GPH-Ishpat

Company Overview:

GPH Ispat Ltd. One of the leaders of Bangladesh in manufacturing steel promises a super
strong future and economy with its world –class products. Not only structural bar, but GPH
Ispat Ltd. is also one of the producers of low & medium carbon and low alloy steel billets in
Bangladesh, the main ingredient of manufacturing graded steel bar. As GPH is ensuring the
highest quality products in Bangladesh as per various international and national standards,
GPH steel billets and Bars is getting exported to other countries after nourishing national
demand. The introduction of GPH Ispat Ltd. has all the potentials to take Bangladesh quite
a few steps forward to a stronger, brighter tomorrow.

GPH is coming up with a most modern technology (1st time in ASIA, 3 rd in the world) Electric
ARC Furnace Technology Quantum (EAF Quantum).
https://www.youtube.com/watch?v=3OSqX8dBWpQ

EAF Quantum delivers minimum conversion costs, maximized output, environmental

compliance, and safety.

Benefit for Producer:

o This is low cost

o Environment Friendly
o Consumes Lower Energy
o Increases Production
o Homogenous Strength
o Wastage Minimization

End Product and Consumer Benefit

 100% quality ensured because 100% automated process.

 100% refined steel
 Automated sorted & cutting machine, so that no short piece
 Automated bundle machine ensures

Product:

 MS Billet
 MS ROD (8mm, 10mm, 12mm, 16mm, 20mm, 22mm, 25mm, 28mm, 32mm)
o Deformed Bar (Grade 60 -400W)
o Deformed Bar (TMT 500W)

Understanding Market:
Competition comparison

 BSRM Produces 110000 ton per month

 Right now 15,000 Ton but after EAF quantum ours will be 100,000
 Now We have only 500W

Strongest Market

 GPH is very strong in Corporate sales, almost 50% comes from corporate

GPH Stands For

G= God Fearing

P= Plain Living

H= High Thinking

Research Findings

 Only 20% people could recall GPH.

 BSRM is in consumer Top of Mind, almost 50% consumer can recall BSRM
 30% can recall about AKS

Brand Perception wise recall in corporate:

1. BSRM
2. KSRM
3. AKS/ RSRM/ GPH

Brand Perception wise recall in Trade

1. BSRM 50%
2. AKS 30%
3. KSRM
4. Anwar Ishpat
5. GPH 15%-20%

Normally Complain about ISHPAT

 Over and under dia

 Problem in bendability ( either too soft or too hard)
 It catches stains so cant wield properly
Total Market Size

 Corporate 120,000 ton

 Individual 300,000 ton

4 Major Regions

Region BSRM AKS KSRM GPH

Dhaka 28% 30% 40%
North Bangle
Khulna/ Barisal
CTG (eastern) 45% 28% 40% 70%

Tag line:

Committed to Strength
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