November 2016 India Construction Chemicals Market Outlook to 2020

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November 2016 India Construction Chemicals Market Outlook to 2020

T ABLE OF C ONTENTS
1. Executive Summary
Market Size
Market Segmentation by Type of Construction Chemical
Recent Trends and Developments in Indian Construction Chemical Market
Market Share of Major Companies in Indian Construction Chemical market.
Future Outlook
2. Research Methodology
2.1. Market Definition
2.2. Abbreviations
2.3. Market Size and Modeling
Research Methodology
Market Sizing Approach
Variables Dependent and Independent
Multifactor Based Sensitivity Model
Limitations
3. India Construction Chemical Market Introduction
4. Value Chain in Indian Construction Chemical Industry
5. Market Dynamics
6. India Construction Chemical Market Size by Revenues, 2010-2015
6.1. India Construction Chemical Market Segmentation
6.1.1. By Type of Construction Chemical, 2015
6.2. By Concrete Admixture, 2015
6.2.1. Segmentation on the Basis of Product Type for Concrete Admixture
6.2.2. Segmentation of Concrete on the Basis of Grade and Usage
6.2.3. Logistics of Concrete
6.3. By Water Proofing Chemicals, 2015
6.4. Underwater Construction of Concrete
6.5. By Flooring Compounds, 2015
6.6. By Repair and Rehabilitation, 2015
Cracking Agents for Concrete Demolition
Concrete Rectification Process
6.7. By Other Construction Chemicals, 2015
6.7.1. Grouts
6.7.2. Protective Coatings
6.6.2.1. Fire Protective Coating
6.6.2.2. Rebar Coating
6.7.3. Adhesives and Sealants
6.6.3.1. Expansion Joints

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November 2016 India Construction Chemicals Market Outlook to 2020

7. Recent Trends and Developments in India Construction Chemicals

Market
Rapid Growth in Infrastructure Investments in India
Rapid Development of Real Estate Sector
Rising Cement Consumption
Increased Awareness for Usage of Costruction Chemicals
Increased Focus on Product Quality
Changing Government Policies and regulations
Improved Packaging leads to Longer shelf Life.
Highly Fragmented Market
8. Market Share of Major Players in Indian Construction Chemical Market,
2015
9. Overall Sales and Marketing Strategies
10. Competitive Landscape of Major Players in India Construction Chemicals
Market
10.1. Pidilite
10.2. SIKA India
10.3. BASF India
10.4. Fosroc Chemicals India
10.5. CICO Technologies
11. India Construction Chemical Market Future Outlook And Projections
Proposed and current Investment and reforms in Real Estate Sector
Proposed and current Investment and reforms in Manufacturing Sector
11.1. Future Outlook by Revenue, 2016-2020
11.2. Future Outlook by Segments, 2020
12. Analyst Recommendation
Disclaimer
Contact Us

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November 2016 India Construction Chemicals Market Outlook to 2020

L IST OF F IGURES
Figure 4-1: Value Chain in Indian Construction Chemical Industry.
Figure 6-1: India Construction Chemical Market Size on the Basis of Revenue in
USD Million, 2010 – 2015
Figure 6-2: India Construction Chemical Market Segmentation by Type of
Construction Chemical (Concrete Admixture, Water Proofing, Flooring
Compound, Repair and Rehabilitation and Others) on the Basis of Revenue in
Percentage (%), 2015
Figure 6-3: India Construction Chemical Market Segmentation by Type of
Concrete Admixture (SNF based, PCE based) on the Basis of Revenue in
Percentage (%), 2015
Figure 6-4: India Construction Chemical Market Segmentation by Water
Proofing (Sheet membrane type, Liquid Applied System) on the Basis of
Revenue in Percentage (%), 2015
Figure 6-5: India Construction Chemical Market Segmentation by Flooring
Compound (Epoxy Based, Polyurethane Based and Cementitious Based) on the
Basis of Revenue in USD Million, 2015
Figure 6-6: India Construction Chemical Market Segmentation by Repair and
Rehabilitation (Cementitious and Epoxy Based) on the Basis of Revenue in USD
Million, 2015
Figure 6-7: Flow Chart in Concrete Rectification and Repair Process
Figure 6-8: India Construction Chemical Market Segmentation by Others
(Sealants, Grouts, Adhesives, Protective Coating, Resins) and Rationale on the
Basis of Revenue in Percentage (%), 2015
Figure 6-9: Steps Involved in the Production of Rebars and Protective Coating
Figure 7-1: Infrastructure Sector Contribution to Gross Value Added (GVA) in
GDP at Current Prices in USD Billion, 2010-2015
Figure 7-2: Real Estate Sector Contribution to Gross Value Added (GVA) in GDP
at Current Prices in USD billion, 2010-2015
Figure 7-3: Cement Production in India in Million Tons, 2010-2015
Figure 8-1: Market Share of Major Companies in Indian Construction Chemical
Market on the Basis of Revenue in Percentage (%), 2015
Figure 11-1: India Construction Chemicals Market Future Projections on the
Basis of Revenues in USD Million, 2016-2020

