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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

KaldiBiz,AnImportExportMarketingConsultantandBroker,www.kaldi.biz,
kaldi@kaldi.biz,kaldi.biz@gmail.com,POBOX5141,AddisAbaba,Ethiopia

APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Ethiopian Coffee Buying 
Guideline 
 
A Practical Guideline for purchasing 
and importing Ethiopian Specialty 
Coffee Beans 
Thisguideispreparedforpotentialcoffeeimporterswhoareinterestedin
EthiopianArabicacoffee.

TherearebyfarmoredifferentanduniqueflavorprofilestobefoundinEthiopia
thananyothercoffeeproducingcountry.

Thecountry’sincrediblegeographicalandgenotypicvarietiesattributetothe
uniquenessofEthiopianArabicacoffee.

Thisbrochurewillhelpyounavigatethebeautifulvarietiesofcoffeelandand
coffeeofferingsthatmakeupthemotherlandofcoffee-Ethiopia.

YouwillalsofindinformationonhowtobuycoffeefromEthiopiathrough
kaldi.biz-animport-exportmarketingfirmthathandlesglobalmarketing
strategiesforaconsortiumofcoffeegrowers,farmers,cooperativesandexporters
whohaven’tbeencapitalizingenoughoninternationaltradingduetovarious
internalreasons.





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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans




Ethiopia – The motherland of coffee 

Ethiopiaisalarge,landlockedcountryintheeasternhornofAfrica,withan
estimatedpopulationof85millionpeople.

Asonewouldexpectwithsuchalargecountry,Ethiopiaishometoahugevariety
ofgeographicalSub-Regions,fromsandydesertintheextremeeasttolush
tropicaljunglesinthefarsouthwest.
However,onofthedefiningcharacteristicsofthecountryisitshighelevation.


Coffee Characteristics  

ThemostimportantthingtorememberaboutEthiopiancoffeeisthatEthiopianis
themotherlandofallArabicacoffee.Inacertainsense,allArabicacoffeeis
Ethiopian,whetheritisgrowninLatinAmericaofIndonesiaoronthehillsidein
Sidama.

ArabicacoffeehasbeengrowinginEthiopiaforthousandsofyears,intheforests
ofsoutheasternEthiopia.Itisperfectlyadaptedtotheclimate.Thisistheimmense
advantagetothatEthiopiahasoverallothercoffee-producingcountries.

Inadditiontotheabovereason,Ethiopiahasanotheruniquefeature:hundredsof
heirloomvarietals.Inmanycases,farmersgrowtheirownuniqueheirloom
varietals,themajorityofwhichgrownowhereelseintheworld.Agreatmanyof
themhavenotevenbeenclassified.

ItisdifficulttomakegeneralizationabouttheflavorofEthiopiancoffee.Each
coffee-growingregionishometouniqueflavors.

IfonehadtomakesinebroadgeneralizationsaboutEthiopiancoffee-keepingin
mindthattherearemanyexceptionstotherule-oncecansaythefollowing:


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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Ethiopian Coffees: 
- tendtobegrownatmiddle-hightovery-highaltitudes,resultingina
hard-beantype,withintenseflavorandaromatics
- Fruitflavorsarecommoninallregions,thoughthespecificfruitcharacter
variesfromregiontoregion.
- Berryaromaticsarerelativelycommon,asarecitrusandchocolate
- Canbefull-bodiedorlightinbody,butineithercasethemouthfuloftop
qualityEthiopiancoffeesisgenerallysmoothandpleasing

EthiopiagrowsandexportsonlyArabicacoffee,notRobusta.


Coffee Production Styles in Ethiopia 

Ethiopiaishometolargequantitiesofcoffeeinbothoftheworld’stwomajor
productionstyles:
1. Sun-dried natural  
2. Fully washed 

Certainproductionstylesaremoreprevalentincertainregions,butingeneralitis
possibletofindbothstylesacrosstheboardinEthiopia.

Processingrefersprimarilytothemethodofremovingtheskin,pulp,and
parchmentfromtheouterlayersofthecoffeecherry,torevealthegreencoffee
bean(actually,theseedoftheplantunderneath).Themannerinwhichthisis
donehasahugeimpactontheflavoroftheresultingcoffee.
Coffeepulp,ormucilage,isverystickyanddenseinsugars.Specialprocessesare
neededtoremovethemucilagefromthebeans.

