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LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

ZEIAN CORPORATION

A Feasibility Study Presented to

The Faculty, College of Business Administration

Lyceum of the Philippines University – Cavite Campus

In Partial Fulfilment of the Requirements of the degree

Bachelor of Science in Business Administration Major in Management

Accounting

By

Calubayan, Vann Michelle T.

Fortuno, Lyzette U.

Noble, Mariella Clarisse D.

Padas, Nicole L.

Robles, Melrose R..

December 2018

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APPROVAL SHEET

This Feasibility Study entitled ZEIAN CORPORATION prepared and submitted


by Vann Michelle Calubayan, Lyzette Fortuno, Mariella Clarisse Noble, Nicole Padas,
and Melrose Robles has been reviewed and hereby recommended for approval, in partial
fulfilment of the requirements for the degree of Bachelor of Science in Business
Administration Major in Management Accounting

Mr. Luis Llarena III, CPA, MBA


Adviser
Accepted and approved by the panel of examiners following a successful Oral
Defense on December 2018 with a grade of ___________.

Board of Panelists

___________________________ ___________________________
Azelle Charese Tayson, MBA Rexieden Barrera, MBA

________________________________
Mr. Reynaldo San Mateo, CPA, MBA

Accepted and approved in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration Major in Management Accounting.

________________________________
Mr. Reynaldo San Mateo
Dean, College of Business Administration

________________________________
Mr. Ramon C. Maniago, PhD
Executive Dean

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ACKNOWLEDGEMENT

The researchers would like to express their profound gratitude and sincere

appreciation to all, especially to people who extended their assistance, prayers and time

for completion of this feasibility study.

To their adviser, Mr. Luis Llarena III, for the assistance and guidance to the study

participants throughout the duration of the study.

To their panelists, Mr. Reynaldo San Mateo, Dean, CBA, Mr. Rexieden Barrera,

and Ms. Azelle Charese Tayson, for sharing their knowledge to meet necessary works for

the completion of their study.

Special thanks to their instructor, Mrs. Melita S. Soriano, for the encouragement

and moral support that she has given in this study.

To their families, who is always willing to give them moral and financial support.

Also, for the encouragement, love, and inspiration that they have given to keep them

going.

And above all, to Lord Almighty Father, for the unconditional love, unending

guidance and blessings and for giving them knowledge and wisdom throughout the

course of this study.

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CERTIFICATE OF ORIGINALITY

This is to certify that the research manuscript entitled:

ZEIAN CORPORATION
is our own work and to the best of our knowledge, it contains no materials
previously published or written by another person, nor material which to a substantial
extent has been accepted for the award of any degree or diploma of a university or any
other education institution, except where due acknowledgement is made in the study.
We also declare that the intellectual content of this study is the product of our
own work, except to the extent that assistance from others in the project’s design and
conception or in style, presentation and linguistic is acknowledged.

Vann Michelle T. Calubayan ___ Lyzette U. Fortuno_______


Proponent’s Signature over Printed Name Proponent’s Signature over Printed Name

Mariella Clarisse D. Noble ___ Nicole L. Padas ____


Proponent’s Signature over Printed Name Proponent’s Signature over Printed Name

Melrose R. Robles_________
Proponent’s Signature over Printed Name

Approved by:

Mr. Luis Llarena III_________ Date signed: _____________


Adviser’s Signature over Printed Name (mm/dd/yyyy)

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Certificate of English Critic

This is to certify that the research manuscript entitled:

ZEIAN CORPORATION
Submitted by:

VANN MICHELLE T. CALUBAYAN LYZETTE U. FORTUNO

Proponent’s Signature Over Printed Name Proponent’s Signature Over Printed Name

MARIELLA CLARISSE D. NOBLE NICOLE L. PADAS

Proponent’s Signature Over Printed Name Proponent’s Signature Over Printed Name

MELROSE R. ROBLES

Proponent’s Signature Over Printed Name

For the degree Bachelor of Science in Business Administration Major in Management

Accounting under the College of Business Administration has been read and found it

through and acceptance with respect to grammar and composition by the undersigned

English critic.

