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In the fast paced current milieu, organizations worldwide are facing cut throat competition. A part of the
solution to this critical challenge is to have engaged employees who can provide edge over competitors.
Employee engagement is the extent to which employees put discretionary effort into their work, in the
form of extra time, mental ability, passion and energy. Engaged employee is self motivated and full of
enthusiasm. Fully engaged employees can provide higher productivity, higher return on investment,
higher self motivation, reliability, loyalty towards organization, reduced employee turnover and lower
absenteeism.This exploratory study examined the overall engagement level of employees and the extent to
which demographic variables such as different designations, years of work experience, qualification, age,
gender, marital status and personality among the employees under study contributed to their engagement
levels. This study was conducted amongst the employees of a leading Indian web based B2C e-commerce
company located in the National Capital Region (NCR) with a sample size of 90 respondents in 2014.
Analysis was conducted using t-tests, ANOVA and multiple regression analysis. Results indicate significant
differences in engagement scores for threedemographic variables under study i.e., gender, marital status
and experience. Female employees in the organization were more engaged to their jobs as compared to
their male counterparts. Engagement levels of married and senior employees were also found to be high.
The result of multiple regression was very encouraging as almost 25% of employee engagement can be
explained by personality of employees only.
*Ph.D ,Associate Professor,IILM Academy of Higher Learning- College of Engineering and Technology, Department of Management, Greater Noida,
**Ph.D Professor and Dy. Dean (Academics), Amity University, Haryana
***Ph.D,Professor and Campus Director, Chandigarh Group of Colleges, Landran
66 Amity Global HRM Review September
of Turkish counselors that levels of engagement to reap benefits of sustainability, productivity and
did not differ significantly between males and increased efficacy. Thus in this study, an attempt
females. However, Avery et al. (2007) found that has been made by the researchers to find out the role
women were more engaged than their male co- of various demographic and personality dimensions
workers. Varied results found by some researchers in employee engagement in the organization under
(Schaufeli, et al. 2006; Sprang, et al. 2007) suggested study.
that females are at higher risk of developing stress
due to competing work culture and house hold Review of Literature
responsibilities and therefore, report higher levels of Employee Engagement
burnout and consequently may report lower levels Kahn (1992) argued that engagement is an
of engagement. experiential state which enables organisation
members to draw deeply on their personal selves
Schaufeli & Salanova (2007, 2008) found inconsistent in role performances. Engagement in a role refers to
effects due to demographic variables, and among one’s psychological presence in the role or focuses
personality factors/traits, some evidence that on role activities and may be an important ingredient
individuals high on extraversion and low on for effective role performance (Kahn, 1990, 1992).
neuroticism reported higher levels of work Kahn includes the expression of thoughts, feelings,
engagement. It was found that occupation type and questioning, assumptions and innovating in his
organizational level had some effects on engagement; definition of engagement. Kahn also mentions that
managers, executives, and entrepreneurs score employees are emotionally and cognitively engaged
relatively high on engagement while blue collar when they exactly know what is expected out of
workers, police officers, and home care staff score them, have what they really need to do their work,
relatively low on engagement. As far as marital status have ample opportunities in their work which gives
is concerned, unmarried employee are less occupied them feeling of fulfillment, have perception that they
at the home front, have less responsibilities, more are part of something significant with co-workers
time and are full of energy to spend on jobs which whom they rely and trust, and have chances to
leads to greater work engagement (Kong., 2009). improve, develop and grow.
There has been lot of research work carried out in Employee engagement is a positive attitude held by
the area of personality assessment and development. the employee towards the organization, awareness
Personality is a set of habits, traits, ideas and attitudes of business context, willingness to work with
of an individual as these are organized externally coworkers to improve organizational performance
into roles and as they internally relate to motivation, (Robinson et al., 2004). Employee engagement must
goals and various aspects of individual’s selfhood. be nurtured and developed by the organization
The present study includes the popular “The Big which demands mutual relationship between
Five Personality traits” for research purpose. The Big employer and employees. Employees’ willingness
Five Personality traits are assumed to be fairly stable and ability to help the organization to get success
and are thus expected to impact the way people with discretionary efforts on continuous basis were
respond to many situations. These personality traits also defined as employee engagement by Towers
were defined and discovered by several different Perrin’s Global Workforce Study (2003). It was
researchers during multiple periods of research and also mentioned in the report that there are various
were used to understand the relationship between emotional and rational factors and work experience
personality and various behaviors. Big Five model of which effect employee engagement.