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November 2016 India Construction Chemicals Market Outlook to 2020

L IST OF T ABLES
Table 2-1: Correlation Matrix of the Indian Construction Chemical Market
Table 2-2: Regression Coefficients Output
Table 5-1: Tendering Process in Government Infrastructure Projects
Table 6-1: India Construction Chemical Market (Concrete Admixture, Water
Proofing, Flooring Compound, Repair and Rehabilitation and Others) Size and
Rationale on the Basis of Revenues, 2010–2015
Table 6-2: India Construction Chemical Market Segmentation by Type of
Construction Chemical (Concrete Admixture, Water Proofing, Flooring
Compound, Repair and Rehabilitation and Others) on the Basis of Revenue in
USD Million with Rationale, 2015
Table 6-3: India Construction Chemical Market Segmentation by Type Concrete
Admixture (SNF based, PCE based) and Rationale on the Basis of Revenue in
USD Million, 2015
Table 6-4: Segmentation Based on Different Type of Concrete Admixture
Table 6-5: Usage of Concrete Based on Grade/Type of Concrete
Table 6-6: India Construction Chemical Market Segmentation by Water Proofing
Chemical (Sheet Membrane Type, Liquid Applied System) and Rationale on the
Basis of Revenue in USD Million, 2015
Table 6-7: India Construction Chemical Market Segmentation by Flooring
Compound (Epoxy Based, Polyurethane Based and Cementitious Based) and
Rationale on the Basis of Revenue in USD Million, 2015
Table 6-8: India Construction Chemical Market Segmentation by Repair and
Rehabilitation (Cementitious and Epoxy Based) and Rationale on the Basis of
Revenue in USD Million, 2015
Table 6-9: Grouting Chemical Segmentation Based on Type of Grouts
Table 6-10: Segmentation of Adhesives and Sealants Based on Chemistry Used in
Manufacturing the Products
Table 8-1: Market Share of Major Companies and Rationale in Indian
Construction Chemical Market on the Basis of Revenue, 2015
Table 8-2: Market Share of Major Companies in Indian Construction Chemical
Market on the Basis of Revenue in USD Million, 2015
Table 10-1: Competitive landscape of Pidilite Including Company Overview,
USP, Business Strategies, Production Plant with Location, Profit Margin,
Revenue Split from Type of Chemical, New Product Launched and other
Parameters
Table 10-2: Major Products Portfolio of Pidilite for Construction Chemicals
(Product Name, Product Category, and Packaging Unit)

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November 2016 India Construction Chemicals Market Outlook to 2020