Thesegeneralcategories(washedvsnatural)arecommonthroughoutthecoffee-
producingworld.However,thespecificsofeachprocesscanvaryconsiderably
fromcountytocountry

Below,wehavedetailedtheprocessEthiopiancoffeegrowersdeploytodeliver
theircoffeestothemarket.


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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Sun-dried natural processing 

Inthedryor“natural”process,coffeecherriesaredriedwhole.InEthiopia,this
isusuallydoneusingraiseddryingbeds,thoughsinecoffeesarealsodriedonthe
ground,especiallycoffeesforthelocalmarket.Raisedbedsmadeoutofwood
posts,aboutwaist-high,arecoveredinamateriallikeburlapornylonnetting.
Producerslaythecoffeecherries,skinandall,outtodryonthebeds.

Overtimetheskinandstickyjuicesofthecherriesdryoutinthesun.Thisprocess
cantakeseveraldaystoafewweeks,dependingonthetemperatureandthe
intensityofthesun.

Duringthedryingprocess,thecherriesshrinkinsizeandeventuallybecomehard
andcompletelydry.Oncetheprocessiscompleted,sacksofdriedcherriesare
takentoahaulingstationfortheremovaliftheoutercherry.

Thegreatadvantageofthisprocessisthatitdoesnotrequireanywater,norany
elaboratemachineryorfacilities.Asaresult,onefindsmorenaturalprocessed
coffeesindrierareas,aswellaspoorerormoreremoteareas.
Generally,astheresultofprolongedandsun-fueledcontactwiththecherry’s
ownnaturalsugars,sun-driednaturalcoffeeshaveasweet,fruitycharacterwitha
creamymouthfeel.Thebest,most-carefullycared-forsun-driednaturalcoffees
canhaveintenseberryflavors,tropicalfruitaromatics,andchocolatysunlight.

Naturally-processedgreencoffeebeansoftenhaveayellowishororange-like
tingetothem.Thiscamefromprolongedcontactwiththesugarsasthey“cook”
intothebeaninthesunlight.


Washed processing 

Inthewashedor“fully-washed”styleofprocessing,theouterskinofthecoffee
cherryisremovedimmediatelyafterharvesting,usuallythesamedaythecherries
werepicked.Thisisdoneusingmachineswhich“pick”orscrapeawayjustthe

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

veryouterlayerofthecherry,leavingintacttheparchmentcoffeecoveredin
stickymucilage.

The“washed”designationreferstowhathappenstothecoffeenext.The
mucilage-coatedbeansarethenfermentedwithwaterinlargethanks,usually
cement.Theprocessoffermentationbreaksdownthesugarsinthemucilageand
freesitfromtheparchment.Fermentationusuallytakesaround24hours,though
shorterorlongerfermentationtimesarepossible,dependingonthelocalclimate,
altitudes,andotherfactors.

Oncefermentationiscomplete,thecoffeeisreleasedfromthefermentationtank
andpushedmanually,withthehelpofsomeflowingwater,downlongchannels.
Thisagitationfreesupanyremainingmucilageandseparatesitfromthe
parchmentcoffee.Attheendofthechannel,thecoffeeentersanothertankwhere
itisrinsedwithfreshwater.Theresultiswetcoffeeinparchment,freeifthesticky
mucilage.

Fromthefinalwashingtank,thewetparchmentcoffeeistakentodryinsun,
usuallyonraisedbeds.Thisprocessofdryinghappensquickly,becausethereisno
skinormucilagebetweenthesunandtheparchment.Afteroneortwodaysinthe
sun,thecoffeeisremovedfromthebedsandstoredinsacksinremovedfromthe
bedsandstoredinsacksinawarehouse.Whenitistobeexported,thecoffeeus
usuallytakentoalargercentralmillwheretheparchmentisremoved,andthe
coffeeisstoredandbaggedforexport.

Thedisadvantageofthewashedprocessisthatitrequireslargequantitiesof
waterandmoreinfrastructures.Inmanylocales,itissimplynotfeasibletodothe
washedprocess.

Washedcoffeetendstohaveaclarityofflavorandaromathatisoftenlackingin
naturalcoffees.Manycuppersassertitiseasiertotastetheinfluenceofsoiland
varietalinwashedcoffees.Aciditycomesthroughmoreclearly,andthecupis
generallycleaner.Thecleanest,highestquality,high-altitudewashedcoffeescan
haveanintenselyrefreshingcharacter.



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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Coffee Designations 

Asexplainedinthesectionabove,coffeesinEthiopiaarenowgivena
geographicaldesignationandagradeof1through9,evencooperativecoffees
notpassingthroughtheECXendupwithagradeandgeographiccode.

