Comm 497t Chilean Spotlight Report

Newport Beach Film Festival
Latin Showcase-Chilean Spotlight

Fall 2018
Kaetlyn Hernandez, Maryam Evini and Kaley Bachand
TABLE OF CONTENTS
Executive Summary………………………………………………………………………………….2
Event Description…………………………………………………………………………………….5
S.W.O.T Analysis…………………………………………………………………………………….9
Organization and Management…………………………………………………………………….15
Partnership Marketing and Social Media Strategies……………………………………………..26
Supporters, Partners, and Sponsors Profiles…………………………………………………….47
Timeline…………………………………………………………………………………………...….105
Financial Performa…………………………………………………………………………………..111
Location Selection…………………………………………………………………………………..113
Appendix……………………………………………………………………………………………..117
1

Executive Summary
2
This year’s Newport Beach Film Festival is celebrating its 20th year of hosting culturally
appreciative screenings and parties for the community to enjoy. With an average of over 50,000 attendees,
the Newport Beach Film Festival is one of the largest and longest running film festivals in Southern
California. The festival offers a first-class international film event that provides educational benefit, cultural
appreciation and showcases the best of classic and contemporary international films. Studio and
independent films are submitted and chosen to represent several cultural spotlights. It pushes emerging
and seasoned filmmakers to show and embrace their art. The festival is open to all to become educated
and to stimulate an interest in film.
Newport Beach, the coastal Orange County city, is known for its fine residential areas, modern
shopping facilities, strong business community and quality school system. It is also known for its boat docks
and harbor area. This gives opportunity for fishing, swimming, surfing, and aquatic sports activities.
The Newport Beach Film Festival presents over 100 films that will be premiered at the Triangle
Cinema located at 1870 Harbor Blvd, Costa Mesa, CA 92627. The screening will be immediately followed
by the Showcase event, which will feature food, drinks, music by a DJ, activities and performances. The
Time Nightclub will host the after party and is located at: 1875 Newport Boulevard B245, Costa Mesa, CA
92627. It will be a five day long festival from April 28th, 2019 to May 2nd, 2019. The Latin Showcase and
Chilean Spotlight will take place on April 29th, 2019.
Our main task this semester was to prepare the Spring semester for the event by providing all
partners, sponsors and supporters for the event. These partners, sponsors and supporters will ultimately
put on the event as they include performances, music, photography, media, promotion, advertising and
other event boosting activities. With the common conflict of the Chilean community being rather small, we
referred to past supporters, partners and sponsors and general Latin community partners. We kept each
other updates as a team through weekly meetings on Thursday’s at 2 p.m.
Our successful partners, supporters and sponsors are DJ Austo, FADA, Lindsey Ohling, Para
Todos, Portal Languages, ProChile, Tyson Phillip and Grupo Folklorico. DJ Austo and Grupo Folklorico
have offered their services in music and performance. Lindsey Ohling and Tyson Phillip have offered their
services in event photography. FADA, Para Todos, Portal Languages and ProChile will all be promoting the
event through social media and helping to increase ticket sales with announcements, discount codes and
ticket giveaways. FADA will be arranging a group ticket sale. Para Todos will be writing a full review in one
of their issues and include a full page advertisement, and bring 100 of those copies to the festival. ProChile
is working to get ViaWines at our event to give out wine samples.
In order for the Spring semester to successfully prepare for the event, our Fall team has the
following suggestions:
● DJ Austo is not the only DJ booked for the Latin Showcase. The Mexico Spotlight also
booked one. We believe that both can perform at our event, but I would double check with
Gregg if one will go or both.
● FADA did not sign their contract yet. Make sure to get that done immediately. Then start
the group sale soon after.
● Lindsey did not sign their contract yet, so text/call her to get that done immediately.
● Para Todos’s graphic did not get approved in time, so their first post is off on the date, just
follow the calendar. They will need a review and full page advertisement by March 15th, so
work on that with Gregg as soon as possible.
3
● Portal Languages’ contract has not been approved by Gregg yet. Once it is approved,
make sure to get that signed right away.
● ProChile’s contract has not been approved by Gregg or signed. The contract is not
complete, since we are not sure what else they may offer. They were out of office much of
our semester, so you may need to communicate with them a lot more than everyone else.
● Tyson Phillip is signed and ready to go. He will just need updates on times and other
details once it gets closer to the event.
● Grupo Folklorico should be checked in with to see if there are any questions.
● There should be weekly posts on the NBFF Chilean social media, so if we are not posting
an announcement of partnership, we should be posting fun facts about Chile or event
details. We arranged for every other week to announce a partner.
● Frida Cinema, Stay Connected OC, Se Fija and OCHCC are all strong partners that we
simply ran out of time to keep pushing for an answer. I would call them immediately.
● Hermanos Unidos de CSUF, Sigma Lambda Beta and Hermanas Unidas de CSUF all
expressed interest but stopped answering, so I would not worry about them.
● If you have any questions at any point, read the specific notes on the profiles and feel free
to contact us.

