A Study on Corporate Social

Responsibility Initiatives of Wipro Ltd

 Abstract
As the era of liberalization, privatization and globalization set in India in 1991, many of the
companies which were already established and the companies which were established later
saw tremendous growth in terms of size as well as profits. Some of the companies looked
beyond profits and started doing something good for the cause of the society. Now it is
mandatory for those companies whose net profit is Rs. 5 crore or turnover is Rs. 1000 crore
or net worth of Rs. 500 crore has to spend 2% of its profit according to Companies Act
because of which all the companies are spending on CSR projects. This report focuses on the
fundamentals of CSR and specifically emphasizes about the CSR activities being carried out
by Wipro Company.
INTRODUCTION TO PROJECT
 INTRODUCTION

Title
A Study on Corporate Social Responsibility Initiatives of Wipro Ltd

Concept

The concept of corporate social responsibility is based on the idea that not only public policy
but companies, too, should take responsibility for social issues. In more recent approaches,
CSR is seen as a concept in which companies voluntarily integrate social and environmental
concerns into their business operations and into the interaction with their stakeholders. The
idea of being a socially responsible company means doing more than comply with the law
when investing in human resources and the environment.

In general terms, the CSR approach seeks to motivate companies to assume

responsibility for problems and challenges that used to be addressed by state regulation.
Despite various attempts at an unambiguous description of CSR, the concept still lacks a
uniform definition.

Consequently, the various stakeholders define CSR in their own way, and several
approaches to CSR exist. CSR is understood as “the commitment of business to contribute to
sustainable economic development by working with employers, their families, the local
community and society at large to improve their quality of life, in ways that are both good for
business and good for development. A widely quoted definition by the World Business
Council for Sustainable Development state that “Corporate Social Responsibility is the
continuing commitment by business to behave ethically and contribute to economic
development while improving the quality of life of the workforce and their families as well as
of the local community and society at large” (WBCSD, 1999). Thus, the meaning of CSR has
two fold. On one hand, it exhibits the ethical behavior that an organization exhibits towards
its internal and external stakeholders. On the other hand, it denotes the responsibility of an
organization towards the environment and society in which it operates. CSR is regarded as
vehicle through which companies give something back to the society. It involves providing
innovative solutions to societal and environmental challenges. But the challenge for
development professional and business community is to identify CSR priorities and the areas
of interventions which are meaningful in the context of rural development sector.
Need to Study

CSR is generally understood as being the way through which a company achieves a balance
of economic, environmental and social imperatives while at the same time addressing the
expectations of shareholders and stakeholders.

Corporate Social Responsibility or CSR makes for eminent business sense as well
when one considers the knock-on effect that social and environmental responsibility brings to
the businesses. For instance, corporations exist in a symbiotic relationship with their
environments (the term environment refers to all the components of the external environment
and not to ecological environment alone) where their exchange with the larger environment
determines to a large extent how well they do in their profit seeking endeavours.

When one considers the fact that the RBV or the Resource Based View of the firm is
all about how well the firm exists in harmony with its external environment and how this
exchange of inputs and outputs with the environment determines the quality of its operations,
it can be inferred that socially responsible business practices are indeed in the interest of the
firm and the argument against imposing hidden social taxes on the firms by undertaking
socially responsible business practices might not hold good in the current business landscape.

OBJECTIVES OF THE STUDY

1) To understand the concept of CSR

2) To know how the Wipro Ltd has fulfilled its responsibility towards all stakeholders; what
specific activities, programs and strategies it has set, devised and implemented.

RESEARCH METHODOLOGY

For the purpose of study primary data was collected from questionnaire and secondary data was
collected from various sources including newspapers, magazines, and websites.
 LITERATURE REVIEW

According to Frederick (1960) Social responsibility means, that businessman should oversee
the operation of an economic system that fulfills the expectations of the people. Belal (2001)
Hardly a few studies have looked at CSR practice in India. Different researches at different
points of time and classical Indian literature have emphasized the CSR practice of corporate
entities in India. A long back Kautilya in his „Arthasastra‟ mentions traders‟ responsibilities
to the local society. In ancient India, such responsibilities were voluntary and not mandatory.

