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dimensions
segmenting helpdecidewhethera personmightbe a potential
productsor brandsthat personmightbuy'
custfier-+ut notwhichspecTfic
$) Determining
iiBi Qualifying
'S) Operatiorral
D) Customer-related
E) Situation-related

37, of thefoltowinistatements aboutclusteringtechniques is true?-

"' ' Which
"'f tryto find patterns
dissimilar within data
setsof customer-related
il;;i;;g tech-niques groupsof
f1 \
comput*i,ur" usually needed among
to search all of the data for homogeneous
lits)
Y
People'
C) bomputers identifythe relevantdimensionsand do the anolysis
seekthe same
)i A clusteranalysisof the toothpastemarketindicatedthatmostconsumers
benefits,
All of the statementsaboveare true'

competition,
tendtowardmonopolistic
: 38' Overthe longrun,mostproduct-markets
of nationsoutsidethe United$tateshavelittleeffeclon the decisionsof
c 3e.Regionatgroupings
in the U.S.
marketingmanagerswhosefirmsare headquartered
*;- 40. presidentKennedy's "Consumer Billof Rights"includedthe rightto safety,the rightto be
\
informed, and{he+ighn6-e-Efe?fi-and-safe-enYifl}Hment.
to "let
seemsto be changing
T qt Theoldruleaboutbuyer-setler of "letthebuyerbeware"
relations
the sellerbeware."
-42, Thereare over309 millionpeoplelivingin the UnitedStates.
{ War ll "babyboem"producedabout25 percentof the presentU.S.population.
+9. The post-World

-( 45. The GeneralElectric"strategic judgmentsaboutbusiness

planninggrid"relieson subjective
I and
strengths industry attractiveness.
( 4O.The"continuum sensitivity"
of environmental productsare moresensitive
suggeststhat industrial
\ to the culturalenvironmentsin whichthey are placedthan high-style
consumer products.

$electtheeorrectan€werandmarkit'onyoursheet.
Choiee(Z.gpointe):
47. The way in whichan economy'sresourcesare convertedto outputis partof the
environment'
A) c.*p.titir/",
B ) e c o n o mi c.
C) political.
D) technological,
E) social.