4

Event Description
5
1. WHO
The Chilean Spotlight team has been working to secure supporters, partners, and sponsors for the
20th annual Newport Beach Film Festival. We have been collaborating with local organizations
who serve to meet the needs of Chileans, Chilean-Americans, the Latin community, and anyone
interested in Chilean culture or film. We also collaborated with the Mexican and Brazilian Spotlight
in order to produce a well-rounded event for the Latin Showcase. We worked to target
organizations with a reach specifically in Orange County, Los Angeles County, and the Inland
Empire who have an impact within the Chilean community or the larger Latin community.
2. WHAT
The 20th annual Newport Beach Film Festival take place over 5 days and is scheduled to run from
April 28, 2019 through May 2, 2019. The Newport Beach Film Festival is celebrating a milestone in
reaching 20 years of consistent festivals. The festival features films from cultures all around the
world with spotlights on Chile, Mexico, Brazil, Japan, China, Korea, Australia, Ireland, France,
Germany, Italy, Sweden and the United Kingdom.Studio and independent films are shown to
represent the best classic and contemporary films from around the world. These narrative, short,
documentary or action sport films typically come from emerging or seasoned filmmakers. The
Latin Showcase will showcase films and cultural experiences from Chile, Brazil, and Mexico. Each
country will be recognized and represented during the after-party through entertainment, food, or
beverages. The cost of tickets for the event will be $45, which includes access to one film
screening and the after-party where complimentary beverages and small food will be provided.
3. WHEN
The festival will be running from April 28, 2019 through May 2, 2019. The Latin Showcase and
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Chilean Spotlight will be held on April 29, 2019. There are no set times for the films and the
after-party that directly follows the film. Promotion for the event will begin 3 months prior to the
event.
4. WHERE
The festival will be held in Newport Beach, California. The event will be split into two separate
locations; one for the film screening and one for the after party.The screening will be held at
Triangle Cinema and the Latin Showcase after-party will be held at Time Nightclub. The Triangle
Cinema is located at: 1870 Harbor Blvd, Costa Mesa, CA 92627. The T
ime Nightclub is located at:
1875 Newport Boulevard B245, Costa Mesa, CA 92627.
5. WHY
The Newport Beach Film Festival aims to “bring to Orange County the best of classic and
contemporary filmmaking from around the world” and is “committed to enlightening the public with
a first-class international film program as well as providing a forum for cultural understanding and
enriching educational opportunities. The Festival also provides itself as a support system for
emerging and seasoned film artists.
6. HOW
The event is heavily supported by ticket sales and the contributions from supporters, partners and
sponsors as it is a non-profit. Long-time sponsors that the festival has established are the City of
Newport Beach, Pacific Sales Kitchen and Home, Tito’s Handmade Vodka, Fashion Island, Karma,
Los Angeles Times, Experian, Celebrity Cruises, Visit Newport Beach, The Lot, Compass,
Fleming’s Prime Steakhouse and Wine Bar, The Garage, Ricoh, Orange County Films, Regal
Entertainment Group, Simple DCP, Tequila Herradura, Firebrand Media, SCS, Quartararo and
7
Associates, Redwitz and Lagunitas Brewing Company. For the remaining partners, the Festival
looks to California State University, Fullerton to work with students who will help in this process.