An ideal CSR has both ethical and philosophical dimensions, particularly in India where there
exists a wide gap between sections of people in terms of income and standards as well as
socio-economic status (Bajpai, 2001) . Goyder (2003) argue: ―Industry in the 20th century
can no longer be regarded as a private arrangement for enriching shareholders. It has become
a joint enterprise in which workers, management, consumers, the locality, govt. and trade
union officials all play a part. If the system which we know by the name private enterprise is
to continue, some way must be found to embrace many interests whom we go to make up
industry in a common purpose. CSR implies some sort of commitment, through corporate
policies and action. This operational view of CSR is reflected in a firm„s social performance,
which can be assessed by how a firm manages its societal relationships, its social impact and
the outcomes of its CSR policies and actions (Wood, 1991). Khan and Atkinson (1987)
conducted a comparative study on the managerial attitudes to social responsibility in India
and Britain. The study shows that most of the Indian executives agreed CSR as relevant to
business and felt that business has responsibilities not only to the shareholders and employees
but also to customers, suppliers, society and to the state.
INTRODUCTION TO COMPANY
Wipro Limited (Wipro) is a global information technology (IT) services company. Wipro
provides outsourced research and development, infrastructure outsourcing, business process
outsourcing (BPO) and business consulting services. The Company operates in three
segments: IT Services, IT Products, Consumer Care and Lighting. The IT Services segment
provides IT and IT enabled services to customers. The IT Products segment sells a range of
Wipro personal desktop computers, Wipro servers and Wipro notebooks. The Company is
also a value added reseller of desktops, servers, notebooks, storage products, networking
solutions and packaged software. The Consumer Care and Lighting segment manufactures,
distributes and sells personal care products, baby care products, lighting products and
hydrogenated cooking oils in the Indian and Asian markets. On June 10, 2011, the Company
acquired the Commercial Business Services Business Unit of Science Applications

International Corporation (SAIC).

Wipro Technologies is a global services provider delivering technologydriven

business solutions that meet the strategic objectives of its clients. Wipro has 55+ ‘Centers of
Excellence’ that create solutions around specific needs of industries. Wipro delivers
unmatched business value to customers through a combination of process excellence, quality
frameworks and service delivery innovation. Wipro is the World's first CMMi Level 5
certified software services 36 company and the first outside USA to receive the IEEE
Software Process Award2 . Within the Indian market, Wipro is the leader in providing IT
solutions and services for the corporate segment. It offers Systems Integration, Network
Integration, Software Solutions and IT services. Wipro Limited is a $5 billion Indian
conglomerate. It is one of the top IT industries in India. Wipro Ltd has interests varying from
information technology, consumer care, lighting, engineering and healthcare businesses.
Billionaire Azim Premji leads the group.

GENESIS OF WIPRO

Wipro started as a vegetable oil trading company in 1947 from an old mill founded by Azim
Premji's father. When his father died in 1966, Azim, a graduate in Electrical Engineering
from Stanford University, took on the leadership of the company at the age 21. He
repositioned it and transformed Wipro (Western India Vegetable Products Ltd) into a
consumer goods company that produced hydrogenated cooking oils/fat company, laundry
soap, wax and tin containers and later set up Wipro Fluid Power to manufacture hydraulic
and pneumatic cylinders in 1975. At that time, it was valued at $2 million.

In 1977, when IBM was asked to leave India, Wipro entered the information technology
sector. In 1979, Wipro began developing its own computers and in 1981, started selling the
finished product. This was the first in a string of products that would make Wipro one of
India's first computer makers. The company licensed technology from Sentinel Computers in
the United States and began building India's first mini-computers. Wipro hired managers who
were computer savvy, and strong on business experience. 37

In 1980 Wipro moved in software development and started developing customized software
packages for their hardware customers. This expanded their IT business and subsequently
developed the first Indian 8086 chip.

