JULY/AUG 2018

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 8
REBEL , REBEL
Rule the road in biker style
inspired by Jeremy Renner
22
THE M A X IM HOT 100
Our annual list of the
boldest and most beautiful
women in the world

10
SEEING RED
48
K ATE UP TON
Watchmakers are using bright The American beauty
colors to make strong statements is having a model moment

11
MORNING GLORY
Start your day off right with
these grooming essentials
58
E X PERIENCE ISR A EL
Maxim’s insider’s guide
to the Promised Land

12
IRON M A N’S NE W RIDE
All the details on Robert
Downey Jr.’s custom Mustang
76
BUILT FOR SUCCE S S
A look at heritage brand Bruno
Magli’s history and future

14
NEED FOR SPEED
78
TITA NS
Supercharged offerings from the How the Gores brothers built
auto and motorcycle worlds their respective empires

16
LE A DING M A N
Dominic Cooper on his
unexpected rise to stardom

18
DRINK
Upgrade your in-flight experience
with cocktails at 35,000 feet

20
GILLES BENSIMON

WORLD CUP 2018
A preview of the world’s most
popular sporting event
ON THE COV ER
Kate Upton wears a cotton top by
Zimmermann and crystal hoops by
House of Emmanuele. Photographed
in Israel by Gilles Bensimon.

4 J U L Y / A U G 2 018 MAXIM.COM
 The Leading Voice in Men’s Luxury Lifestyle

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STYLE

REBEL, REBEL
Get Jeremy Renner’s biker-inspired
look with products that evoke the open road
Jeremy Renner has climbed to the top of the Hollywood
hierarchy, with roles in ilms like The Hurt Locker, The Town,
and the Avengers and Mission: Impossible franchises. In his
downtime, the actor can be found cruising the streets in style
on one of his motorcycles.

J E R E M Y R E N N E R : S A R A H D U N N / C O N TO U R BY G E T T Y I M A G E S . A L L OT H E R S : C O U R T E S Y O F T H E B R A N D S

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For more information, see page 82.
WATCHES

SEEING RED
Top watchmakers are using bright colors
to make bold statements

For even the inest watchmakers, innovation can be lim-

ited by the traditional materials used. So when Hublot
wanted to push its horological designs, it decided to try
something entirely new: timepieces made from incredibly
durable ceramics, produced in bright, vibrant colors, like
the recently released Big Bang Unico Red Magic. The
case and bezel are echoed in the red skeleton dial, lange,
and indexes, and the 72-hour power reserve for its self-
winding chronograph lyback movement makes this piece
as impressive for its engineering as for its design. With a
price tag of $26,200 for this limited edition (only 500 units
were made), you truly are getting big bang for your buck.
For years, the horological masters at Parmigiani Fleu-
rier have partnered with supercar manufacturer Bugatti
to create stunning watches inspired by the automaker’s
legendary supercars. Now the Italians have teamed up
again, bringing the same level of cratsmanship to the
Bugatti Type 390 timepiece. Clients can customize these
bespoke watches to match almost any color they can imag-
ine. Parmigiani released this special one-of-a-kind red edi-
tion in the same hue as the 2019 Chiron Sport that was on
display at this year’s Geneva International Motor Show.
Constructed from white gold and black carbon, its black
nickel dial lange houses red luminescent numerals; it also
features a 60-second lying tourbillon and a red Alcantara
strap, similar to the interior upholstery of a Bugatti. At
roughly $300,000, the Type 390 is a worthy complement
to your new Bugatti—or anything else you badly need to
color-coordinate with your wrist wear. —Keith Gordon

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Men’s watch, PARMIGIANI FLEURIER.
For more information, see page 82.
10 J U L Y / A U G 2 018 MAXIM.COM
GROOMING

MORNING GLORY
Take breakfast in bed to the next level with these
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P h o t o g ra p h e d b y M AR K P L AT T
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Clockwise from top left: Emulsion,

111SKIN. Speak Italian book, CHRONICLE
BOOKS. Lighter, VIANEL NEW YORK.
Hair mist, FREDERIC MALLE. Fragrance,
SISLEY PARIS. Glasses, OLIVER
PEOPLES. Wallet, SMYTHSON. For more
information, see page 82.
AUTO FOCUS

IRON MAN’S
produced a very limited number over two model
years, ’69 and ’70, developing its performance
Mustang around a high-output engine: a stout
302-cubic-inch V-8 with “oversized” heads, put-

NEW RIDE
Robert Downey Jr.’s custom
Mustang is fit for a superhero
Te x t b y C H R I S N EL S O N
We’ve known for a while that actor Robert
Downey Jr. has fantastic taste in cars: His garage
is home to an eclectic array of automobiles,
from a stylish, sophisticated Mercedes-Benz SL
Pagoda to a fun and economical Volkswagen Golf
GTI. But we were blown away when we saw his
newest toy, a totally custom 1970 Ford Mustang
Boss 302 he commissioned from Wisconsin-
based shop SpeedKore Performance Group.
Chopping up a irst-generation Mustang
Boss 302, now a coveted collectors’ piece, took
serious guts. The Boss 302 was Ford’s response
to Chevrolet’s then-new Camaro Z/28, which
at the time dominated the Sports Car Club
of America’s Trans-Am racing series. Ford
ting out almost 300 horsepower. New weapon
in hand, Ford took the Trans-Am series title in
1970, and the Boss 302 mythos blossomed.
Diehard fans will think Downey’s decision
to modify a Boss 302 is sacrilegious, but his
innovative overhaul may make them change
their minds. The actor started by tearing out the
Mustang’s legendary engine and swapping in a
modern 5.0-liter V-8 with a twin-screw super-
charger, a package that produces 667 horsepow-
er. “Our approach to this type of resto-mod proj-
ect is ‘heritage styling,’ ” says Dave Salvaggio,
SpeedKore’s cofounder and lead builder, who
worked closely with Downey to help realize the
actor’s vision. “We add the eiciency and reli-
ability of modern components to create perfor-
mance cars with retro looks that drive great and
have all the comfort features we now expect.” An analog-style gauge cluster and a simple three-
SpeedKore went over every nook and spoke steering wheel complement a tactfully
cranny of this Boss 302. The car is now built updated interior, and a majority of the Mus-
atop an atermarket aluminum frame from tang’s original steel body panels have been
Detroit Speed, which also supplied the “pro replaced with carbon-iber pieces; the hood,
touring” QuadraLink suspension. “The ‘stance’ fenders, bumpers, deck lid, chin spoiler, quarter
is the most important element when view- extensions, and valance are all custom molds
ing a performance car, and I believe we nailed made from the lightweight composite. Downey
it,” says Salvaggio. The custom suspension and the SpeedKore team then went through
has this Mustang sitting just right, but it’s 10 exterior colors before settling on the oddly
the one-of HRE wheels that really make beautiful, khaki-yellow paint called Tuscany.
RDJ’s Mustang pop. “Robert and the team “We’re very proud of the car,” says Salvag-
worked with HRE to create a totally unique gio. “It turned out exactly as we planned, and
‘heritage’ wheel design,” says Salvaggio. “It’s Robert is very happy with the result. Hearing

reminiscent of the Panasport wheel from the
’60s. The key was to modernize it but retain a
nostalgic appearance.”
Blending vintage style with contemporary
technology is what this Boss 302 is all about.
R O B E R T D O W N E Y J R . : G R E G D O H E R T Y/ G E T T Y I M A G E S . A L L OT H E R S : P H OTO G R A P H Y BY S P E E D KO R E
that a customer is going to be ‘helping you’ on
a project is oten unnecessary, but Robert has
been a pleasure to work with because of his
creativity…He’s supercreative. Wait until you see
his 1972 BMW we’re designing now.”

12 J U L Y / A U G 2 018 MAXIM.COM
 TRANSPORT
NEED FOR SPEED
Groundbreaking offerings from industry leaders have
one thing in common: unprecedented performance
Te x t b y K EI T H G O R D O N
Ever since Christian von Koenigsegg founded
his eponymous automotive company back
in 1994, the brand has been on the frontier of
supercar design and performance. So when the
Koenigsegg Agera RS appeared to set a new
land-speed record last November at a face-
melting 277.87 mph, a full 10 mph faster than the
current record holder, one would igure the feat
was the boss’s idea. Instead, it was an enthusias-
tic client who proposed the speed test, ofering
to lend his car for the challenge on a temporarily
closed section of highway in Nevada. It didn’t
take long for von Koenigsegg to agree. The
Agera RS’s performance has sparked contro-
versy, upended the record books, and provided
valuable data and insights for the Koenigsegg
team as they develop their next game-changing
supercar.
The Agera RS edition is capable of a full
megawatt of power (1,360 hp) with the 1MW
14 J U L Y / A U G 2 018 MAXIM.COM
package option, which includes a ridiculous
1,370 Nm of torque at 6,000 rpm, and the car
can go from zero to 62 mph in under three sec-
onds, thanks to an aluminum, twin-turbo 5.0-liter
V-8. It’s also incredibly lightweight, with a chassis
made of carbon iber and aluminum honeycomb,
itself made possible by the company’s develop-
ment of the futuristic One:1 model, which ofered
one horsepower for every kilogram of weight.
Guinness World Records hasn’t yet validated
the Agera RS’s speed achievement; one techni-
cality that may stand in its way is that a model
needs 29 units identical to the test unit to qualify
for a production record. For all intents and pur-
poses, though, it is the fastest car on the road
right now. Only 25 Agera RS’s are being pro-
duced, and all have been sold, so the only way
to obtain one is to make an ofer to a current
owner—and we doubt any would be willing to
part with the fastest production car in the world.
For those who prefer two wheels, Hesketh
Motorcycles’ latest edition, the Valiant Super-
charged, is the result of English entrepreneur
Paul Sleeman’s determination to squeeze as
much performance as possible out of one bike.
Sleeman, who purchased the company from
Lord Alexander Hesketh in 2010, decided to
try something unprecedented on a produc-
tion model: He paired a supercharger with an
immensely powerful S&S X-Wedge air/oil-
cooled V-twin engine, which boasts a road-
shaking 210 horsepower at 5,500 rpm, including
some 295 Nm of torque at 3,000 rpm. Featuring
a chassis of chromoly steel with an aluminum
extruded swingarm that houses its oil tank, this
ingenious design creates the space needed for
the supercharger inside the steel frame. Avail-
able this summer for an estimated $70,000, it’s
F R O M TO P : C O U R T E S Y O F KO E N I G S E G G ; C O U R T E S Y O F H E S K E T H M OTO R C YC L E S
one of the more expensive motorcycles out
there—and worth every penny.
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LEADING MAN

