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Business Communications Pacing Guide

Business Management and Administration Career Cluster


Business and Technology Pathway

Course Pacing Overview

Duration
Semester 1 - Unit/Topic Standard
(Weeks)
1 FBLA & Introduction to Course BMA-BC-10
5 Grammar & Written Communications BMA-BC-2
4 Presentation Software BMA-BC-9
5 Oral Communication & Presentation BMA-BC-3 & 7
3 Listening Skills BMA-BC-4

Duration
Semester 2 - Unit/Topic Standard
(Weeks)
5 Expert Level of Word Processing BMA-BC-5
4 Employability Skills—Georgia BEST BMA-BA-1
program certification
3 Electronic Communications BMA-BC-6
3 Digital Technologies BMA-BC-8
2 FBLA & Course Wrap-Up BMA-BC-10

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Title/Topic Duration
Introduction to Course & FBLA (The following standard should be
1 week
integrated throughout the content of this course.)
Common Core Literacy
GPS Standards
Standards
BMA-BC-10  L11-12RST3: Follow precisely a
Explore how related student organizations are integral parts of complex multistep procedure
career and technology education courses through leadership when carrying out experiments,
development, school and community service projects, taking measurements, or
entrepreneurship development, and competitive events. performing technical tasks;
10.1 Explain the goals, mission and objectives of Future Business analyze the specific results
Leaders of America. based on explanations in the
10.2 Explore the impact and opportunities a student organization text.
(FBLA) can develop to bring business and education  L11-12WHST1: Write arguments
together in a positive working relationship through focused on discipline-specific
innovative leadership and career development programs. content.
10.3 Explore the local, state, and national opportunities available
to students through participation in related student
organization (FBLA) including but not limited to conferences,
competitions, community service, philanthropy, and other
FBLA activities.
10.4 Explain how participation in career and technology
education student organizations can promote lifelong
responsibility for community service and professional
development.
10.5 Explore the competitive events related to the content of this
course and the required competencies, skills, and
knowledge for each related event for individual, team, and
chapter competitions.
Future: 1 & 9
FBLA Integration
Business: 2
If a student excels in this unit, suggest they consider competing in:
 FBLA Principles & Procedures
FBLA Competition
 Future Business Leader

Notes The purpose of this unit is to introduce students to the course and to FBLA.

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Title/Topic Duration

Grammar and Written Communications 5 weeks


GPS Standards Common Core GPS
BMA-BC-2  L11-12WHST2: Write
Examine and practice grammar, mechanics, and process of informative/explanatory texts,
composing professionally written business communications. including the narration of
2.1 Correctly use parts of speech and components of sentence historical events, scientific
structure to compose business communications. procedures/experiments, or
2.2 Correctly apply mechanics of punctuation, capitalization, technical processes.
and number expression when composing business  L11-12WHST4: Produce clear
communications. and coherent writing in which
2.3 Apply the writing process to plan, compose, and edit the development, organization,
effective business communications. and style are appropriate to
2.4 Interpret the four basic activities in the pre-writing process task, purpose, and audience.
(defining purpose, identifying audience, gathering  L11-L12WHST5: Develop and
information, and organizing information). strengthen writing as needed
2.5 Establish a process for preparing business documents to by planning, revising, editing,
include a planning stage, writing stage, revising stage, and rewriting, or trying a new
proofreading stage. approach, focusing on
2.6 Create grammatically correct and professionally written addressing what is most
correspondence. significant for a specific
purpose and audience.
 LAA-12WHST10: Write routinely
over extended time frames
(time for reflection and revision)
and shorter time frames (a
single sitting or a day or two) for
a range of discipline-specific
tasks, purposes, and audiences.
Future: 7, 13, 18
FBLA Integration
Business: 12, 19, 27

If a student excels in this unit, suggest they consider competing in:


FBLA Competition  Business Communications
 Business Procedures

The purpose of this unit is to expose students to the proper uses of


Notes grammar and mechanics in order to create professionally written business
communications.