Since 1992 Wipro began to grow its roots off shore in United States and by 2000 Wipro Ltd
ADRs (American Depositary Receipts) were listed on the New York Stock Exchange.

The company's revenue grew by 450% from 2002 to 2007. This success has led to higher
salaries (wages have been growing by more than 14% per year since 2005), which puts
pressure on the company's margins.

VISION OF WIPRO

The Vision of WIPRO is to contribute for global e-society, where a wide range of
information is being exchanged beyond time and space over global networks, which breaks
down the boundaries among countries, regions and cultures, allowing individuals to take part
in various social activities in an impartial, secure way.

MISSION

The Mission of WIPRO is to be a RF System Solution Provider, through its innovative

research and design works for a new world of broadband wireless communications.
NATURE OF BUSINESSES OF WIPRO

IT Services: Wipro provides complete range of IT Services to the organization. The range
of services extends from Enterprise Application Services (CRM, ERP, e-Procurement and
SCM) to e-Business solutions. 39 Wipro's enterprise solutions serve a host of industries such
as Energy and Utilities, Finance, Telecom, and Media and Entertainment.

Product Engineering Solutions: Wipro is the largest independent provider of R&D

services in the world. Using "Extended Engineering" model for leveraging R&D investment
and accessing new knowledge and experience across the globe, people and technical
infrastructure, Wipro enables firms to introduce new products rapidly.

Technology Infrastructure Service: Wipro's Technology Infrastructure Services (TIS) is

the largest Indian IT infrastructure service provider in terms of revenue, people and
customers with more than 200 customers in US, Europe, Japan and over 650 customers in
India.

Business Process Outsourcing: Wipro provides business process outsourcing services in

areas Finance & Accounting, Procurement, HR Services, Loyalty Services and Knowledge
Services. In 2002, Wipro acquiring Spectramind and became one of the largest BPO service
players. Consulting Services: Wipro offers services in Business Consulting, Process
Consulting, Quality Consulting, and Technology Consulting.
INTRODUCTION TO TOPIC
 CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF WIPRO
LTD

Wipro, one of the world‟s most trusted brands, the name with a long history, was established
in 1945 as Western India Vegetable Products Limited in Amalner, Maharashtra. Today Wipro
Ltd is a global information technology, consulting and outsourcing company with 156,866
employees serving clients in 175+ cities across 6 continents. The company posted revenues
of $7.3 billion for the financial year ended Mar 31, 2014. The company at present is
financially sound which has motivated them to contribute something to the society in the
form of corporate social responsibility. Some of the CSR Initiatives of Wipro Ltd is as
follows:

1. Wipro Care: Wipro Cares is Wipro‟s community initiative focused on certain key
developmental issues faced by underserved and underprivileged communities. It is a
trust formed in the year 2003 that seeks to work with communities proximate to
Wipro‟s center of operations. Wipro Cares is currently engaged in 16 projects across
India. Through seven of its health care projects in four states of India Wipro Cares is
providing more than 75000 people in 53 villages access to primary health care. More
than 47000 children benefit from the five education projects in five Indian cities.
Their project in social forestry has helped plant more than a lakh trees, and has at the
same time provided livelihood to around 80 farmers. Wipro‟s projects in disaster
rehabilitation have helped rebuild the lives of people affected by Karnataka Floods,
Bihar Floods, Japan Tsunami, Hurricane Sandy, Philippines Cyclone, Uttarakhand
Floods, Odisha Floods and many more.

