Reading guide ‘Economics of Competitive Advantage’ GSBS 6410

Weeks 1 – 6
Note: to access on-line resources go directly to the library homepage or go
into Blackboard, click on ‘external links’, and then enter the ‘Short Loans on
line’ link.
Note: due to copyright restrictions, not everything listed is on-line.

Week Topic Reading guide Note: yellow highlight

1 Economic decision making
(Microeconomics, Strategy,
and Management:
Introduction and foundational
concepts)
denotes main reading/s for that week.
Boyes (2008) Chs. 1, 2 & 21 (not on-line
Sloman & Norris (2008 or 2010)
Principles of Economics (2nd edition) Ch.
1 ‘Economic Issues’ (Textbook)

Porter (1985) ‘Competitive strategy’ (Ch .

1) (on-line)

Porter (1980) ‘The structural analysis of

industries’ (Ch .1) (on-line)

Besanko et al. ‘Introduction’ (not on-line)

2  Competitive Advantage: Boyes (2008) Chs. 2 &12

o Demand, Supply,
and Equilibrium Sloman & Norris Ch. 2 ‘Markets, demand
and supply’ & Ch. 3 ‘Markets in action’
(Textbook)

Besanko et al. Ch. 1 ‘Basic microeconomic

principles’ (on-line)

Gans et al. Ch. 5 ‘Elasticity and its

applications’ (not on-line)
3  Competitive Advantage: Boyes (2008) Ch. 13
o Production &
costs Sloman & Norris Ch. 4 ‘Background to
Supply’ (Textbook)

Besanko et al. Ch. 1 ‘Basic microeconomic

principles’
4  Profit maximization Boyes (2008) Chs. 12, 13 & 14
Sloman & Norris Ch. 5
5  Perfect Competition and Boyes (2008) Chs. 7, 8 & 14
Monopoly Sloman & Norris Ch. 6, 7
6  Oligopoly and Boyes (2008) Chs. 7, 8 & 14
Monopolistic Competition Sloman & Norris Ch. 8