SalesGO

A sales enablement solution

Presentation by Node technologies

4/10/18 © 2017 Node Technologies

 SalesGO-
Evolution Evolution

SalesGO Visits
2013 SalesGO Custom
B2B Lead Generation
SalesGO Leads Services
2009 2011 2017 2016

2010 2012 2017

Mobile Price Tracker Available on Android,
SalesGO
iPhone, Blackberry, 2014 Dealer/Influencer
Managed Services Symbian SalesGO DSR Loyalty

Only Sales Highest

26% in lead Customized reports Dedicated
20000+ enablement solution adoption 80-100%
losses saved by users and account
active users with Managed among all visibility
for Clients Hierarchy Management
services competitors

© 2017 Node Technologies

 Offerings

Node has a rich history enterprise mobility with the team having worked on projects like mobile payments, mobile banking, mobile
blogging and mobile social networking in the early 2000s. With SalesGO™, Node has also pioneered the Customer Success Model of
product delivery, a unique model which combines the economies of SaaS and the results of a Managed Services model.

SalesGO Product Suite

with “Managed services”
Leads, Visits, DSR

SalesGO Custom Services

Custom software and application development
Knowledge Hub, Dealer Loyalty, Business Communication and collaboration

© 2017 Node Technologies

Clientele

© 2017 Node Technologies

 Awards

20 best startups in Enterprise software - Startup City

Sales Management product of the year - Silicon Review
Top 10 fastest growing enterprise mobility companies - Silicon Review
Top 15 startups to watch for in 2015 - CIO Review
Top 10 sales software for BFSI - ERP Insights
Finalist - Silicon Valley Business App Awards 2015

© 2017 Node Technologies

 SalesGO Product Suite

For For For

Fishing Farming Hunting

SalesGO Leads™ SalesGO Visits™ SalesGO DSR™

Get most out of your lead Let your relationship System that helps your
gen efforts. Measure ROI managers be empowered direct sales team plan their
real-time. A cradle to grave to get most out of your sales. No more leakages.
perspective dealerships potential

#SalesPeopleFirst
“What gets measured gets done”.

6 © 2017 Node Technologies

 SalesGO Visits For Yamuna Densons

© 2017 Node Technologies 7

• A mobile Visit /Key Account /Dealership/Channel
management based system
• Allows effective management of the time and
relationships/accounts basis priorities/potential
• Mobile first and in many ways - mobile only
• Repository of all the Meetings/Visits in one place
• Effective User Management System
• Allows to capture critical market information / day to day
operational information
 SalesGo Visits

Benefits:
• Frequency assignment
• Frequency Lag
• Relationship Building
• Meeting follow up
• Visit Delay by Date
• Productivity
• Capture Data
• Minutes of Meeting
• Market Intelligence
• To-Do’s
• Reminders
• Trust

9 © 2017 Node Technologies

Why users love SalesGO Visits

While visiting a distributor quickly get a prompt on the From historical sales figures to his marriage
Know
Plan other distributors in the vicinity
thy anniversary
your
distribut
route Keep track of your meetings to claim your conveyance
or

A distributor may not mind it if you don’t send him a No more excuses for delaying a meeting or
Never document on time but his respect for you goes up if Never postponing it
miss a you do. miss a
task meeting
Imagine sending an analysis without getting to office

“Will get back to you” is not the ideal thing to say. History Have all the notes about every meeting
Stay up is the in the past, handy
to date Having information handy can make a big difference best
teacher
How SalesGo can fit in?

ADMIN
 Screen Shots :SalesGO
Visits

12 ©2017 NodeTechnologies
 Screen Shots :SalesGO
Visits

13 ©2017 NodeTechnologies
 Screen Shots : SalesGO Visits

14 © 2017 Node Technologies

Secret sauce of SalesGO
offerings Managed Services

© 2017 Node Technologies 15

 SalesGO Managed Services

We at node believe that success of every project is a joint responsibility and approach each project as a business
problem rather than a technology add on.

