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A STUDY ON DIFFERENT ASPECTS OF CONSUMER BEHAVIOR

WITH REFERENCE TO AMEX ALLOYS, COIMBATORE

1.Name:
2.Gender
a) Male b)Female
3.Age
a) Less than 20 b) 21to30 c) 31to40 d) 41 and above
4.occupation
a) Professional b) Business c) Employee d)Other
5.Income
a) Less than Rs 10000 b) 10001 to Rs 20000 c) 20001 to 40000 d) More than 40000
6.Family type
a) Nuclear b) Joint
7.How many members in your family?
a) Below 3 b)3to 5 c) above 5
8.Educational qualification
a) School level b) Graduate c) Post Graduate d) No formal education
9.How did you come to know about amex alloys gate valves
a) News paper b) Magazines c)through friends d)others
10.What did you perceive first while buying gate valves
a)Brand image b)price c.Quality d.after sale service
11.According to you did amex alloys products gives the mass benificent scenes to the
customer
a.Yes b)No
12. what is your opinion about design and quality of amex alloys gate valves
a) Excellent b) Good c) Fair d) poor
13.What is the mode of purchase
a) Cash b)credit
14.Will you recommend amex alloys products brand to others
a) Yes b) No
15.If yes,In what basis,
a) High quality b) Low price c) Availability d) Others
16.Rate the after sale service of amex alloys products
a) Excellent b) Good c) Fair d) poor
Kindly tick the satisfaction level about the amex alloys valves
S.N0 Factors Highly Satisfied Neutral Dis- Highly
Satisfied Satisfied dis-
Satisfied
17 Overall
performance
18 Size(inches)

19 Price

20 Brand

21 Design

22 Service
Provided
Ranking
23.Based on the benefits provided by the amex alloys rank upto 1-8
S.No Factors Rank
1 Brand Image
2 Price
3 Quality
4 Service
5 Offers
6 Advertisement
7 Demonstration
8 Warranty

24.suggestyour recommendation to improve amex alloys products valves