8

S.W.O.T Analysis

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STRENGTHS WEAKNESSES
● Annual event ● Small Chilean community in Southern
● Desirable location California
● Relatively affordable ● Small amount of team members working
● Celebrating 20th Anniversary on Chilean spotlight
● One price for entire night’s event ● Latin Showcase is on a Monday, a typical
● Well-known supporters, partners, and working day
sponsors ● Potential supporters, partners and
● Large audience outreach sponsors may struggle planning this far
● Cultural celebration of Southern California ahead or took long to reply
communities
OPPORTUNITIES THREATS
● Southern California has a large Latino ● Last minute cancellations of supporters,
population partner and sponsors or lack of response
● The Chilean community is passionate, ● Small Chilean population in target area to
despite their size directly target
● The Los Angeles Film Festival shut down ● Other Latin showcase spotlights have
after 18 years, leaving no major larger target populations
competitors ● Not knowing exact details while planning
● Increase of promotion through social can deter possible supporters, partners
media and sponsors
● Reengaging past supporters, partners,and
sponsors
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STRENGTHS
This year, the Newport Beach Film Festival has a notable advantage over other film festivals; 20
years of continuous festivals! The 20th year promises to be extra special and will be something that even
regular attendees will be blown away by. Because this event is held annually, the recognition of the brand
is strong in Orange County, Los Angeles County, and the Inland Empire. This recognition helped us in
connecting with supporters, partners, and sponsors as we did not have to spend much time educating the
organizations about who we are and what we do. We anticipate that this strong brand recognition will also
be a benefit to the Spring semester as they work to sell tickets for the event.
The location for the event is also a major strength to the organization. Newport Beach is known to
be a beautiful and affluent, Orange County beach city. While the area is known for being more ritzy, the
ticket price for an event like this is a strength because of all of the costs that are included in the ticket price,
the price is a great value.
Another strength that our spotlight has is the passion from the Chilean community. Although
Chileans are not a large segment of the southern Californian population, they are a very proud and
passionate population. Chileans and Chilean-Americans have proven to be a consistent group of attendees
due to the lack of Chilean cultural celebrations in this area.
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WEAKNESSES
As stated in the strengths section, the Chilean community in southern California is very small.
According to the U.S. Census Bureau, there are approximately two thousand Chileans in Orange County.
With such a small population and the time given to reach out to this community, we anticipate some
challenges attracting Chileans to the spotlight and Latin showcase.
Another weakness is that our team is fairly small. We think that having a larger team to reach out to
potential supporters, partners, and sponsors, we would have had more success in securing agreements
with more organizations who have an impact in this community. We also ran into some cases where
potential supporters, partners, and sponsors could not plan as far ahead as April. We suggest reaching out
to those organizations again as the event comes closer to see if they have been able to make a decision
early enough to be included in the event. These specific organizations are listed in the letter to Spring
semester.
The Latin showcase is scheduled to be on a Monday evening. Being that it is a weekday and a
typical working day, we are worried that this is a difficult day for potential attendees to come to an event.
Getting people out to a late night event with drinking might be hard to do on a Monday.
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OPPORTUNITIES
Although the Chilean community is a fairly small population in Orange County, the Latin population
has no shortage. We targeted much of our outreach to the Latin market in Orange County. Because there
isn’t a specific Chilean media outlet, Chileans in Orange County tend to watch, listen to, and read
Latin-based media. As mentioned before, Chileans are passionate, and because of the lack of cultural
events highlighting their culture, there is a large opportunity to bring this unique event to this community.
Another unique opportunity is the closure of the Los Angeles Film Festival. The Los Angeles Film
Festival has been holding their festival since 2001 in neighboring Los Angeles, California and has been
known as the #1 local film festival for the Los Angeles and Orange County communities. Although this
event was held in September each year, there is now a need for a local film festival that the Newport Beach
Film Festival can fill.
The 20th anniversary presents a great opportunity to re engage with some supporters, partners
and sponsors who may have taken a step back in previous years. By highlighting the success of the event
over the past two decades, organizations may be more inclined to participate and support our event. By
utilizing our social media accounts on Facebook, Twitter, and Instagram, we have the opportunity to
promote the event and the organizations that plan to work with us on getting the word out.
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THREATS
A threat that we are aware of is that other spotlights in the Latin showcase have a larger population
of community members located in Orange County, and they might be able to obtain more attendees or
sponsors because of the larger community base. Mexico and Brazil both have larger community
populations in the area.
There is also a threat that supporters, partners and sponsors may back out/cancel or stop
communication prior to the event, leaving promotions and agreements unfulfilled. Furthermore, trying to
secure supporters, partners and sponsors can be at a standstill if exact details aren't known about the
event.