PREACH FOR THE STARS

In an alternate universe, Dominic Cooper might
not be an actor. In fact, he almost didn’t make it
into an acting program at all. “It’s very lucky that
I got in, because I let it up to the very last min-
How Dominic Cooper took a leap of faith and ended up with a divine ute,” he remembers of his audition to the London
career in Hollywood Academy of Music & Dramatic Art. “I think there
was only one drama school in London let taking
Te x t b y K EI T H G O R D O N applications.” Cooper, who had been a traditional
university student, had a change of heart and
decided to pursue the performing arts. And it’s a
good thing he did: The 40-year-old is currently
starring in the third season of AMC’s comic book
adaptation Preacher, a series that’s equal parts
thriller, action, horror, and dark comedy.
While Cooper had a backup plan in case
acting didn’t pan out (he paid his drama school
tuition by working in advertising), he’s earned
consistent work ever since his big break: a mi-
nor part on HBO’s Band of Brothers. Roles in The
History Boys and Need for Speed followed. “I think
when you begin, you’re happy to be in absolutely
anything,” Cooper says. “You are continuously
told, when you’re training, that it’s more likely
than not that you will never, ever work profes-
sionally, or certainly not make a living from it. So
when you do manage to, you feel so surprised and
shocked.” And make a living he has, with diverse
projects ranging from the dramatic stunner An
Education to the musical Mamma Mia!, and big-
budget action roles in such ilms as Warcrat: The
Beginning and Captain America: The First Avenger,
and Marvel’s Agent Carter television series.
There seemed to be no shortage of interest-
ing opportunities for Cooper, so when he irst
sat down to hear the pitch for a new show called
Preacher, which seemed even more outside the
box than his previous work, he was intrigued.
“Everyone was talking about this script. I read
it, and I thought it was unlike anything I’d seen,”
he says. A meeting with the show’s executive
producers, Seth Rogen and Evan Goldberg,
sealed the deal. “It was one of the funniest
meetings I’ve ever had,” Cooper laughs. “Can
you imagine those people trying to explain the
storyline of Preacher? It was like some sort of
LSD, weird dream that I was in.”
If you haven’t seen it, the show centers around
the concepts of heaven and hell, complete with
angels, demons, God, Satan, and the “Saint of
Killers”—a supernatural being tasked with killing
Cooper’s character, preacher Jesse Custer (who,
by the way, has been overtaken by a supernatural
VA L E R I E M A C O N /A F P/ G E T T Y I M A G E S

force called Genesis that gives Custer the power

to command others to do his bidding). The show
is odd, but Cooper thinks that’s part of Preacher’s
draw. “Yes, it’s diferent. Yes, the source mate-
rial is peculiar,” he muses. “It never holds back. It
continually does the unexpected. But it also has
these incredibly well-crated characters that I
think each and every one of us can identify with.
I never, ever thought I’d be doing it—I still ind it
hard to understand how that happened.”

16 J U L Y / A U G 2 018 MAXIM.COM
DRINK

COCKTAILS
AT 35,000 FEET
For an upgraded in-flight
experience, the sky is the limit
Te x t b y JAK E EM EN

Soaring through the sky somewhere over the

Paciic Ocean, perhaps an hour ater leav-
ing Hong Kong on a light to Los Angeles, a
loaded, legit cocktail cart comes rolling out
for service. This is about as far from the stan-
dard in-light routine—where you’re grateful to
keep the whole can of soda to reill your plastic
cup with bottom-shelf whiskey and Coke—as
you can get.
This is luxe in-light drinking, with sig-
nature cocktails ready to be mixed up at your
beckoning. You can partake of quality spirits
such as Johnnie Walker Gold Label Reserve
scotch whisky and Hine Rare VSOP Fine
Champagne Cognac, or prestigious wine vin-
tages and varietals, served in real glassware.
When it comes to drinking in style while soar-
ing above the clouds, your best bet is choosing
the right long-haul international carrier and
upgrading your seat. Consider it an investment
in sheer, giddy traveling happiness.
Cathay Paciic Airways is one such car-
rier that has helped transform the light
experience from something to endure to some-
thing to revel in and enjoy. Begin your light
with a welcome glass of bubbles from a rotat-
ing assortment of vintage Champagnes, such as
Krug Brut 2004 or the 2006 Tattinger Comtes

de Champagne. An equally compelling lineup
of reds and whites are available, handpicked
to match a broad range of tastes while pairing
perfectly with the lavish, multicourse meals
served on board.
Cathay Paciic’s head of Food & Beverage
and Hospitality, Bernard Mills, notes that the
airline’s wine panel, including Master of Wine
Debra Meiburg and wine educator Roy Moor-
ield, blind tastes hundreds of wines and spirits
each quarter to make their selections. Those
signature cocktails aren’t haphazardly put
together, either; they are actually the winning
entrants of a competition involving a handful of
Hong Kong’s top bartenders.
It’s not just alcoholic beverages that are
getting an upgrade. When you’re ready to fresh-
en up in the morning, you can choose from an
assortment of ine teas from Jing or freshly
brewed Illy cofee and espresso. You can even
it a bit of wellness into your travel routine, as
Cathay Paciic has partnered with Pure Yoga to
develop a series of videos available through each
seat’s entertainment system. Select one at your
leisure and follow along to get guided instruc-
tion for in-light stretching and meditation.
Of course, where comfort is concerned,
business class is just the beginning. There’s
always another upgrade, another experience
to chase—up to irst class, up to one of the
enclosed rooms or suites that several carriers
such as Singapore Airlines and Emirates now
ofer, or even up to your very own private jet.
The good news is you don’t have to buy one,
and renting a plane on either a one-of basis or
as part of an ongoing subscription or member-
ship is easier than ever. Consider Magellan Jets,
F R O M TO P : G E T T Y F O R AV O L U S ; N I C K Y L O H / B L O O M B E R G V I A G E T T Y I M A G E S
an on-demand air charter service with tiers of
bespoke memberships based on how far, and
how frequently, you’ll be traveling, and what
types of aircrat will be at your disposal.
At this level, ask and you shall receive. “In
light, there’s nothing that can’t happen,” says
Anthony Tivnan, Magellan’s president and
cofounder. “It really comes [down] to your
imagination, and your wants and expectations.”
Bring a massage therapist along for the ride,
a personal chef, or your own bartender. Enjoy
stacked seafood towers on ine china plating. Or
have the crew actually pick up food from your
favorite restaurant to be prepared and served
during the light. As Tivnan says, “Anything
is possible.”

18 J U L Y / A U G 2 018 MAXIM.COM
 DON’T BE ANTISOCIAL
F O L LO W M A X I M E V E RY W H E R E
GOOD SPORT
KNOW THE
SCORE
Check out the players to
watch and the teams to
follow in the world’s most
popular sporting event
Te x t b y K EI T H G O R D O N
While the U.S. national team didn’t make it to
the 2018 World Cup, there are plenty of reasons
to tune in. Here, Maxim’s guide to the celebrated
tournament, which takes place in Russia this year.
THE PLAYERS
No 1 Cristiano Ronaldo: Portugal Arguably the
. the soccer world, Pogba has the talent to be the
best player on the planet, Ronaldo (pictured
above) will try to repeat his team’s stunning run
to the 2016 European Championship. As the
strongest member of the squad, the 33-year-old,
ive-time Ballon d’Or winner will have to per-
form at his absolute best to give his nation a shot.
No. 2Lionel Messi: Argentina The other player
with a claim to the title of world’s best, Messi
inally replicated his club form for his national
team, leading Argentina to the inal of the 2014
World Cup before losing to Germany. For Messi,
this might be his last chance to match his idol and
fellow Argentine soccer royalty, Diego Maradona,
by bringing a World Cup back to Argentina.
No 3 Neymar: Brazil The world’s most expensive
. than the team that was victorious at Brazil ’14.
player, thanks to his $263 million move from
Barcelona to Paris Saint-Germain, Neymar
will once again lead the Seleção, Brazil’s
national team. Whereas icons like Ronaldo and
20 J U L Y / A U G 2 018 MAXIM.COM
Ronaldinho had a host of strong players along-
side them, for Brazil, the hopes of the world’s
leading soccer nation will weigh heavily on
Neymar’s shoulders.
Paul Pogba: France A polarizing igure in
No. 4
prototypical midielder for the modern game.
Strong, quick, and technically gited, Pogba
will look to organize a French squad that
could be the most talented group in the entire
tournament.
No. 5Mohamed Salah: Eypt  The lightning-
quick Egyptian attacker has owned this year’s
Premier League and Champions League with
Liverpool, scoring goals at will. It should be
interesting to see if this breakout star can reprise
his victories for the Egyptian national team.
THE FAVORITES
Germany: The current champions, Ger-
No. 1
many brings a diferent crew to this tournament
But the Germans don’t rebuild; they reload.
With one of the most balanced squads in the
competition, expect to see coach Joachim Löw’s
players back in the later rounds.
No. 2Brazil: While they might not match the
historically great teams, Brazil has more than
enough talent to threaten any competitor
they face. Neymar is joined by Gabriel Jesus,
Thiago Silva, and Casemiro—not to mention
Philippe Coutinho, his replacement on his
former club team, who cost Barça roughly
$192 million—which means Brazil is a legitimate
threat, and a favorite to bring the trophy home
for the sixth time.
No. 3France: From Pogba to Antoine Griezmann,
N’Golo Kanté to Kylian Mbappé, France has
more world-class players than it can it into a
starting XI. If the team can get all these pieces
to work together, no one in the tournament will
be able to stop the French, as even their bench J O H N R U S S O / C O N TO U R BY G E T T Y I M A G E S
is likely to feature global stars like Ousmane
Dembélé and Olivier Giroud.
THE DARK HORSE
Belgium: With an attacking trio of Romelu
Lukaku (Man Utd), Eden Hazard (Chelsea),
and Kevin De Bruyne (Man City), Belgium has
the irepower to match any opposition. Now
Belgium’s golden generation needs results that
match its enormous potential ater coming up
short in recent international tournaments.
It would be easy to make the 2018 Maxim
Hot 100 list all about physical beauty—
after all, this year’s nominees have that
in spades. But they’re far more than just
pretty faces: The women who inspire us
are multi-hyphenates, entrepreneurs,
and risk-takers. Now more than ever,
we need to celebrate smart, powerful
women who are breaking boundaries
(and looking damn good doing it).

Te x t b y P R I YA R AO
Ariana Grande
Given the buzz around her single “No Tears
Let to Cry,” we’re pretty sure Grande’s up-
coming release, Sweetener, will be the album of
the summer. And we certainly wouldn’t mind
seeing a lot more of that bouncing ponytail.

POWERHOUSES
Selena Gomez
The singer, actress, model, designer, and
producer made waves last year with her
upbeat track “Wolves,” her work on the
series 13 Reasons hy, and her collaboration
with fashion label Coach.
THE
Janelle Monáe
With her sexy-cool new album, Dirty Com-
puter, which evokes Prince-like vibes, Monáe
has continued to push her musical bound-
aries—and we can’t wait to see what she
does next.
Zendaya
When ultimate hottie Rihanna is fawning
over your singing, acting, and modeling
abilities, you’re deinitely someone to pay
attention to.
Hailee Steinfeld
The 21-year-old actress and singer has come
a long way from her True Grit days. She goes
on tour this summer with fellow musician
Charlie Puth and stars in the ilm Bumblebee,
which hits theaters in December.
 THE Demi Lovato
Despite how manufactured the celebrity

DIVAS sphere can be, this 25-year-old is the real

deal: She’s not afraid to talk about the tough
stuf. Lovato regularly speaks out on mental
illness and addiction issues.

Dua Lipa Bebe Rexha Tinashe Rita Ora

Since the release of “Be the One” back in
2015, we’ve had our eyes on Dua Lipa,
and not just because she is gorgeous—
we really like her synth-pop music. Her
recent track “One Kiss,” with Calvin
Harris, is getting major airplay.
Rexha is the ultimate collaborator,
writing and performing with the likes
of David Guetta, Eminem, Nick Jonas,
and Selena Gomez. We’ve had her latest
hit single, “Meant to Be” with country
duo Florida Georgia Line, on repeat.
The singer reminds us of a young
Janet Jackson: singer, songwriter,
dancer, producer—her list of talents is
seemingly endless. Her album, Joyride,
proves there’s nothing this woman
can’t do.
Ora is the ultimate chameleon, going
from sexy glam to girl next door in a
lash, but we like her best when she
looks just a little bit undone. Her
highly anticipated second album will
reportedly be released this fall.
 Zara Larsson
Swedish singer-songwriter Lars-
son is as fresh-faced as you can get,
but her electropop tunes, like “So
Good” and “Only You,” reveal a cool-
ness that reminds us of Robyn—
truly the best of both worlds.

