Title of the

research Variable
Year Author Context Findings Conclusion
paper or under study
article

57% of
customers Prospects
will research are
for online influenced
reviews by the
The vaious before virtual
studies by making a environment
Reputation
different authors purchase of a especially
management
were selected product through the
The effects of ,Facebook,
and a or usage of
social media Flickr,
comparative service.79% online
1998 Wendy Lim networks in LinkedIn,
study with of the top reviews.
the hospitality Social
reference to 100 Having
industry Media,
their activities companies in social media
Twitter,
over social the Fortune strategies,ca
Youtube,
platform were Global 500 n act as a
studied index product
are found to enhancer but
be applying rather a
at least one product
social media qualifier
platforms
 significantly exists for
higher than research into
all other children’s
property programmin
types.The g efforts.
the location study’s Future
of the results research of
children’s indicated that this subject
sample size was
program and western matter
100. The
the properties should
instrument
availability offered more acknowledg
developed for
of outdoor activities e the need
this study was a
An Analysis and indoor (swimming, for an
Barbara L. questionnaire
of Children’s activities.pro computer increased
Gaines consisting
Programs perty size activities, sample size
Susan S. of two rating
in the Hotel and the hula lessons, by selecting
2004 Hubbard scale questions,
and Resort availability etiquette a variety of
James E. Witte two open-ended
Industry of outdoor classes, story properties
Martin A. questions,
Market and indoor telling,other nationwide.
O’Neill sixteen
Segment activities.the outdoor Further
close-ended
availability activities) for studies also
questions and
of children than could
two
in-room eastern identify the
demographic
amenities, properties.Re cost of
items.
outdoor and sort children’s
indoor properties programmin
activities offer more g
opportunities implementat
(volleyball, ion.The
biking, results
nature trails, indicate a
playgrounds, significantly
 online advantage of
information full range of
request form, features of
calendar for the Internet
special for both site
programs, design—
online particularly
comment for
form, links to interactivity
other sites, and
www links, functionality
promotions, —
The website
online and
design and content
payment, marketing
Internet site analysis, sample
links to mix
Seyhmus marketing size is 139. Internet
tourist variables.
2006 Baloglua, Yakup practices of place- turkey, marketing;
information, The sites
A. Pekcanb upscale Data analyses Web design
audio could also
and luxury were conducted
features, date be improved
hotels in by using SPSS.
last updated, by value-
Turkey
and banner added
advertisemen features
t. Less than such as
5% of the weather
hotels conditions,
provided updated
search exchange
capabilities rates,
and online destination
survey for links,
their guests. and
These results animation
 Increased
HR budgets,
change of The
A structured
management information
questionnaire
structure to gathered
consisting of
sustainable compliment should help
twenty-seven
Strategic competitive capital HR directors
open-ended
Human advantage,la investment, in the hotel
questions was
Resource bor involving industry as
Marcia Taylor developed to
2009 Managementin shortage, HR as a they identify
et. Al. serve as the
U.S. Luxury Environmen strategic and react to
basis of the
Resorts—A t changes, partner, and the forces
face-to-face
Case Study Firm establishing driving
interviews with
Structure a culture change in
each director on
committee as the
location at the
needed to environment
resort.
address the .
unemployme
nt rate issue.

18 areas of
interest
Data were
emerged
collected
from the
through on-site From a
data. Based
interviews with targeting
upon this
resort marketing perspective,
investigation,
executives by three areas
Targeting, topics ranged
Understanding Using of interest
Channels, from
Resort qualitative emerged: 1)
2011 Eric Brey et. Al. Technology, opinions on
Marketing methods.Purpos branding 2)
Relationship technology
Practices eful sampling price
s to the
was done to discounting
significance
carry out the 3) forward
that third
study and segmentatio
party
finally Content n
websites
analysis was
played in the
done
marketing of
resorts.
 group and
reported the professional.