Allcoffeesarealsodividedintofourlargegroups:

1. commercial washed 
2. commercial unwashed 
3. Specialty washed 
4. Specialty unwashed 

Illustration 
JIMMAA,Gr.4
SIDAMAC,Gr.3

Thefirstnamedesignation(JIMMA,SIDAMA)givesyouthenameofthelarger
regioninwhichthecoffeewasproduced.
Theletterthatfollowsthename(A,C)showsyoutheSub-Regionthatthecoffee
comesfrom.

Forinstance:
“JIMMAA”coverscoffeefromthedistrictsof:Yeki,Anderacha,Sheko,S.Bench,
N.Bench,GuraFerda,andBero.
“SIDAMMAC”coverstheareasofKembata&Timbaro,andWollaita
Coffeegraded1orisconsidered“Specialty”.
Coffeegraded3through9isgradedas“commercial”.
Gradesdependonvisualinspectionfordefectsandoncupquality

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

The Distinct Coffee Regions of Ethiopia along with their 
respective geographic Sub-Regions 

BelowwewilldiscussthedistinctcoffeeregionsofEthiopiaintermsoftheirrespectivegeography,culture,coffeecharacteristics,and
coffee.


 

HARRAR 
Region Highlight  Comprisestheeasternmostofthecoffee-growingregionsofEthiopiaitissubdividedinto
foursmallerregions:EastHarrar,WestHarrar,Bale,andArsi

Geography and Culture  TheclimateinHarrar,Arsi,andBaleisdryerandwarmerthaninwesternorsouthern
Ethiopia.Totheeast,northandsouthofthecoffeegrowingregionsofHarrarlielarge,dry
deserts.

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Coffee Characteristics  PracticallyallcoffeefromHarrarissun-driednatural.Thereareseveralheirloomvarietals
thatgrowspecificallyinthisregion,thatinteractwellwiththelatitude,climate,andsoil
typetoproduceaveryuniqueflavorprofiles.
QualityHarrarcoffesarenotableforafruitycharacteristicandacreamybody.
OnekindofdifferentiatedcoffeethatcomesoutoftheHarrarareaisthe“amberbean”
or“golden”beancoffee
Coffee Designation  Allcomethroughanunwashedprocess.AllHarrarcoffeeisavailableinspecialtygradeand
commercialgrade.
Commercialgradecoffeesaregivenagradebetween3and9,andaredesignated
geographicallybylettersA,B,C,andD.

Geographic Sub-Regions  HarrarA:EastHarrar,plusthegeographicallywesternlocationsofHirna,Gamechisa,
  Debesso,Messela,Gerawa,Gewgew,andDireDawaZuria
HarrarB:WestHarrar,excludingthelocationsdesignatedunderHarrarA
HarrarC:ArsiabdGelelecha
HarrarD:Bale,WestArsi(Nansebo),andthelocationofChole
HarrarE:HirnaandMessela(Specialiygradeonly)

Specialty grade Harrar Coffees
ThesearegivenagradeofQ1orQ2


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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

SIDAMA 
Region Highlight  IslocatedinsouthernEthiopia.Itcomprisesmanyindividualorigins,including
geographically,theareaofYirgacheffe.HoweverYorgacheffeisclassifiedasitsown
separateorigin.
Geography and Culture  ThecoffeegrowingregionsofSidamalieinthefamousGreatRiftValleythatrunsthrough
EthiopiaandKenya.Thecountrysideisgenerallylushandgreen
Coffee Characteristics  Sidamafeaturesanextraordinarywidevarietyifcoffeeflavors.Manydifferentgradesof
bothwashedandunwashedcoffeesareproduced,andtherecanbestrikingdifference
fromtowntotown.Varyingsoiltypes,microclimates,andespeciallythecountless
heirloomcoffeetreevarietalsmakeforakaleidoscopeofdifferentflavors.Thestrengthof
Sidamaliesinitsvariety.
OnefeatureofexcellentSidamaCoffeeisoftenaprofoundcomplexity.Thisdrivesfromthe
manydifferentheirloomvarietals.
HighgradeunwashedSidamacoffeesareknownfortheirintensefruitycharacteristics,
whilebeingsomewhatlighterbodythanunwashedHarrarcoffees,forexample
AnotherstrikingcharacteristicofSidamacoffeesisthateventhewasgedcoffeesoften
retainasalientfruitycharacteristic,whilehavingmuchmoreclarityandbrightnessthan
theirunwashedcounterparts.
ExcellentcoffeesofmanydifferentprofilescanbefoundinallcornersofSidama