Ciara
That long, long hair, those killer abs,
and those hot-as-hell dance moves—
Seattle Seahawk Russell Wilson
is one lucky guy. We can’t wait for
Ciara’s seventh studio album, which
she’s been hard at work on.

Taylor Swit
If her hit 1989 tour with surprise guests Mick Jagger,
Lorde, and The Weeknd was any indication, Swit’s
summer Reputation tour is going to be big for the Maxim
cover girl (June/July 2015). We’ve already got our tickets.

Camila Cabello
Since leaving Fith Harmony, the Cuban and Mexican
songstress has found her rhythm as a solo artist. Her hit
single “Havana” simultaneously topped the Mainstream
Top 40, Rhythmic, and Adult Top 40 airplay charts—only
the ninth song ever to do so in 20-plus years.
 THE
BOMBSHELLS
Opposite, clockwise from top left:

Eiza González
González got her start on Mexican telenovelas,
but with her enviable looks and considerable
talent (she blew us away in Baby Driver), it’s clear
she’s going to be dominating the silver screen
soon. Expect to see her in The Women of Marwen
later this year.

Martha Hunt
The North Carolina native and Maxim cover star
(Dec 2017) is like the dream girl next door, com-
plete with a heart of gold. The Victoria’s Secret
Angel is a scoliosis activist—she sufered from
the disorder as a teen.

Barbara Palvin
The 24-year-old Palvin, who models for the likes
of Chanel and Fendi, makes it a priority to al-
ways remember her roots. When the Maxim
cover girl (Dec 2016/Jan 2017) was growing up
in Hungary, she would wake up at 4 A.M. to help
her family make homemade sausage—clearly,
she’s never lost her work ethic.

Sara Sampaio
The Portuguese beauty and Maxim cover girl
(May 2016) is more than a pretty face: Sampaio
is known to be a feminist and is outspoken about
modeling rights, bravely calling out French mag-
azine Lui ater it allegedly published revealing
photographs of her without her consent.

Charlotte McKinney
This Baywatch star might have the most danger-
ous curves we’ve ever seen. You’d never guess
that she was bullied as a child—something she’s
combating through her involvement with Best
Buddies International, which facilitates one-on-
one friendships.

Candice Swanepoel
The 29-year-old from South Africa looks so good
in a bikini, she decided to launch her very own
swimwear line, Tropic of C, this year. Clearly,
the Maxim cover girl (March 2015) is an entrepre-
neur in the making.

Lais Ribeiro
The 27-year-old Victoria’s Secret Angel might
look like she’s out of your league, but she’s
really all laughs. When asked what she consid-
ers hot, she deadpans, “Big boobs and butt and
that’s it.” Actually, Ribeiro thinks humor is the
sexiest quality one can have. “People who take
themselves too seriously are boring and need
to get over it,” she reveals. “Happy people are
the most beautiful.”
THE
BOMBSHELLS
continued

This page, clockwise from top left:

Rosie Huntington-Whiteley
Bregje Heinen The pillowy-lipped stunner and Maxim cover girl (July 2011) is a woman of many
The 25-year-old Dutch beauty, Maxim cover girl (Sept 2017), and Victoria’s Secret talents: She’s the founder of beauty destination Rose Inc., made acting cameos—
regular also has artistic ambitions: She’s an aspiring impressionist painter. think Mad Max: Fury Road—and has designed clothing for fashion label Paige.

Bo Krsmanovic Jasmine Tookes

The Serbian beauty and Maxim cover girl (April 2017) may give new meaning to The California native and Maxim cover girl (Feb 2017) continues to rock the
the phrase Look better naked (just peruse her Instagram), but she’s got the brains runways, signing deals and contracts with brands like Calvin Klein Fragrance
to match the body, recently graduating with a B.A. in economics. and Lancôme (and making a cool $4 million a year).

Lana Zakocela Jade Lagardère

The 30-year-old Latvian model mesmerizes everyone she meets, which is The 27-year-old Maxim cover girl (Nov 2017) developed a comic-book hero,
why her foray into acting is sure to be a hit. The Maxim cover girl (May 2017) Amber Blake, to bring awareness to violence against children. That the
currently studies at the famous Lee Strasberg Theatre & Film Institute. character looks like Lagardère herself is an added bonus.
This page, clockwise from top:

Abigail Ratchford
The Instagram star is pretty damn comfortable being
herself—something she thinks is hot in other women,
too: “The girls I admire the most have such a presence
about them. [They] radiate conidence and body positiv-
ity, no matter what their size or shape,” she says. “They all
are sure of who they are, what they strive to be, and never
apologize for owning it!”

Carla Tempesta
Carla Tempesta is ready for her close-up. Our runner-up
in the Maxim Cover Girl contest let her native Ohio as a
teenager to try to make it in Hollywood without knowing
anyone in the business, eventually landing a leading role
in Thugs Paradise: A Fashion Portrait, shown in Cannes in
2015. “My ambitions as an actress are to play diverse roles
and to be able to do any genre of ilm,” she says. “To me,
that is what’s so fun about acting: feeling what it’s like to
be someone completely diferent than yourself.”

Elizabeth Bert
This old-world beauty was one of the inalists for the
Maxim Cover Girl contest earlier this year, and she
radiates heat—with an equal dose of sweet. “Hot is being
CLICK BAIT
awake and aware of your own self and mind, while also
having a profound capacity for empathy and love for oth-
ers,” she says. “Hot is being authentic to yourself. It is intro-
spection, love, and compassion. It’s laughing and eating a
pizza in your pajamas with the person you love most.”

Jen Selter
Instagram itness queen Selter knows that being “hot”
is about more than physical beauty. “Being on this list is
more than just having a pretty face or a hot body; it’s about
being honored amongst powerful women who motivate
and inspire others,” she says. And boy, does she motivate
us: Her Fitplan workouts make us want to get into our
best shape yet. #Seltering!

Alexis Ren
This former Maxim cover girl (Aug 2017) boasts more
than 12 million followers on Instagram, making her a true
inluencer in this social media age. One look at her feed
and you can see why.

Chiara Ferragni
The Italian social media inluencer, known for her mega
fashion website, The Blonde Salad, is a girl who likes to
be in charge. Ferragni says it best: “A hot woman is inde-
pendent, because she doesn’t need other people to tell her
what she is.”

Olivia Burns
Of course the irst Maxim Cover Girl contest winner and
cover star (Jan/Feb 2018) was going to make this roundup,
but it’s not just because of her enviable looks. It’s because
she epitomizes what our Hot 100 list stands for: “When
people talk about being hot or sexy, the irst thing that
comes to mind is obviously physical attractiveness,” she
says. “But there is nothing sexier than someone who’s
genuinely a good person as well.”

MAXIM.COM J U L Y / A U G 2 018 29
FUNNY GIRLS
This page, clockwise from top left:

Kate McKinnon
McKinnon’s hilarious portrayals of Kellyanne
Conway, Robert Mueller, and Jef Sessions on
Saturday Night Live make her one of the best
comics out there—male or female. Look out
for her next project, The Spy ho Dumped Me,
later this year.

Issa Rae
We’ve come to expect hilarious, cool-girl vibes
from the Insecure star and creator, who started
the series back in 2016 as a response to the
lack of funny stories about twentysomething
black women. This year will prove to be Rae’s
biggest yet, with several movies, TV projects,
and season three of her hit show in develop-
ment. “I’ve been blessed with a lot of opportu-
nities, and it’s been about inding the time to
do them all well,” she says. “It’s also been a year
of seeing several goals realized and iguring
out new ones. I love a challenge, and I have
been challenged like shit this year.”

Greta Gerwig
With her coming-of-age hit, Lady Bird, the
ingénue became the irst female writer-
director to be nominated for an Academy
Award for Best Director for her debut ilm.
Funny and successful as all hell? Sign us up.

Ali Wong
We’ve been hooked on Wong since her Netlix
special Baby Cobra, and she’s staying true to her
hit-comedy format (baby bump included) with
her latest Netlix project, Hard Knock Wife.

Rachel Brosnahan
The 27-year-old’s portrayal of a housewife-
turned-comedian in the 1950s-set The Marvel-
ous Mrs. Maisel was arguably the best debut
on television last year.

Lilly Singh
The 29-year-old Singh, a.k.a. llSuperwom-
anll, boasts nearly 14 million followers on
YouTube. She continued her play for total
worldwide domination in HBO’s Fahrenheit
451 with Michael B. Jordan.

Chrissy Teigen
Being able to roast husband John Legend,
Kanye West, Kim Kardashian West, and Don-
ald Trump on Twitter is just one of the model
and television personality’s many talents.

30 J U L Y / A U G 2 018 MAXIM.COM
 THE
INNER
CIRCLE
This page, clockwise from top:
Khloé Kardashian
Like little sister Kylie, Kardashian also has
a new baby, but we’re ready for the star to
reignite her more entrepreneurial eforts, like
her Good American jeans, which made $1 mil-
lion in one day when they were irst released.
Gigi Hadid
Hadid was made to model—she booked her
irst job when she was 2, thanks to her mod-
el mom, Yolanda—but she also dabbles in
design. Her collections with American fash-
ion label Tommy Hiliger regularly sell out.
Kylie Jenner
When the youngest Jenner speaks, the public
listens. She can’t keep her Kylie Cosmetics in
stock long enough for fans to get their hands
on them and may have caused Snapchat’s
stock to plummet when she declared the
social media app dead.
Hailey Baldwin
Baldwin was No. 1 on the Maxim Hot 100
2017 list, and she’s just as hot in 2018, scor-
ing modeling work with Carolina Herrera,
L’Oréal, and Rag & Bone.
Bella Hadid
The younger Hadid sister was everywhere
in the past year, most notably as the face of
Bulgari, Fendi, and Dior Beauty. What you
may not know is that she is an accomplished
equestrian and also studied photography.
Kendall Jenner
The Keeping Up with the Kardashians starlet is
the reigning queen of the modeling-meets-
Instagram-girl elite. She regularly poses for
international Vogue and walks in all the big-
gest shows, from Chanel to Michael Kors and
Marc Jacobs.
Taylor Hill
Yes, she has a cherubic face, but Hill
does more than just model: She also
studies acting and is a skilled artist
and snowboarder.
NAUGHTY BY NATURE
This page, clockwise from top:

Megan Fox
We’re just putting this out there: We
haven’t gotten enough Fox-y time.
Thankfully, we’ll have another oppor-
tunity with the former Maxim cover
girl (July 2007), courtesy of James
Franco’s Zeroville.

Nicki Minaj
It’s been a minute since we last heard
from the baddest girl in the game, so
we’re more than ready for her new 2018
album, Queen. Teaser tracks “Chun-Li”
and “Barbie Tingz” have been on repeat
since they dropped in April.

Cardi B
Cardi B is having a very good year.
The stripper-turned-reality-star-turned-
rapper’s irst album, Invasion of Privacy,
debuted at number one on the Billboard
200, she’s engaged to Migos’s Ofset—
and they have a baby on the way.
This page, clockwise from top right:

Alexandra Daddario
Expect to see a lot more of the True Detective and Baywatch babe in 2018. She has
three ilms set for later this year, including the thriller Nomis, opposite Superman’s
Henry Cavill.

