QUESTIONNARE

A STUDY ON THE COMPETITOR’S ANALYSIS IN MARKETING WITH

SPECIAL REFERRENRCE TO MRF TYRES, ATTINGAL
Sir/Madam,

The following questionnaire is meant for collecting data to study on the competitor’s
analysis in marketing with special reference to MRF tyres, Attingal. The purpose of this study is
to prepare a project report for submission to Calicut University in the partial fulfillment of the
requirements of any BBA Programme. The information provided by you will be highly
confidential and will not disseminate to any other agency.

PERSONAL INFORMATIONS

1.Name: ___________________

2.Age: ___________________

3.Gender: Male Female Transgender

4. Employee status: Permanent Temporary Trainee

5. Year of working experience

Below 6 months 6 month to 1 year 1 year to 3 year

Above 3 year
 DATA REQUIRED FOR MY PROJECT

6. What are the strategies you use to compete in the market?

Price Quality Service Warranty

7. Which brand of types are you competing with?

Apollo Bridge stone Ceat Michellin

8. Do you have a piece of marketing strategy with the silk you play in the market?

Yes No

9. In which season does your company cored the most sales?

Rainy Summer Winter

10. Which brand of tyre you prefer to ell customers?

MRF CEAT Bridgestone Apollo

11. If above mentioned brand is not available what will be your strategy?

Switch to other shop

Delay the purchase and make it available

Suggest other available brand

Not available board will be kept

12. Why do you prefer customers to buy from this shop?

Easy availability Quality

Affordable price Goodwill

13. Have you recommended this shop to anybody?

Yes No

14. Which type of tyres has more sales?

Two wheelers 3 wheelers 4 wheelers Heavy

15. Does your company use franchises or partners reselling programs?

Yes No
16. What is the valve that your company offers to your customers?

Quality Benefits

Problems Features