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Coffee Designation  SidamaCoffeesaregiventhreetags:agrade,ageographicalletterdesignation,and
designationaswashedorunwashed
Geographic Sub-Regions  Commercial Grade Washed Coffees are dividedintothefollowinggroupings:
  
Sidama A: Borena,Benssa,Guji,Chire,BonaZuria,Arroressa,Arbigona,Bale,Arsi,andWest
Arsi 
Sidama B:AletaWendo,Dale,Chiko,Dara,Shebedino,Amaro,DillaZuria,Wensho,and
LokoAbaya 
Sidama C:Kembata&Timbaro,Wallayta,SouthOmo,andGamogoffa 
 
 
Specialty grade washed CoffeesareQ1andQ2withthefollowinggeographicalsub
regions(someofwhicharedifferentthantheyareforcommercialgradecoffees):







Sidama A: Borena,Benssa,Guji,Chire,BonaZuria,Arroressa,Arbigona 

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Sidama B:AletaWendo,Dale,Chuko,Dara,Shebedino,Wensho,LokoAbaya,Amaro,Dilla
Zuria 
Sidama C:Kembata&Timbaro,Wallayta
Sidama D:SouthArsi(Nansebo),Arsi(Chole),andBale
Sidama E: SouthOmo,andGamogoffa


Commercial Grade Unwashed Coffees are dividedintothefollowinggroupings:
 
Sidama A:Borena,Benssa,Guji,Arbigona,Chire,BonaZuria,andArroressa 
Sidama B:AletaWendo,Dale,Chiko,Dara,Shebedino,Amaro,Wensho,LokoAbaya,and
Amaro 
Sidama C:Kembata&Timbaro,Wellayta 
Sidama D:Bale,WestArsi(Nansebo),Arsi(Chole)
Sidama E: DebubOmo,Gamogoffa,Basketo,Derashe,Konso,Konta,Dawro
 
Specialty Grade unwashed Coffeesusethesamelettergroupingasspecialitygrade
unwashedcoffees,withtheexceptionoftheletterEgrouping,whichisasfollow:
 
Sidama E: SouthArsi,NorthArsi,Melo,DenbaGofa,GexeGofa,ArbaminchZuria,Basketo,
Derashe,Konso,Konta,GenaBosa,andEsera

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

 






YIRGACGEFFE 
Region Highlight  
Yirgacheffeisasmallmicro-regionwithinthemuchlargerSidama.However,Yirgacheffe
coffeesaresodistinctandsowell-recognizedinternationallythattheyaregroupedinto
theirownspecialcategory.Itisknownevenbetterinproductionquantityandtastethan
theothercoffeeproducingregionsinEthiopia.

Geography and Culture  
Itisasmalltownifabout20,000,locatedsomewhatcentrallyinrelationshiptotheother
coffeegrowingareasofSidama,betweenthelargetownsofDillaandAgereMaryam
TheseothersmallworedasorzonesthatabutYirgacheffehaveverysimilarcoffeesandare
groupedwithitintheclassification.TheseareWengo,Kochere,andGelanaAbaya.

YirgacheffeisalsoculturallyandgeographicallysimilartosurroundingSidama.Withthe

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

growthofthespecialityindustry,ithasalsobecomesomethingofpilgrimagespotfor
internationalbuyerswhoseekouttopqualitycoffees.


Coffee Characteristics  TopqualityYorgacheffecoffeessharemanycharacteristicswiththebestSidamacoffees.
Fruitflavors,abrightacidity,andasilkymouthfeelaresomeofthecharacteristicsthat
uniquelydefineYirgacheffecoffees.

Yorgacheffeproducesbothwashedandunwashedcoffees.Whileitoriginallybecame
famousmostlyforitswashedcoffees,recentyearshaveseentheexportofsomehighly
sought-after-top-rateunwashedcoffeesaswell.

TopgradewashedcoffeesfromYorgacheffearerenownedforbrightcitrusacidity,often
withalemonycharacter,withexcellentsweetness.Theotherhallmarksofthecoffeeisa
light,herbaceousqualitythatcomplimentsthefruitflavorswell,foracomplexandflavorful
coffee.

ThebestunwashedcoffeesfromYirgacheffeoftenretainahighdegreeofacidity,with
softerfruitflavorsandsometimesberrycharacteristics.