strongest The
perception of travelers
survey bias. The could be
technique,target findings of very
population- this study suspicious
average middle suggest that of reviews
the biased
class american. blogs have a posted in
nature of
Sample size was potentially unknown
media
98. The hotel negative blogs
content, the
web site group impact on the (positive or
trustworthin
consisted of 35 perceptions, mixed). Also
The effect of ess of media
respondents (15 even when people tend
social media content, the
male, 20 statements to trust
on hotel likelihood of
2012 Manal bennaciri female) .The are positive. negative
industry staying at
positive blog For this reviews
customer the profiled
group was a finding more than
decision hotel, and
total of 25 (7 perhaps the positive
the
male, 18 participants ones.
likelihood of
female).The didn’t trust Studies
recommendi
mixeded blog the blogs show that
ng the hotel
group consisted because of people like
to a friend.
of 38 their quality to know
respondents (9 and look. internet
male, 29 About users'
female). recommendi opinions and
ng the hotel information
to a friend, about
the hotel products,
website services and
 t.
College of
The
International
developed
Hospitality
software
Management
presented
for
features that
simulation
helped the
purposes.
CITHM
With the
students in
system,
familiarizing
students will
with an
be able to
online hotel
Online hotel experience
reservation
reservation and the real
hotel system.
management scenario for
reservation The
system for the the jobs
Glenda A. Action based system, developed
2013 college of related to
Delizo et. Al. research hotel software
international hotel
management served as a
tourism and reservation
system tool for the
hospitality and
instructors
management management.
in teaching
Online Hotel
the basic
Reservation
operations
System for
of an online
the College
hotel
of
reservation
International
system to
Hospitality
their
Management
students.
serves as a
The
tool to
developed
improve the
system also
 or magazine
particular
hotel/brand.
regarding
Deals,
the
promotions
definition
and surprise
and
customers as
implementat
a means of
ion of a
achieving
marketing
loyalty;Imple
thinking,
mentation of
developing
marketing, regular
marketing
promotion, internal
strategies
Marketing and internal communicati
and
Promotion in communicati on and in a
communicati
the Hotel Portugal, on, external structured
on actions
Luís Pereira Industry:A Theoretical communicati manner in
2014 quite
Paulo Almeida case study in approach and on, order to keep
effective,
Family Hotel case study evolution of the team
trying to use
and Hotel hotel motivated
every means
Group techniques, and
to
hotel objectives
communicat
management and
e
present;Ame
and reach to
ndment of
customers or
the hotel
the market.
name, logo
The
and
marketing
stationary
and
base;Modern
communicati
ization of the
on to
hotel and
help in
strengthening
 the interest in
respondents the security
rated the and safety
safety and during the
security staying
during their period.
stay in the 2. Hotel
Hotel as the trademark of
most international
The population important chains are
of this study hotel thing. Hotel considered
The Impact Of
consisted of the reservation has a good a very
Services
guests and payment good important to
Marketing Mix
staying at five Process, relations the guest.
Hameed 7P's
star hotels (10 security and with travel 3. Room’s
Abdulnabi Al- In Competitive
2014 international safety, agencies to furniture and
Debi, Advantage To
chains hotels) in Room’s facilitate the equipment
Ashraf Mustafa Five Stars
Amman/the furniture and booking as attract the
Hotel - Case
Hashemite equipment, the most guest more
Study Amman,
Kingdom of Hotel important than the
Jor
Jordan. Sample trademark point. green
size was 330. respondents environment
prefer if the .
Hotel rooms, 4. There is a
lounges and considerable
furniture are interest in
attractive and hotel
provide, reservation
psychologica and payment
l and comfort Process.
for the 5. Hotel
 The
configuration
s of the
services the
offered and marketing
marketing mix
The entire study strategy are programme
is based on the equally followed at
secondary data important to the
conceptualizatio materialize destination,
n, which Product , the though
focused on how pricing, objectives of developed in
Seven Ps system is an place, the service a heuristic
Spectrum of orderly set of promotions, providers. process,
2014 Dr. K. R. Pillai
Marketing in components. people, All the which
Tourism The study process, elements of emphasizes
focused onall physical the the perfect
the parameters evidence marketing knitting of
which can mix should tourist
impact the be utilized to demand and
service in influence the meeting the
tourism sector. customers’ organisation’
perception s purpose
and hence for greatest
the benefit.
positioning
of the service
concerned.
