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Madalina Zaharia
Strengths Coach│Career Counselor & Supervisor, GCDF, CSP│Trainer & Facilitator│ Learning & Development Consultant
madalinazaharia (LinkedIn)
(Portfolio) Summary (Portfolio)
I facilitate positive changes in people's work/ life.
Top Skills
Brand Management
I enable organizations to have engaged, knowledgeable employees
Marketing Management and teams, performing at their best.
I support youth and adults to discover & optimize their strengths and
Languages reduce performance risks. To design their career path from where
English (Full Professional) they are to where they want to be. To transform their worries and
French (Elementary) uncertainties into inspiration and action.
Experienced in business, educational and non-profit fields, I design,
Certifications deliver and evaluate learning & development initiatives, including
Situational Leadership® II coaching & career consultancy projects.
Certified Supervision Professional Core interests & expertise: Strengths-Based Career Development
edX Honor Code Certificate for The across entire cycle of employment: Career Counseling & Coaching│
Science of Everyday Thinking
Youth Career Preparation │ Selection & Recruitment │ Leadership
Strengthscope Certified Practitioner
Development │ Team Development │Performance Management
Global Career Development
Facilitator Programme Trainer │ Culture Change │ Mental Health Facilitation│Global Career
Development Facilitation
Career Counseling Grant
Human Invest│The Ken Blachard Companies
Why Children should Learn to Tell
Consulting Associate│GCDF Career Counselor│Trainer & Facilitator
Stories in Primary School?
November 2016 - Present 
Consiliere și orientare în carieră Bucharest, Romania
– Program de intervenție pentru
studenți (Students Counseling Business Development│Trainer│Facilitator│Coach & Career Counselor
Clients: FMCG│IT & Technology│Energy│Production│Beauty & Personal

explorerKid NGO│fullbloom SRL

Managing Partner│MA, GCDF, CSP Career Counselor│Trainer &
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February 2013 - Present 
Bucharest, Romania

Design, pilot, run & evaluate one to one or group strengths-based coaching
and career counselling, workshops or training, already for hundreds of
Craft: support companies to have engaged employees, higher productivity,
lower turnover (incl. recruiting, selection and retention of best suited
Dream: support adults to reach personal and professionals goals; build work
meaning, engagement & well-being
Become: innovative youth career exploration

Business: HR│Consultancy│Production│FMCG│Shared Services
Education & Counseling: ACROM│NBCC Romania│Romanian Institute of

fullbloom SRL│explorerKid NGO│Titu Maiorescu University│NBCC│

British American Tobacco
Training Design & Implementation
December 2006 - Present 
Bucharest, Romania

Themes Designed & Delivered:

Strengths based career development across entire employee work life
cycle│leadership of self & others│optimal motivation through values
& strengths│feedback & listening skills│stress management│conflict
management│ change management│generations working together│optimal
performance through work engagement and well-being
Mental Health Facilitation & Global Career Development Facilitation (with
NBCC Romania)
Communication skills for teachers: How to relate to parents (with Institute for
Educational Sciences)
Storytelling, character strengths and growth mind-set - training programme
aimed at primary school teachers & counselors and already implemented for
more than 30% of Bucharest school counselors
Coaching & Marketing skills-based training programs

explorerKid NGO (Copiii spun povesti Programme)


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July 2012 - Present 
Bucharest, Romania

Overall management of explorerKid NGO

Design and deliver Copiii spun povesti ( - 1st

children non-formal educational programme which blends storytelling, growth
mindset and character strengths development
Designed & deliver training programmes for primary school teachers &
counselors on implementing dual lessons in schools: storytelling & character
strengths development, independently & in collaboration with Institutul de
Științe ale Educației
Deliver storytelling & career exploration courses for children (K 2-4) - reached
+400 children
Build programme website & social platform (on-going)
Advocate the use of storytelling in schools
Active investigation of the relationship between storytelling, growth mindset
and character strengths development

Titu Maiorescu University

Career Counselor
October 2014 - December 2015 (1 year 3 months)

Run group career counseling & training programmes for 200+ university
students (POSDRU)
Career counselling main themes: Self-knowledge/ self-construction (e.g.
character strengths, interests, abilities, skills, values, personal style; growth
mindset); self-expression; first impressions; networking; career planning
Training themes: Growth Mindset; Character Strengths; Career Authenticity;
Stress Management; Time Management; The Hidden Job Market; How To
Prepare For Interviews; Team Working; Effective Networking
Co-author of the book „Consiliere și orientare în carieră – Program de
intervenție pentru studenți”, issued by Editura Universitară in 2015, in which
I co-wrote 3 chapters: Storytelling, Growth Mindset and Character Strengths

Green Revolution Association

Marketing & PR Director
November 2011 - April 2012 (6 months)
Bucharest, Romania

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Responsible with the Association re-branding process (Green Revolution,