personality includes Neuroticism (sensitive/nervous
vs. secure/confident), Extraversion (outgoing/ Schaufeli & Bakker (2004) defined that engagement
energetic vs. solitary/reserved), Openness to is a positive, fulfilling, work-related state of mind
Experience (inventive/curious vs. consistent/ of an individual that is characterized by vigour,
cautious), Agreeableness (friendly/compassionate dedication, and absorption. Vigour is defined by
vs. cold/unkind), and Conscientiousness (efficient/ high levels of energy and mental resilience while
organized vs. easy-going/careless) (McCrae & working, the willingness to invest effort in work, and
Costa, 1985; and Mc Crae & John, 1992). also persistence in difficult situations. Dedication
means a sense of significance, enthusiasm, pride,
This study emerged from the need to manage the inspiration and challenge. The third dimension
employees more effectively. It is imperative to shave absorption was found to be a constituting element
an engaged workforce because it helps organisations of engagement. Absorption means degree to
2015 Sunita Shukla* Bhavana Adhikari** Vikas Singh*** 67
which employee is fully concentrated and happily work engagement and gender differences in terms
engrossed in his work. of work enrichment. Gallup’s US research reported
that women tend to find more fulfillment and
Bhatnagar (2007) investigated the relationship satisfaction in their jobs and are more engaged than
between talent management and levels of employee men (Johnson, 2004) .Gallup report also observed a
engagement. The study indicated that high level of difference in engagement levels of employees with
employee engagement may lead to high employee different marital status. Married employees were
retention, but only for a limited time in the ITES found to be more engaged than those who were
sector. unmarried. This finding suggests that a settled
personal and professional life may be one of the
Personality reasons behind high engagement level.
The word “personality” has been defined by
researchers and academicians in various ways. It A useful comparison of employee engagement
is often defined by many researchers as dynamic was presented in a report by Towers Perrin (2003).
organization within the individual of those The report compared engagement level between
psychophysical systems that determine his unique various demographic segments, from various job
adjustments to his environment. Personality can be level (senior executives to salaried and hourly
defined as a composite of mental abilities including non-management employees) to industry category
intelligence and emotional reactivity, interests, (non-profit organizations, high tech, heavy
attitudes, genetic aspects and other individual manufacturing, pharmaceuticals and service sector
differences in thoughts, feelings and behavior including insurance, hospital and finance/banking)
(Aiken, 1994, Gerber et al., 1995). Nadelson (2001) which found a pattern across all segments. It was
described personality in terms of characteristics of worth noting that majority of respondents were
an individual’s behavior. He stated that personality moderately engaged and only small number of
is not something which is visible. It is the distinctive respondents were found to be highly engaged.
way that each person thinks, feels, behaves and Disengaged respondents were also found and this
adapts to the various situations. number was slightly larger than highly engaged
respondents. However, one exception was found in
Over the years many personality instruments each group which is noteworthy; senior executives
and techniques were developed in an attempt to were found to be more engaged than any other
evaluate the personality like Raymond Cattell’s group. These executives were less likely to be
Sixteen Personality Factor Questionnaire, Eysenck’s disengaged. The report outruled the sole linkage
Theory of Personality – Three Factor Model and between engagement and income level. Various role
Big Five Inventory based on the Five- Factor Model characteristics like challenge, authority, autonomy
of Personality. This study is based on Big Five and stimulation, access to information, resources
Model of personality. Big Five model of personality and growth opportunities were found to be linked
includes Neuroticism (sensitive/nervous vs. with high levels of engagement. The report also
secure/confident), Extraversion (outgoing/ mentioned about lowest levels of work engagement
energetic vs. solitary/reserved), Openness to among hourly workers, who have almost no or
Experience (inventive/curious vs. consistent/ least control or influence over their jobs and work
cautious), Agreeableness (friendly/compassionate experience.