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Organization &
Management
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The Chilean spotlight team was comprised of three team members; Kaley Bachand, Maryam Evini,
and Kaetlyn Hernandez. As a team, we typically met once a week for two hours. During our meetings, we
would discuss the progress we had made individually, work on assignments together, and set a game plan
for the following week’s work. Our team utilized Google Drive to be able to share documents easily and
ensure that everyone had access to all documents at all times, and used the shared email to keep each
other aware of partnership opportunities and accomplishments.
During the beginning of the semester, we worked mostly on our assignments which helped us to
identify the potential supporters, partners, and sponsors that we would be contacting in the weeks to come.
We worked together and individually to add organizations to a shared Google Sheets document when we
found an organization that would be a good fit for our event. Our team kept in contact with each other as
well as the other teams within the Latin showcase to ensure that organizations that were generally ‘Latin’,
and not specific to any country, were only being contacted by one spotlight team.
After locking in key supporters, partners, and sponsors, we updated our Google Sheets page with
a color coding system to inform each other of the progress of each deal and keep organized. This also
made it easy for assignments to be printed because everyone would have access to the document and
could be able to print on behalf of the other team members.
We set tentative deadlines for certain assignments that were more lengthy than others, and were
able to keep on deadline.
Our team kept the lines of communication open by creating a group text message chain as well as
using Slack to keep conversations about different subjects in different channels.
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Kaetlyn Hernandez
Contact: (562) 413-3520; hernandezkaetlyn@csu.fullerton.edu
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Autobiography
Kaetlyn Hernandez is a fourth-year student at California State University, Fullerton (CSUF) working
towards a Bachelor of Fine Arts degree in Entertainment Arts with a minor in Public Relations. She plans to
utilize her education to pursue a career within the marketing or public relations realm of the Animation or
Film industry. She chose to attend CSUF due to the proximity to the country’s most prominent
entertainment hubs (i.e. Los Angeles and Anaheim). She has taken on several leadership involvements
during her time in university, such as Associated Students, CSUF, Inc. (ASI), Alpha Delta Pi Panhellenic
sorority, First Year Experience program (FYE), Love Your Melon Ambassador Program (LYM), and
Freshmen Student Association (FSA). She is currently the ASI Chief Communications Officer, after working
up from Street Team Coordinator and Titan Tusk Force Director, where she sits on the Executive Team
and manages the image of the organization. Within the first three months of her term, she is the host of the
ASI podcast “Fully Informed”, published a quiz on Buzzfeed, has produced and been featured in multiple
organization-wide videos, has started multiple campaigns, manages the organization social media outlets,
and has administered a rebranding of the organization. Along with enhancing her skills for her desired
career, she has also achieved certifications as a College Reading and Learning Association Master Level
III Mentor. Her other involvements have also contributed to her leadership development through positions
as a Camp Titan Counselor and Spirit Coordinator, the Executive Vice President of Alpha Delta Pi, Zeta
Alpha Chapter, a Peer Mentor for FYE, the Captain of the LYM Ambassador Program at CSUF, and the
Social Events Chair and Student Advisor for FSA.
Kaetlyn was born on July 30th, 1997 in Artesia, California. She was raised in Downey, California
where she was able to cultivate in an active community with many outlets of involvement. She is the oldest
of three children; her siblings being Mylah and Noah Hernandez. She was raised in a two-parent household
with her mother, Sandy Hernandez, and her father, Ernie Hernandez. Kaetlyn is the second to attend a
university in her family, with her father being the first. Kaetlyn stayed active in her community by
participating in city sport teams in swimming and soccer, volunteering throughout the city, and becoming
heavily engaged within her high school. She attended Warren High School in Downey, CA starting in 2011
where she affiliated with several extracurricular activities, such as Associated Student Body, Girl’s League,
Key Club, Mock Trial, Track and Field, Animation, and Film and Television Broadcasting.
As a person, Kaetlyn has been described as motivated, determined, and hard-working. She battled
throughout high school and her first two years of college with the insecurity of never being capable of taking
on large responsibilities and positions. She has used her fortitude to push herself to achieve things she
deemed as impossible for herself and has always made it a point to not only prove others wrong but to
prove herself wrong. These values she holds have been modeled by her role model, her father. Her father
has endured many life and self-battles to achieve a life that is successful. Her biggest goal is not to achieve
a certain degree or career, but to make her parents and herself proud.
On her free time, Kaetlyn enjoys watching films in a movie theater as she calls this her happy place
and likes to go to Disneyland when she is feeling too much like an adult. She is happiest when she has
others around her. She is a very outgoing and personable person.
Her life is further featured on her social media. Follow, like, and share on Instagram
(https://www.instagram.com/kaetloinn/), Facebook
(https://www.facebook.com/kaetlyn.hernandez?ref=bookmarks), and LinkedIn
(https://www.linkedin.com/in/kaetlyn-hernandez-3b4a5415b/).
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Kaetlyn Hernandez
(562) 413-3520
hernandezkaetlyn@csu.fullerton.edu
EDUCATION
California State University, Fullerton Bachelor of Fine Arts
Expected Graduation: Fall 2019; Concentration: Entertainment Arts/Animation GPA: 3.7
Minor: Public Relations Dean’s List 2015-2018
WORK EXPERIENCE
CSUF Associated Students, Inc. May 2016- Present
Chief Communications Officer 2018-2019, Titan Tusk Force Director 2017-2018, Street Team Coordinator
2016-2017, Spring Concert Lead
● Planned and coordinated events and programs with budgets that exceed over $75,000 in value.
● Launched campaigns, events, and projects to better the image of the organization.
Alzheimer’s Association, Orange County Chapter June 2018- August 2018
Public Relations Intern
● Organized social media campaigns and posts.
● Authored news articles, press releases, and media alerts for annual organization events.
CSUF ASI Marketing and Design August 2017- August 2018
Titan Pride Center Promoter
● Marketed all organization events and plan student promotions and campaigns.
VOLUNTEER EXPERIENCE
CSUF Camp Titan Philanthropy February 2016- Present
Camp Counselor 2016-2017, Spirit Coordinator 2018-2019
● Coordinated and planned all themed programs for volunteers and children.
Alpha Delta Pi Panhellenic Sorority August 2015- Present
Executive Vice President 2017 (Executive Committee and Executive Board Member)
● Tracked chapter’s success rate and develops goals and plans for the organization.
First Year Experience Program August 2015-2017
Freshmen Class Peer Mentor 2016-2017
● Advised students on their collegiate journey and guide them to student success resources.
● Certified College Reading and Learning Association Master Level III Mentor.
Love Your Melon Company Ambassador Program October 2015- 2017
Crew Captain and Founder 2015- 2017
● Oversaw all Donation Events so that the Love Your Melon company is appropriately represented.
Freshmen Student Association September 2015- 2017
Social Events Chair 2015-2016, Student Club Advisor 2016-2017
● Arranged social events open to all 40,000+ CSUF students.
SKILLS
● Computer: Proficient in Microsoft Word, Excel, and Powerpoint; Outlook; and Adobe programs
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Maryam Evini
Contact: (949) 922-5659; maryevi19@csu.fullerton.edu

