looks for
dated designs anymore as it’s always changing and moving forward.
In a crit with Aidan he said that the type (on the top right hand image)
how I orgininally placed the text didn’t sit right on the page as the
heavy weight of the font took your eyes away from the imagery.
Also the placement looks unplanned and just sort of “put there”.
So I tried using a lighter font and placing the pieces of text in the
corners, I also tried making the type the same colour as the imagery.
Sarah said that the zine takes away the lovely realness and grain
and surface patterns from the real riso prints , as it is digitalising the
handmade graphics.
 CRAMP LOGOS-

Overall, I was so happy with the way this project turned out. As it
gave me chance to experiment greatly with such a wide variety of
resources and through crits with tutors gave me a different outlook
to my work. In the end, I didn’t go for one specific logo, I made an
assortment of them as if it was to be used comercially the brand
wouldn’t be stuck to one specific and definitive logo. They would
have different ones to play around with for different occasions, as
the diversity gives them flexibility. I did also create two small animat-
ed logos , with changing backgrounds or shifting type.