Date signed:

English Critic’s Signature Over Printed Name (mm/dd/yy)

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TABLE OF CONTENTS

TITLE PAGE i

APPROVAL SHEET ii

ACKNOWLEDGEMENT iii

CERTIFICATE OF ORIGINALITY iv

CERTIFICATE OF ENGLISH CRITIC v

TABLE OF CONTENTS vi

Chapter I: Legal and Taxation Aspects 1

1.1 Registration with Government Agencies 1

1.1.1 Securities and Exchange Commission (SEC)

1.1.2 Bureau of Internal Revenue

1.2a Registration with the municipality 2

Barangay Clearance

Business Permit from the Mayor’s Office

Building Permit and Electrical Inspection Certificate

Fire Safety Inspection Certificate

Sanitary Permit

Certificate of Occupancy

Locational Clearance

1.2b Registration of Mandatory Government Contribution 5

Social Security System (SSS)

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Pag-Ibig Employer-Member Registration

PhilHealth Employer-Member Registration

1.3 Taxation Aspect 7

Corporate Income Tax

Withholding Tax

Final Withholding Tax (FWT)

Expanded Withholding Tax

Documentary Stamp Tax

Value Added Tax

Excise Tax

Minimum Corporate Income Tax

Community Tax

Real Property Tax

ARTICLES OF INCORPORATION 10

BY-LAWS 17

Chapter II: Management Aspect 40

2.1 Business Profile 40

2.1.1 Business Name

2.1.2 Product Name

2.1.3 Business Logo

2.1.4 Product Logo

2.1.5 Type of Business Organization

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2.1.6 Incorporators

2.1.7 Management Style

2.1.8 Mission Statement

2.1.9 Vision Statement

2.1.10 Corporate Core Values

2.2 Organizational Chart 45

2.3 Job Description and Qualification 46

2.4 Business Policy/Regulations 65

2.4.1 Hiring Policy

2.4.2 Performance Evaluation

2.4.3 Work Schedules Policy

2.4.4 Promotion Policy

2.4.5 Salaries and Wages

2.4.6 Attendance Policy

2.4.7 Tardiness

2.4.8 Undertime

2.4.9 Absences

2.4.10 Smoking, Alcohol, Drugs and Other Substances Policy

2.4.11 Dress Code Policy

2.4.12 Report of Losses, Violations and Untoward Incidents

2.4.13 Telephone Use Policy

2.4.14 Resignation or Termination of Employment

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2.4.15 Employee Classification

2.4.16 Employee Benefits

2.4.17 Outsourcing Services Policy

2.5 Forms of Violation 80

2.5.1 Disciplinary Actions

2.5.2 Violations

2.6 Projected Salary 86

2.7 Strategic Plan 87

Chapter III: Technical Aspect 93

3.1 Business Location 93

3.1.1 Brief History of General Mariano Alvarez

3.1.2 Quick Facts

3.1.3 Geography

3.1.4 Vicinity Map

3.1.5 Floor Plan

3.1.6 Building Plan

3.2 Product Description 105

3.2.1 Bottle Dimension

3.2.2 Label

3.3 Service Capacity 107

3.4 Business Process 110

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3.5 Gantt Chart 112

Chapter IV: Marketing Aspect 113

4.1 Business Description 113

4.2 Industry Profile and Analysis 113

4.3 Study of Demand and Supply 114

4.3.1 Demand Analysis

4.3.2. Supply Analysis

4.3.3 Market Share

4.4 Marketing Plan 128

4.4.1 Market Analysis

4.5 Positioning 131

4.6 Marketing Mix 131

4.6.1 Price

4.6.2 Product

4.6.3 Placement

4.6.4 Promotion

Chapter V: Socio-Economic Aspect 135

5.1 Economic Conditions 135

5.1.1 Philippine Economic Condition

5.2 Social Desirability 137

5.2.1 Personnel and Staff

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5.2.2 Community

5.2.3 Skills Development

5.2.4 Supplier

5.2.5 Environmental Accountability

5.3 SWOT Analysis 141

5.3.1 Strength

5.3.2 Weaknesses

5.3.3 Opportunities

5.3.4 Threats

Chapter VI: Financial Aspect 144

6.1 Introduction 144

6.1.1 Five Years Projection

6.2 Statement of Financial Assumptions 145

6.3 Financial Statements 146

6.3.1 Capital Requirement

6.3.2 Statement of Financial Performance (Income Statement)

6.3.3 Statement of Financial Position (Balance Sheet)

6.3.4.1 Projected Statement of Cash Flow – Direct Method

6.3.4.1 Projected Statement of Cash Flow – Indirect Method

6.3.5 Statement of Shareholders’ Equity

6.4 Notes to Financial Statement 152

6.5 Schedules 157

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6.6 Horizontal and Vertical Analysis 174

6.6.1 Horizontal Analysis - Income Statement

6.6.2 Vertical Analysis – Income Statement

6.6.3 Horizontal Analysis – Balance Sheet

6.6.4 Vertical Analysis – Balance Sheet

Appendices

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