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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans






Coffee Designation  AllYirgacheffecoffeesaregivenagrade,aswellasalettercharacteristic,eitherAorB.
Unlikewiththeotherlargecoffeeregions,theselettersdoindeedmakeaqualitative
distinction.ForallYorgacheffecoffees,theletterAdesignates“CoffeehavingYorgacheffe
flavor”;theletterBdesignates“CoffeelackingYorgacheffeFlavor”

ItispossibletofindspecialtygradecoffeesamongtheBcategory.Thesewouldbecoffees
withexcellentcupcharacteristics,butcharacteristicsthatcannotbeconsidered“classic
Yirgacheffeflavor”

 
Geographic Sub-Regions  All Commercial grade coffee, washed and unwashed, grade3through9,issimplycalled
  YirgacheffeAorYirgacheffeB.BothcategoriesincludethefourYirgacheffeZones:
YirgacheffeA:Yirgacheffe,Wengago,Kochere,Gelena/Abaya


YirgacheffeB:Yirgachefe,Wenago,Kochere,Gelena/Abaya

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans


Specialtygradecoffee,bothwashedandunwashed,gradedQ1andQ2,isgivena
designationbyoneofthefourzonesinYirgacheffe.TheAandBdesignations,onceagain,
refertothepresenceorlackofclassicYigracheffeflavor.








SOUTHWEST REGIONS 
Limu,Jimma,BongaArea,andForestCoffees
Limu LimuCoffeegrowsinthesouthwestofEthiopiabetween3,600and6,200feet.Allwashed
generallyhasamilderaciditythanSidamaandYirgacheffe;theflavorisgenerally
characterizedbyabalancedandcleancup.
LimuAtypesinclude:LimmuSeka,LimmuKossa,Manna,Gomma,Gummay,Seka
Chekoressa,Kersa,ShebeandGera
LimuBtypesinclude:Bedelle,Noppa,Chorra,Yayo,Alle,andDiduDedessa
Jimma EncompassesEthiopia’slargestbasketofunwashedcoffeeswhichincludedallunwashed

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

coffeeswhichincludedallunwashedproducedinthesouthwesternregionofEthiopia.The
areahasamultitudeofdifferentindigenousvarietiesthatcanbequitediverseinquality.

JimmaAtypesinclude:Yeki,Anderacha,Sheko,S.Banch,N.Banch,GuraFedaandBero
JimmaBtypesinclude:Bedelle,Noppa,Chorra,Yayo,AlleandDiduDedessa

Bongaarea IntheareaofBonga,atownintheKaffaZone,morethanonehundredEthiopianinvestors
havebeendevelopingestatesandfarmsgrowinghighqualityArabicacoffee.Ithassuitable
agrologicalconditionsforspecialtycoffeeproduction.
Itsaltitudeisbetween1600and1900metersthesoilisredincolor,andtemperaturesare
conduciveforcoffeeproduction.Theareaisknownfordistincthigherlevelsof
precipitationandforthatreasonitisconsideredasoneoftherainiestregionsinEthiopia.

AsoneofthefirsttwobiospherereservesinEthiopia,thewildcoffeeforestsintheformer
kingdomofkaffahavebeenrecognizedasUNESCObiospherereserveinthebeginningof
June2010.GeshaisoneofthedistrictsiftheKaffaZone.

Mostfarms,estatesandcooperativessupplybothwashedandnaturalsun-driedcoffeesto
internationalmarkets.

Becauseofitsuniqueflavorandbeanappearancemanycupperscategorizekaffawashed

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

coffeewithBorenaregioncoffeewhileotherscompareitsflavorwithneighboringLimu
coffee.

Kaffatypesinclude:Gimbo,GewataandChena
 
Nekempti(Lekempti)andWellega NekemtialsoknownasLekempti,isaregionlocatedwithinthestateofwellega.
WellegaisthehighlandareainthesouthwesternpartofEthiopiawithmorerainfallthanin
thedryNorthernandEasternareasofEthiopia.

Originally,Lekemtiisasun-driednaturalbeanproducedinwesternEthiopia.Thecoffeeis
knownforitslargebeansize,andtheflavorcanhavepronouncedperfume-likeaftertaste.

Coffeeprocessingstylesinwellegahavetraditionallybeensun-driednatural.

Nekemptiandwellegacoffeeexportdesignationsinclude:KelemWollega,EastWollega
andGimbi



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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Buying Specialty Coffee from Ethiopia 
 
ProcuringspecialtycoffeebeansfromEthiopiarequiresduediligencebythebuyer,buyersshouldgainathroughlevelof
understandingaboutexportproceduresbeforeactuallyexportingprocessisinitiatedontheexporterspart.