Sofia Richie
Up until a few years ago, the 19-year-old was best known as musician Lio-
nel Richie’s daughter and Nicole Richie’s baby sister, but then she walked the
runway for Dolce & Gabbana and Chanel. The model, who has a hush-hush
fashion project in the works, says, “The past year has been amazing for me. I can
honestly say it’s been one of the happiest times of my life.”

Bella Thorne
We’ve got to give it to the ballsy 20-year-old Thorne. When told she had made our
annual Hot 100 list, she quipped, “[It] took long enough.” She continued, “Ever
since I was young, I read the magazine. I worked with a lot of photographers,
grew up in modeling, and always thought that it would be amazing to be in Maxim.
I didn’t even think about the Hot 100 list at all, but man I’m lucky to be here, lucky
to be alive.” This year has proven to not only be lucky but boundary-stretching
for the Famous in Love starlet, who recently launched her own record label, Filthy
Fangs. It’s all part of her new being-true-to-herself mantra. “Projects come and go,
but I have to sleep with myself at the end of the night.”
Alicia Vikander
The Swedish actress brought new life to the
Tomb Raider franchise with her badass turn as
Lara Crot. Even Angelina Jolie supported her.
WONDER WOMEN
Margot Robbie
We’re still swooning over her portrayal of bad-
girl igure skater Tonya Harding, but Robbie
isn’t one to rest on her laurels. The 27-year-old
Aussie will be back as Harley Quinn next year
in the sequel to Suicide Squad.
36 J U L Y / A U G 2 018 MAXIM.COM
Danai Gurira
Best known for her role in The Walking Dead,
Gurira was the iercest part of this year’s epic
Black Panther. Can she get a spin-of?
Bryce Dallas Howard
Thanks to the soon-to-be blockbuster
Jurassic World: Fallen Kingdom, our favorite
ginger is back battling (and riding!)
dinosaurs this summer, alongside fellow
superstar Chris Pratt.
Scarlett Johansson
Iron Man? Captain America? No—for us,
Johansson’s Black Widow was easily the best
part of Avengers: Infinity War.
Rebecca Ferguson
The Swedish actress reprises her role in Mis-
sion: Impossible–Fallout this summer, but she isn’t
just an action star. She’ll showcase her abilities
in the fantasy adventure ilm The Kid ho Would
Be King, with Sir Patrick Stewart, next year.
Gal Gadot
With her portrayal of Wonder Woman last year,
Gadot became a powerful player in the DC Com-
ics universe—and showed everyone that female
superheroes are just as indomitable as the boys.
She reprises the role in 2019, and we can’t wait.
TV
TEMPTRESSES
This page, clockwise from top left:
Alexis Bledel
As dark as The Handmaid’s Tale is,
Bledel’s take on her character, Ofglen,
is quietly revolutionary—it’s a role the
super-talented actress, with those
mesmerizing eyes, was born to play.
Camila Mendes
The Riverdale star might play the rich
popular girl on the hit TV show—you
know how those types can be—but
she isn’t letting fame go to her head.
She pays it forward with tributes to
her adoring fans on Twitter.
Madeline Brewer
Like her costar Bledel, Brewer proves
to have nerves of steel as Ofwarren in
season two of The Handmaid’s Tale. We
like her iery take on her character.
Mandy Moore
Our favorite teen pop star has grown
up and then some, thanks to a dra-
matic turn on the guilty-pleasure TV
show This Is Us.
Krysten Ritter
Ritter wows in Marvel’s small-screen
franchise, Jessica Jones, in which she
stars as a conlicted superhero turned
detective.
Priyanka Chopra
The number one reason we ever
watched Quantico? Chopra, without
a doubt. Look out for her next in
February’s Isn’t It Romantic.
 TV TEMPTRESSES
continued This page, top row, from left:

Gabrielle Union Emilia Clarke

The Being Mary Jane actress takes matters into The Mother of Dragons can currently be seen
her own hands—and plays her iercest role in theaters getting the Star Wars treatment as
yet—as a mother ighting of a home invasion Qi’Ra in Solo: A Star Wars Story.
in this year’s Breaking In.

Elizabeth Hurley Claire Foy

At 53 years old, Hurley is giving twentysome-
thing models a run for their money with her
seemingly ageless body, proving that age ain’t
nothing but a number. She currently plays
Queen Helena on E!’s The Royals.
All hail the Queen! The British actress
captivated us in The Crown this year, and takes
a thrilling turn as Lisbeth Salander in the
upcoming ilm The Girl in the Spider’s Web.

Lucy Hale
The Pretty Little Liars starlet shows
major gravitas as the gravely ill Stella
Abbott in Life Sentence.

Rosario Dawson
An actress with brains and beauty, Dawson,
who appears in Marvel’s Daredevil and Iron
Fist, is a ierce advocate for young minorities
with her nonproit, Voto Latino.
 THE
COOL
ONES
This page, clockwise from top:
Vittoria Ceretti
Talk about timeless beauty: The 20-year-old Ital-
ian exudes old-world glamour. She has been seen
in campaigns for major brands like Dolce &
Gabbana and Chanel, but is still considering acting
or psychology if modeling doesn’t work out.
Stella Maxwell
The 28-year-old Maxim cover girl (June/July
2016) and Victoria’s Secret Angel is a fashion-
insider favorite. She models for labels like Dolce &
Gabbana and beauty brands like Max Factor.
Alanna Arrington
Arrington is a self-proclaimed sports junkie, and
isn’t afraid to launt it: The Maxim cover girl (March/
April 2018) regularly roots for her favorite basketball
team, the Boston Celtics, when she’s not walking
the runways for powerhouse fashion brands.
Adwoa Aboah
With her buzzed hair and freckles, this British model,
who is the face of Giorgio Armani’s Sì Passione fra-
grance, is changing the idea of what a supermodel
looks like—and can speak up about (mental health).
Devon Windsor
This St. Louis–bred stunner and Maxim cover girl
(Oct 2017) is still down to earth, despite her success-
ful modeling career. For instance, she’s not too cool
to wear bunny ears with her mom on Instagram.
Nina Agdal
Agdal may be a big name now, but she really had
to work for it: At the start of her career, she landed
in Miami from her native Denmark with $40 in her
pocket. Now the Maxim cover girl (March 2017) is an
international supermodel.
Meghan Markle
The Suits starlet–turned–people’s princess
is probably the most talked-about woman
in the world right now.

POWER PLAYERS
Ivanka Trump
Trump, who can list fashion designer and businesswoman on her
impressive résumé, is balancing her entrepreneurial endeavors with
her White House responsibilities ater being appointed advisor to the
president last year.
Melania Trump
In her role as First Lady, the president’s number one has taken a special
interest in children’s issues, launching the Be Best awareness campaign
this past May.
Kim Kardashian West
Kardashian West isn’t just the ultimate inluencer—she is the original one.
With 111 million Instagram followers, television shows, books, magazine
covers, beauty and fragrance collections, Kimojis, and plans for a lingerie
line, she’s translated her reality-star fame into a global brand.
Amal Clooney
She tamed perennial bachelor George Clooney, specializes in
human rights law, speaks three languages, and she is stunning—
dream women do exist.
Jennifer Lopez
Can’t stop, won’t stop. The actress, singer, and phi-
lanthropist works harder than anyone else and looks
better than ever.

Adriana Lima
The Brazilian bombshell has one of the best bodies in
the business, but also knows her worth: She recently de-
clared that she will no longer take of her clothes for an
“empty cause.” And why should she? She rakes in around
$10.5 million a year just by being herself.

Beyoncé
Ater dominating Coachella, Maxim cover girl Beyoncé
(Aug 2002) is back and keeping fanatic fans happy
with her On the Run II tour with husband Jay-Z. The
collective Beyhive is waiting with bated breath.
 Rihanna
With a new lingerie line, Savage x Fenty, and a
comedic role in Ocean’s 8, our favorite bad gal is
lexing new muscle this year to become a triple threat
to reckon with.

THE
UNTOUCHABLES
 THE
UNTOUCHABLES continued
Heidi Klum
Can one woman do it all? At 45, the Maxim cover
girl (May/June 2018) and mother of four hosts and
executive produces Project Runway, judges America’s
Got Talent, basically runs Germany’s Next Topmodel,
and designs her own swimwear and lingerie lines.
GOOD SPORTS
Paige Spiranac
In less than three years, Spiranac has gone from rela-
tive unknown to one of the most recognized golfers in
the world, thanks largely to her Instagram following of
1.4 million (not to mention her killer tee shots).
Ironically, she’d rather hit 10 million followers than win a
U.S. Open. “Having ten million followers would allow me
to share my positive messages with so many,” she says.
Irina Shayk
Shayk made everyone green with envy by bounc-
ing back from her new baby looking even better
than before. The Maxim cover girl (July/Aug 2014)
is making waves in modeling again, walking the
runway for Bottega Veneta and Philipp Plein.
Mikaela Shiffrin
Shifrin, a 2018 Olympic gold medalist and arguably
the best ski racer on the planet, believes hotness is
synonymous with personality: “I think the sexiest
people are determined, loyal, humble, honest, and
compassionate.” Famous for her focus, dedication,
and work ethic, Shifrin gives her parents credit for
instilling good values in her from a young age.
Alessandra Ambrosio
Though the Victoria’s Secret Angel said she was
hanging up her wings in 2017 ater 17 years, the
Maxim cover girl (Dec/Jan 2016) is focusing her
attention on more entrepreneurial ventures,
including her hit Ále by Alessandra clothing line.
Caroline Wozniacki
One of the world’s top tennis players, Wozniacki is current-
ly ranked No. 2 on the WTA Tour. In addition to winning
her irst Grand Slam at this year’s Australian Open, she
became just the fourth woman to surpass $30 million in
career tournament winnings. “I don’t mind people paying
attention to me [because of my looks], but I want to be
known as someone who is a good person and works hard.”
DRAMA
QUEENS
This page, clockwise from top left:
Naomie Harris
Harris has a magic ability to portray
beauty, brains, ambition, and raw,
God-given talent every time she hits
the screen, which makes her our most
prized British import.
Elle Fanning
With her platinum-blonde hair and
pool-blue eyes, the 20-year-old looks
as if she was sprinkled with real live
fairy dust—itting for Princess Au-
rora, the character she’ll reprise in
Maleficent 2.
Reese Witherspoon
We’ve known for a while that this
Southern belle can do it all: acting,
producing, philanthropy. The rea-
son Big Little Lies and the Time’s Up
movement have been so incredibly
successful? One word: Reese.
Jennifer Lawrence
Yup, our favorite A-lister still makes
this list. J.Law reprises her role as the
moody Raven/Mystique in X-Men:
Dark Phoenix next year.
Saoirse Ronan
She may not have won an Oscar for
her portrayal of an angst-y teen in Lady
Bird, but we think she should have—
she was that good. We’re excited for
her next role, in the dramatic period
piece Mary, Queen of Scots, alongside
fellow Hot 100’er Margot Robbie.
 COVER STORY

DESERT
ROSE
Kate Upton on being one of the most well-known women in the world,
adventures in Israel, and her next, equally unexpected chapter