Every implementation is preceded by extensive research/ ground study with end users, line managers to ensure
that the system is configured/customized to help them work better.
Focusing on ROI of the system we believe …

“ Reports are a by product of Usage”

Our managed services team consists of:

• Dedicated account management team
• Dedicated service delivery/ Support team
• Custom analytics and reporting team
• On Site and On Line Training team

16 © 2017 Node Technologies

 Functions : Managed services team

• User training and adoption

• Monitoring and ensure usage and address lags in updates.
• Work towards “ Success parameters’ of the project
• Highlight success and opportunities with senior management
• Gather feedback from users to improve offerings
• Monitor user attrition and security
• Share actionable insights with management.

This function works 24X6 for each project

17 © 2017 Node Technologies

© 2017 Node Technologies
 How this model helps

• Only company to offer managed services with product offering

• Performance driven pay outs
• Only Sales Automation technology company to offer benchmarks and KRA on usage of the
system
• Cost of operations least for clients. Highest in ROI
• Exceptional success with third party users ( Dealers, Distributors, Contractors , Influencers
, off roll employees )
• Technology adoption among users opens up door to implement more

18 © 2017 Node Technologies

 Success Stories
Case Studies

19 © 2017 Node Technologies

 How do I empower my field force, ON THE GO

Difficult for field sales ( Dealers/ On roll) to quote prices to customers

on time. Complex configuration of servers and fluctuating prices of
components

A mobile app for users to choose configuration and check prices.

Price updates pushed real-time. Managed services to download and
Industry: Install apps. Train users on field and on line
Servers and Hardware

Company Size: Impact: 10K active users ( 70% non smart phone users on Symbian
App) . Promotions/Offers added to application. Insights on user
More than 50,000
activity and behavior. Faster conversion time for sales.

Use Case:
SalesGO Price Tracker
20
 How do I keep a track of my retail sales, REAL TIME

Hard to get inventory and sales figure in multi brand outlets/Large

format stores. Delay in reports as billing through Modern trade
owners system . Same store competition sales figures not available.

A mobile app for users to report inventory and sales. Report on

competition product sales in detail eod. Dashboard and analytics to
Industry: slice and dice through data to project sales.
Mobiles, Computer Hardware and Software

Company Size: Impact: Insights on inventory movement in detail. Competition sales

and trends captured and targeted. Comparative analysis to address
More than 5,000
sales persons training.

Use Case:
SalesGO Retail Tracker
21
 How to get more from my leads, EFFICIENTLY

No reliable mechanism to track the efficiency of lead pipeline

management, agency performance, quality of leads and its impact on
lead conversion rate. Reports were managed via Excel and a CRM
which ended up being delayed thanks to low adoption by the field.

Real time tracking of all leads created, status progression and closure.
Contact to customer time was monitored and controlled. Lead loss
Industry: was reduced thanks to a Lead Revival and Revalidation feature .
Telecom Agency performance is now tracked to ensure that no junk or
duplicate leads enter the system.

Company Size:
More than 100,000 Impact: Visibility increased to 94% from 35%. Conversion rate
improved by 24%. Contact to customer increased to 92% ( 4 hours)
from 27% ( 72 hours)
Use Case:
SalesGO Leads
22
 How do I get my dealers to update leads, ACCURATELY

Kent invests heavily on lead generation through ATL activities to

generate leads. All inbound queries are processed through a call
center at Noida and Passed on to distributors in 18 regions/ 150 cities
and to branch sales employees in Delhi and Mumbai.

Real time tracking of all leads created, status progression and closure.
Contact to customer time was monitored and controlled. Lead loss
Industry: was reduced thanks to a Lead Revival and Revalidation feature. Cross
Consumer Durables sell of product to the existing database of customers.

Company Size:
More than 5,000 Impact: Visibility increased to 90% from 25%. Conversion rate
improved by 24%.Conversion at branch level increased to 44% from
34%. Lead closure time decreased to 5 days form 17 days. 400%
Use Case: increase in speed of sales.
SalesGO Leads
23
 How do I get faster , SPEED OF CALL

Samsung invests on lead generation through multiple mediums.

Leads are passed on to dealers spread across India. Samsung is
concerned about contact to customer and wants dealers to respond
to 100% customer queries , in time.