Table 10-3: Competitive landscape of Sika India Pvt Ltd. Including Company
Overview, USP, Business Strategies, Production Plant with Location, Profit
Margin, Revenue Split from Type of Chemical and Other Parameters
Table 10-4: Major Product Portfolio for Sika for Construction Chemicals (Product
Name, Product Category, and Packaging Unit)
Table 10-5: Competitive landscape of BASF Including Company Overview, USP,
Business Strategies, Production Plant with Location, Profit Margin, Revenue
Split from Type of Chemical, New Product Launched
Table 10-6: Major Products of BASF Construction Chemicals (Product Name and
Product Category)
Table 10-7: Overview of Some Major Innovations in Technology in Construction
Chemical Products from BASF
Table 10-8: Competitive landscape of Fosroc Chemicals India Including
Company Overview, USP, Business Strategies, Production Plant with Location,
Profit Margin, Revenue Split from Type of Chemical and Other Parameters
Table 10-9: Major Products of Fosroc Chemicals (Product Name and Product
Category)
Table 10-10: Competitive landscape of CICO Technologies Ltd. Including
Company Overview, USP, Business Strategies, Production Plant with Location,
Profit Margin, Revenue Split from Type of Chemical, New Product Launched
and Other Parameters
Table 10-11: Major Product Portfolio for Cico Group (Product Name, Product
Category, Packaging Unit and Price)
Table 11-1: Major Initiatives and Proposed Infrastructure Projects in India
Table 11-2: Major Initiatives and Proposed Infrastructure Projects in
Manufacturing Sector in India
Table 11-3: India Construction Chemical Market Future Outlook by Revenues,
FY’2016-FY’2020
Table 11-4: India Construction Chemicals Market Future Outlook by Product
Category and Rationale, 2016-2020
Table 11-5: India Construction Chemicals Market Future Projections by Product
Categories on the Basis of Revenues in Percentage (%), 2016-2020
Table 12-1: Recommendation for the Indian Construction Chemical Market

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 November 2016 India Construction Chemicals Market Outlook to 2020

Licenses: HOW THE INDIA CONSTRUCTION CHEMICALS MARKET

Single User: USD 1100 IS POSITIONED?
Hard Copy: USD 1,500
Enterprise wide: USD Construction chemical market in India Retail consumption of construction
2,000 is still in its developing stage with chemical is expected to grow as
Pages: 95 huge potential in real estate awareness about benefits of using
construction especially independent construction chemical in construction
Related Reports houses across tier-2 and tier-3 cities. of houses will improve in the coming
Philippines Excavator The market for construction chemical future. The institutional sales for
Market Forecast to 2020
in India has been majorly dominated construction chemical are growing on
- Growing Construction
by foreign players including Sika, account of increased awareness about
Activities and Demand
for Real Estate to Shape BASF, Fosroc and others, while the benefits of using these chemicals in
Future Potential leader in this market is the domestic construction. Several companies have
Indonesia Construction Indian company Pidilite. Construction made it mandatory to use these
Equipment Industry chemical market in India has chemicals in their construction
Outlook to 2017 - registered a constant growth in range projects by mentioning it in contract
Hydraulic Excavators of ~% during 2010-2015. conditions.
and Earthmoving
Concrete admixture and Investments continue to flow in
Equipments Gaining
waterproofing compounds has Indian infrastructure sector. 479
Traction
Global Offshore Rig commanded maximum sales for infrastructure projects with value of
Construction Market construction chemicals in India USD 31.3 billion were launched in
Outlook to 2018 - Rising accounting for ~% of total sales 2015. Most of these projects were
Energy Demand & revenues during 2015. Institutional launched to create new infrastructure
Deepwater Drilling sales for construction chemical in which shows potential market
ed?
Activities to Intensify India have governed the construction opportunity for construction
the Market
chemical market with a share of more chemicals in India. This was evident
than ~% in terms of revenues during from fact that more and more new
Key Highlights of the
2015. and existing firms are expanding their
Report
- Discussed leading market in India.
players, profile
- Industry statistics from
2010 to 2015 and Figure: India Construction Chemicals Market Size by Revenues in USD
forecast from 2016 to Million, 2010-2015
2020
- Detailed discussion of 1,000.00
the market segments
800.00
- Opportunities let by
USDMillion

industry developments 600.00

- Detailed Analysis on
400.00
Construction Chemicals
Segments 200.00
0.00
2010 2011 2012 2013 2014 2015