P h o t o g ra p h e d b y G I L L E S B EN S I M O N

S t y l e d b y C ARO L I N E C H R I S T I AN S S O N Te x t b y P R I YA R AO
Wool cardigan, ACNE STUDIOS.
Hoop earrings, HOUSE OF EMMANUELE.
 Sequined tulle dress, ELISABETTA FRANCHI.
Hand jewelry, HOUSE OF EMMANUELE.
50 J U L Y / A U G 2 018 MAXIM.COM
S
ince its inception in 2000, the
Maxim Hot 100 has celebrated a
bevy of powerful women, from
models-of-the-moment like Stella
Maxwell to pop singers such
as Taylor Swit and last year’s
No. 1, modeling powerhouse
Hailey Baldwin. But perhaps no
one has exuded Americana like
this year’s winner, supermodel
Kate Upton. Like her doppelgänger
Marilyn Monroe, the 26-year-old is
a blonde bombshell if there ever
was one, complete with enviable
curves, a sweet smile, and, remark-
ably, a good old-fashioned work
ethic. When told that she had
nabbed the top spot on this year’s
list, for instance, Upton, who is usually outspoken, tells Maxim in a very
measured, sot voice, “You know, I work really hard on myself: on feeling
good, working out, being strong. Being number one on the Hot 100 is a
little reward for all of the hard work.”
Modeling may have seemed inevitable for the St. Joseph, Michigan-
born Upton, but that’s hardly the case. Though her great-grandfather was
Frederick Upton, the Whirlpool scion, and her uncle is U.S. Representa-
tive Fred Upton, the blonde beauty wasn’t just some heiress who rested on
her laurels. She got scouted unexpectedly at age 12, while leaving a Florida
horse show (her family moved to the state in 1999). “I was a horseback
rider, so growing up around the barn, you don’t really think of yourself
being in the fashion industry,” she muses.
In fact, the opportunities that modeling eventually did provide were
what sold a young Upton on the career path in the irst place. “It seemed
very glamorous,” she remembers. “You know, being able to travel and meet
new people and experience new things.” Those adventures still inspire
her to this day. For instance, when traveling to Israel for the irst time for
Maxim’s Hot 100 cover shoot, Upton was reminded of her irst internation-
al modeling gig in Peru. “I was so excited,” she says of both experiences. “It
was one of my bucket-list trips. Israel is such a new country, but obviously
with such old, rooted history. I went to Jerusalem and to the Dead Sea and
loated around; my mom came with me.”
Her mother, Shelley, and the rest of her family continue to be an inte-
gral part of Upton’s life. “I think because I was the third child, that’s why I’m
so loud and annoying,” she jokes. “I’m always trying to get attention.” She’s
getting that in spades since she wed her longtime boyfriend, Houston
Astros pitcher Justin Verlander, late last year in Tuscany, Italy. The two-
some met while ilming a commercial for MLB 2K12 and have been insepa-
rable since. “I got to marry my best friend,” she says. “He’s an amazing man.
He’s so supportive and focused and motivated, and he inspires me every
day. I’m so very lucky that he’s my husband.” The two aren’t afraid of shar-
ing their love publicly (they regularly post loving pictures on Instagram)
and appear to have quite the normal relationship, despite Verlander taking
his team to the World Series last year and, well, Upton being one of the
most beautiful women on the planet.
Upton is ready to stretch her limits this year beyond modeling, though,
with her newly launched 12-week itness program and meal-delivery service,
Strong4Me Fitness by Kate Upton. “I wanted to give every woman the
access to information that I have,” she explains. “When I’m preparing for
a role or a shoot, the easiest way for me to get into shape is not to think
about it or worry about it. Now, every woman will have what I have.”
Acting continues to intrigue her as well. While Upton has dabbled
some in Hollywood with parts (in The Other Woman and The Layover, oppo-
site Cameron Diaz and Alexandra Daddario, respectively), she recognizes
she has a ways to go. “It’s not an easy industry, and it’s very easy for some-
one like me to be typecast. I deinitely don’t want to play the same role over
and over again. I’m really waiting for my role that I’m able to be the best in.”
For now, that role just happens to be her best self.

To learn more about Kate’s fitness program,

visit Strong4MeFitness.com.
Opposite: Embroidered vest, ELISABETTA
FRANCHI. Bikini bottom, ORZA.
Sunglasses, J.F. REY.
 This page and opposite:
Embellished trikini
and cover-up, ORZA.
Crystal rock earrings,
HOUSE OF EMMANUELE.
Cord sandals, NOMADIC
STATE OF MIND.
White bikini top, SAMA DANESH.
Sunglasses, J.F. REY. Opposite:
Silk dress, OUD PARIS. Gold-plated
snake necklace and bracelet, AURÉLIE
BIDERMANN. Mules, GIUSEPPE ZANOTTI.
For more information, see page 82.
Makeup, Lloyd Simmonds for Agence
Carole. Hair, Massato Ito. Special thanks:
Highlight Films.
VISIT ISRAEL – MAXIM PARTNERSHIP
 The
PROMISED
Land
Israel is a land of countless dichotomies: ancient and modern, religious and secular, natural and man-made.
As one of the fastest-developing countries in history, Israel has found ways to celebrate its past while always looking
toward the future, offering the best of all possible worlds for both visitors and those who call it home.
Here, your ultimate insider’s guide to experiencing the land of milk and honey.

P h o t o g ra p h e d b y M AR K L AK I N
Tel Aviv
With cosmopolitan offerings, Tel Aviv is the
ultimate destination for the worldly traveler
Te x t b y K EI T H G O R D O N
While Jerusalem has a history that dates back to
antiquity, Tel Aviv is the new kid on the block.
Well, relatively speaking. Founded in the early
20th century, Tel Aviv, known as the White
City for its light-colored buildings, has emerged
as a world-class hub of business and culture.
With a food and art scene rivaling any found in
Europe and the Middle East, and a prevalence
of Bauhaus-inluenced architecture (introduced
from prewar Germany in the 1930s), this melting
pot of cultural inluences makes Tel Aviv truly
unique, and a premier destination for those look-
ing for an atypical luxury vacation.
To start, Tel Aviv is a walking city. Take
a stroll or bicycle ride on the Shlomo Lahat
Promenade, which runs along the beachfront,
or Sderot Rothschild, Tel Aviv’s tree-lined main
thoroughfare. When the weather is nice, it seems
like the entire city heads to one of the numerous
nearby beaches. The most popular is the stretch
composed of Gordon, Frishman, and Bogrash-
ov beaches, centrally located near many of the
hottest hotels. For a beautiful crowd of tanned
bodies looking to party, the Hilton/Top Sea
Beach is a must-visit, with surf lessons provided
by the Topsea Suring Center and refreshments
available from a beachfront bar and restaurant.
Finally, walk all the way down the beach toward
Jafa, one of the oldest ports in the world. Jafa
Beach is super-relaxed, and usually less crowded;
without wave breakers, it’s a popular spot for
surfable waves when the wind picks up.
While the beaches are a major draw, oppor-
tunities for cultural exploration abound. The
Tel Aviv Museum of Art is architecturally strik-
ing enough to rival the masterpieces held within,
while the Israel Philharmonic Orchestra—a
irst-rate ensemble that was formed in the 1930s
to give Jewish musicians banned from perform-
ing in Europe a way to continue their crat—is
experiencing a resurgence. It recently named
29-year-old Israeli conductor Lahav Shani as
its new music director, the irst changing of the
guard in 50 years.
From top: The stunning architectural design of the Tel Aviv Museum of Art;
the Dan Tel Aviv Hotel, with its colorful facade, is right next to the city’s
best-loved beaches. Opening spread: Bograshov, Frishman, and Gordon
beaches (from top) form the most popular stretch of Tel Aviv’s coastline.
For a laid-back aternoon, check out the
Carmel Market’s impossibly colorful selection of
candies, fruits, and spices (heaven-sent for any-
one with an Instagram account), or HaYarkon
Park, Tel Aviv’s answer to New York’s Central
Park and one of the largest in Israel. Named
for the Yarkon River that meanders through it,
HaYarkon’s 16 million annual visitors can enjoy
tropical gardens, extensive manicured lawns,
an aviary, a petting zoo, sports facilities, lakes, a
water park, and an outdoor concert venue that
has hosted a who’s who of musical superstars like
the Rolling Stones, Madonna, Justin Timber-
lake, Justin Bieber, Britney Spears, and Rihanna.
As enjoyable as Tel Aviv is during the day,
the city truly comes alive when the sun goes
down. Tel Aviv’s enviable nightlife oferings en-
sure that every visitor can party somewhere that
has the vibe and musical selection they desire.
Located in the Hotel B Berdichevsky, Bellboy
Bar ofers expertly crated cocktails in a reined
space. Entrance is limited to those who are 25 or
older, and grants revelers access not only to the
main bar but also to Butler, a 19th-century-themed
speakeasy hidden within, ofering a unique expe-
rience to the 15 lucky guests who it in this cozy
space. You can move from a speakeasy to Speak-
easy, one of the best indoor/outdoor nightspots
to be found in the city. With a large outdoor
terrace overlooking Tel Aviv’s skyline, it’s one of
the premier places for the beautiful, young resi-
dents of the city to gather for drinks and small
plates of Mediterranean eats, ideal for meeting
friends or perhaps a sexy stranger.
Imperial Craft Cocktail Bar ofers no-
nonsense, Asian-inspired cuisine, but the main
attraction is the drinks menu. Crated by local bar-
tenders determined to restore the reputation of the
cocktail, creatively named oferings like the Pep-
per Spray, Thyme to Kill, or a Gold Fashioned
(with a genuine gold-dust inish) are sure to
draw thirsty visitors and local bartenders alike.
O P P O S I T E : C O U R T E S Y O F T H E N O R M A N H OT E L
 For those looking to cut loose and hit the
clubs, be aware that in Tel Aviv, many of the
best nightlife options are seasonal. The Clara
Club, an outdoor bar and nightclub overlooking
Dolphinarium Beach that’s convenient to most
parts of the city, is open during the summer
months. Ater sundown, the city’s hottest DJs
drop beats as the suntanned, beautiful people of
Tel Aviv shit from the beach to the dance loor,
cooled by the gentle ocean breeze as they dance
well into the night.
Of course, when you visit Tel Aviv you’ll
need a place to stay. Fortunately, the city has a
The rooftop pool of the Norman Tel Aviv,
one of the most exclusive locations in the city
myriad of choices for luxury accommodations,
ranging from ive-star brand-name oferings
to the über-popular boutique hotels that have
become prevalent in recent years. The cur-
rent hot spot is the Norman Tel Aviv, with its
reined decor and ambience instilling a sense
of early 19th-century luxury. Beyond the ho-
tel’s impressive rooms and suites, the Norman
ofers a citrus garden, a terrace with sweeping
views—ideal for morning cofee—and its pièce
de résistance, a stunning rootop pool and sun-
deck where guests can relax while overlooking
the city and the sea.
The Setai Tel Aviv, located in a meticulously
restored Ottoman-era prison building near the
Jafa Port, ofers luxurious rooms and suites and
stunning views of the port and the Mediterra-
nean coastline, best experienced from the hotel’s
jaw-dropping pool. Meanwhile, the Dan Tel
Aviv is easy to ind with its recognizably color-
ful facade and prime location in front of the city’s
most popular beaches. Where others stress clas-
sical luxury, the Dan focuses on modern ameni-
ties and design, and ofers both indoor and out-
door pools to its guests, ideal for taking in idyllic
panoramas of the Mediterranean.
 of pleasure. While there are any number of in-
credible, high-end restaurants in Israel, it’s worth
checking out the markets for an equally exciting
culinary experience. “Six or seven years ago,
Michelin-star restaurants were the thing,” says
Salomon. “But you don’t have to go to restau-
rants to eat a good meal. Some of the best food
in Israel is street food.” In Jerusalem, the hottest
scene is the Machane Yehuda market, a century-
old conglomeration of stalls with vendors sell-
ing dried fruit or spices that has recently trans-
formed into a social destination where young HaSalon, which is only open on Wednesday
people stand around drinking local wine at and Thursday nights, tomato-obsessed celeb-
open-air bars. The market is also home to some rity chef Eyal Shani spends the earlier part of
of the city’s buzziest restaurants, notably Crave, the evening holding court over an open kitchen,