 A customer’s
web browser
The new
Secondary data issues an
system
was used to HTTP
keeps proper
frame the new request from
records of
solution.The the Contact
customers
current system page. On
for
had the manual receiving the
reservation, emergency
booking system request, the
Online Hotel hotel, and security
Richard Bemile which was later web server
2014 Reservation customer, purposes.
et. Al. proposed to retrieves the
System online The hotel’s
make online file,
details, advertising
reservation Contacts.asp
effort is now
system for from its disk
accompanie
keeping after
d by a
effective processing
virtual tour
records of the file php
created on
customer sends the
the system.
HTML page
to the server.
 should
friendly,
constantly
providing
improve
prompt
the services
service and
to obtain
acquiring
guests’
sufficient
satisfaction
information
and enable
on the
the resort to
tourism area
compete in
of the resort
Effects of the
Service ensure
Resort Service competitive
Quality high-quality
Quality, quantitative market.Othe
(SQ), service that
Location survey through r important
Nor’Aini Yusof, Location guests seek.
Quality and structured issues that
Suraiyati Quality The
Environmental questionnaire. should be
2015 Rahman, and (LQ), Resort results
Practices on Sample size was considered
Mohammad Environmen suggested
the Loyalty of 529. 38 resorts in future
Iranmanesh tal Practice that in
Guests within are participated research are
(REP), addition to
the Malaysian in the study. the effects of
Guest resort
Ecotourism guests’
Loyalty service
Industry loyalty on
quality, a
the financial
pleasant
performance
resort
of the resort
location
because of
is an
the capacity
influential
of guests’
determinant
loyalty to
of guest
improve
loyalty. the
such
resort
performance
 on. DMO
Members of website is
the DMO not an
stated that efficient
there is a information
mutual trust resource and
between their has to be
qualitative study establishmen developed
to analyze the ts and DMO with
internal which in fact the wider
communication. underlies the details
Destination
45 members of basis of regarding
marketing,
Izmir CVB organizationa information
Internal
Significance of which consist of l success.The about the
Marketing,
Internal hotels, travel research city.in order
Destination
Gökçe Özdemir, Marketing agencies, indicates that to have an
2015 Marketing
Özge Adan Communicatio destination members are increase in
Organization
ns in marketing expecting a the visitation
s, Internal
Destinations companies and continuous of the
Marketing
municipalities communicati website, the
Communicat
are subject on through content
ions
to study. various should be
process among channels updated
the DMO and such as e- more
its members. mails or frequently
meetings and the
instead of appearance
only getting should be
together in more
general appealing.R
meetings. esearch has
shown that
 It is
necessary to
understand
motivations,
identify
the use of
what best
different
satisfies
A convenience variables like
consumers
sample was geographic,
Measuring Parking, and
constituted by a demographic
Service Restricted understand
total of 229 ,
Quality of Ski areas,Resort the
tourists/visitors, psychographi
Dina Miragaia Resorts: An services,Res consumer
2015 The instrument c and
et. Al. Approach to taurants/Acc profile. This
used in this behavioral in
Identify the ommodation information
study was a order to
Consumer s/Social can be a tool
questionnaire improve
Profile activities to support
divided into two knowledge
the
sections about
development
consumer
of strategies
profiles.
that can
enhance
competitiven
ess of tourist
destinations.
