Chapter 1

Project Summary

A. Name of the Project

The proponent has chosen a business name, C&S Aqua Purified Drinking
Water. C&S is an abbreviation of the words “Clean & Safe” because the proposed
business will offer a clean and safe drinking water to all its customers. And “Aqua”
is a Latin term for water. Providing all the demand of Clean and Safe Water in the
community will be the service that the business will offer.

B. Location
The C&S Aqua will be situated at Blk.16 Lt.6 Purok St. Ignatius, Indangan,
Davao City. Factors such as proximity to the market, means of transportation and
the cost of land and building were considered in choosing the location.
I. Proximity to the market
The location provides an advantage for the business since it is
situated near residential houses and school. In addition, there are also no
possible competitors for the certain business near the location. Also the
people in the community have a great demand for a clean and safe drinking
water because the water in the faucet is unsafe to drink.
II. Means of transportation
The location is just along the road of St. Lambo. It is also near
residential houses which gives the potential customers in the neighborhood
ease and convenience.
III. Cost of Land and Building
The cost of the building will be around Php100,000. The land is
already owned by the owner. The place is sufficient enough because there
will still be an extra area for the business to store its supplies such as empty
gallons and water bottles.
C. Descriptive Definition of the Project
Water Refilling Station business is a promising venture because of
the growing demand of clean and drinkable water. It is nevertheless to
mention that water is the prime necessity of life; it is essential for the survival
of all the creatures. C&S Aqua is a water refilling station that produces and
sells purified water that underwent a 21-stage purification process. The
fundamental aim of the business is to solve the problem of the community
against an unsafe drinking water in the area. And meet the demands of the
people for clean and safe drinking water. The owner aims to differentiate
the store and the product by creating a reputation of guaranteed sanitation
that starts from the production process and extends to the selling and
delivery services.
C&S Aqua will ensure to give the customers a quality product and
service against our competitors. Enchanted Water will make sure that it has
access to the latest technology and will be updated with the new machines
in order to provide more accurately safe water to the target market.
Enchanted Water will also make sure that the business will be customer
friendly and that it will give convenience and ease to its customer.

D. Project’s Long Range Objectives

Through the guide of the project’s vision and mission it will be expected that
the business will be well known in the industry of providing clean and safe drinking
water not just only in the existing location but also in other places by continuously
expanding our branches and by offering the very best services to provide the
needs of the people. In the next five years, C&S Aqua Purified Drinking Water will
gain and maintain a good reputation to the customers by being trustworthy and
responsive. To establish a good brand to customers and gain brand loyalty. Lastly,
the business will increase its sales and will improve its advertising strategies.
E. Feasibility Criteria
Adheres to the responsibility of having a good impact on the environment.
The business will not just focus on its profitability but also to be a socially
responsible business by promoting a healthy environment by using reusable water
containers. Also, the business ensures healthy living of its customers by providing
clean and safe drinking water. The business can operate for a long period of time
because it uses renewable resources. The owner will also focus on the viability of
the business, it is important to consider aspects like how it is able to operate in the
market, how it differs from other water refilling stations inside the subdivision and
how long it stays in spite of the competition.

F. Highlights of the Project

I. History
The history proves that there are evidences from almost all historical
periods suggest that people took measures to ensure a fresh drink of water.
The earliest water purification known for is the clarification device by the
Egyptian from1450 B.C. Aside from ancient Egypt, Sanskrit of ancient India
back in 2000 B.C. also shows how they purify their drinking water through
boiling, being heated in the sun, or by dipping a heated iron into it, or it may
be purified by filtration through sand and coarse gravel and then allowed to
cool. Other purification methods included the use of a kind of stone, known
as “Gomedaka”, and the seed of Strychnos potatorum. It is not impossible
to know this because as we know water is one of the basic needs of a
person that is why they really find ways to ensure the safety of their drinking
water. Nowadays, modern humans created filtration technology that not
only purifies but also mineralizes.