The Melting Pot

Israel’s culinary scene is as diverse as its
population—and anything but traditional
Te x t b y ALYS S A G I ACO B B E
While some might equate Israeli food with “Jew-
ish food,” the fact is that the cuisine, and the
country, is far more diverse than that: In addition
to world-class kosher oferings, you might be sur-
prised to learn that nonkosher options abound.
Israeli food is like its people: a truly modern
which ofers Western-style food on the menu and
American rock & roll on the sound system, and
Steam Kitchen & Bar, serving up sandwiches on
Chinese buns and local crat beer. Dessert at
Machneyuda, an über-cool, upscale market
favorite, is semolina cake with tahini ice cream,
followed by table dancing; late-night revelry
(and more table dancing) happens at sister res-
taurant Yudale, a tapas-style bar.
Up north, in Acre, chef Uri Jeremias is a
pioneer of the country’s relaxed take on ine
dining at Uri Buri, housed in an Ottoman-era
stone building. Here, guests come to watch
aternoons turn into evenings over platters
of just-caught ish, carafes of local wine, and
and the latter half presiding over a restaurant-
wide dance party. But the fun isn’t reserved for
the evenings. At the city’s Carmel and Levinsky
markets, block ater block of vendors deal in
halvah, marzipan, and mutabak, oten made
from generations-old family recipes. Wash it all
down with an artisanal soda from Café Levin-
sky 41, where owner Benny Briga will labor
over your homemade kombucha, sweetened
with guavas plucked from a tree in his parents’
backyard. “That’s the thing about Israel,” says
Salomon. “It’s about the old and the new equally.
We honor tradition. But we’re always looking
forward, with hope, because you have to.”

mash-up of ethnicities and viewpoints. There
are restaurants serving Libyan spicy ish, North
African shakshouka, Turkish shawarma, and
platters heaped with Middle Eastern mezze—
not to mention a recent inlux of places to grab
a killer taco. And it owes its popularity in part
to the fact that this is exactly how so many of us
want to eat these days: lavor-rich, family-style
meals that represent comfort and camaraderie,
and serve as a reminder to enjoy life.
Ohad Salomon, the executive chef of Tel
Aviv hot spot CofeeBar (which is not actu-
ally a cofee bar, but rather an Italian, Levantine,
and French bistro famous for its goose conit),
believes that eating out—and getting together
with friends—has become an important source
Jruslem
unexpected pairings (anchovy-and-peach cevi-
che, caramelized tilapia with sweet-and-sour
beetroot) before retiring to Jeremias’s nearby
12-room hotel, Efendi, for a night spent luxuriat-
ing on Egyptian cotton sheets.
Israel’s capital takes visitors on a
The wine scene, too, places an emphasis
historical journey—with the best modern
on the creative and the homegrown, with Is-
comforts available
rael’s best winemakers using native grapes like
argaman, an Israeli cross between souzão and Te x t b y K EI T H G O R D O N
carignan, as well as ancient varietals like ham-
dani, dabouki, and jandali, to produce wines that
can hold their own against any from the Loire
Valley, according to Elad Shoham, the head som-
melier at Tel Aviv’s Monteiore Hotel. The best
reds come from wineries up north, including
Golan Heights Winery, where the volcanic soil is
ripe for producing rich pinots and cabernets, but
Shoham says the news is in the rieslings coming
out of Sphera Winery and the sauvignon blanc
from award-winning winemaker Eran Pick’s
Tzora Vineyards in the Judean Hills. For one of
the country’s few sparkling wines, and homemade
goat cheese, head to the boutique Pelter Winery.
Even in relatively lashier Tel Aviv, comfort
and festivity deine the scene. At the taverna-
style Ouzeria, you might dine on mezze platters
of roasted root vegetables and beet ravioli in
between shots of arak poured from a commu-
nal carafe; Blue Sky by Meir Adoni specializes For thousands of years, Jerusalem has remained
in panoramic views of the Mediterranean and a a city of immense geographic, political, and
pescatarian menu that combines North African religious signiicance. Control over the city has
and Mediterranean inluences. At the exclusive changed hands countless times over the centuries,

Clockwise from top left: Spices for sale in the Jewish Quarter of the Old City in Jerusalem; plates that look as impressive as they taste can be
found at Port Said Restaurant in Tel Aviv; even in the ancient city of Jerusalem, visitors can find modern luxury goods for sale; world-class
bartenders serve drinks in the speakeasy-inspired Butler, inside the Bellboy Bar in Tel Aviv. Opposite: Jerusalem is a city that perfectly
balances the old and the new, creating a unique travel experience.
whether through crusade, conquest, or negoti-
ated treaties, and the city is marked by this his-
tory, from the Western Wall and the Dome of the
Rock to its ancient Roman ruins. But Jerusalem
also serves as the multicultural capital of a mod-
ern, thriving nation, making it one of the most
interesting cities in the world to visit and a must-
see on any trip to Israel.
Exploring Jerusalem’s rich history is synony-
mous with a visit to the city, home to some of the
world’s most holy places in Judaism, Christianity,
and Islam. Famous tourist activities include plac-
ing a note in the crevices of the Western Wall, a
solemn visit to the World Holocaust Remem-
brance Center, Yad Vashem, and a meandering
tour of the old marketplace, Machane Yehuda
(a.k.a. the Shuk), where shoppers revel in the
energy and aromas. For history bufs, the City of
David, an archaeological park consisting of ruins
dating back to the founding of the city itself, is a
dream come true. Let the expert guides on-site
take you on an interactive trip back in time, as they
lead you through tunnels, water-storage infrastruc-
ture, and even the ruins of mansions that once be-
longed to the richest families of King David’s era.
While known for its impressive ancient ruins,
Jerusalem is not just for the historically curious.
Ben Yehuda Street is closed to traic, creating an
oasis for pedestrians to casually stroll, shop, and
eat. You’ll ind everything from charming cafés
and lively sports bars to clothing shops and art
galleries along this pedestrian mall. Visitors can
also stay at a new ive-star modern hotel or eat at
a world-class restaurant on the cutting edge of
global culinary trends. It’s this balance between
the city’s past and its luxe, modern reinements
that can make a trip to Jerusalem so unique.
While the world-renowned King David
Hotel has earned its reputation for housing
world leaders and business titans in ive-star
accommodations, Jerusalem now ofers numer-
ous options for those seeking uncompromised
luxury. The Mamilla Hotel features stunning
rooms, a world-class spa with an indoor pool,
and proximity to the historical sites of the city,
with a rootop restaurant from which to savor
the views, while the Orient Jerusalem Hotel,
part of the Isrotel group, ofers 39 of its 200-plus
rooms in a painstakingly restored 19th-century
Templar heritage building. In addition to its
selection of the most desirable suites in the city
(the Presidential Suite is a relatively good value
at under $4,000 per night), the Orient also pos-
sesses something special: one of the only rootop
pools overlooking the city’s landmarks. Finally,
the Leonardo Plaza Hotel provides some of
the best views to be had of both the New and
Old City. The Executive King Solomon Suite,
The city and coastline of Haifa, viewed from a spot in
the immaculately manicured Bahá’í Gardens, which
overlook the city from the slopes of Mount Carmel
on the 19th loor, ofers incredible views from
both the balcony and the bathtub, and guests
can host their own dinner parties with a dining
room that seats 10 guests.
Once the sun sets, head to the areas around
the city center for some of the best barhopping
you’ll ind anywhere. Start near Zion Square and
Jafa Street to check out popular spots like The
Sira or Toy Bar, before making your way toward
Machane Yehuda, which turns from marketplace
to nightlife destination each evening. For mu-
sic lovers, establishments like Yellow Subma-
rine, Birman, and Gatsby Cocktail Room ofer
evenings illed with rock & roll and jazz, swing,
folk, and funk.
While there’s no wrong time to visit Jerusa-
lem, knowing what to expect in terms of weather
and availability can help you make the most of
your trip. Many visitors aim for spring or fall to
take advantage of the beautiful, sunny weather.
Despite the heat, summer is also popular—but
unlike its coastal neighbors, in landlocked Jeru-
salem it’s more diicult to cool of quickly, so be
aware when booking your trip. Winter visitors will
ind cooler, rainy days, which has its own appeal,
and fewer crowds. The high and low seasons for
tourism are heavily tied to religious holidays like
Passover or Christmas, so book well in advance if
you’d prefer to tour the country during these times.
M I C H A E L J A C O B S /A R T I N A L L O F U S / C O R B I S V I A G E T T Y I M A G E S . O P P O S I T E : C O U R T E S Y O F G E O D R O N E S .C O. I L
 Haifa
It’s commonly said that in Israel, Jerusalem
prays, Tel Aviv plays, and Haifa works. While
an oversimpliication, it is true that Haifa, the
nation’s third largest city, is a hub for Israeli
business and industry. But there’s more to Haifa
than its population’s work ethic and busy port.
The most popular tourist attraction is the
Bahá’í World Center, a UNESCO World Heri-
tage Site. Set on the slopes of Mount Carmel,
the center is stunningly beautiful, with perfectly
manicured gardens and dramatic sweeping
vistas of the Mediterranean. At the base of
these gardens is the German Colony, a neigh-
borhood of meticulously restored Templar-
era buildings; a plethora of restaurants and
cafés line the main road that leads to the
nearby coastline. The city is a great place to
stay while checking out what else Northern
Israel has to ofer, such as Galilee, Nazareth, or
the Golan Heights.
The largest sailing yacht in the world,
Sailing Yacht A is the estimated $450 mil-
lion brainchild of Russian billionaire Andrey
Melnichenko. The 466-foot “sail-assisted
motor yacht,” which recently passed through
Haifa, was designed by Philippe Starck. Yacht
A features the three largest carbon-iber masts
in the world—at more than 300 feet above the
waterline, they’re taller than London’s Big Ben.
The ship possesses eight decks, a helipad, and
its most unique feature, an underwater viewing
pod molded directly into the keel. Sailing Yacht
A is in good company in Haifa: The chairman of
the Haifa Port announced his intention to add a
superyacht dock to accommodate the numerous
massive, private yachts that have been making
Haifa a port of call. —Keith Gordon

