Entrepreneurship 2.

The enterprise organization

3. The technology providers
4. The suppliers
Business Plan
A business plan is used to guide entrepreneurs to enter any
The Business proponents
business endeavor.
Four types of stakeholders:
1. Resource Mobilizers & Financial Backers
Parts of the business plan 2. Technology Providers & Applicators
I. Introduction 3. Governance & top management
a. Business Concept and Model 4. Operating and Support team
b. Business Goals: Mission, Vision, Objectives, and Resource Mobilizers – To know who are on board to share the
Performance Targets burden of raising money
c. Business Offering and Justification Technology providers – To know If there are sufficient funds to
II. Executive Summary pay the tech
III. The Business Proponents Governance – To know what strategies and performance
IV. The Target Customers indicators are being proposed
V. Demand and Supply of the Market Support team – To know what programs and activities are taking
VI. Product and Service Offerings place.
VII. Enterprise Strategy and Delivery Systems
VIII. Financial Forecasts The Target Customers and the Main Value Proposition
IX. Environmental and Regulatory Compliance
X. The Capital Structure and Financial Offering

Contents of the Business Plan

The Business Concept and the Business Model

Essence of the enterprise
Stresses the value of the product offering

Business Model
A formula on how the enterprise exactly plans to make money out
of a business.

Four areas of moneymaking

Revenues
Costs (Products and Business)
Investments
Financing the Investments and Funds

The Business Goals

They show the future and long-term prospects

The Executive Summary

 Contains everything that is relevant and important to the
business audience
 Why the business will work and succeed
 Describe the products/services of the enterprise
 Investment requirements
 Summaries of income statements, cash flow, and balance
sheets
 Environmental and Regulatory compliance
 Capital Structure
Enterprise Strategy – Builds and develops the game plan for
attaining competitiveness.
Enterprise Delivery System – The entire process of converting
input or resources into outputs and these outputs into outcomes

It should also introduce and highlight the good qualities of:

1. The business proponents and their partners