1.1. Education: Wipro Cares focuses on meeting the educational needs of the urban poor
along with other initiatives. The educational needs of children that belong to this
group are often neglected due to various reasons. Wipro Cares aims at helping these
children by offering them opportunities for holistic educational and social
development by running bridge schools, nonformal schools and giving them
vocational training. Wipro also help train teachers to engage with these children, with
empathy. In addition, they support a school for hearing impaired children and
encourage girl child education.
1.1.1. Magic bus, Bengaluru: The Magic Bus project started in October 2013 and is
working with 500 children around Sarjapur area in Bangalore. Sensitization of
around 500 children in and around Sarjapur area on importance of education,
gender issues and health hygiene is being carried out and also 20 youth leaders
from the community were be trained and assisted to take up leadership roles in
the community.

1.1.2. Every child counts campaign, Pune: The Key goal of the Campaign is to reach
and enroll all children in the age group of 6-7 into mainstream schools. With the
support of Wipro Cares ECC would be extending the campaign to five areas in
the outer developing area of Pune.Door Step School, an NGO working for
education of children of marginalized communities at construction sites and
roadside dwellings for more than 2 decades, foresaw the alarming trend of large
numbers of children who were out of school. Driven by a need to act upon these
concerns with a sense of urgency, the "Every Child Counts- Citizens' Campaign"
was initiated to ensure access to elementary education for all children in the city
of Pune.

1.1.3. Towards future, Kolkata:This learning center, named 'Back to the Future'
helps children of migrant labourers, brick kiln workers and other marginalized
communities in the village of Kalikapura near Salt Lake in Kolkata. This center
welcomes out of school children from 11 am to 3 pm. The school today has 50
children of different age groups. The nutritional supplement that is provided to
the children is made locally. The center also engages in educating the parents
about the importance of hygiene and nutrition and how they affect the growth of
their children through adult literacy programs. The mid-day snack serves to
demonstrate this factor.

1.1.4. Door step School, Pune: In Pune, Wipro Cares work with an NGO called the
Door Step School to train and equip teachers to engage with migrant children,
this project is called Parivartan. Today this initiative has reduce the dropout rate
of children of migrant labourers
 1.1.5. Ashrayaakruthi, Hyderabad: Wipro work with AshrayaAkruti which is a non-
profit integrated school. The school works with hearing disabled and normal
children from underprivileged sections of the society. The project provides for
the school staff that is trained to meet the needs of the hearing disabled children.
Through this initiative around 200 students from the underprivileged section of
the society with hearing disabilities are being supported. The Children, despite
their handicap, have become independent, selfreliant and contributing citizens of
the country and also there has been Increase in the number of hearing impaired
children improving their speech and language resulting in more number of
children joining main stream schools.

1.2 Primary Health care: Wipro believes that Health is a basic enabler. Most of their
factories are in underdeveloped rural areas where access to health care is remote.
Their health care projects aim to provide primary health care, and act as a catalyst in
the overall development of the community.

1.2.1 ArogyaJyothi: Healthcare is generally identified by the services it renders.

Usually, general health awareness levels and behaviour patterns are intrinsically
linked to attaining good health. Most often, the Government and NGOs focus
more on maternal-child wellness measures and services and not on imparting
knowledge and understanding about good health and hygiene practices. The
ArogyaJyothi project aims to assess and raise healthcare awareness and bring
about positive changes. The key focus area of the project is to bridge the gap of
lack of preventive healthcare knowledge among the rural children. This is
undertaken by visiting schools and educating children about various aspects of
health and hygiene and equipping them with knowledge that can help prevent
diseases.