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Title/Topic Duration

Presentation Software 4 weeks


GPS Standards Common Core GPS
BMA-BC-9 Master presentation software to create, edit,  L11-12WHST6: Use technology,
publish, and deliver professional-appearing business including the Internet, to produce,
presentations. publish, and update individual or
9.1 Manage the presentation by adjusting views, manipulating shared writing products in
presentation, configuring quick access toolbar, and response to ongoing feedback,
presentation file options. including new arguments or
9.2 Create professional slide presentation by constructing and information.
editing a photo album, changing slide orientation  L11-12WHST8: Gather relevant
settings, adding and deleting slides, formatting slides, information from multiple
entering and editing text, and formatting text box. authoritative print and digital
9.3 Apply graphical and multimedia elements to presentation sources, using advanced
by manipulating graphical elements, images, clip art, searches effectively; assess the
shapes, WordArt, SmartArt, and editing video and audio strengths and limitations of each
content. source in terms of the specific
9.4 Create charts and tables within a presentation by task, purpose, and audience;
constructing, modifying, and inserting a table and a integrate information into the text
chart, and applying and manipulating table and chart selectively to maintain the flow of
elements and layouts. ideas, avoiding plagiarism and
9.5 Apply transitions and animations to the presentation by over-reliance on any one source
selecting and manipulating built-in and custom and following a standard format
animation, applying effect and path options, applying for citation.
and modifying transitions between slides.  L11-12RST9: Synthesize information
9.6 Prepare and deliver presentation by applying knowledge from a range of sources (e.g.,
to save, share, print, and protect the presentation by texts, experiments, simulations)
applying presentation tools, setting-up a slide show, into a coherent understanding of
setting presentation timing, and recording the a process, phenomenon, or
presentation. concept, resolving conflicting
9.7 Demonstrate presentation skills by creating well-organized, information when possible.
audience-appropriate presentations such as informative,
entertaining, instructional, etc., using proper public
speaking techniques.
FBLA Integration Future: 2

If a student excels in this unit, suggest they consider competing in:


FBLA Competition Business Presentation
Public Service Announcement

The purpose of this unit is to master presentation software to create and


Notes deliver professional-appearing business presentations. MOS Certification
Goal: PowerPoint Certification

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Title/Topic Duration
Oral Communication & Presentation 5 weeks
GPS Standards Common Core GPS
BMA-BC-3 Apply effective oral communication by  L11-12RST1: Cite specific
communicating in a clear, courteous, concise, and textual evidence to support
professional manner. analysis of science and
3.1 Analyze the situation, purpose, and audience to guide the technical texts, attending to
planning and presentation of oral communication.
important distinctions the
3.2 Select language, visuals, proper tone, body language,
author makes and to any
and method of delivery appropriate to the situation.
3.3 Monitor and adjust one’s own participation and body gaps or inconsistencies in the
language according to the situation and the needs of account.
others (e.g., focuses on speaker; avoids interruptions; does  L11-12RST5: Analyze how the
not dominate conversation; uses techniques for taking text structures information or
turns; attends to cultural differences in communication ideas into categories or
styles, such as variations in pause time, pace, hierarchies, demonstrating
volume/intensity, and body language). understanding of the
3.4 Deliver impromptu and planned speeches with information or ideas.
confidence.  L11-12RST7: Integrate and
BMA-BC-7 Apply skills and strategies for the delivery of
evaluate multiple sources of
effective oral communication and presentations.
information presented in
7.1 Determine the topic and the audience and select a
purpose (e.g., monologue, debate, historical diverse formats and media
reenactment, speech, mock job/academic interview). (e.g., quantitative data,
7.2 Understand and organize speech/presentation into three video, multimedia) in order to
parts: opening, body, and closing. address a question or solve a
7.3 Match verbal and nonverbal messages (e.g., voice problem.
modulation, expression, tone, body language, gestures,  L11-12WHST6: Using
attire). technology, including the
7.4 Use techniques to enhance the message (e.g., irony and Internet, to produce, publish,
dialogue to achieve clarity, force, and aesthetic effect; and update individual or
technical language).
shared writing products in
7.5 Apply vocals, articulation, logical, ethical, and emotional
response to ongoing
appeals to support the purpose.
7.6 Make necessary adjustment in delivery and language feedback, including new
during presentations to connect with audience based on arguments or information.
interpretation of verbal and nonverbal responsiveness of
audience.
FBLA Integration Business: 1