vs. cold/unkind), and Conscientiousness (efficient/
organized vs. easy-going/careless) (Goldberg, 1990; Swaminathan & Ananth (2012) found that in all
McCrae & Costa, 1985; and Mc Crae & John, 1992). demographic characteristics of the employees, income
and experience significantly influence employee
Linking Employee Engagement and Demographic engagement. They mentioned that, employees who
variables have more experience and high earnings do have
Various researches indicated mixed results of commitment and involvement towards their work
relationship between gender and employee compared to others. Mohapatra & Sharma (2010)
engagement. Some of them found that women have also found work experience as a consistent predictor
higher engagement level than men (Rothbard, 1999), of employee engagement amongst all demographic
some found that women have lower engagement variables like age, gender, educational qualification,
level than men whereas some found that there is no work experience and grade. Thus, it is evident from
difference in engagement level of men and women. literature survey that there is a link between the
Rothbard (1999) measured relationship between engagement level and demographic characteristics
68 Amity Global HRM Review September
Demographic
Variables
Hypothesis of the Study
This study examines the following hypothesis:
• Designation
• Age • H01: There is no significant difference in
• Gender
• Marital Status
engagement levels of employees with different
• Work experience designations.
• Qualificatio
Employee Engagement • H02: There is no significant difference in
Personality engagement levels of employees with different
Dimensions years of experience.
•
•
Conscientiousness
Extraversion
• H03: There is no significant difference in
• Agreeableness engagement levels of employees with different
• Neuroticism qualifications.
• Openness to
experience • H04: There is no significant difference in
engagement levels of employees with different
Figure 1: Proposed study model linking employee age groups.
engagement, demographic variables and personality • H05: There is no significant difference in
dimensions engagement levelsofmale and female employees.
2015 Sunita Shukla* Bhavana Adhikari** Vikas Singh*** 69
categorized into three groups viz.1-5 years, 5-10 conditions; t(88) = –3.076, p = 0.003 at 95% confidence
years and 10-15 years. Minimum experience was interval. Female employees in the organization were
found to be 1 year and maximum experience was more engaged in their jobs as compared to their male
15 years in the organization under study. It was counterparts. It was observed that females were in
found that engagement levels differed significantly majority and their team leads were also females.
across the three categories of experiences, F (2, 87) = Probably this may be the reason of their increased
3.393, p = 0.038 at 95% confidence interval. Hence, motivation, enthusiasm and hence engagement too.
employees with different work experience differ
H06: There is no significant difference in engagement lev-
significantly in the organization under study as els of married and unmarried employees.
regards their engagement levels. Employees having
high experience are more engaged than employees Another demographic variable considered was
having less experience. the marital status of the employees. There were 16
married respondents and 74 unmarried respondents.
H03: There is no significant difference in engagement lev-
els of employees with different qualifications.
Independent sample t-test indicated that there was
a significant difference in the scores of employee
Further, one-way ANOVA was also used to engagement levels for married employees (M = 5.77,
investigate the differential variation in employee SD = 0.50) and unmarried employees (M = 5.17, SD
engagement level with respect to the qualification =0.96) conditions; t(88) = 2.461, p = 0.016 at 95%
level. The respondents were categorized into confidence interval. Moreover, it is evident from
three qualification levels viz. undergraduate level, the mean scores that married employees are more
graduate level and postgraduate level. Mean scores engaged than unmarried employees.
of engagement levels of employees of different
categories of qualifications are almost equal as M Impact of personality factors on employee
(Undergraduates) = 5.1941, M (Graduates) = 5.2508, engagement.
M (Postgraduates) = 5.3603. Engagement levels did To know the impact of Big Five personality factors
not differ significantly across the three categories on employee engagement, multiple regression
of qualifications, F (2,87) = 0.228, p = 0.797 at 95% technique was applied on employee engagement
confidence interval. Thus the results indicate that scores and personality factors scores of the
employees with different qualification level are well respondents, wherein the dependent variable was
and equally engaged in the organization. employee engagement and the independent variables
were Big Five personality factors viz. Extraversion,
H04: There is no significant difference in engagement lev-
els of employees with different age groups.