Overview of the buying system 

CoffeemaybepurchasedinEthiopiathroughoneofthethreemainchannels:fromexporters,cooperativeunionsanddirectlyfrom
privateestates.

ExportersgenerallypurchasetheircoffeethroughtheEthiopianCommoditiesExchange–ECX

Theexchangeincorporatesatradingplatformforcoffeeandasthenameimplies,itdealsinseveralcommodities,notjustcoffee.The
basicfunctionoftheECXistoprovideacentralized,standardizingbodywhereagriculturalgoodsandfuturescanbetraded.

CoffeewasaddedasoneofthecropsundertheumbrellaoftheECXinlate2008,replacingtheold“Auctionsystem”inEthiopia.

AllcoffeethatenterstheECXisgivenagradeandageographicaldesignation.Gradesarebasedonphysicalinspectionoflotsandon
cupping.1isthehighestgrad,and9isthelowest.Geographicaldesignationsaregivenatthe“sub-regional”level,morespecific
thanlargeregionslikeHarrarorSidama,butlessspecificthantheparticularfarm,villageofworedalevel.

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APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Oncecoffeeisgraded,itisstoredatanECXwarehousetopreventtampering,andcoffeeisbidonandsoldtoexporters.


Where Kaldi.Biz Comes in 
Importing with Kaldi.Biz 
KaldiBiz,animport-exportmarketingfirmisestablishedtoenableaconsortiumofCoffeegrowers,Cooperativeunions,private
growersandExportersthatareseekingtocapitalizeontheinternationalcommoditymarket.

Ourteamofinternationaltradespecialistworkswithyouonaconfidential,oneononebasistohelpyouplanandimplementyour
coffee-orientedimportstrategies.

OurGlobalMarketingstrategy,whichispoweredbyhighlysophisticatedandefficientInternetMarketingtoolsets,hasbeentestedand
workedefficientlyonvariouscommodityandstocktrading;nowshiftingitsthinkingandapproachtodeliveringpotentialcoffee
growersandexportersinEthiopia,especiallythosewithlimitedaccesstointernationalmarketopportunity.

KaldiBizassistsandprovidesEthiopianCoffeegrowersandexporterswithnoorlimitedglobalmarketshareaccesstotheinternational
commoditymarketandimportersinvariouscountries.


 

KaldiBiz,AnImportExportMarketingConsultantandBroker,www.kaldi.biz,kaldi@kaldi.biz,kaldi.biz@gmail.com,POBOX5141,AddisAbaba,
Ethiopia

APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Preparing to Purchase Ethiopian Coffee Beans 
The Nine Steps to buying Ethiopian green Coffee beans. 


Step1 –Inspect Initial Sample 
InspectFirstsampleanddocumentphysicalbeanqualityandflavorprofile.

Step 2-Request Specific Coffee Info 
Requestspecificcoffeeinformation:Grade,Region,Community,Processingmill,Farmer.

Step 3-Collect more unique data 
Collectmoreuniquedataaboutthecoffeeanditsorigin.Assignanagent,suchasKaldi.Bizand/orvisitEthiopia.

Step 4-Request  Sample 
Exportersendsatleasttwolbsgreenbeansanddiscloseslocationofstoragefacility.

KaldiBiz,AnImportExportMarketingConsultantandBroker,www.kaldi.biz,kaldi@kaldi.biz,kaldi.biz@gmail.com,POBOX5141,AddisAbaba,
Ethiopia

APracticalGuidelineforpurchasingandimportingEthiopianSpecialtyCoffeeBeans

Step 5-Check Sample with Profile 
Compareflavorprofileandphysicalbeanqualityoffirstandsecondsample.

Step 6 [Optional]-Request inspection 
Requestinspectionofcoffeelot(s)andschedulepreliminaryQ-gradingandcupping.

Step 7-Negotiation on Price, Packaging and Logistics 
NegotiatecontractwithexporterthroughKaldi:Proce,Quality,packaging,shippingtimeline.

Step 8-Work on Export Sales Contract 
Developexportsalescontractwithexporter.




Step 9-Finalize Import Formalities 
Obtainfinalpre-shipmentsampleandfinalizeimportformalities.

KaldiBiz,AnImportExportMarketingConsultantandBroker,www.kaldi.biz,kaldi@kaldi.biz,kaldi.biz@gmail.com,POBOX5141,AddisAbaba,
Ethiopia


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