Unique Clicks

1.00 380000
0.90 350000
0.80 300000 300000 29000
280000
0.70 250000 260000
Unique Clicks

0.60 230000
0.50
0.40
0.30
0.20
0.10
0.00

Leads
12,000 $300,000
December
October November
10,000 September $250,000
August
July
March
8,000 $200,000
Ja nua ry Februa ry
June
Ad Total Cost

Apri l
May
6,000 $150,000

4,000 $100,000

2,000 $50,000

0 $0
e Clicks
SkillsOnDemand.Online
400000

320000 350000
310000
260000
300000 290000 300000
300000 Combo Chart

Cost Per Click

250000
200000
150000
100000
50000
0

Advertisement Cost
$300,000 $160,000 12,0
December $140,000
10,0
er November
$250,000 $120,000
8,00
$100,000
$200,000 $80,000 6,00
$60,000
Cost

4,00
Leads

$150,000 $40,000
2,00
$20,000
$100,000 $0 0
ry ry ch il ay e l y s t r r r r
ua ua ar pr M J un Ju gu be be be be
n r M A
Au em to m m
$50,000 Ja Fe
b
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S e No D e

$0 Des ktop Ads Mobi l e Ads Leads

SkillsOnDemand.Online

Combo Chart

Next

12,000

10,000

8,000

6,000
Leads

4,000

2,000

0
r r r r
be be be be
em to m m
Oc ve ce
No D e

Leads
Month Desktop Ads Mobile Ads Ads Total Cost Unique Clicks Cost per Click Leads
January $80,000 $100,000 $180,000 300000 0.60 5,000
February $85,000 $95,000 $180,000 350000 0.51 6,500
March $90,000 $110,000 $200,000 380000 0.53 7,200
April $70,000 $90,000 $160,000 250000 0.64 6,800
May $65,000 $85,000 $150,000 280000 0.54 8,500
June $75,000 $95,000 $170,000 230000 0.74 5,900
July $95,000 $115,000 $210,000 260000 0.81 6,599
August $100,000 $125,000 $225,000 300000 0.75 6,488
September $105,000 $130,000 $235,000 290000 0.81 6,977
October $110,000 $140,000 $250,000 300000 0.83 6,489
November $120,000 $125,000 $245,000 310000 0.79 6,978
December $125,000 $150,000 $275,000 320000 0.86 9,888

Ads Revenue
400000 380000 1.00
350000 0.90
SkillsOnDemand.Online 350000
300000 300000 300000
320000
310000 0.80
300000 280000 290000
250000 260000 0.70
250000 230000
Combo Chart 200000
0.60
0.50
Unique Clicks

150000 0.40
0.30
100000
0.20
50000 0.10
0 0.00
Next ry ary rch pril ay une uly ust ber ber ber ber
a J ug m
nu ru Ma A M J o
A pte Oct vem cem
Ja Feb
S e No D e
 Leads%
0.02
0.02
Ads Cost and Leads Generated
0.02 $300,000 1
0.03 $275,000
0.03
0.03 $250,000
$250,000 $245,000 1
0.03 $235,000
$225,000
0.02
$210,000
0.02 $200,000
$200,000 8
0.02
$180,000
$180,000
0.02 $170,000
0.03 $160,000
$150,000
Ads Total Cost

$150,000 6
evenue
1.00
0.90
320000
310000 $100,000 4
300000 300000
290000 0.80
260000 0.70
0000 0.60
Cost Per Click

0.50 $50,000 2
0.40
0.30
0.20
0.10 $0 0
ry ry ch ril ay ne ly st be
r er be
r
be
r
0.00
nua rua ar Ap M Ju Ju ugu m tob m m
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A pte Oct vem cem
S e No D e
nerated
12,000
$275,000

$250,000
$245,000 10,000
$235,000
,000

8,000

6,000
Leads

4,000

2,000

0
r r r r
be be be be
m cto em m
pte O v ce
Se No De