Agreeableness, Conscientiousness, Neuroticism and
Openness to Experience. Enter method was applied
Based on age respondents were categorized into in multiple regression technique.
three age groups viz.20-25 years, 25-30 years and
30-35 years. Minimum experience was found to be The Table 1 in appendix shows the Regression Model
20 years and maximum experience was 35 years in Summary. Modal 5 of Table1 displays R, R Square,
the organization under study. On using one-way Adjusted R Square, and the standard error. R is the
ANOVA it was found that engagement levels did multiple correlation coefficient, is the correlation
not differ significantly across the three categories between the observed and predicted values of the
of experiences, F (2,87) =1.405, p = 0.251 at 95% dependent variables. In the model, the R value of .497
confidence interval i.e. employees with different indicates the moderate relationship between all big
age group are equally engaged in the organization five personality factors and employee engagement.
under study. R squared value of .247 (24.7%) indicates the
proportion of variation in the dependent variable
H05: There is no significant difference in engagement lev-
els of male and female employees.
explained by the regression model. The R square
moderate values indicate that the model fit the data
Independent sample t-test was performed to test satisfactorily. Adjusted R squared value of .202
the difference in employee engagement levels of attempts to correct R squared to more closely reflect
male and female employees. There were 42 male the goodness of fit of the model in the population.
respondents and 48 female respondents. There was The unstandardized coefficients are the coefficients
a significant difference in the scores of employee of the estimated regression model. The t statistics
engagement levels for male employees(M = 4.97, can help to determine the relative importance of
SD = 1.10) and female employees(M = 5.54, SD =0.64) each variable in the model.
2015 Sunita Shukla* Bhavana Adhikari** Vikas Singh*** 71
ANOVA table 2 in appendix tells that the overall demographic variables under study like experience,
model 5 is significant as F =5.514 and p = .000. So, gender and marital status. This study also found
the independent variables i.e. all big five personality no significant difference in engagement levels for
factors have a significant impact on the dependent other three demographic variables like designation,
variable i.e. employee engagement. The model 5 qualification and age. Female employees in the
in table 3 in appendix includes all five personality organization were found to be more engaged to
factors as independent variables and employee their jobs as compared to their male counterparts.
engagement as dependent variable. The following In the same manner, married employees were
regression equation explains the clear relationship more engaged than unmarried employees. It was
between the variable under study: Employee also found that employees’ having high experience
Engagement= 0.588 + 0.116 PExtraversion+ 0.065 were more engaged than employees’ having less
PAgreeableness+ 0.581 PConscientiousness+ 0.015 experience. The result of multiple regression was
PNeuroticism+ 0.494 POpenness to Experience very encouraging and interesting as almost 25%
Coefficients tell the unique effect size for the variable. of employee engagement can be explained by
In the table 3, Independent variableconscientiousness personality of employees only. Findings of this
uniquely predicts the value of dependent variable. study will help management decision makers to
Conscientiousness, β= 0.581, p= 0.006 device appropriate recruitment and selection process
so that employee engagement can be effected in
It can be interpreted that testing for the significance a better way. Psychometric testing can be used to
of the dimensions of personality factors reveals that assess personality factors which have emerged as
one factor namely conscientiousness significantly important predictor of employee engagement. As
contributed in explaining the variation in the an added benefit, results from this study can be
employee engagement (p<0.05). While other used to design study in other private sector and
remaining personality factors extraversion, public sector organizations that are challenged with
agreeableness, neuroticism and openness to employee engagement problem.
experience did not contribute significantly to the
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Table 3: Coefficientsa
Unstandardized Standardized
Model Coefficients Coefficients T Sig.
B Std. Error Beta
1 (Constant) 3.877 .705 5.502 .000
Personality Extraversion .377 .188 .209 2.005 .048
2 (Constant) 1.988 .872 2.281 .025
Personality Extraversion .390 .178 .216 2.190 .031
Personality Agreeableness .493 .147 .332 3.364 .001
3 (Constant) 1.318 .880 1.498 .138
Personality Extraversion .250 .180 .138 1.387 .169
Personality Agreeableness .267 .165 .180 1.614 .110
Personality Conscientiousness .533 .200 .305 2.658 .009
4 (Constant) 1.245 1.045 1.192 .237
Personality Extraversion .249 .181 .138 1.376 .172
Personality Agreeableness .264 .168 .178 1.574 .119
Personality Conscientiousness .540 .209 .309 2.581 .012
Personality Neuroticism .020 .150 .013 .131 .896
5 (Constant) .588 1.094 .538 .592
Personality Extraversion .116 .193 .064 .600 .550
Personality Agreeableness .065 .199 .044 .327 .745
Personality Conscientiousness .581 .208 .332 2.795 .006
Personality Neuroticism .015 .148 .010 .101 .920
Personality Openness to experience .494 .275 .220 1.798 .076
a. Dependent Variable: Employee Engagement