Table of Contents

1. Executive summary ........................................................................................................... 3

2. Introduction ....................................................................................................................... 3
i. Vision Statement .............................................................................................................. 3
ii. Mission Statement ........................................................................................................ 3
iii. Objectives ..................................................................................................................... 4
iv. Product .......................................................................................................................... 4
3. External Factor Evaluation ................................................................................................ 4
i. Opportunities.................................................................................................................... 4
ii. Threats .......................................................................................................................... 4
iii. Pestle Analysis .............................................................................................................. 4
a) Legal ethical issues .................................................................................................... 4
b) Political ...................................................................................................................... 4
c) Social ......................................................................................................................... 5
d) Environmental ........................................................................................................... 5
e) Technological ............................................................................................................ 5
f) Religious .................................................................................................................... 5
iv. Porter five force model ................................................................................................. 5
a) Diversification ........................................................................................................... 5
4. Marketing Strategy ............................................................................................................ 5
i. Marketing Mix ................................................................................................................. 5
a) Product strategy: ........................................................................................................ 5
b) Price strategy: ............................................................................................................ 6
c) Promotion strategy:.................................................................................................... 6
d) Place Strategy: ........................................................................................................... 6
ii. Market segmentation .................................................................................................... 6
5. Internal factors ................................................................................................................... 6
i. Strengths .......................................................................................................................... 6
ii. Weakness ...................................................................................................................... 6
iii. Management.................................................................................................................. 6
1|Page
 iv. Finance .......................................................................................................................... 7
v. Marketing ...................................................................................................................... 7
vi. Research & Development ............................................................................................. 7
vii. Marketing ...................................................................................................................... 7
viii. Culture ....................................................................................................................... 7
6. Implementation issues ....................................................................................................... 7
i. Internal Issues .................................................................................................................. 8
a) Time ........................................................................................................................... 8
b) Awareness ..................................................................................................................... 8
c) Management Issues ....................................................................................................... 8
7. Grand Strategies Matrix .................................................................................................... 9
i. SWOT Matrix: ................................................................................................................. 9
ii. EFE Matrix: ................................................................................................................ 10
iii. IFE matrix: .................................................................................................................. 11
iv. BCG Matrix: ............................................................................................................... 11
v. Space Matrix: .............................................................................................................. 12
 1. Executive summary

We “The Achievers” working in a group of four members for the purpose of starting a social service in our
society. We know that there are many service concern communities working on many things that needs to be
correct and helping those people who are more deserving and had left to took care about them. We are also
wanted to give our little part in this kind deed.

We noticed that people who are beggars and collect money or other useable things but also there’s a group
of people who don’t like to seek help of others and don’t like to beg, that’s why we decided those people our
priority to help. We want to avoid this type of discrimination of those needy people from the professional
beggars.

We are making a concept of DROP BOX, that would be available in different areas of our selected target, in
which people who have things to donate can drop them into the box. Initially we select a small number of
people so that we can easily and efficiently do this service. We are entering in the market with a unique way
to help that needy persons by taking our responsibilities seriously as we provide all those material after
proper maintenance them personally. We are entering in new market with a unique idea held never.

2. Introduction

Drop boxes are open 24 hours and available in most areas. We ask that all items be in a 13-gallon trash
bag and non-breakable. We collect men, women, and children's clothing including hats, belts, shoes,
purses and small household items. Please make sure all items are in a kitchen size bag (13 gallon).

i. Vision Statement
To move from community to community, as we gather support, in the poor Highlands of central Pakistan
administering our programs.

ii. Mission Statement

To create a safe and welcoming community which meets the practical, emotional and spiritual needs of those
who need it the most in the backward area of Pakistan. We target defined and small target market areas as
UNIVERSITY OF EDUCATION and area covered under OLD LAHORE to fulfill our objects successfully
within a time period of THREE MONTHS and our target is facilitate 150 peoples.
 iii. Objectives
 Provide direct service to the deserving people
 Spread this kind deed to other cites rather than LAHORE
 Remove this discrimination of professional beggars and non as well so that they can also solve their
issues and can feed their children.

iv. Product
Men’s, Women’s and Children's clothing and shoes that are the basic need of everyone. All the donating
products should in well condition so that can be useable by the deserving people.

