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QUIZ NO. 1:
Q2. What are the differences between “internal customer satisfaction” and
“external customer satisfaction”. Explain with example of your own work.
QUIZ NO. 2:
Q1. What is the importance of “integrity” in the TQM approach? Explain with
example.
The importance of integrity in the TQM approach is that integrity is one of the
foundations elements of TQM. Integrity refers to honesty, values and an
individual’s sincerity at workplace. Without Integrity you cannot build
cooperation within the organization and you cannot obtain trust from your
Customer. According to C.S. Lewis “Integrity is doing the right thing,
even when no one is watching.”
Example: The Organizations / Company should produce / serve a high quality
products / service and charging the Customer with a reasonable prices.
Q2. What is the importance of “communication” in the TQM approach? Explain with
example of your own work.
The importance of communication in the TQM approach is to binds employees
and extracts the best out of them by means of common understanding of
ideas. With the effective communications enables employees to learn better
and be able to express better. Communication should be ever-present in the
organization, but it should also involve all external entities like customers,
partners, suppliers and stakeholders.
Example: The Company of a call center creates culture of open collaboration,
sharing ideas, complaints and advice with all level of employee including the
external customers.
Q3. What is the importance of “employee recognition” in the TQM approach? Explain
with example.
The importance of employee recognition in the TQM approach is the
encouragement of the employee into a healthy competition in a bid to be
acknowledgement for the brilliant work they contributed on their team. As the
employee are recognized, there can be huge changes in their self-esteem,
productivity, quality and the amount of effort contributed to the task at hand.
Example: In the Carrefour Kuwait they are posting near the cashier their
“Employee of the Month” with a huge picture with the name of the Employee
that all employee and customer can see the posting.
Q1. Make an internet study and explain “Juran Trilogy” in your own words.
Quality Planning: Identify “Who is the Customer”. Find out their needs “Voice of the
Customer”. Identify and Develop the Critical to Quality characteristics which are the
factors which have a major impact on the customer satisfactions. Develop the
processes required and then identify the Critical Processes to obtain an effective and
efficient processes. Planning stage should be done with the multidisciplinary team.
Steps of the quality planning exercise are:
1. Identification of the customers – those who will be impacted by the actions
that are taken to complete the project.
2. Discovery of customer needs.
3. Development of the product and processes to meet the customer’s needs.
4. Establishment of the quality objectives.
5. Development of the plans for meeting these objectives.
There are four different “strategies” to the improvement that could be applied during
this phase:
1. Repair: Reactive; fix what’s broken.
2. Refinement: Proactive; continually improve a process that isn’t broken (like
the continual pursuit of perfection in Lean!)
3. Renovation: Improvement through innovation or technological advancement
4. Reinvention: Most demanding approach; start over with a clean slate.
Q2. Compare “Juran Trilogy” with “Deming’s PDCA Cycle” studied by you earlier.
PLANNING: PLAN:
Is a concurrent exercise which involves all the Plan ahead for change. Analyze and predict the
affected parties related to the product and results.
services, so that they can provide inputs and give Steps / Activities:
early warnings during the planning processe s. 1. Establish the objectives and goals of the task to be
improved or developed.
Steps / Activities:
2. Describe the task in detail with clear specifications
1. Identification of the customers – those who will be
3. Develop a team that will be a part of the PDCA and
impacted by the actions that are taken to complete
set the deadlines
the project.
4. Note down the data to be used, resources that will
2. Discovery of customer needs.
be needed, cost expected, risks and mitigating
3. Development of the product and processes to meet
steps, manpower required, support needed from
the customer’s needs.
management.
4. Establishment of the quality objectives.
5. Draw an implementation plan with breakdown of
5. Development of the plans for meeting these
each task, owner, expected outcome, operating
objectives.
procedure or guidelines etc.
CONTROL: DO:
It involves the developing and maintaining of Execute the plan, taking small steps in controlled
operational methods in order to assure that the circumstances.
processes work as they are designed to work and Steps / Activities:
that the target levels of performance being are 1. As per the implementation plan, perform all the
being achieved. tasks.