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Autobiography
Maryam Evini is a graduating public relations student at California State University, Fullerton. She
plans to use her knowledge attained there to work in the entertainment industry in either PR or marketing.
She was accepted into California State University, Fullerton as a biological science major. She volunteered
at clinics and blood drives during her time in the major. It was not until later that she realized her true
passion was in communications. Maryam came to the realization after having a discussion with her aunt,
who works in the field. After shadowing her aunt, she changed her major and set down the path to achieve
her dreams of working in public relations. CSUF has allowed her to get hands on experience in the public
relations field. She has worked with the non-profit Patriots and Paws to create and carry out a PR plan for
their Holiday Food Drive for veterans. The public relations program at CSUF has taught her the skills
needed to excel in PR. The program allowed her to participate in mock pitches to real clients, create news
releases and media pitches.
Born in Maryland, she lived there until she was 10 years old. Living in Maryland kept her miles
away from the renown Smithsonian museums where she would spend hours learning. She moved to
Southern California, before the start of her fifth-grade year, where her father was hired as an engineer. It
was during fifth-grade that she discovered a passion for music. Maryam learned how to play the clarinet
and studied music. She went on to play the clarinet through eighth-grade. In high school, she was accepted
into the Health and Medical Occupations Academy. She participated in various field studies such as touring
the Da Vinci robotics lab at the University of California, Irvine. During her time in the program, she interned
at the Orthopedics department at Kaiser Permanente. There, she practiced proper orthopedic care and
gained knowledge in sutures and cast making. In her spare time, she gave back to her community by
volunteering at her local senior living center. She hosted ice cream socials and bingo nights to the joy of
many residents. Her favorite part of volunteering was spending time with the residents. Each resident had a
story to tell and it was amazing to hear their all their different walks of life.
When she is not working, she is traveling and taking in the different cultures around the world.
Traveling keeps he grounded knowing that there is more to life than the place where she grew up. Event
though she works at Disneyland, she still enjoys visiting the park and experiencing the magic brought to life
by her fellow cast members.Spending time with family and friends is also important. Through her
experiences in life, she wishes to make her family proud.

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MARYAM EVINI
949-922-5659 (cell)
maryevi19@csu.fullerton.edu
Education
California State University, Fullerton 2015-Present
● B.A. in Communications with an emphasis in Public Relations
● Member of PRSSA
Work Experience
Disneyland Resort, Stores 2017-Present
● Work with Point of Service system
● Assist guests with merchandise needs and special releases
● Inform guests of resort events to create a magical experience
Something Silver, Sales Associate 2014-2015
● Showcased jewelry related to guests’ interests
● Restocked and organized inventory
Related Experience
Newport Beach Film Festival 2018
● Partaking in the planning of the Chilean Spotlight
● Public outreach and social media to raise awareness of event
● Cold called and gathered sponsors, partners and supporters
Patriots and Paws 2018
● Holiday food drive PR campaign for veterans and military personnel
○ Gathered 993 individual non-perishable food items
○ Pitched to media
○ Public outreach through social media and flyers to raise awareness of nonprofit along with
their key message
Volunteer Experience
Blood Drive Volunteer with American Red Cross 2016
● Checked in and monitored donors
Aegis Living Laguna Niguel 2011-2012
● Moderated events: crafts, bingo and ice cream socials
Skills
● Proficient in Microsoft Office: Power Point, Excel and Word; Canva; Cision; and Social media:
Twitter, Facebook, Instagram and Snapchat
● Language: Spanish
22

Kaley Bachand
Contact: 714-476-5283; k.bachand@csu.fullerton.edu

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Biography
Kaley Bachand is a graduating senior at CSUF, majoring in communications with an emphasis in
public relations. She began her college career long ago and wanted to originally be a teacher. After
shadowing a few teachers at local elementary and middle schools, she quickly realized that this path was
not for her. When searching for her next focus of study, she fell upon marketing and found it very
interesting but really didn’t want to take all of the math classes that business school would require. So when
it became time to transfer from her local community college and declare a major, public relations was an
area where she felt that she would be able to learn more about different markets and audiences while also
letting her creative side have an outlet.
During Kaley’s time at CSUF she had lots of great experiences. She was able to learn outside of
the classroom in her two internships; one in marketing and event planning and the other in public relations.
Her last semester was one that she would always remember as the semester that she finally got to use all
of the skills she had learned and apply it to real world projects. Besides working on the Chilean Spotlight for
the Newport Beach Film Festival, Kaley worked with the Girl Scouts of Orange County to create a PR
program that will be carried on even after her team graduates.
What’s next for her? She’s not too sure yet, but she does know that she wants to find something
that she really loves before taking on a career.
SOCIAL MEDIA:
Facebook / Instagram / Twitter / Pinterest / LinkedIn

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KALEY MICHELLE BACHAND
Huntington Beach, CA
Phone: (714) 476-5283 Email: k.bachand@csu.fullerton.com
EDUCATION:
California State University, Fullerton (CSUF) - Orange County, CA Graduated December 2018
Bachelor of Arts in Communications; concentration in Public Relations.