If a student excels in this unit, suggest they consider competing in:


Business Presentation Impromptu Speaking
FBLA Competition
Client Service Job Interview
Public Speaking I Public Speaking II

The purpose of this unit is to expose students to skills and strategies to


Notes
improve the delivery of effective oral communication.

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Title/Topic Duration

Listening Skills 3 weeks


GPS Standards Common Core GPS
BMA-BC-4  L11-12RST6: Analyze the
Use active and intentional listening skills to respond author’s purpose in providing
appropriately to oral communication. an explanation, describing a
4.1 Critique group members’ and own interactions/work procedure, or discussing an
and adjust to ensure group success. experiment in a text, identifying
4.2 Interpret given information to compose questions important issues that remain
with confidence to prompt general and specific unresolved.
information or provide feedback.  L11-12RST2: Determine the
4.3 Contribute relevant ideas with support/evidence by central ideas or conclusions of
clarifying, illustrating, or expanding (e.g., contributes a text; summarize complex
topics related to ideas with support and talks in turn, concepts, processes, or
with consideration for others in the conversation). information presented in a text
4.4 Identify and eliminate distractions (i.e. cell phones, by paraphrasing them in
devices, etc.) to enhance attention to speaker. simpler but still accurate terms.
4.5 Assess and respond to non-verbal communication as  L11-12RST4: Determine the
active listener or speaker. meaning of symbols, key terms,
and other domain-specific
words and phrases as they are
used in a specific scientific or
technical context relevant to
grades 11-12 text and topics.

FBLA Integration
If a student excels in this unit, suggest they consider competing in:
Business Ethics
FBLA Competition Client Service
Help Desk
Management Decision Making

The purpose of this unit is to explore the listening skills needed in order to
Notes
respond appropriately to oral communication.

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Title/Topic Duration

Expert Level Word Processing 5 weeks


GPS Standards Common Core GPS
BMA-BC-5  L11-12RST3: Follow precisely a
Master word processing software at an expert level to complex multistep procedure
create, edit, and publish professional-appearing business when carrying out experiments,
documents. taking measurements, or
5.1 Share and maintain documents by configuring options, performing technical tasks;
restricting access to a document, and adding and analyze the specific results
modifying templates in an existing document. based on explanations in the
5.2 Format content of a document by applying advanced text.
font and paragraph attributes, creating tables and  L11-RST4: Determine the
charts, constructing reusable content in a document, meaning of symbols, key terms,
and linking sections. and other domain-specific or
5.3 Track and reference documents by reviewing, technical context relevant to
comparing and combining documents, creating a grades 11-12 texts and topics.
reference page, creating a table of authorities in a
document, and creating an index in document.
5.4 Perform mail merge operations by executing mail
merge, create a mail merge by using other data
sources, and creating labels and forms.
5.5 Manage macros and forms by creating and
manipulating macros, applying and manipulating
macro options, creating forms, and manipulating forms.

FBLA Integration Business: 21

If a student excels in this unit, suggest they consider competing in:


FBLA Competition Computer Applications
Word Processing

The purpose of this unit is to master word processing software at an expert


Notes
level. MOS Certification Goal: WordExpert Certification

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Title/Topic Duration

Employability Skills (GeorgiaBEST certification) 4 weeks


GPS Standards Common Core GPS
BMA-BC-1 Demonstrate employability skills required by  L11-RST9: Synthesize
business and industry. information from a range of
1.1 Communicate effectively through writing, speaking, sources (e.g., texts,
listening, reading, and interpersonal abilities. experiments, simulations) into a
1.2 Demonstrate creativity with multiple approaches to ask
coherent understanding of a
challenging questions resulting in innovative procedures,
process, phenomenon, or
methods, and products.
1.3 Exhibit critical thinking and problem-solving skills to locate, concept, resolving conflicting
analyze, and apply information in career planning and information when possible.
employment situations.  L11-12WHST1: Write arguments
1.4 Model work readiness traits required for success in the focused on discipline-specific
workplace including integrity, honesty, accountability, content.
punctuality, time management, and respect for diversity.  L11-12WHST9: Draw evidence
1.5 Apply the appropriate skill sets to be productive in a from informational texts to
changing, technological, and diverse workplace to be support analysis, reflection, and
able to work independently, interpret data, and apply research.
team work skills.
1.6 Present a professional image through appearance,
behavior, and language.

FBLA Integration Business: 5

If a student excels in this unit, suggest they consider competing in:


FBLA Competition Electronic Career Portfolio
Job Interview

The purpose of this unit is to explore employability skills required by


Notes
business & industry.

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Title/Topic Duration

Electronic Communications 3 weeks


GPS Standards Common Core GPS
BMA-BC-6  L11-12RST8: Evaluate the
Integrate multiple forms of communication in the hypotheses, data, analysis, and
successful pursuit of a career/employment. conclusions in a science or
6.1 Apply the critical-thinking and soft skills needed to technical text, verifying the
function in students’ multiple roles as citizens, data when possible and
consumers, workers, managers, business owners, and corroborating or challenging
directors of their own futures. conclusions with other sources
6.2 Analyze and follow policies for managing legal and of information.
ethical issues in organizations and in a technology-  L11-12RST9: Synthesize
based society. information from a range of
6.3 Compare and contrast the evolving impact of sources (e.g., texts,
electronic communications on business and the experiments, simulations) into a
consumer in a global business community. coherent understanding of a
6.4 Evaluate the potential benefits and problems in the process, phenomenon, or
future of electronic communications (including but concept, resolving conflicting
not limited to confidentiality, security, legal issues, information when possible.
professionalism).
6.5 Collaborate with peers and others through the use of
emerging electronic communications tools.
6.6 Analyze and demonstrate proper use of
telecommunication tools, such as voice dictation,
voice mail, video conferencing, and cellular
technology.
6.7 Distinguish the advantages and disadvantages of
electronic communications.
Future: 23, 24
FBLA Integration
Business: 13

If a student excels in this unit, suggest they consider competing in:


FBLA Competition Cyber Security
Mobile Application Development

The purpose of this unit is to investigate multiple types of electronic


communications and how they are used in the pursuit of employment.
Notes

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Title/Topic Duration

Digital Technologies 3 weeks


GPS Standards Common Core GPS
BMA-BC-8  L11-12RST10: By the end of
Use digital technologies (computers, PDAs, media grade 12, read and
players, GPS, etc.), communication/networking tools, comprehend science/
and social networks appropriately to access, manage, technical texts in the grades
integrate, evaluate, and create information to 11-12 text complexity band
successfully function in professional settings. independently and proficiently.
8.1 Distinguish between personal and professional use of
social media outlets (Twitter, Facebook, LinkedIn,
etc.).
8.2 Evaluate use of social media for business messaging
and brand awareness.
8.3 Understand and apply social media etiquette with
focus on target audience and purpose of message.
8.4 Examine how individuals interpret messages
differently, how values and points of view are
included or excluded, and how media can influence
beliefs and behaviors.
8.5 Apply a fundamental understanding of the
ethical/legal and privacy issues surrounding the
access and use of media (what to share, what not to
share).
8.6 Display proper use and etiquette of digital
technology devices to communicate business
objectives in supporting a mobile environment.

FBLA Integration Business: 11, 29

If a student excels in this unit, suggest they consider competing in:


FBLA Competition Computer Problem Solving
Cyber Security

The purpose of this unit is to explore multiple digital technologies,


Notes
communication/networking tools and social media.

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