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 November 2016 India Construction Chemicals Market Outlook to 2020
WHAT HAVE BEEN THE MAJOR SEGMENTS THAT HAS DRIVEN CHANGE
Concrete admixture has accounted for a
revenues share of ~% in the overall India
construction chemical market. Concrete
admixture consumption is directly linked
consumption of cement. During the period
2010-2015, cement consumption in India has
grown at CAGR of ~%. In 2015, cement
consumption in India was reported at ~
million metric tons. The admixture business
mainly target customers from the ready mix,
precast, underground construction, real-
estate developers and cement producing
companies. Demand for concrete admixture
in infrastructure projects and commercial real
estate was reported to be the highest. These
projects are executed by experienced
professionals in construction sector who
understand the benefits of using these
chemicals in their projects. Additionally, the
design or technical specification makes the
use of concrete admixture mandatory by
mentioning it in contract document.
The share of waterproofing chemicals has
been recorded at ~% in the construction
chemicals market during 2015. Compound
based liquid applied chemical and membrane
based waterproofing chemicals have the
highest demand in India. Water proofing is
mostly applicable to basement of buildings
and complexes. They are also applied in
building water tanks, bathrooms and external
walls.
Majority of the use for flooring compound
comes from industrial sector to make the
flooring hard and dust proof especially in
areas where there is movement of heavy
machineries. ~% of the demand for flooring
compound comes from manufacturing sector
and organized real estate sector involved in
developing business parks malls, theatres
and club houses
© Licensed product of Ken Research; should not be copied
Retail market is less dominant as compared
to project based market for repair and
rehabilitation. Most of the old houses in India
are repaired by traditional method. It is
repair and rehabilitation of public
infrastructure by experienced professionals
that drives the market in India.
Government of India has initiated 5,353
projects in infrastructure sector during the
period July 1991 to June 2016 with value of
each project in excess of USD 750,000. Total
value of all the projects fulfilling above
criteria is USD 502 billion
Majority of the demand for repair and
rehabilitation chemicals is generated from
aging infrastructure and manufacturing
companies, which requires frequent
maintenance.
Cementitious type of repair has major market
share in repair and rehabilitation in Indian
Construction Chemical Market on account of
its ease of application and lower cost per unit.
Other categories has contributed ~% share to
the revenues from construction chemicals in
India during 2015.
Among this majority of revenue is generated
by sale of grout and protective coating which
has constituted nearly ~% of total sales.
Figure: India Construction Chemical Market
Segmentation by Type of Construction
Chemical (Concrete Admixture, Water
Proofing, Flooring Compound, Repair and
Rehabilitation and Others) on the Basis of
Revenues, 2015
Revenues in
Major Segments
USD Million
Concrete admixture
Water Proofing
Flooring Compound
Repair and Rehabilitation
Others
8
 November 2016 India Construction Chemicals Market Outlook to 2020
WHAT HAVE BEEN THE MAJOR
TREND IN THE MARKET
Construction sector in India is a major growth
driver for construction chemical market in
India with majority of the demand coming
from large housing project, infrastructure
development and setting up of new
manufacturing units. Construction chemicals
accounts for nearly 2 per cent-5 per cent of the
project cost but the benefits realized are far
more than the increase in the cost of the
project.
During the period 2008-2012, approximately ~
luxury housing projects which were
comprised with ~ units were launched in top
seven metro cities. Increase in number of high
net worth individuals is expected to further
drive the demand for luxury housing. During
the construction of luxury homes, quality is
given utmost importance. These houses are
constructed with best building materials
which have led to surge in sales for
construction chemicals.
Cement consumption in India is growing at a
healthy rate recording a CAGR of ~% during
the period 2010-2015. The demand for cement
mainly comes from infrastructure
development and real estate sector. With
growing investment in infrastructure, it is
expected that the usage of construction
chemical will increase as these structures are
executed by expert engineers who have full
knowledge of benefits offered by use of
construction chemical. With global
construction and manufacturing players
entering the market, the awareness and the
demand for internationally proven products
and solutions are set to increase.
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HOW IS THE COMPETITION
CONCENTRATED IN THE MARKET
Greater penetration in retail sector is major
reason for leading position of Pidilite in Indian
Construction Chemical Market. Pidilite has
accounted for a share of ~% during 2015 with
total revenues of USD ~ million. Sika in India
offers a wide range of products in construction
chemical business segment. Their presence in
retail sales gives it an advantage over major
global competitor BASF and Fosroc in Indian
construction chemical market. It has setup
domestic manufacturing units in India giving
it an edge over competitors who have to
import some of their product portfolio
BASF is the leader in project based sales for
construction chemicals in Indian market and
has no direct presence in retail market.
Fosroc is an old player in construction
chemical industry in India. Its establishment
dates back to 1981. This has helped it to
understand the performance metrics of Indian
consumers well. More than ~% of its sale was
project based sale. Retail sales account for less
than ~%.
Table 5-1: Market Share of Major Companies
in Indian Construction Chemical Market on
the Basis of Revenue in USD Million, 2015
Revenue in USD
Company
Million
Pidilite India
Fosroc India
Sika India
BASF India
CICO India
STP Ltd
Fairmate
Chemical
Others
Total
9
 November 2016 India Construction Chemicals Market Outlook to 2020