II. Nature of the Industry

Right now, the demand at the water refilling stations - water stores
that sell purified water - is now increasing. The quality of purified water
conforms to the national standards for drinking water and is even better than
 the quality of water produced by traditional water supply systems in terms
of removed impurities. The country has more than 3500 water refilling
stations as of 2007. The industry is increasing as the demand for cheaper
safe drinking water is also increasing. It is because drinking water in water
refilling stations is cheaper than bottled water. Although there are
government standards imposed prior to an establishment of a WRS, it will
still continue to grow because of increasing demand for drinking water and
the ease of its establishment could be another factor for its growth.

III. Mode of Financing

The proposed business will be financed from the owner’s savings on
bank, some cash in hand and the remaining capital needed will come from
bank loan.

IV. Investment Cost (1yr.)

An amount of Php 700,000 is the total investment cost. This is the
total capital needed for 1 year including the initial capital needed and all
other expense such as Raw materials, Machinery and Store equipment,
Office Equipment, Furniture and Fixture, Automobile, Installation Cost,
Leasehold Improvement, Prepaid expenses, Supplies, Operating Salaries,
Indirect labor, Promotional expenses, Transportation Cost, and Utility Cost,
Pre-operating Cost.

G. Major Assumptions and Summary of Findings and Conclusion

i. Market Feasibility
The demand of a safe drinking water that can be produced by a water
refilling station is increasing. The quality of purified water conforms to the
national standards for drinking water and is even better than the quality of
water produced by the traditional water supply systems in terms of removed
impurities. Over the years, as the demand for cleaner water becomes
higher, the price of household water purifiers and bottled water has become
 prohibitive. Water refilling stations managed by private entrepreneurs offer
a cheaper and more convenient solution to the public’s drinking water needs
than bottled water or the use of household filters.

ii. Technical Feasibility

The owner will make sure that the infrastructure of the business will
be suited for a water refilling station. The equipments should be clean and
maintain by the technical assistant. The main processes in a water refilling
station is dictated by raw water quality. The typical steps are filtration,
softening, and disinfection. The machines that could be installed for such
processes are the following:

Machine Uses
Multi-media Removes sediments such as rust, sand, and particles that
sediment filter are invisible to the naked eye; employs a total of 5 filters.
Activated carbon Removes all organic chemicals, herbicide, pesticide,
filtrated carbon filter offensive odor and bad taste.
Post-carbon filter Improves the taste of water.
Ultraviolet lamp Ensures that the water is free from disease-causing
microorganisms.
Ozone Generator Inhibits the growth of bacteria in the product tank and
prolongs the shelf life of water

iii. Financial Study

The invested capital and money should be adequate to cover the expenses
for the first year of operations. The excess will be used for the future needs.
On the second year, it will be expected that the business will be in a state
of recovering because the business is new in the industry and still coping
up in the environment. The company will expect to have a break-even on
the 3rd and 4th year. The proponents assumed that on 5th year it will be able
 to retrieve its expenses and it will have revenue because there will be no
much expenses that will incur in the said year.

iv. Organizational and Management Study

To operate the business, the business should have one manager
who will overseas the store operations, a bookkeeper who makes financial
statements of the business operations, an administrative assistant who
handles cash sales and purchases, (1) front liners who accept and refill the
containers, and the delivery man who will transport refilled containers to
customer’s home. The owner will make sure that the workers are
trustworthy and can surely do their different tasks correctly.

Manager

Administrative
Bookkeeper
Assistant

Delivery Man Technical Front Liners

Assistant

v. Socio-Economic Study
A water refilling station can help people become more conscious
about their health. Drinking water which is offered by the business had
already gone into processes that can ensure the safety of the people who
will drink it compared to a tap water. It can help the customers feel at ease
and safe from the water they are drinking. Also, there are areas that the
water from the faucet contains sand particles which makes it dirty and
unsafe. Water refilling station gives convenience to people who don’t have
the budget to buy water processors or water machines in order to get clean
and safe water. Also, C&S Aqua Purified Drinking Water offers cheap with
a good quality of drinking water.