Manifesto for Growth

PEOPLE

PROFIT PLANET
SUSTAINABLE
GROWTH

PARTNERS PORTFOLIO
 PEOPLE

Employer of Choice in Every Country in

Which We Operate
 PLANET

A Recognized Global Leader in CSR -

Responsible Global Citizen that Makes a
Difference
 PORTFOLIO

Double the Value of Trademark Coca-Cola;

Grow rest of Portfolio to Comparable Size
 PARTNERS

World’s Most Respected, Preferred and

Trusted Global Partner
 PROFIT

Top 3 Total Return to Shareholders

The Health of Our Business Depends On the
Health of Communities in Which We Operate
Highly Restricted
“Our support for the United Nations Global Compact
is a formal expression of The Coca-Cola
Company’s commitment to conduct our business
with the utmost respect for universal principles
around human rights, workplace standards,
responsible environmental practices and anti-
corruption”.
Neville Isdell, March 8, 2006
We have a diverse and vibrant bottling system

AGL - UAE & OMAN

申美
h m
Four Top to Top Bottlers are UNGC signatories
 Bottler Investment Group
Europe & Middle East
Germany, Norway & Sweden
UAE, Oman, Bahrain, Qatar,
Pakistan
North America
Philadelphia China
CCCIL
Shanghai

South Asia
Latin America
India
Brazil (2 Bottlers) Philippines
Uruguay Africa
Egypt Singapore
Zimbabwe
Scarlett, S.A.
Strategic Investments in Key Global Equity
Investments
Bottling Partners
% of 2005 UC Volume 4 Largest Public Bottlers
FoodService & % KO
Finished Goods 10% Ownership

Independent 36%
Bottlers 25%

CBOs 7% 40%

Other Equity/
Cost Investees 20% 24%

32%
4 Largest
Public Bottlers 38%
Today our Customers are managed by our
bottlers and 3 Company Groups

GCCL EUG CCNA

Wal-Mart Carrefour Auchan

McDonald’s
7-Eleven Metro LIDL
Burger King
Costco Ahold Tengelmann
Subway
IGA Tesco SPAR
ExxonMobil Rewe Shell
Chevron Casino Sodexho
Domino’s Compass BP
Delhaize
…with strong linkage to Home Market customer leaders (i.e., Wal-Mart in
CCE/CCNA, Carrefour in CCE/EUG)

…and strong alignment and partnership with Bottlers in all geographies

Confidential
 The reporting standard

• Multi-stakeholder process and independent institution

• Develops globally applicable Reporting Guidelines
• Collaborates with the UN Environment Programme &
the Global Compact
• Non-profit; funded by organizational stakeholders
• Representatives from business, accountancy,
investment, environmental, human rights, labour

• Endorsed by stakeholders
– "A company’s GRI report should be the first place investors
and research institutions consult for information."
Joint statement by 18 SRI firms, $230 billion in assets, 2004
• Adopted by over 700 organizations – and growing
• 92% of Top 100 reporters use GRI
 COP Helps Build Momentum

100
Full
% of System Volume Reporting

90
System
80
Reporting
70

60

FEMSA 1st System

50
Report
40
EU Group
30
CBOs
20
SABMiller
10 CCHBC CCE
0

2005 2006 2007 2008 2009 2010

 Coca-Cola’s Challenges and
Opportunities
• “Not invented here”
• “Less is more”
• Centralized vs.
Decentralized
– “Think Local, Act Local”
• Energize our System,
Engage our People,
Enhance our Reputation
– 75% bottlers 2008
– Customers 2009
• Define common language
– Franchise leadership
– Capability
– Empower engagement
• Incentivize and measure
– KPIs
– Chairman’s Cup
– Competition
 Local Network Challenges and
Opportunities
• Differentiate and define
• “I’m only here the unique selling point
because HQ told me” • Understand agendas
• “What can you do for – water stewardship
me?” – sustainable packaging
– efficient energy use
• “How much will this – workplace rights
cost me?” – health and wellness
• “What have you done – Locally relevant initiatives
for me lately?” • Showcase best practice
• Help build scale
• Use the UNGC “brand”
and its convening power