1.2.2 Project Sanjeevini: Sanjeevani was launched in November 2009, in Waluj,

Maharashtra. It covers 9 small villages, all situated within 10 – 25 kms area from
Aurangabad city. The population of the villages ranges from 300 to 1500 where
the primary occupation is agriculture. The rainfall in the region is inadequate and
water scarcity is a major issue. Due to poverty, malnutrition is another issue
associated with this region.
 The villages are in the hilly terrain of Aurangabad district and are not well
connected; two of them are inaccessible during monsoon. All the 9 villages,
planned for intervention, have genuine need for basic medical services as they are
not covered by Govt PHCs. The awareness regarding health is very low; cases of
malnutrition and infant mortality are a common problem here. The awareness
regarding reproductive healthcare is totally nil and early marriages are a common
factor increasing the risk for both the mother and the new born. Sanjeevani aims
to build a sustainable primary health care system with the involvement of the local
population.
Since the villages are widespread, to make access easy for the villagers, the
company has launched a mobile health clinic in this region. To make this
intervention a success as far as the community is concerned, the company is
working with the local anganwadi institutions, through whom the company is able
to reach the children to ascertain and improve their health.

1.2.3 Tumkur Health care project: This project is started with an objective of
providing comprehensive and quality primary health care services, regular health
camps on various diseases and also to increase awareness regarding personal
hygiene, diet-nutrition, health issues, mother and child care, vaccination amongst
all. Through this project Wipro is able to provide Quality primary health care to
all the needy, and has empowered people asserting for their health rights which
have led to the emergence of a model project that can be replicated in other areas.

1.2.4 Hindupur Health care Project:Wipro Infrastructure Engineering (WIN) has a

manufacturing unit outside Hindupur in Andhra Pradesh. Hindupur is one of the
most backward areas as it is drought prone and has perennial water shortage. The
fact that it is not on any major highway or station has added to its woes – no
development has reached the interior villages. The villagers are malnourished and
prone to diseases. While some try to make out a living on their dry land, some
work as daily wage workers in factories like that of WIN and others. The
community felt that health care was a priority for them and was keen that we
focus on health care in their area. This project was started with objectives of
rendering health care services to around 2000 workers in the industrial area of
Hindupur through a Health Clinic where patients will have access to a doctor and
 a nurse regularly, creating awareness among the targeted groups and families on
health aspects in the 9 villages and also to organize Health camps for the benefit
of the agriculture laborers, workers, women and children in the 9 villages.

1.2.5 Mysore Health care project: The chosen villages in Mysore houses around 70%
of schedule caste and 30% of (Other Backward Caste‟) OBC‟s. A very small
percentage of families own land and dwelling of their own, the vast majority does
coolie work as construction workers and agricultural labourers. Around 50% of
the families earn below Rs.10000 per annum (BPL). Sanitation is a major concern
in the area which results in a constant slew of diseases. This projectfocuses on the
preventive and curative health needs of the community. Provide comprehensive
primary health service, regular health camps and awareness generation on various
issues of health to control and prevent contagious diseases and improve women
and child health and hygiene.

1.2.6 Amalner Health care project: Amalner Health Care Project was started in
January 2012. Currently company has a Wipro Consumer Care & Lighting Group
(WCCLG) plant situated in Amalner. The five villages selected for the project
lack adequate health care facilities. Amalner is a drought prone taluka, only 3%
land is irrigated. People do not have a continuous source of livelihood; most of the
people living in the area are either small farmer or labourers. The people of these
villages are unaware of the various health care services that are available to them.
The project aims at providing curative and preventive health care facilities along
with working towards increasing the efficacy of existing health care infrastructure
and services.

1.3 Environment: Wipro has been working in different areas that contribute to
environmental sustainability, one such initiative is: TIST Program empowers small
groups of farmers in countries such as Tanzania, Kenya, Uganda, India, Honduras,
and Nicaragua to reverse the devastating effects of deforestation, drought and famine
by identifying local sustainable developmental goals that include tree planting and
sustainable agriculture. TIST India operates the TIST Program in India. The project
identifies, encourages and involves about 25 or more subsistence farmers to plant
 25,000 trees in their own land. These farmers would engage in tree planting activity in
their own land which would result in about 25-40 acres of dry/waste land
transforming into a green space. The newly planted trees will gradually change the
climate and improve the air quality in addition to working towards water
conservation. TIST India also trains the subsistence farmers on various other activities
to use their land effectively to get additional income so that the farmers will continue
to view their land as a source of income. This project has assisted the livelihood of
about 80 subsistence farmers and has planted more than a lakh trees.