RELEVANT EXPERIENCE:
Be Inspired PR Manhattan Beach, CA May 2018- August 2018
Intern
Scheduled, posted, and engaged on social media for clients and in-house accounts.
Created content for in-house accounts.
Wrote feature articles for Inspired by This blog.
Worked events for Warner Bros. and People Magazine
St. John Knits Inc. Irvine, CA October 2017- December 2017
Marketing & Event Planning Intern
Assisted with branding and marketing for international luxury fashion retailer.
Created holiday event directives for 23 boutiques nationwide.
Planned, executed, and evaluated marketing initiatives for retail and wholesale divisions.

OTHER EXPERIENCE:
Nordstrom Santa Barbara, Mission Viejo, Riverside, and Costa Mesa September 2012- Present
Designer Women’s Apparel and Customer Service Lead
Contributed to launching new subset of Customer Service department.
Assisted manager in creating a strategic business plan that enables the team to work together to achieve service and sales goals
Thrive in a fast-paced environment by developing strong employees, demonstrating exceptional organizational and delegation
skills, delivering prompt follow-through, and effectively juggling competing priorities.
Set and achieve personal sales goals while supporting achievement of team goals
Disneyland Resort Anaheim, CA October 2011 - September
2012
Photographer
Provided guests the opportunity to capture their Disneyland Resort memories by taking high quality photos with the latest digital
photography technology
Proactively approached guests to offer photo opportunities
Educated guests on the wide variety of services available through Photo Imaging
Collaborated with numerous departments across the resort
LEADERSHIP EXPERIENCE
Graduate of Future Nordstrom Leaders (FNL)* in fall 2016
*FNL is an intensive leadership development program for high performing sales employees focused on servant leadership,
business analytics, and professional development.
PROFESSIONAL DEVELOPMENT
Public Relations Student Society of America (PRSSA)
25