 It is
recommende
d that the
owners /
managers of
these hotels
Nineteen hotels Improve and resorts
and resorts customer undergo
constituted the satisfaction training
Marketing study group of levels by seminars
practices of 19 providing a regarding
hotels and owners/manager Product wide variety the
resorts in s as respondents offering, of products mechanism
Chonlada
ChiangMai: a and 189 clients pricing, with high of hotel
2015 Sangkaworn et.
study of to evaluate the promotion, quality operation
Al.
products, level of customer coupled with and do the
pricing, and implementation satisfaction courteous following:
promotional of marketing and prompt craft a
practices practices of the services sold unique and
businesses at a innovative
using a reasonable advertising
questionnare price program,
promotion
strategies
must be
strengthened
and
improved
 make
development
cooperative
has created a
networks
space in a
similarly
resort
resort-
weakly
centered. The
connected
businesses
to the local
located in the
small-scale
Ruka resort
tourism
cooperate at
development
the Ruka-
outside
Resort- Kuusamo
the core via
oriented destination
semi-structured networking
tourism scale mainly
interviews Joint relations.
development in marketing
conducted by marketing, Thus, the
OUTI and local while their
2016 the cooperative core is a
KULUSJÄRVI tourism partners
author with ten production differentiate
networks – a in production
tourism actors networks, d area not
case study cooperation
in Ruka. only
from Northern are located
measured by
Finland mostly
its economic
within the
and
resort. The
demographi
cooperative
c
production
characteristi
networks,
cs but
the ones that
also in a
require actual
sociocultural
contact and
sense.
joint actions
can have, in
with other
the long run,
businesses,
 emphasize
75% of hotel
on the
guests like to
The scientific sensory
listen to the
tool which was marketing
background
selected for the tool must be
music in
study presented used in a
lobbies, bars,
herein delicate and
restaurants
includes such personnel balanced
and public
general attitude, manner.
areas.More
scientific and service aroma-
than one out
Elena A. Innovations in special methods quality,price, branding can
of four
2016 Dzhandzhugazo Hospitality as systems Innovation, be used for
people would
va et. Al Industry analysis, loyalty, marketing
choose to
retrospective comfort, purposes by
pay at least
analysis, expert individual creating
5% more for
assessments and approach intentional
food or
sociological association
drinks in a
calculations of a
hotel
based on particular
restaurant or
Internet scent with a
a bar, if there
surveys. specific
is music
brand or
playing.
organization
 The
important
hotel should
factors that
make its
The online Social media drive
social media
survey with the experience, customer’s
pages more
help of convient Attitude booking
interesting,
The marketing sampling total towards intention and
appealing,
effectiveness 408 social media eWOM are
informative,
of scocial respondents. site, not what
interactive,
Xi Y. Leung et. media in the Presurevy and Attitutde social media
2017 and
Al. hotel industry : post survey toward hotel site the hotel
consumer
A comparision method was brand, brand uses, but
centric so
of facebook used to identify cognition, how
the
and twitter the attitude intention to customers
customers
towards the book hotel , feel about the
can enjoy
social media Intention of social media
their social
pages E-WOM experience
media
and what
experiences.
their attitudes
are
 A typology
strategy and
of four-type
marketing
message
effectiveness
format and
. Luxury
In total, 1,837 six-type
hotels
messages from message
frequently
12 hotel brand content was
used brand
Facebook pages developed.
messages in
were The
picture
content- picture
format.
analyzed. message was
the Upper
Applying both the best
effectiveness upscale
correspondence message
Hotel social of different hotels
analysis and format.
media message preferred
multivariate Product,
marketing: a strategies, Web
analysis of brand and
2017 Billy Bai et. Al. study on Message link format
variance, the involvement
message strategy, without any
study messages
strategy and its Marketing message
compared were shown
effectiveness effectiveness content
message to be
, message preference.
strategy across more
content Upscale
hotel-scale effective than
hotels
levels and information,
posted more
explored the reward and
promotion
effectiveness of promotion
messages in
different messages.
video
message Promotion
format.
strategies. message was
Upper
the least
midscale
effective
hotels
message
preferred
content type.