PEST ANALYSIS

Political

Political stability

Regulation and de-regulation

Statutes,laws,codes of conduct

Government funding,support for specific industries

Fiscal/ monetary policy

Tax rates

Trade agreements

Techonological

Innovation, technological developments

Improved production processes or business models

New ways of transacting business

New machinery or software Pest analysis

Economical factor
Chocolate honey limited can use country’s economic factor such as growth rate. Inflation and
industry economic indicator such as food, Beverage and tobacco industry growth rate, consumer
spending etc to forecast the growth trajectory of not only sectoryname sector but also the
company. Economic factor that chocolate honey limited should consider while conducting pestle
analysis are:

business cycle scale

growth rate,
Discretionary income,
unemployment rate,
inflation rate,
interest rate.

Social factor
Society culture and way of doing things impact the culture of an company an an
environment.Shres beliefs and attitudes of a population play a great role in how markets at
chocolate honey limited will understand the customer of a given market and how they design
the market message for food, Beverages and tobacco industry consumer.Social factor that
leadership of chocolate honey should analyze for pestle analysis are
Demographic and skill level of the population
Culture(gender roles,social conventions etc),
attitudes(health, environmental consciousnesses)
leisure interest.
Environmental factor
Different markets have different norms or environmental standard which can impact the
profitability of an organization in those market. Even within a country often state can
have different environmental laws and liability laws some of the environmental factor
that are firm should consider before hands are.
Weather
Climate changes
Law regulation environmental pollution
Recycling
Attitudes toward green or ecological productsInnovation, technological developments

SWOT ANALYSIS

Strength

1.Reasonably priced
3.Excellent distribution and availability
4.Management.
5.Health

Weaknesses
1.Food products have a limited shelf life
2.Not good for diabetic patients
3.Lack of customer awareness
4.limited differentiation for the honey itself

THREAT
1.Many widely known competitor.
2.subsitutes of sweatneners.
3.Local honey manufacturers.
4.Cost of production is high.

Opportunities
1.Expand product line
2.Increase awareness for local honey
3.Bee school expansion to future promote brand.
4.Innovation

IFE(INTERNAL FACTOR EVALUATION)

WEIGHT RATING WEIGHTED COMMENTS

AVERAGE
STRENGTH:
Reasonably priced 0.05 4 0.2 Major strengths
health 0.10 3 0.3 Good
managment 0.19 4 0.76 Best staff
Execellent 0.20 4 0.8 Huge demand of
distribution customer
weakness major
High cost 0.05 1 0.05 Price issue
No diabetic 0.07 1 0.07 Health issue
patient
Lack of customer 0.15 2 0.3 Lake of
awareness knowledge
Limited 0.20 2 0.4 Shortage of
differentiontion material
of honey
EFE(EXTERNAL FACTOR EVALUATION):

WEIGHT RATING WEIGHTED COMMENTS

AVERAGE
OPPURTNITY:
ExpandPRODUCT 0.15 4 0.6 Good oppurtunity
Increase 0.20 3 0.6 Increase
awareness for knowledge
choclate honey
INNOVATION 0.20 4 0.8 Major oppurnity
Future promote
THREATS:
Many competitor 0.10 1 0.10 High threat
Substitute of 0.20 1 0.20 Due to political
sweatnerness regulation
Production cost 0.15 2 0.3 Social effected
high