Partnership
Marketing & Social
Media Strategies

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Section One - Analysis of market and audience
The main geographic focus is Orange County and Los Angeles. A secondary geographic focus is
from San Diego to Santa Barbara, and out to the Inland Empire. This event runs a week long; our primary
geographic target lives in or near the space of the venues. This area tends to have a higher annual income
than most which we can assume means that they might have more discretionary income than other areas
might.
The average income of our geographic focuses according to websites, Data USA and Point2 Homes, are
as followed:
● Los Angeles- $54,432
● Orange County- $81,837
● San Diego- $71,481
● Santa Barbara- $66,916
● Inland Empire- $71,209
Our secondary geographic focus, down to San Diego, up to Santa Barbara and out to the Inland
Empire, lies just outside our primary. This secondary geographic focus isn’t too far from where the venues
are but they are a slightly further away where the desire to attend this event would need to be great. People
from this secondary geographic area would likely need to book a hotel for the evening because it is typically
too far to drive home. This group would also be possibly more likely to stay for multiple days because it is a
little further away for them, making it much like a small vacation.
Our ideal audience is the Chilean community of Southern California. There are about 7,000
Chileans living in Los Angeles, Long Beach and Santa Ana, according to Migration Policy Institute. Due to
the community’s small size, it may be hard to attract the entirety of this audience. However, this community
is of this culture so we can assume that they are passionate about their culture and are more likely to
27
attend Chilean events. We are targeting members of the Chilean community who are middle to high income
and between the ages of 21-65 with an interest in film. The age range starts at 21 because it is the
minimum age to attend an event with alcoholic beverages. The range ends at 65 years-old because it is
expected to have a portion of income set aside to enjoy hobbies and events by this age. By this age the
work schedule is not expected to be as hectic as it once was, leaving more time to enjoy events. We
welcome members of the community of any age above 21 to attend the event, however, this is the age
range we are reaching out to.
Our second target audience is the overall Latin community in Southern California. Similar to the
Chilean community, we are targeting members who are middle to high income and between the ages of
21-65 with an interest in film. Because the Chilean community is small, targeting the Latin community will
help us attract a greater audience and sell more tickets to the Latin Showcase/Chilean Spotlight. Members
of other cultures within the Latinx community may find the Chilean Spotlight interesting. Of the Orange
County area, 35% of residents belong to the Latinx community. Los Angeles holds 9% of the whole
country’s Hispanic population. There are also many communities residing within the Latinx community
whose countries are not part of the Latin Showcase. Reaching out to them and using the resources
available to us will help increase the number of tickets sold.
Our third possible audience is anyone with an interest in foreign films or just films in general who
lives in Southern California, are middle to high income and between the ages of 21-65. With Los Angeles
being the movie capital of the nation, the film industry is popular within Southern California. People with this
interest are open to viewing films with origins in many different countries. Those who like foreign films are
often seeking new titles to add to their repertoire and the NBFF is the optimal event to view foreign films in
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a location that not only showcases the movie, but also provides entertainment relative to the country of
origin.
Section Two – Analysis of Target Media and Outreach Partners
Team Chile focused on finding a few strong media partners that cover large area of citizens and
several student organizations that reach all the younger demographic in those areas. Therefore, we are
trying to reach the older and younger demographics of the Orange County area. Of our potential
supporters, partners and sponsors list, those that are media related or bring a media related benefit are:
● Hermanos Unidos de CSUF
● Sigma Lambda Beta International Fraternity
● Pro Chile
● Film Arts Drama Alliance Network at University of California- Irvine (UCI)
● Hermanas Unidas de CSUF
● Para Todos
● Stay Connected OC
● M.E.Ch.A. of Cerritos College
● Mesa Cooperativa
● M.E.Ch.A. of CSUF
● M.E.Ch.A. of Fullerton College
● Latin American Student Organization at UCI
● Association of Latino American Students at Rio Hondo College
● Chapman University Film Society
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● Chapman University Latinx Club
● M.E.Ch.A. of Chapman University
● Hermanos Unidos de CSULA
● Hermanas Unidas de CSULA
● Chapman University Society of Cinematography
● Chapman University Latin American Filmmakers Association
● Hermanas Unidas de UCI
● Hermanos Unidos de UCI
● CSUF Chicanx Resource Center
● Se Fija
● Fundi2
● Portal Languages
Not all of these may seem like direct relations to the media, but they all have some sort of control
over an audience through media. The following from the mentioned supporters, partners and sponsors are
student organizations:
● Sigma Lambda Beta International Fraternity
● Film Arts Drama Alliance Network at University of California- Irvine (UCI)
● M.E.Ch.A. of Cerritos College
● Mesa Cooperativa
● M.E.Ch.A. of CSUF
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● M.E.Ch.A. of Fullerton College
● Latin American Student Organization at UCI
● Association of Latino American Students at Rio Hondo College
● Chapman University Film Society
● Chapman University Latinx Club
● M.E.Ch.A. of Chapman University
● Hermanos Unidos de CSULA
● Hermanas Unidas de CSULA
● Chapman University Society of Cinematography
● Chapman University Latin American Filmmakers Association
● Hermanas Unidas de UCI
● Hermanos Unidos de UCI
● Portal Languages
All of these student organizations cover the universities closest to the Newport Beach Film Festival.
Student organizations can hold large followings of students eager for fun and new experiences. All of these
student organizations involve either a passion for film, a passion for the Hispanic or Chilean culture, or
both. By targeting younger demographics with these passions, we are bringing them towards an event that
meets their interests making them more likely to attend. These students may be seeking this event for
entertainment reasons or educational reasons, but no matter the reason this event is tailored to them.
These students are communicated to through the student organization’s newsletters, websites and social
media channels (Facebook, Twitter, Instagram). These media channels can funnel information to not only
31
current members of the student organizations, but even the alumni of the student organization meaning
hundreds can be reached through one organization. These student organizations can deliver our message
by including our marketing materials in their member newsletters, featuring us on their websites with a
picture or article and posting our marketing materials on their social media channels. We can work with
these organizations to provide ticket discounts and/or tickets for giveaways. Overall, these organizations
can provide Team Chile with an impact on the young college demographic for attendance to our event. The
