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RETAILING: cRetailing is the business activity that involves selling


products/services to customers for their non-commercial, individual or family
use. Normally, retailing is the final stage of the distribution

Retailer - A retail sales company or salesman

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At some time during the beginnings of civilization, groups began to trade with one
another. How or why this occurred is not known, but various explanations have been
given. Let's take a look at the history of retail.c

aut when and how did it all begin? The answer is probably to do with
surpluses. As we got better at cultivating the land, some people found that
even after feeding their families and animals and putting food into storage,
there was some left over. Rather than waste this surplus, it was traded for
other surpluses or perhaps tools or other objects.

Those that had enough land and were particularly good at producing food
from it would have realized that they were on to a good thing by deliberately
producing surpluses. Eventually the informal trade in goods would have
become more organized, with central markets being formed where these
producers could get together on a regular basis in order to exchange goods.

Of course, trading goods for other goods is all very well until you have just
about everything you are likely to ever need, or the product you want has
yet to be produced. In order to get around this, people started to owe goods
to other people. Early forms of credit may have just been verbal
agreements. As time passed, some traders and producers decided to keep a
record of what was owed. One way this was done was by the debtor leaving
some collateral with the creditor - some object or an animal that was held by
the creditor until the debt was paid. This was OK until the debtor needed the
tool or animal in order to produce the very goods that were owed. An
alternative way of denoting credit was to use a symbolic object, such as
small animal. Since small animals are not very portable, it became more
normal to use small inanimate objects such as pebbles. Over time these
small object became more decorated and valued and eventually metal coins
and paper notes became more and more familiar. So early trading gave rise
to money.

As time passed, some producers would have found they were better at
selling the goods than growing them (or perhaps enjoyed it more!). Others
preferred to stick to growing. So there was a gradual separation of the
producers and the traders.

And it was not just food that was sold. Tools, trinkets, jewelry, cups, plates
and many other objects would have been traded as well.

The informal markets would, over time, become more formal and more
permanent. So shops began. Other traders would prefer to travel around
selling their goods. These became known as peddlers. Selling from a regular
market, from a permanent shop or peddling goods are known collectively as
retailing.

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The scope of the Indian retail market is immense for this sector is poised
for the highest growth in the next 5 years. The 
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  contributes 10% of the countries GDP and its current growth
rate is 8.5%. In the Indian retail market the scope for growth can be seen
from the fact that it is expected to rise to US$ 608.9 billion in 2009 from
US$ 394 billion in 2005.

The organized 



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is only 3% and is expected to
rise to 25- 30% by the year 2010. There are under construction at
present around 325 departmental stores, 300 new malls, and 1500
supermarkets. This proves that there is a tremendous scope for growth in
the Indian retail market.

The growth of scope in the Indian retail market is mainly due to the
change in the consumers behavior. For the new generation have
preference towards luxury commodities which have been due to the
strong increase in income, changing lifestyle, and demographic patterns
which are favorable.

The scope of the Indian retail market have been seen by many retail
giants and thats the reason that many new players are entering the India
retail industry. The major 
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 are:
M Pantaloons Retail India Ltd
M Shoppers Stop
M aata India Ltd
M Ñusic World Entertainment Ltd

Judging the scope for growth in the India retail industry many global retail
giants are also entering the Indian retail market. They are :

M Tesco
M Ñetro AG
M Wal- Ñart

The  ccc
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c  is seen mainly in
the following cities:

M Ñumbai
M Delhi
M Pune
M Ahmedabad
M aangalore
M xyderabad
M Kolkata
M †hennai

The scope of the Indian retail market is very vast. And for it to reach its
full potential the government and the Indian retailers will have to make a
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determined effort.
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