I'velo, Biciclete cu cravata, Roaba de cultura): positioning, mission, vision &
guiding principles, brand’s visual identity
Simplified & increased communication processes efficiency (internal/ external)
Created the premises for a stronger, better prepared internal team
Active idea generation – supported the Board in building and presenting some
of its programmes to potential clients/ beneficiaries
Looked into building reciprocal beneficial partnerships with other NGO's

British American Tobacco

7 years 3 months

South East Europe KENT Brand Manager

March 2010 - June 2011 (1 year 4 months)
Bucharest, Romania

Enabled a common KENT brand strategy across Business Unit (BU) -
Romania, Bulgaria, Serbia, Albania & Kosovo: built upon distinctive cultural/
economical backgrounds, consumer’ patterns, brand evolution stages;
leveraged end market’s strengths at BU level
Involved in the development & evaluation of regional and global brand
Lobbied the interests/ specifics of end markets; efficiently collaborated with
relevant stakeholders: end markets, BU & regional (Eastern/ Western Europe)
& global (International Brand Group) structures, advertising agency
Drove effective execution & evaluation of BU Brand Growth Programmes and
end-market specific Brand Programmes against set objectives
Developed, commissioned & acted upon Consumer Insights & Research Plan
Coordinated brand support expenditure in the BU; ensure good resource
allocation at BU level
Identified brand & portfolio long-term opportunities and threats within the BU
and acted upon them


Successful people and teams development: coaching, training, development

plans, performance evaluations and feedback. In time, all my team members
were promoted.
Directed involved in the development and establishment of South Eastern
Europe human resources structures for the Marketing department

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Ensured solid talent pipeline within BU Brand Marketing (succession plans,

retention schemes, assessment centers, interviewing)
Involved in the design & delivery of the Marketing Management Trainee
programme: interviewing & Assessment centers, coaching, training,
performance evaluation & feedback, content development

Romania Kent Brand Manager

March 2008 - February 2010 (2 years)
Bucharest, Romania

During my assignment, Kent grew with more than 6 s.p. (to 30% S.O.M. -
Nielsen, 2011) and successfully maintained its no 1 position in all relevant
breakdowns; it was the biggest profit generator for the company and the brand
with the largest budget allocated.
KENT was No 1 FM CG non-food brand in Romania.


Developed/ implemented strategies in product & packaging, brand copy,

communication, distribution, merchandising, promotions in line with global
guidelines and accordingly to market dynamics
Represented Romania’s end market interests to the Regional & Global Kent
Brand Group
Analysed and interpreted key information on brand performance; established
realistic & stretching targets based on market dynamics and consumer
Developed/ gained approval for the strategic & operational brand plans and
support budgets
Responsible with brand research/ insights plan (qualitative & quantitative
consumer researches, product researches)
Developed effective working relationships with Trade Marketing & Distribution,
Strategic Planning and Information, Operations, Central International Brand
Management (Romania -European Kent lead market); advertising agencies


Successfully led a team of up to 9 people (Brand Executives, Management

Trainees and Marketing Readiness, Horeca Brand Ambassadors); responsible
with people development needs and plans (coaching, trainings, regular
feedback sessions) & performance evaluation. In time, all my team members
were promoted.

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Involved in the design & delivery of the Marketing Management Trainee

programme: interviewing & Assessment centers, coaching, training,
performance evaluation & feedback, content development
Recruitment: Involved in Assessment centers and interviewing processes

Pall Mall, Lucky Strike & Viceroy Brand Manager

October 2006 - February 2008 (1 year 5 months)
Bucharest, Romania

Same responsibilities as above, with the following comments:

Different brands’ role in BAT portfolio

Different brands’ positioning
Different competitive environment; different brand issues & opportunities
Different teams; different team development needs

Pall Mall & Lucky Strike Brand Executive

June 2005 - September 2006 (1 year 4 months)
Bucharest, Romania

Supported Brand Manager in all brand related activities

Implemented and evaluated agreed activities by co-coordinating all
departments involved
Monitored and reported brand performance
Decided upon research projects with the Brand Manager; prepared briefs;
agreed methods and questionnaires with research team
Tracked brand support expenses
Guided two Marketing Management Trainees

Marketing Management Trainee

April 2004 - June 2005 (1 year 3 months)
Bucharest, Romania

Performed Distribution Representative & Trade Marketing Representative’s

Acted as Area Sales Manager - managed & coordinated an 8 Distribution
Representatives team
Acted as Area Manager – assisted Bucharest Area Manager in all trade
marketing activities

SC Electromagnetica SA
October 2002 - April 2004 (1 year 7 months)

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Faculty of Psychology and Educational Sciences
Master's degree, School Counseling & Career Development · (2012 - 2014)

Bucharest Academy of Economic Studies

Master, Marketing & Business Communication · (2002 - 2004)

Bucharest Academy of Economic Studies

9.56, Tourism · (1998 - 2002)

Colegiul National Sfantul Sava

Mathematics and Physics · (1993 - 1997)


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