1.4 Disaster Rehabilitation: Whenever there is a disaster, one feels a sense of urgency to
help the affected people and provide relief. Unfortunately most of this support is
directed towards or restricted to relief. Once the relief phase is over, the affected
people need sustained support to rebuild their lives. So in order to support the affected
people Wipro, first engages with such people to understand their needs and then
provides support.

1.4.1 Uttarkhand floods Project – Unnati: In June 2013, a multi-day cloudburst

centered on the North Indian state of Uttarakhand caused devastating floods and
landslides in the country's worst natural disaster since the 2004 tsunami. This
project was intended to address systemic socio-economic issues through
Strengthening sources of alternate livelihoods and lessening dependence on
tourism through : Organic farming, Horticulture, Bee-keeping, Dairy farming.

1.4.2 Odisha flood project: A severe cyclonic storm named as Phailin with wind speed
of more than 220 km per hour hit Odisha at about 9 PM on 12th October 2013
which affected 1, 36, 86,368 population belonging to 10,053 villages, 1960 GPs
and 42 urban local bodies (ULBs) of 143 blocks of 16 districts of the state due to
cyclone as well aftermath flood as per OSDMA report.The cyclonic storm Phailin
and the subsequent floods caused immense damage to the boats of fishermen in
coastal areas of Ganjam.The proposed project was implemented in 15 villages
covering 5 Gram Panchayats (GPs) of Ganjam Block and Polasara Block of
Ganjam District, which were affected by cyclone Phailin and the subsequent
flood. The project was implemented by Centre for Youth and Social Development
(CYSD), Bhubaneshwar.
1.4.3 Tsunami project – Tamilnadu: The tsunami that hit coastal India in 2004 left
many to grieve, their lives were swept away in front of their eyes. The Indian
Ocean tsunami killed 2, 30,000 people in 2004 and those who were left behind
had the daunting task of rebuilding their lives. This was when, Wipro Cares
helped victims in Tamil Nadu by providing support in the areas of livelihood,
education, construction of houses and building defense against any natural
calamities in the future.

Livelihood support was an integral part of the project. Under livelihood support
was provided in the areas of agricultural land, plantation and fishing.

Education:No rehabilitation is complete without addressing the needs of children.

In Pushpavanam, a village in Tamilnadu, Wipro Cares added additional
infrastructure to four of the existing schools catering to over 500 children.
Objective of this was to get all the children, both boys and girls, in Pushpavanam
to get educated and one way of ensuring this was by building toilets and providing
clean drinking water.

Protection from floods:The coastal tree plantation in Pushpavanam village was

an insurance against the destructive recurring floods. Pushpavanam had a coastal
tree cover which, to some extent, provided relief to the village during tsunami.On
October 1st and 2nd of 2005, Wiproites joined the people of Nagapattinam in
planting 2, 54,464 saplings on 47 hectares of land along the coast of Pushpavanam
and Naluvedapaty.

Construction of houses:Wipro Cares constructed 35 earthquake and cyclone

proof houses as per the government norms in Naluvedapaty. The construction of
houses was completed in 2007.

1.4.4 Bihar Floods- 2008: In 2008 Bihar saw the ugliest face of Kosi when she changed
her course and inundated vast areas of land. Nearly 2.3 million people in North
Bihar were affected by these floods. Wipro Cares assisted the victims by being a
part of an owner driven collaboration and partnering with UNDP, the State, Civil
 Society and the communities affected by the floods. Wipro Cares realized the
need to build awareness around eco sanitation and rain water harvesting. As a part
of the campaign, we implemented a social advocacy campaign. The campaign
included awareness building, educating and monitoring the usage patterns. Some
of the other important activities carried out in this project is eco-san toilets, Solar
Light, dug well, shelters, rain water harvesting, road construction and planation.