Sailing Yacht A, one of the largest, most advanced, and

most expensive yachts ever built, sits off the coast of Haifa,
a new hot spot for billionaires and their megayachts
 Is Israel the World’s
Next Whisky Destination?
Exploring the burgeoning Israeli whisky scene
Te x t b y JAK E EM EN
Our insatiable thirst for whisky made in every far-lung corner of the
world leads us to perhaps one of the least likely destinations we could
have expected. Water of Life, meet the Holy Land, as Israel now boasts a
lourishing whisky scene on the cusp of garnering major international
attention for all the right reasons.
“You can really see the growing interest of the Israeli crowd in unique
and special whiskies,” says Tomer Goren, a man who knows a thing or two
about the subject. He’s the head distiller at Milk & Honey, the country’s
irst whisky distillery.
Planning for the distillery began in 2012, with distillation commencing
in 2015, and thus far it has released two limited-edition, experimental single
malts. In mid-2019 Milk & Honey will unveil its Founders Edition, funded
via an Indiegogo crowdfunding campaign, while at the end of next year a
larger-scale ofering will be available for the public.
To get Milk & Honey of the ground, the team received guidance
from the late Jim Swan, Ph.D., a renowned whisky consultant and Master
Distiller who became particularly well-known for his aptitude in the art
and science of whisky production and maturation in hot climates such as
Taiwan. And you could say it gets a bit steamy in Israel, too. “Dr. Swan’s
contribution to the distillery was crucial and will accompany us and our
products throughout our development in the future,” Goren says.
In addition to Milk & Honey, there are a handful of other distilleries
now producing whisky across the country, including the Jerusalem Distill-
ing Company, Pelter Distillery, and The Golan Heights Distillery, with
at least two more working on their debuts—Edre’i Malthouse & Distillery
and Legends Distillery.
“Counting Edre’i amongst the irst Israeli distilleries is a privilege and
an honor,” says Yechiel Luterman, the founder and distiller. Luterman had
been a lawyer in Montreal, but opted to make aliyah, or immigrate to Israel,
with his family.
The move ofered a rare opportunity to pursue a personal passion—his
love of single malt whisky. “It’s also very exciting to get in on the ground loor
in a ield you just know is going places on the world whisky stage,” Luterman
says. “However, my favorite part of being amongst the irst is the original-
ity. There’s the promise of looking back years from now, taking pride in the
knowledge that I’ve created something authentic—authentically Israeli.”
To do so, not only is he using local barley, he’s even malting it himself, taking
control of the entire operation. “First and foremost is the desire to put out a
whisky that’s a true product of the land of Israel, as opposed to simply being
a product assembled in the state of Israel,” Luterman says.
Weary desert travelers will ind there are also a number of compelling
bars in Israel to satisfy their yearnings for the spirit. In Tel Aviv, there’s
the Norma Jean bistro bar and its 250 whiskies, along with The Whis-
key Bar Museum, stocking a staggering 1,000 varieties while also hosting
assorted workshops and tastings, and ofering a members club. In Jerusa-
lem, consider a visit to Glen Whiskey Bar for a dram from its collection of
several hundred bottles.
It’s all part of Israel’s suddenly emerging whisky scene. “People said I am
crazy, and that to start a [new] industry in a country is crazy, and impossible,
and that I am doomed to fail,” Goren says. “Yet we did a great job, and now
I am looking at an industry that’s growing. I am full of pride that I accom-
plished something that very few people have done.”
The Whiskey Bar Museum in Tel Aviv offers 1,000 kinds
of whisky, from traditional places like Scotland to
unexpected sources like Hong Kong or India
 Party People
Tel Aviv may well be the nightlife capital of the Middle East
Te x t b y ALYS S A G I ACO B B E
Yotam Goldman was 13 when he began hanging around the record shops of
Tel Aviv’s perennially hip Shenkin Street, then slowly worked his way up:
handing out lyers, taking busboy shits, and playing house parties when his
mentor DJs couldn’t make a gig. By 17, he was spinning full-time as DJ Yogo.
He started with hip-hop, but as the city evolved, so did he, spinning house,
techno, and trap, eventually pioneering the electronic scene that came to
deine Tel Aviv’s early days as a party city drunk with freedom—or some-
thing like it. “Back in the mid-’90s, the club scene was very big, as in lots
of people, large venues,” Yogo says. On a typical night in those days, clubs
might have seen 3,000 revelers at a time.
In 1995, though, Rabin was assassinated, “and the bubble kind of got
blown,” says Yogo. “People started to leave Tel Aviv or stay home.” The
club scene moved underground; the musical tastes turned European.
The birth of raver culture led to more intimate gatherings, oten literally
in people’s basements. But eventually, the political situation eased up and
Israeli artists who had gone to study abroad in the U.S., Europe, and
the Middle East began to come back, bringing with them a variety of
sounds and inspirations that helped shape the scene to come. Yogo cites
Red Axes, a post-punk Israeli duo who decamped to Amsterdam, and
Outdoor drinking with friends is one of Tel Aviv’s best activities.
At Speakeasy, you can enjoy your drink, the beautiful weather,
and a view of the city from the terrace.
Mo Rayon, who was schooled in electrophonic trip in Berlin, as two of the
most inluential—and still very much part of the culture even today.
Meanwhile, those artists who decided to stay in Tel Aviv, like Rabo &
Snob, who serve up a mix of ’80s-inspired Middle Eastern and Western
sounds, and producer and percussionist Alek Lee, have, over recent years,
helped the city develop its own distinct, new wave–heavy, homegrown
dance sound, especially as the basement scene fell away. Underground is
now virtually extinct, says Yogo; the newer venues that have emerged are
more diverse, like The Block, which became known for its analog sound
system, and Alphabet Club, where Yogo and some friends partnered with
a web platform called the Boiler Room to bring the nightlife experience
beyond the club walls. Formats have continued to shit: Venues like new
hot spot Herzl 16, where Yogo regularly deejays, favor more shows and
special events—“not clubby; more like an experience,” he says—while
daylong parties like Midburn (a sort of Israeli Burning Man), the Doof
Festival (three days of music and camping on the beaches of Galilee), and
the Tamar Festival, in the Negev Desert, increasingly take clubgoers
beyond city limits. “Israel has so many beautiful locations,” says Yogo. “And
it’s a very diferent feel when you are outside.”
The most international in-town scene remains at The Breakfast Club,
where clubgoers dance until dawn to an eclectic mix of funk, rock, hip-hop,
and new rave. In fact, says Yogo, eclectic may always deine the Tel Aviv music
and club scene, because these days you never know what, or who, the night
will bring. He routinely sees clubgoers from 18 to well into their 40s, and
locals mixing seamlessly with tourists. “The diference now,” says Yogo,
“is that people are proud of their sound and don’t try to hide that they’re
Israeli...Now it’s like, ‘I come from Tel Aviv and I’m proud of it.’ And you can
hear that in the music.”
 Deserts can be surprising places, with scorch-
ing days under a hot sun and freezing nights on
the cold sand. The Negev Desert is a place of
such dualities, with stunning vistas and ininite
horizons contrasting with one of the harsh-
est terrains on earth. Visitors can choose their
own adventure for a desert excursion: There’s
Timna National Park, a world-renowned
geologic site with gorgeous multihued rocks
and sand, and Ein Avdat, an oasis formed by
R O G E R TO L L
Negev Desrt
a freshwater spring that meanders between
vertical walls of sot chalk. Check out the
imposing lat-topped mountain fortress of
Masada, a monolith rising out of a seemingly
endless stretch of desert (it’s the site of both
King Herod’s fortress and the ill-fated last
stand of Jewish rebels ighting the Romans
two-plus millennia ago). There are other
UNESCO World Heritage Sites in nearby Avdat,
Mamshit, and Shivta, and Ein Gedi, another
oasis (complete with a waterfall), is popular
with visitors and makes an ideal midday re-
treat from the desert’s sun and heat. For those
seeking a respite from the elements, the ive-
star Beresheet Hotel, overlooking the Ramon
Crater (Israel’s Grand Canyon), and the Dead
Sea resort town of Ein Bokek are the perfect
places to wash of the dust and sand of the
desert and enjoy some pampering at the area’s
most luxurious spas. —Keith Gordon

The Beresheet Hotel, perched on the rim of the

Ramon Crater in the Negev Desert, offers five-
star accommodations. Many of the property’s
villas have private pools, while the second-
floor balconies offer jaw-dropping views of
both the crater and the surrounding desert.
 Startup
NATION
Israel’s tech boom is giving Silicon Valley a run for its money

Te x t b y K EI T H G O R D O N

Everyone’s familiar with Silicon Valley, but if you haven’t heard of “Silicon
Wadi,” you will soon enough. Just as the San Francisco Bay area transformed
itself into the epicenter of technological entrepreneurship, Israel (and espe-
cially Tel Aviv) has become an outsize player on the global stage, particularly
in areas related to the military, cybersecurity, artiicial intelligence, and big
data—no small feat for a country the size of New Jersey, with a population
just about equal to New York City’s.
Israel has enthusiastically cultivated its up-and-coming business lead-
ers and their enterprises, helping establish itself as the new hot spot for
those wanting to create the next Google or Facebook. In recent years, it’s
given the tech world apps like Moovit, Fiverr, and Waze, and is primed to
become an even bigger inluencer on the international stage. “Israel has
become a global focus of innovation over recent decades, with 7,000 start-
ups and 1,400 net new startup companies joining each year,” explains Uzi
Schefer. “All indexes show the leadership of Israeli innovation. We are third
in the World Economic Forum Innovation index; irst in the world in ven-
ture capital investments as a ratio of GDP; and irst in the world in R&D
investments as a ratio of GDP.”
spirit: “Being a small country with limited natural resources and small
market size led us to focus on innovation in order to constantly ind
new solutions and ways to develop our country,” he says. There are also
cultural inluences that encourage such expertise. The vast majority
of citizens serve in the Israel Defense Forces, which helps young Israe-
lis to mature at an early age. Israel’s military is not only technologically
advanced, but also includes the elite 8200 signal intelligence unit, which
has produced countless entrepreneurs, like Wix cofounder Avishai Abra-
hami. This secretive unit encourages a steady supply of world-class techni-
cal minds that have spent years solving complex problems under immense
stress in life-or-death situations, a pressure cooker that produces the best
tech entrepreneurs.
But Israel’s success, made famous in Dan Senor and Saul Singer’s best-
selling book Start-Up Nation, goes beyond the armed forces. According to
Schefer, its progress can also be attributed to the nation’s investment in
the professional development of its youth at a very young age, in science
departments at all universities, and in a solid foundation of research-
focused technology. There are also government initiatives, such as the

Schefer is the CEO of SOSA, an “open innovation platform” founded
in 2014 by 25 of the leading Israeli high-tech investors and entrepreneurs.
SOSA connects entrepreneurs and their startups with each other, as well as
with global corporations and investors, creating a network through which
a young entrepreneur can seek out advice from mentors, assistance from
collaborators and fellow entrepreneurs, or investment from both large com-
panies and individual investors. Now, working with some 8,500 startups
and 150 multinational corporations and potential investors, SOSA is at the
epicenter of Israel’s technological revolution.
Schefer cites Israel’s history as a motivating factor for its entrepreneurial
Yozma fund, which gave a boost to Israeli tech irms back in the 1990s, in
addition to grants, tax plans, and the Innovation Authority, which is tasked
with supporting the advancement of industrial research and development as
well as facilitating conditions for startups and investors.
It took less than a century for Israel to develop its current status
as a modern, prosperous country, tackling the challenges of starting a
groundbreaking business empire as quickly as possible. “We are a land of
immigrants,” Schefer says. “People who take more risks and are not afraid
of failure, who do not give up and try time and time again.” That’s just the
way it is with a startup nation.