3. External Factor Evaluation

i. Opportunities
 We will expand it by time to time
 Easy to grow the helping chain as we are providing services to collect the charity assets by ourselves
and provide them to needy people
 Charity can motivate people to help the needy people

ii. Threats
 Regulation of government laws
 Aggressive competition
 Partners disagreeing in the direction of how to spend funds

iii. Pestle Analysis

a) Legal ethical issues

If we will expand the social work, then we must register our organization.

b) Political
There will be no any negative effect, but it is positively effect in form of donation will get from
politicians. Mostly politicians do social work or support social work organizations for their promotion
and make good impression in the mind of the public. We will get positive response from political parties.
 c) Social
We are working for society where no one will be helpless. As a Muslim we are living in a society where
our religious and moral customs teach us a lesson to help needy people.

d) Environmental
We are working in a safe and helping environment which can put a positive impact on others ethically
and socially.

e) Technological
Through technology we can expand this social work by creating social pages blogs, and websites.

f) Religious
There will be no religious restriction, infect our religious values teach us to help other peoples.

iv. Porter five force model

We are doing social work and porters five force model apply on those firm who selling their products
except diversification.

a) Diversification
On one hand, there are people who live their life lavishly. They are not only enjoying the joy of
essentials but also have what they want and desire; a luxurious living providing them an extra comfort.
On the other hand, there are people who cannot even afford the basic requirements of living. They do not
have shelter to live, food to eat, and clothes to wear. People who have extra are living a comfortable and
a posh life. While those who have barely the vitals are fighting each day for life.
As we are serving the deserving people by the all that they need, it is happening for the first time in
Lahore provide door to door service to benefit those people who deserved and who don’t like to ask for
help. This kind of service is introducing for the first time at this level in the target area.

4. Marketing Strategy

i. Marketing Mix

a) Product strategy:
 Develop the long term relationship with the donors
 Give values to the needy people to delighting them
 Our target audience is needy peoples of Lahore city
 b) Price strategy:
 We are arranging all this system through our contributions and money donations

c) Promotion strategy:
We give awareness to people through social media and contacts of all members of our group.
We market our service through surroundings.

d) Place Strategy:
We choose MARJET NICHE strategy in placement as we are targeting a small number of group.

ii. Market segmentation

We choose geographical strategy and choose target area of OLD LAHORE. Supplying products
to further zones:

 Zone A: Gulberg III

 Zone B: Walton Railway Line
 Zone C: Samna abad
 Zone D: Babu Sabu
 Zone E: Lower Mall Road

5. Internal factors
i. Strengths
 Internal donation source
 Strong funding
 Great leadership
 Strong message that people are inspired to help

ii. Weakness
 Lack of awareness
 Low advertisement
 Weak promotional activities

iii. Management
We plan for various strategies to manage the whole program so that we could be able to handle all the
situations that we face in future. We make ourselves prepare for each kind of situation.
As we are working as a NON-profit organization so there is no Formal structure. We all four members
are playing roles from decision making to final and practical implementations such as fund raising and
repairing expense against the collected items, all these things are planned to manage properly.
While implementing these strategies we face a lot of problems that seem easy while formulation on
plans. So, we tried our best to remove that difference of expectations and results.

iv. Finance
Our finance comes from the donations which is future spent on this project to make it more powerful and
better.

v. Marketing
Marketing of our service is held through social media and personal contacts and surroundings by making
pamphlets and advertisement and personal guidance.

vi. Research & Development

We all members take the responsibility of r & d so that we could be able to spread this noble deed to the
whole Pakistan by developing our internal system and management, we kept ourselves up to date
according to this era that’s very important for development.

vii. Marketing
We are providing our contacts to different resources so that they all can contact us for any query. All the
information and whole setup is enclosed in a system to secure and handle.

viii. Culture
We all belong to same culture and emotions that’s why we are so attached to this deed and giving our
full energy to this project to be handled successfully.