1.4.5 Karnataka floods 2009: Like Wipro‟s earlier engagements in the tsunami and
kosi flood affected areas, here too company met the affected communities to
understand their needs and work to fulfill these needs, one such identified area
was housing. For this two villages belonging to two different districts were
selected to build the houses. These villages were Hosurapaidoddi in Surapurtaluk
of Yadgir district and Naregal of Koppal District. 111 houses have been built in
HosuraPaidoddi where as in Naregal a total of 428 houses have been constructed.

2. Wipro Applying Thought in Schools: This is our initiative to help in societal change
and development. The intent of this initiative is to improve the quality of education in
schools. Schools across the country tend to be regimented and homogenous, with no
space for individual interpretations or conceptual learning – memorizing is learning.
In this line Wipro have built a partner network of 30 of India’s foremost educational
organizations to help in building and growing social organizations. Wipro has also
worked with around 2000 schools and 10,500 educators across 17 states reaching
around 800,000 students and supported 10 people on Wipro Education Fellowship
since 2007. Currently, company engaged in projects with around 700 schools across
the country in partnership with 22 partners.

3. Mission10X is a not-for-profit trust of Wipro, launched on September 5, 2007, with

an aim to enhance the employability skills of engineering graduates in India. It aims
to achieve this by collaborating with academicians & leading educational institutions
across the country.
The Mission10X Learning Approach empowers engineering faculty with
innovative teaching techniques using which they can help learners in imbibing higher
level of understanding of subjects, application of concepts learned and development
 of key behavioral skills. Since its launch Mission10X has gained tremendous
recognition and momentum in the field of engineering education. Mission10X has
reached out to over 1,200 engineering colleges across 25 States in India and has
empowered over 23,000 engineering faculty members.

4. Eco eye: The core of Wipro‟s social and community initiatives is focused on
responsible and deep engagement with all stakeholders – present and future
generations. eco-eye is the way we see ourselves and our engagement with
stakeholders – on the journey to more sustainable business practices. The initiative
focuses on reducing ecological footprint of business operations, engagement with
employees and supply chain, partners and customers to create a more sustainable
society, and transparent reporting/disclosures.The ecological dimensions of Wipro‟s
operations are focused on energy efficiency, water efficiency; waste/pollution
management and recently enhancing biodiversity- company have set stretch targets
for each of them. Moving beyond mere compliance with laws and regulations,
engagement with employees focuses on health and safety, people development, and
increasing diversity and inclusivity at workplace. Close collaboration with suppliers
to reduce their own ecological footprint and help meet and exceed labour and human
rights norms is a key focus area. For customers and business partners, Wipro offer a
host of solutions and products to help make their own businesses more sustainable.

5. Earthian is their Sustainability Program for Schools and Colleges. It is designed to

act as a catalyst for fostering excellence in sustainability thinking and doing amongst
young people. The annual awards program is a first step towards a deeper engagement
with children and young adults in schools and colleges. Those in schools and colleges
today will be our future policy makers, technocrats, administrators and educationists
who will lead this change. Since its inception in 2011, earthian has more than 3000
schools and colleges registered in the program. Each year, earthian aims to introduce
new themes and global issues to students. Schools have been given an activity based
program with Water as the central theme while Colleges have been asked to write
analytical essays on various themes such as Global Warming, Sustainable Cities etc.
earthian was also launched in Hindi in 2013, targeting schools in the north Indian
states.”
Research Methodology
RESEARCH METHODOLOGY

Research Methodology is the systematic, theoretical analysis of the method applied to a field
of study. It comprises the theoretical analysis of the body of method and principles associated
with branch of knowledge. It is a systematic way of solving problem.

DATA SOURCE

Data used in this project is primary data survey is done to collect the data. Questionnaire was
prepared.

