Educating the next generation of Leaders

in Sport Management

Sport Business Chain Conference, Bucharest, 29th of September

Index

1 | The World of Johan Cruyff

2 | Johan Cruyff Institute
3 | Activities of Johan Cruyff Institute
• Education (discounts & funding)

• Talent (internships & job offers)

• Knowledge (academic content)

• Consulting (management & sponsorship)

1. The World of Johan Cruyff
The World of Johan Cruyff
2. Johan Cruyff Institute
Johan Cruyff Institute

The Johan Cruyff Institute is a powerful

blend of professors, staff and partners
who share a passion for educating the
next generation of leaders in the sport
business for the benefit of all athletes,
sport partners, organizations and the
students themselves.
 Global presence

Sweden
2011 Johan Cruyff Institute Sweden
(Stockholm)
Mexico
2003 Johan Cruyff Institute Mexico
(Mexico City)

Netherlands
2006 Johan Cruyff Institute Amsterdam
Italy 1999 Johan Cruyff Academy Amsterdam
Israel 2004 Johan Cruyff College Amsterdam
2006 Johan Cruyff College Groningen
Saudi Arabia 2007 Johan Cruyff College Roosendaal
Guatemala 2009 Johan Cruyff Academy Tilburg
El Salvador Venezuela 2009 Johan Cruyff College Enschede
2015 Johan Cruyff Academy Groningen
Ecuador

Peru Spain
2013 Johan Cruyff Institute Brazil
2002 Johan Cruyff Institute Barcelona
Peru (Lima) Chile
Uruguay
Argentina
 Facts & Figures

4,935 4,108 English

64
Students on campus Students online Spanish Programs
Netherlands, Spain, Peru, worldwide in portfolio
Mexico and Sweden

7 th

14 27 129 13
Master in Sport
Management in
Europe
Delegations Staff Faculty Agents SPORTBUSINESS
worldwide members members worldwide INTERNATIONAL RANKING
JUNE 2018
3. Activities of JCI
 Activities of JCI

EDUCATION TALENT
(benefits & (internships & job
funding) offers)

KNOWLEDGE CONSULTING
(academic (management
content) & sponsorship)
 Education (benefits & funding)

SPORT MANAGEMENT SPORT MARKETING COACHING

& SPONSORSHIP FOOTBALL BUSINESS

OFFICIAL
MASTERS

MASTER’S MASTER IN SPORT MASTER IN SPORT MASTER IN FOOTBALL MASTER IN

DEGREE IN MANAGEMENT MARKETING & BUSINESS, FC BARCELONA COACHING
SPORT SPONSORSHIP
MANAGEMENT
MASTER IN FOOTBALL
BUSINESS
POSTGRADUATES

Postgraduate Postgraduate Postgraduate Postgraduate

Diploma in Sport Diploma in Sport Diploma in Diploma in Football
Management Marketing Sponsorship Business
| |

Strategic Management Event Management Strategy

Sponsorship
Innovation and Facility Management
Football
Leadership
Industry Insights
COURSES

Tactics

Sports Marketing
Foundraising

Financial Management

Sports Management Fundamentals Football Business Fundamentals

On Campus | Online | Blended

 Talent (internships & job offers)

9,000 60%
Experience in the
92%
Working
82%
Full time
ALUMNI sports field
10%
+ 600 Part time

New students 25%

each academic Professional/elite
year athletes

84%
22-55 60% 30% 5% 4% 1%
Europe America Asia Africa Oceania

Age group
16%
 Knowledge (academic content)

The creation of academic content through:

Development of Speakers Visits Research projects

practical case
studies

“Transfer of knowledge”
 Consulting

OBJECTIVE

To help clubs/federations/brands to:

Improve the Optimize the Increase the

business model brand extraordinary revenue
positioning through sponsorship
Many thanks for your attention
lukas.dorda@cruyffinstitute.org