HOW THE FUTURE FOR CONSTRUCTION CHEMICAL MARKET IS

ANTICIPATED?

The market for construction chemicals is likely
to grow at a CAGR of ~% during the period
2016-2020 with expected revenues been posted
at USD ~ million by 2020 Concrete admixture
will continue to dominate the market in the
coming years due to continuous surge in
cement consumption.
Concrete admixture will continue to dominate
the construction chemical market in India in
the coming years as concrete and cement
production are expected to rise in demand. A
ban on unauthorized sand mining will
continue in the future due to increased
environmental concern. Alternative for sand
will be used like manufactured sand by
crushing either basalt or granite rock that will
infuse the demand for concrete admixture as
they will become essential to retain same level
of concrete stability.
Water proofing chemicals sale will be
augmented by demand from retail sector as
water proofing becomes serious concern for
several houses in India which earlier have
been constructed without waterproofing.
Water proofing chemical demand will also be
increased as more underground rail and road
network and tunnels are likely to get
developed in India.
Flooring chemicals in India will be dominated
by institutional construction activities with
demand mainly coming from commercial and
Demand for repair and rehabilitation
chemicals in India is expected to rise as
government increases its focus on restoration
of existing infrastructure which if not given
proper maintenance
There are several ancient buildings and
architectures whose construction dates back
centuries and focus has been increased to
preserve these relics of history which creates
demand for repair and refurbishment
chemicals.
Sealants demand is expected to rise due to
surge in efficiency of existing and new
buildings. They are also expected to gain
prominence as demand for all wood doors and
windows decreases.
Adhesives demand will rise as shift in
conventional construction methods is
observed in Indian housing construction. Tile
lying is major source for consumption of
adhesives in construction related work.
Woodwork and wall paper type construction
activity also drives the sale of adhesives in
Indian Market
Figure: India Construction Chemicals Market
Future Projections on the Basis of Revenues
in USD Million, 2016-2020
1,615.00
1,415.00
1,215.00
USD Million

1,015.00
retail spaces.
815.00
Demand for parking space due to increase in
615.00
number of vehicles will surge in future which
415.00
will create the demand for flooring 215.00
compounds used in parking areas. 15.00
2016 2017 2018 2019 2020

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 November 2016 India Construction Chemicals Market Outlook to 2020

COMPANIES CITED IN THE REPORT

Companies Covered in the List of Companies

Report
• Pidilite
• Sika India
Major Players • BASF India
• Foscroc Chemicals
• CICO Technologies

KEY FACTORS CONSIDERED IN THE REPORT

 Comprehensive analysis of India Construction Chemicals Market and its segments
 Listed major players and their positioning in the market
 Identified major industry developments in last few years and assessed the future growth
of the industry
 Construction Chemicals Market of India with their Products

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November 2016 India Construction Chemicals Market Outlook to 2020

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