MEMORY

* Visual encoding
* Semantic encoding * The sensory register *STM *LTM
* Acoustic encoding -Iconic and echoic memory Capacity? Capacity?
* Memory and the brain Duration? Duration?
-The hippocampus
-The cerebellum
-The amygdala * Working memory
-Acetylcholine
* Eidetic memory
* Long term potentiation (LTP)

ENCODING STORAGE

* Shallow vs. Deep Processing

* Elaborative rehearsal vs. Maintenance rehearsal
* Mnemonic devices (ex: peg word, method of loci) * Episodic memory
* Chunking -Flashbulb memory * The encoding specificity principle
* Schemas * Procedural memory - Context-dependent memory
* Semantic memory - State-dependent memory
- Mood congruent memory

* The serial position effect * Ebbinghaus and “the * Motivated forgetting

-The primacy effect * Recall vs. recognition forgetting curve” - Repression
-The recency effect
* The tip of the tongue * Decay
phenomenon (T.O.T.)

RETRIEVAL FORGETTING

* Infantile amnesia
* Source amnesia
* Explicit/declarative memory * Loftus and Eyewitness Memory:
* Implicit memory - Framing * Proactive interference * Anterograde amnesia
* Priming - Constructive memory - Case study: HM
- The Misinformation * Retroactive interference * Retrograde amnesia
Effect
- Imagination inflation