Types of questionnaire used

 Open ended questions

Open-ended questions are ones that require more than one word answers. The answers
could come in the form of a list, a few sentences or something longer such as a
speech, paragraph or essay.

 Close ended questions

Closed-ended questions are those which can be answered by a simple "yes" or "no,"

TOPIC

The selected topic for research is “A Study on Corporate Social Responsibility Initiatives
of Wipro Ltd “.

Objective of the study

The main objective of this project is to know how the Wipro Ltd has fulfilled its
responsibility towards all stakeholders; what specific activities, programs and strategies it has
set, devised and implemented.

Sample

Sample means representation of the whole universe by a small population.

Tools

Tools used for this research is an online questionnaire.

Data Analysis and interpretations
CONCLUSION
Today the competition is so much that majority of the companies are fully
concentrating on how to out-beat their competitor, when to come up with a new
product, how much is to be spent on R&D, whether to diversify or not and which new
market to enter. So the companies have hardly got time to think about doing
something good to the society. But still, there are some companies, despite paucity of
time, are still able to do good to the society and one such company is Wipro. By
looking at the various CSR initiatives of the Wipro Ltd, it is very much visible that
Wipro has done a lot to the upliftment of the society. They have not confined
themselves to one particular cause, but with each and every problem that is being
encountered by the various sections of the society, Wipro has lend its helping had in
various spheres of the problems in the society. Wipro should not become complacent
in what it is doing with respect to the corporate social responsibility, but should
continue to serve still better so that Wipro becomes a household name throughout the
company, bringing lights in the life of the people who have suffered because of man
and nature created problems.
FINDINGS
 LIMITATIONS

 Planning of CSR : The planning of the CSR Project is a laborious task which if not
regulated properly may create problems in the overall execution of the project. So
synchronization of the project need to be taken care at the beginning.

 Connecting with NGO’s: There is a need of CSR to connect with good NGO’s for
implementation of projects; at the same time, there’s a challenge in finding good NGOs,
although there are few organizations/forums in India like IICA- NFCSR, Credibility
alliance, Give India etc. which can connect you with good NGOs but connecting and
reaching to grassroots is still a limitation with CSR.

 Adaptability: A stark and complex shift has occurred in how organizations must
understand themselves in relation to a wide variety of both local and global stakeholders.
The quality of relationships that a company has with its employees and other key
stakeholders – such as customers, investors, suppliers, public and governmental officials,
activists, and communities is crucial to its success, as its ability to respond to competitive
conditions and corporate social responsibility (CSR).
ANNEXURE
 Questionnaire

A Study on CSR activities in Wipro

How old are you ?  18 or below
 19-25
 26-35
 36-45
 46-55
 56 or above
What is your level of Education ?  Elementary
 Secondary
 Higher
 Others
What is the level of your knowledge regarding  I don’t know what it is
Corporate Social Responsibility (CSR)?  I have heard the name but I don’t
know exactly what it is
 I have basic understanding about
this concept
 I am familiar with CSR topic
 I am well versed in CSR concept
 Yes
Do you recognize WIPRO as a responsible  No
 Maybe
company?
What makes company responsible in your opinion?  Following legal requirements
 Being environmentally friendly
 Getting involved in social
campaigns
 Treating employees with respect
 Employing people with disabilities

How CSR practices influence company’s image in  Undoubtedly favourably

your opinion?  Rather favourably
 Neither favourably nor negatively
 Rather negatively
 Undoubtedly negatively
What are the most important reasons for companies  To improve image of a company
to get involved in CSR activities in your opinion?  To attract employees
 To help society and environment
 To increase income
 To attract customers’ attention
 Yes
Do you get engaged in various actions that are  No

aimed to improve environment or society

wellbeing?
BIBLIOGRAPHY
 http://www.wipro.com/about-Wipro/sustainability/
 http://www.wipro.org/community/wipro-cares.html
 http://www.wipro.com/about-wipro/
 https://goo.gl/forms/ca6UWIl5jHKEi5mw2