6. Implementation issues
In the earlier, we had chosen a project which was a Online Academy but due to some implementation
issues we could not implement it and in that project implementation issues are time and funds issue
because most of our group members are doing jobs and they have not enough time for further proceed it
and the second one is online academy require lot of money but we all are in initial level so we could not
afford it, that’s why we were unable to continue that projects on the above mention issues we switched.

In the current project we also facing some issues and when we were formulating our strategies to
practical implementations them, it seems so simple to be done. But in practical terms thing are just out of
control such as:
 i. Internal Issues
a) Time
Time management according to our imaginations was so easy but practically it was so difficult as we are
providing the service of pickup of donations and have reusability to drop them to the right person.
Sometimes the donator request to pick the donations by home which is so tough to be handled.

b) Awareness
It was so difficult to crest awareness of this service so that people can donate their donations to the right
person as they want, that’s why it was so difficult to satisfy them and convincing them to trust us.

c) Management Issues
There are three management functions are include in implementations issue which are organizing,
motivating and staffing.
We are facing motivating issue because in social work you work for free without any salary so peoples do
nothing without salary. We four group members doing work with own sss
 7. Grand Strategies Matrix
i. SWOT Matrix:
Internal Factors
Strengths
Weaknesses
 Internal donation
source,  Lack of awareness
 Strong funding  Low advertisement
 Great leadership  Weak promotional
 Strong message activities
that people are
inspired to help
External Factors
Strengths-opportunities Weaknesses-opportunities
Opportunities
● We will expand it by time to Our focus is to help the Through are fast growing
time needy people so we can helping chain, knowledge of
● Easy to grow the helping grow a helping change to this platform is growing day by
chain as we are providing give people a platform to day
services to collect the charity facilitate needy people as
assets by ourselves and through us as they have
provide them to needy people busy schedule

Threats-weaknesses

Threats Strengths-threats By spreading our platform at

various places through strong
 laws  Good leadership
funding we can compete with
 regulations can agree the
the rival firms.
 aggressive partners to one
competition. decision
 partners disagreeing  Strong funding can
in the direction of over calm the
how to spend funds aggressive
competetion
ii. EFE Matrix:
Opportunity Weight Rating Weighted score
Charity give the well stalled, 0.04 3 0.012
and going to increase our
platforms

We will expand it by time to 0.04 3 0.012

time and going to retain public
trusts
Easy to grow the helping chain 0.05 4 0.020
as we are providing services to
collect the charity assets by
ourselves and provide them to
needy people

Threats Weight Rating Weighted score

laws 0.04 3 0.012

regulations 0.04 3 0.012

aggressive competition. 0.05 4 0.020

0.04 2 0.08
partners disagreeing
in the direction of
how to spend funds
iii. IFE matrix:
Strengths weight Rating Weighted score

Weaknesses weight Rating Weighted score

iv. BCG Matrix:

We are question marks, as we are new in the market and have new product having less
market share but growth of product is moving towards high and good growth rate
position.
 v. Space Matrix:
FP
Conservative Aggressive
7

4
X = 4.2
3 Y = 0.8

CP IP
-7 -6 -5 -4 -3 -2 -1 1 2 3 4 5 6 7
-1

-2

-3

-4

-5

-6

-7
Defensive Competitive
SP

Internal Analysis: External Analysis:

Financial Position (FP) Stability Position (SP)
ROA 5 Rate of Inflation -2
Debt/Equity 5 Technological Changes -6
Net Income 5 Governmental Regulations -2
Excessive Goodwill 3 Competitive Pressure -6
Company Worth 6 Barriers to Entry into Market -4
Financial Position (FP) Average 4.8 Stability Position (SP) Average -4.0

Internal Analysis: External Analysis:

Competitive Position (CP) Industry Position (IP)
Market Share -2 Growth Potential 7
Product/Service Quality -2 Financial Stability 6
Monopolistic Nature of Key Products -1 Ease of Entry into Market 5
Technological know-how -4 Public's Dependence on Products/Services 7
Access to Capital -1 Profit Potential 6
Competitive Position (CP) Average -2.0 Industry Position (IP) Average 6.2