From left: Uzi Scheffer, CEO of SOSA, an organization that works to support and encourage
Israel’s startup business community; SOSA’s offices in Tel Aviv, the brick-and-mortar version of the company’s
platform of bringing together people and companies to help create the next successful Israeli startup.
 Clockwise from top left: No detail is ignored at the boutique Villa Brown Hotel in Jerusalem; Israel is home to a thriving art scene, with work
including sculpture scattered throughout the country; housed in a 19th-century water cistern, the Cave Bar at the Villa Brown Hotel is a truly unique
space; a courtyard outside one of the newest hotels in Tel Aviv, the Setai, the second iteration of the luxury hotel chain to arrive in Israel.
Dead Sea
A trip to Israel wouldn’t be complete without a
stop at one of its most famous attractions, the
Dead Sea. One must try swimming (or more
accurately, loating) in the extremely salty water, as well as applying thick
layers of the sea’s famous mud, sold around the world for its dermatologi-
cal beneits. The mud is also a centerpiece of the treatments found at the
numerous luxury spas located along the Dead Sea, perfect ater a long day
exploring the surrounding desert.
Spend a night or two in Ein Bokek, located on the shores of the
inland ocean, and stay at one of its many resorts—the ideal home base
for adventures in the surrounding area. High-end Israeli hotel chains
such as Leonardo, Daniel, and Herods all have properties in the town, but
you’ll also ind unique accommodations like the Moroccan-inspired Oasis
Dead Sea Hotel. —Keith Gordon

Ein Bokek, a resort town on the shores of the

Dead Sea, is an oasis of luxury in the desert
 Eilat
Israel’s gateway to the Red Sea, Eilat is a resort town unlike
any other in the country. Visitors can escape into the nearby
arid mountains for world-class hiking and cycling outings, but
the real draw of Eilat is the Red Sea, with crystal-clear turquoise water chock-full
of vibrant and exotic marine life. As kite-suring adrenaline junkies zoom across
the surface of the water above, divers can explore some of the most appealing
coral reefs on earth, teeming with technicolor ish and other sea creatures. Get
even closer to these animals at Dolphin Reef, where bottlenose dolphins interact
O P P O S I T E : N E I L FA R R I N / G E T T Y I M A G E S . T H I S PA G E , C LO C K W I S E F R O M TO P L E F T: J E F F R OT M A N / G E T T Y I M A G E S ;
WA LT E R B I B I KO W/ G E T T Y I M A G E S ; M I C H A E L B R A U N S T E I N
with their human guests, or grab a scuba tank to explore the wreck of the Satil,
a warship sitting 25 meters below the water, just of Coral Beach. The must-visit
Underwater Observatory Marine Park boasts a large shark pool, sea-exploration
programs in the nearby Red Sea, and even an underwater observation center,
which provides intimate, close-up views of the marine life that inhabits the area.
With a beachfront lined with luxury hotels, and a wealth of outdoor activities
to pair with those ive-star accommodations, Eilat is the ideal resort town for a
country of active and adventurous residents—and visitors. —Keith Gordon

Clockwise from top left: A dolphin trainer interacts with bottlenose dolphins at Dolphin Reef in Eilat, Israel’s resort
city on the Red Sea, one of the best snorkeling and scuba diving destinations in the world; turquoise waters, sunny weather,
and consistent wind draw kite-surfing aficionados from around the globe to Eilat to put their skills to the test; scuba divers
explore the wreck of the Satil, a warship sitting on the sea floor just meters off Eilat’s scenic Coral Beach.
Gordon Pool is an Olympic-
size saltwater pool located
near Tel Aviv’s boardwalk
and marina
For more information, go to
https://new.goisrael.com
#VisitIsrael
FASHION

BUILT for
SUCCESS
Eighty-two-year-old heritage shoe brand
Bruno Magli is making waves in fashion by
staying true to itself

Te x t b y P R I YA R AO
 “THE MAGLI
FAMILY...HAVE
REALLY STAYED
FOCUSED ON
BEING QUALITY
CRAFTSMEN AND
COBBLERS.”
t’s tough for some storied fashion houses to evolve with the
times, but luckily for Italian footwear brand Bruno Magli, that hasn’t exactly
been an issue. In fact, sticking to what it knows—and does best—is exactly
what its customers want. Just ask John Legend or Common: The A-listers
are just two of many who are enamored with the company’s timeless crats-
manship, a style so signature that it dates back to 1936, when Bruno and his
siblings Marino and Maria Magli started the irm. They learned the trade
from their grandfather, who was a cobbler.
“I think it’s important to understand what the brand was, and what it’s
been for 80-plus years: a brand that has prided itself on making a durable,
beautiful, high-quality shoe,” says Cory M. Baker, COO of Marquee Brands,
CO U RT E SY O F B RU N O M AG L I
the company that acquired Bruno Magli in 2015. “A lot of our contempo-
raries began to grow into lifestyle-oriented brands, but the Magli family
[and now our company] have really stayed focused on being quality crats-
men and cobblers.”
Fittingly, its classic lace-up oxford continues to ly of the shelves; priced
between $450 and $550, they’re a bargain for luxury shoes. But Magli is
looking to expand its footprint. A burnished-leather boot with a high-gloss
sheen and everyday sneakers are on track to be a part of the Bruno Magli
Clockwise from top left: The handiwork that goes into a pair
of Bruno Magli shoes; the first Bruno Magli workshop; Magli’s
classic Fabiolo loafers. Opposite: Marco Magli photographed
by Mario Testino for Magli’s Spring/Summer 1996 campaign.
legacy (they happen to be made in the same Italian factories as the company’s
traditional oferings). Baker recognizes that more fashion-forward products
may be met with confused stares by some of their customers: bankers, law-
yers, and startup bros, largely in their late 30s and early 40s, who are ready
to make an investment in their style. “Men, for the most part, are looking for
much more guidance,” he explains. “A lot of guys, myself included, would pick
up [a shoe] and think, ‘Do I wear this with a suit? Do I wear this with jeans?
Do I wear this with chinos?’ ” Michael DeVirgilio, president of Marquee,
adds, “But guys get to be a little bit more out there now.”
It’s clear Magli wants to push the envelope. Its irst fragrance is in the
works, as is a move into outerwear, and it has plans to open its irst concept
store later this year in New York City’s perennially cool Soho neighborhood.
“Retail is a very key part of the [consumer] experience,” Baker says, clearly
not deterred by the current brick-and-mortar economic climate. “You need
to touch it, you need to feel it, you need to experience it, you need to think
about it. This is certainly not a team that believes the future is only online.”
Baker hopes the retail space will be the irst of many, and considers it “proof
of concept”—an important marker that shows its customers that the Bruno
Magli future is bright, and open for business.
MAXIM.COM J U L Y / A U G 2 018 77
 TITAN
ALL IN THE
FAMILY
After decades building their respective businesses, the Gores brothers are living the American dream
Te x t b y J U S T I N RO H R L I C H
W
hen the Gores family let Israel for Detroit in 1968, they
were just about broke. It had taken ive years to get a visa;
sons Elias, Samir, and Tewic spoke no English. They
were promptly given new American names by their aunt,
who picked them up at the airport: Alec, Sam, and Tom. A relative set the
family up in a small apartment in Flint, Michigan.
Alec, 15, was the oldest of the three. He began working at his uncle’s
grocery store the morning ater they arrived, bagging groceries for 25 cents
an hour. “My father was willing to give up literally everything he had and
pack his bags and bring us here,” Alec told a reporter in 2016. “He did it for
the kids, to make sure we have a better future.”
That reporter was from Forbes. Because, as it turns out, the man formerly
known as Elias—now Alec Gores, founder and CEO of leveraged buyout
irm The Gores Group—has a net worth currently estimated at $2.1 billion.
78 J U L Y / A U G 2 018 MAXIM.COM
G A RY F R I E D M A N / LO S A N G E L E S T I M E S V I A G E T T Y I M A G E S
The other brothers haven’t done too badly, either. Sam, who is a year
younger than Alec, is chairman of the Paradigm Talent Agency, which
represents top-tier talent including Laurence Fishburne, and handled
the career of Philip Seymour Hofman before the actor’s untimely passing
in 2014. Tom, the youngest of the three, runs Platinum Equity, a private
equity irm in Beverly Hills, and owns the Detroit Pistons basketball
team, which he bought in 2011.
However, it wasn’t a straight shot to success for the Gores boys, who
have come to personify the archetypal American dream. Alec didn’t gradu-
ate from high school until the age of 20. He then went to Western Michi-
gan University and became the irst person in his family to inish college.
He took a job at General Motors as a computer programmer, but hated
it. “I like to move fast, and I like to work hard. An 8-to-5 job just wasn’t
a it,” he once told an interviewer. Alec struck out on his own in 1978,
Sam Gores in his office at the company he
founded, the Paradigm Talent Agency
AN AMERICAN CLASSIC SINCE 1934.
 Tom, the youngest brother, started his career working for Alec at
The Gores Group. In 1995 he decided to go it alone, starting Platinum
Equity. The irm laid out $226 million to acquire 32 companies over the
next ive years, resulting in a proit of $940 million. Last year, Platinum
Equity closed a deal to acquire the Australia and New Zealand operations
of Staples Inc., and relaunched the chain as Winc (work incorporated).
Today, Tom, who is number 200 on the Forbes 400, is worth an estimated
$3.9 billion.
It’s clear that the Gores family remembers what it was like to have
very little; like many wealthy people, they have made philanthropy a
priority. During the Flint water crisis, Tom pledged $10 million for
relief eforts. He has funded scholarships in the city for underprivileged
kids, is on the board of trustees for the Los Angeles County Museum of
Art, and previously served on the board of directors at both St. Joseph’s
Hospital and UCLA Medical Center. Sam has donated to Children’s
Hospital Los Angeles. Alec’s daughter, Rochelle Gores Fredston, founded
the Philanthropic Society Los Angeles in 2010 (renamed Learning Lab
Ventures in 2017). The organization is focused on education, and pro-
vides disadvantaged students with ater-school learning and enrichment
programs. “We are disrupting generational poverty,” Gores Fredston told
the audience at a gala fund-raiser last year. Thus far, Gores Fredston has
raised over $17 million to support initiatives for at-risk kids, and it’s a rea-
sonable assumption that this igure will only grow over time.
Just like their father did for them, the Gores brothers are giving kids
the possibility of a better future—and if the recipients are anything like
their benefactors, that future could turn out to be very bright indeed.

F R O M TO P : T I M PA N N E L L / T H E F O R B E S C O L L E C T I O N / C O N TO U R BY G E T T Y I M A G E S ; G R E G O R Y S H A M U S / G E T T Y I M A G E S
getting an $8,000 loan from his dad and setting up a computer hardware
and sotware distribution business in his basement. Eight years later, he
sold the company, which employed more than 200 people, for $2 million.
Sadly, his father died of cancer shortly ater the deal closed.
In 1987 Alec started The Gores Group, which its website describes as
having a “single vision to buy, ix, and sell businesses.” The Gores Group
acquired more than 100 companies in the years that followed—spanning
industries including technology, telecommunications, business services,
industrial, health care, and consumer products—resulting in an exception-
ally lucrative string of partnerships.
In 2003 Alec launched Gores Capital Partners, a private equity fund,
followed by a second fund, Gores Capital Partners II, a few years later. A
third fund debuted in 2011, aptly called Gores Capital Partners III. The
irm has roughly $2 billion under management, an amount that would
have taken Alec 500 million days to earn bagging groceries at his old
hourly wage of 25 cents. Of course, not every venture can be a winner. In
2012 Alec made a rare inancial misstep, losing $17.4 million in a game of
backgammon to Irish gambling legend JP McManus.
Sam Gores worked his way up the Hollywood food chain. He studied
acting at the American Academy of Dramatic Arts in New York City, and
in 1977 he took a job at The Gage Group, a talent agency headed by well-
known industry player Martin Gage. In 1986 he founded his own shop,
SGA Representation, and ater a series of mergers and acquisitions, the
Paradigm Talent Agency was born. With oices in 10 cities and clients
including Janelle Monáe and Phish, he’s become one of the top agents in
Hollywood—but, while wildly successful, he’s a relative pauper compared
to his billionaire brothers.

From top: Alec Gores, founder of The Gores Group; Platinum

Equity founder and Detroit Pistons owner Tom Gores
THE ONLY ROAD TO SAVINGS
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F O R A S LO W A S $ 1 . 2 5
AN ISSUE

G O TO
M A X I M .C O M
Walk the streets of Jerusalem and experience 3,000 years of history in a day. Live like a
local in Tel Aviv and hit the beach, enjoy the restaurants, fashion and nightlife until dawn!
Israel, come enjoy the journey of a lifetime!

VACATION BEYOND BELIEF