2. Keep the stakeholders informed of the progress
Steps / Activities:
3. Adhere to the schedule and highlight any
1. Clear definitions of quality.
significant concerns and variations noted.
2. Knowledge of the expected performance or targets.
3. Evaluation of the actual operating performance. CHECK:
4. Comparison of the actual performance to goals. Check, study the results.
5. Action of the difference. Steps / Activities:
1. One the activity is performed, validate whether the
outcome is as intended and planned.
2. Make a note of all variations, defects, best
practices, pain areas and challenges faced
3. Identify the root causes for the problems
IMPROVEMENT: ACT:
Is a disciplined approach that improves the level Take action to standardize or improve the process.
of performance of the process. This is achieved by a Steps / Activities:
breakthrough improvement in performance. 1. Correct the defects and make it comply to the
specifications
Strategies: 2. Identify the preventive actions for all the root
1. Repair: Reactive; fix what’s broken. causes identified
2. Refinement: Proactive; continually improve a 3. Implement the preventive actions and check
process that isn’t broken (like the continual pursuit whether the outcome is as expected.
of perfection in Lean!)
3. Renovation: Improvement through innovation or 4. Repeat the steps Do-Check-Act until all of the
technological advancement objectives are met to the satisfaction of the
4. Reinvention: Most demanding approach; start over stakeholders.
with a clean slate.
For Continual and Breakthrough For Continual Improvement
Improvement
Q3. Out of Deming’s 14 points for Management, which six would you consider
most important for success of a business.
Point 4: End the practice of awarding business on the basis of price tag
alone.
Point 14: Create a structure in top management that will push every day on
the preceding 13 points.
QUIZ NO. 4:
Q1. Compare Richard Mckee’s “PITFALLS IN THE QUEST FOR QUALITY” with Deming’s “14 POINTS FOR MANAGEMENT”
DEMINGS 14 POINTS FOR MGMT PITFALLS IN THE QUEST FOR QUALITY
(RICHARD MCKEE)
1. Create a constancy of purpose to improve quality and service, to become 1. Expecting Instant results
competitive, and to stay in business.
2. Adopt the new philosophy. 2. Lack of commitment by management
3. Stop dependence on mass inspection. 3. Lack of long-term planning
4. End the practice of awarding business on the basis of price tag alone. 4. Limited application
5. Constantly and forever improve the system of production and service. 5. No market research
6. Institute modern training methods on the job. 6. Lack of funds committed to the quality process
7. Institute modern methods of supervision. 7. Underestimating the workforce
14. Create a structure in top management that will push every day on the
preceding 13 points.
As per comparison it is very clear that if the Management followed the Deming’s 14 p oints of Management, the 8 PITFALLS in
the quest for quality will be avoided.
Q2. Make an internet study to find three other “National Quality Awards” similar to
the Malcolm Baldrige award. List their rating system for awarding points.
Criteria Points
45
Management
35
Planning
35
Customer Focus
35
Measurement and Data Management
35
Workforce Focus
35
Operations Focus
180
Business Results
Passing
A. Establishment of business objectives and strategies and top management’s leadership Points
points
Passing
B. S uitable utilization and implementation of TQM Points
points
III Suitable utilization and implementation of TQM for the realization of business objectives and
100
strategies
2. Creation of new values based on understanding of customer and social needs and innovation of
(15)
technology and business model
3. M anagement and improvement of quality of products and services and/or work process (15)
Above 70
4. Establishment and operation of cross-functional management systems such as quality, quantity,
(15)
delivery, cost, safety, environment, etc. across the supply chain
5. Collection and analysis of information and accumulation and utilization of knowledge (15)
6. Development and active utilization of human resource and organizational capability (15)
Passing
C. Effects of TQM Points
points
IV Effects obtained regarding business objectives and strategies through utilization and
implementation of TQM 100 Above 70
V Outstanding TQM activities and acquisition of organizational capabilities
3. Golden Peacock National Quality Award – India
http://www.goldenpeacockawards.com/pdf/GPNQA.pdf