SalesGO leads allow all channels of lead generation to connect and

pass every query as a lead to dealers. Managed services ensure that
Industry: every lead is addressed to on time.s
Mobiles

Company Size:
More than 50,000
Impact: All queries answered within designated time. Dealers
rewarded by hygiene. Samsung can now monitor activity on leads
Use Case: generated. Sales team can have a meaningful conversation with
SalesGO Leads dealers.
24
 How do I keep my sales, AHEAD OF THE CURVE

IDFC was looking for a solution that could bring about a positive
change in relationship management with their distributors in the
Asset Management Industry. It should be extremely functional yet
very easy to use.
With intelligent use of technology, SalesGo team was able to
automate Relationship management and Visit Management tool that
could help the central team/Management to control and manage the
accounts that needs to be mapped to each Sales Personnel. SalesGo
Industry: is able to give the management an option of evaluating the
Mutual Funds performance of the Sales Team in pure business terms by eliminating
the subjectivity factor from the performance indicators.

Company Size: Impact: 100% visibility and control. Team productivity from an
More than 5,000 average of 1.2 Meetings per day to more than 5 Meetings Per Day per
RM. The average AUM of the Company increased by 25% in
comparison to last year. Active Distributor count and average
Use Case: transactions in comparison to the previous year has doubled
SalesGO Visits
25
 How do I penetrate retail market, PROFITABLY AND FAST

Engage & Reward the large base of untouched electrician

(Influencers) community (20k in Tier 1,2,3,4 ) to promote Client’s
Products, Generate leads through this fraternity and track their
purchases Reward them basis their purchases.

Developed an app which can be downloaded by all electricians which

can enable to achieve client’s objective of engaging & connecting
Industry: with Electrician and track their purchases. Supported by a strong BI
Energy management and Automation which can help Client with Analytics BI/ Backend database
management, back office MIS & Reporting. Node is responsible for
the end to end managed services from development, onboarding ,
Company Size: training and tracking.
More than 50,000
Impact: 14k Electricians have been enrolled for the program and
close to 6K Electricians are active (Verified billing with client) on a
Use Case: Weekly basis. Impact of 46Cr on business through retail.
SalesGO Custom Application
26
 How do I increase my distribution base, EFFECTIVELY

Sales through distributors ( multi company). Relationship managers

build relationship and promote business. LIC Nomura wants to
increase business share from distributors with untapped potential.
LIC Nomura Asset Management

LIC Nomura can periodically change Distributor priority for no of

visits. A mobile app for relationship managers to plan visits to such
Industry: dealers and capture purpose and conversation. Get business detail for
Mutual Funds dealers and competition on the go.

Company Size: Impact: 20% increase in sales through untapped distributor market.
Addition of new distribution points to sales. Increased retention on
More than 1500
dealers.

Use Case:
SalesGO Visits
27
 How do I make my campaigns , BETTER

SMC invests heavily on lead generations using all the mediums to do

so..

High value leads have longer sales cycle and SMC can not afford to
have any leakages. Wants to know ROI on investment and make it
efficient

SalesGO allows leads to be pushed in real-time to users on field.

Industry: SalesGO managed services helped stop leakages.
Reality/Finance Source wise tracking and campaign analysis in place.

Company Size:
More than 3000
Impact: 14k Electricians have been enrolled for the program and
close to 6K Electricians are active (Verified billing with client) on a
Use Case: Weekly basis. Impact of 46Cr on business through retail.
SalesGO Leads
28
 How do I increase sales by effective MONITORING

Teams spread across India , sales being driven through sales team
and dealerships to sell diversified financial products. Wants to have a
visibility on sales pipeline to monitor and control funnel. With sales
team mostly on field, Wants an easy to use yet effective solution.

SalesGO leads helps in maintaining daily sales activity of a

salesperson. Same can be monitored at multiple levels in the
Industry: organization.
Financial Services Users now have a single way to report their activity having more
bandwidth to spend on the field and reduce repetitive tasks to
Company Size: report.
More than 1000
Impact: Extremely high adoption and usage at user level made the
system and integral part of culture. Easy for management to now
Use Case: guide teams .
SalesGO Leads
29
Thank You
Node technologies, Bangalore

© 2017 Node Technologies