Beruflich Dokumente
Kultur Dokumente
STARTUP CENTRE
INDIAN INSTITUTE OF TECHNOLOGY BHUBANESWAR
1. Key Idea/Title of the Startup Entity : “My Smart City My Smart Clinic”
2. Name of the Applicant (or the Team Leader): Dr. Gyanaranjan Pradhan
3. Permanent Address of the Applicant : House No-3,Kokilagarden Pokhari Put,
Bhubaneswar,OdishaPin-751020
E-mail : drgyanaranjan@gmail.com
Telephone Number: 8763882569/9439990031
Nationality: Indian
Category of the team leader: (Tick) GEN (Yes)
Qualification: Master Degree in Health & Hospital Management (Specialised in Public Health
Management) from Indian Institute of Health Management Research (IIHMR),Jaipur,India
Address: House-3,Kokilagarden,Pokhariput,Bhubaneswar,751020
Educational qualification:
Nationality: Indian
Educational qualification:
Nationality:Indian
Nationality:Indian
Yes
Product Service Technology Other (Please Specify)
12. Do you or team members have any previous business experience? Yes No If
Yes, briefly mention how the past experience is going to help you in this new venture.
The team members already in health care business specilay in the sector of Physiotherapy and
having 7 clinic in Odisha runs under the trust Hellophysio.
Hellophysio is an ISO-9001-2008 certfied organisation .
The details of regarding this organisation can be obtain from www.hellophysio.in.
Currently there are 22 proffesional working in this organisation in its 7 physio care centres under
the brand name Pain & Fitness Clinic
.This small experience help us to establsish a new private limited company and implementation of
multi chain clinical establish ment.
As all the members are clinicians and with either public health or marketing experiences in health
sector, they them self act as their core strength and support each other effectively to roll out the
plan.
13. Is this Idea/Start-up related to your or any team member’s family business? No
The expected time to develop one working prototype is 3 month from the date of concept approved. It includes
B. Service Description:
General Physician Consultation
• 24x7 Nursing care & First Aid
• Vaccination
• Home medical & nursing care
C. Design : The smart Clinic design based on its unique smarty appurtenance and its attractive interiors
in cost effective and durable innovative architecture. The specie need for a Smart clinic is only 400
square feet which is very compact and it uses health check up kiosk, single line health helpline,minor
ot,OPDs,Physio clinics.The innovative arrangement and space management able to coapcet the space .
The below given picture is one demonstrative model ( Not patent).
D. IPR issues: The “My Smart city My Smart Clinic” is yet not registerd under any trade mark so the tam
able to achive its Trade mark registration and the service basket is very unqiue in naure and the team in
futir may apply for the patent of this service mix.The compact deisgn also need to be patented in
future.
E. Stage of development:
Finacial arrangement : The fisrt step to start work.
Formation of a registerd company: the initial step to register in company act and trade mark
and other IPR registration.
Proto type development: One proto type developed and piloted in any part of Bhubaneswar
city within there month of commencement of project.
Scale up of primary model of first generation of smart clinics: the fisrt generation of smart
clinics develops with its basic futures which focus only in primary health care, out sourcing of
pharmacy and diagnosis service. 10 numbers of such clinics establish first and after a period of
2 Year the next phase of more 15 new clinics set up.
During the 2nd year all existing first generation clinics converted into second generation smart
clinics by adding few more services like in-house pharmacy.dignostics and ambulance
services.
F. Machinery & equipments:
All basic medical equipmemts as per inidan public health standards
Computer,telephones
Health auto kiosks
Health help line
G. Capital needs : For proto type Rs. 8 lakh
Initial capital for proto type : Rs. 5 lakh
For registration : 1 lakh
For branding and promotion : 2 lakh
For next each clinic 5 alkh
Running cost for 1 year for 5 number of first phase clinics: 60 lakh per year- 1lakh per month
for 1 clinic ( For Human Resource & other expenses)
H. Competitor analysis :
Direct competitor : Un-organised or person based poly clincs of teh city
In- dirct competitor : Over the counter medicine practices/ slef precibed medicines
Second line competitors: The small institutional based clinics,poly clincs,small nursing homes
Thrid line competitors: The branded Super specialsit hospitals
The Paralleled competitor: Public health institutions run by Govt, of Odessa and various
national & state health programs.
I. Market Size and Potential : Bhubanaswar City with a population around 9 lakh and with population
density more than 2000 per square kilometre .The decadal growth of the city around 20 %.The city
populations economic composition is very variable ranging from daily wages labour to high income group.
The health care model mainly target all middle income group population and some low income and high
income populations. Though there are number of public health, private health care facilities but still a potential
gap found as over the counter and self referral drug consumption rate is very high in the city. The large net
work hospitals are economically not accessible to a wide range of population where as the public health care
facilities fails to provide quality care. The middle players are create a huge parallel market but not organised to
provide all less than one roof. This model of health care aims to full fill the void in the existing market and
create a niche for it.
Competitive Advantages
23. Give names, designations, affiliations, and addresses (contact and email) of two references:
Reference 1
Name: Dr. Bhuputra Panda
Designation: Assocaite Proffesor
Indian Institute of Public Health ,PHFI-bhubaneswar
Adress: Infocity, Chandrasekharpur,
Bhubaneswar, Odisha 751024
Mobile: 9438507024
E- mail: bhuputra.panda@iiphb.org
Reference 2:
Mobile:9937004479
I certify that the information set provided above is correct. Further, our entity
has not exceeded turnover of INR 25 crore for any of the financial years;
is working towards innovation, development, deployment and commercialisation of new
products, processes or services driven by technology or intellectual property; and
is not formed by splitting up or reconstruction of a business already in existence.