following lists the members or followers amount for each student organization:
● Hermanos Unidos de CSUF -101 members
● Sigma Lambda Beta International Fraternity - 15 members and an alumni network
● Film Arts Drama Alliance Network at UCI - an executive board of 9 who overlook their vast member
population and an internship program
● Hermanas Unidas de CSUF - 186 members
● M.E.Ch.A. of Cerritos College - 92 members
● Mesa Cooperativa - a council of 12 that overlooks several organizations
● M.E.Ch.A. of CSUF - 51 members
● M.E.Ch.A. of Fullerton College - 346 followers on Facebook
● Latin American Student Organization at UCI - 496 followers on Facebook
● Chapman University Film Society - 57 members
● M.E.Ch.A. of Chapman University - 265 followers on Facebook
● Hermanos Unidos de CSULA - 1,7652 followers on Facebook
● Hermanas Unidas de CSULA - 2,301 followers on Facebook.
● Chapman University Society of Cinematography - 684 followers on Facebook
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● Hermanas Unidas de UCI - 304 followers on Facebook
● Hermanos Unidos de UCI - 247 followers on Facebook
● CSUF Chicanx Resource Center - serves a student population of 40,000
● Portal Languages- 424 followers on Facebook
The following direct media supporters, partners and sponsors are all major sources of information
for those of the Orange County community and/or those of the Hispanic or Chilean culture community:
● Pro Chile
● Para Todos
● Se Fija
● Fundi2
ProChile not only provides us with contacts for other helpful organizations and a speaker for the
event, but they are a strong network for the Chilean community. Pro Chile helps users develop their
international commercial management skills and expand their promotional reach to more than 60 markets
through a Chilean network. It also helps develop Chilean trade, promote foreign investment, and attract
tourism. On LinkedIn alone, Pro Chile has 13,046 followers. There outreach and network is very large and
brings a connection to Chile for our event.
Para Todos is a Hispanic news site on entertainment, fashion and travel. Para Todos has
connected with and interviewed many celebrities and is included in media groups for red carpet events and
those similar. They have 14.6 thousand followers on Twitter and 12,728 followers on Facebook. Para
Todos holds a large entertainment-based audience that we may take advantage of. Stay Connected OC is
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a newsletter service that shares news and upcoming events specific to the Orange County area. Their
Facebook following is of 667 members, but they have thousands of subscribers to their newsletter.
Se Fija is a pop culture and film entertainment news website tailored to the Hispanic community.
They have 1,145 followers on Instagram, but no clear visitor count to their site.
Fundi2 is a blog created to share Chilean subjects in the English language. They have 540
followers on Facebook. These media outlets have direct contact with audiences that are Chilean, Hispanic
and/or are entertainment or film lovers. These outlets are more likely to reach older demographics than the
student organizations helping Team Chile cover more ground of the Orange County community. These
outlets can not only reach out to their networks but encourage other media outlets they may be familiar with
to join in on promoting the event. They can write feature articles on our event and post our marketing
materials on their sites and on their social media channels. These outlets can be offered free or discounted
tickets. In conclusion, these media outlets provide Team Chile with a larger outreach network for promotion
of the Newport Beach Film Festival.
All of these organizations have been called and emailed to create a supporter, partner or sponsor
relationship. Before reaching out, research was conducted to see what resources we could already be
aware of that we may utilize, such as a newsletter or email list. These organizations were given the
opportunity to join our team, explained to on what the Newport Beach Film Festival and the Chilean
Spotlight are, and discussed what could be offered. Upon a confirmation, the organization was then
emailed a recap of the phone call and the sponsor packet. There will be follow up calls to finalize details of
the offers so that we may create a schedule of promotion.
Team Chile currently has:
● 8 confirmed:
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○ ProChile
○ Grupo Folklorico Chile America Sur de California
○ Lindsey Ohling Photography
○ Tyson Phillip Photography
○ Inovativ Events
○ Film Arts Drama Alliance
○ Para Todos
○ Portal Languages
● 6 pending confirmation:
○ Hermanos Unidos de CSUF
○ Sigma Lambda Beta International Fraternity
○ Hermanas Unidas de CSUF
○ The Frida Cinema
○ M.E.Ch.A (Cerritos College)
○ Stay Connected OC
● 16 that we are still awaiting a response:
○ Mesa Coopertiva
○ M.E.Ch.A (CSUF)
○ Chapman University Film Society
○ M.E.Ch.A (Chapman
○ Hermanos Unidos de CSULA
○ Association of Latino American Students (Rio Hondo College)
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○ M.E.Ch.A (Fullerton College)
○ Chapman University Society of Cinematographers
○ Chapman University Latin American Filmmakers Association
○ Hermanas Unidas de UCI
○ Hermanos Unidos de UCI
○ CSUF Chicano and Chicano Resource Center
○ Se Fija!
○ Fundi2
○ Orange County Hispanic Chamber of Commerce
Additional sources will be found through our current sponsors, partners and supporters. For
example, Pro Chile is guiding us in a conversation with Via Wines.
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Section Three – Media Strategy
● Hermanos Unidos de CSUF: This student organization can promote our event through their
website, newsletter, member meetings, Facebook and Instagram. Their Instagram has 654
followers and their Facebook has 399 followers. They can share our marketing materials and a
ticket discount code on their website, newsletter and social media, and promote it in their member
meetings. We are currently in contact to work on a timeline and to discuss a final plan of what will
be offered.
● Sigma Lambda Beta International Fraternity: Sigma Lambda Beta can promote the Chilean
spotlight through its website, newsletter, Instagram, Facebook and its member meetings. They
have 762 followers on Instagram and 35 followers on Facebook. They can post our marketing
materials and share a discount code. We are currently in contact to work on a timeline and
establish an offer.
● Pro Chile: Pro Chile can promote the Chilean spotlight through its newsletter, Twitter and
Facebook. They have 76.3 thousand followers on Twitter and 23,210 followers on Facebook. They
can post our marketing materials and share a discount code. They can also receive complimentary
tickets. We are currently in contact to work on a timeline. They have offered so far to provide a
speaker at the event, table at the event, and to connect us with Via Wines.
● Film Arts Drama Alliance Network at University of California- Irvine (UCI): This student
organization can promote our event through their website, member meetings, and Instagram. Their
Instagram has 223 followers. They can post our marketing materials and a ticket discount code on
their website and Instagram and promote it in their meetings. We are currently in contact to work
on a timeline. They have agreed so far to include the Chilean spotlight as a topic at their member
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meetings. They will be working to start a group order of tickets and promote the event to Greek life
as both an event to attend and a volunteer opportunity.
● Hermanas Unidas de CSUF: This student organization can be used to promote the event through
its website, newsletter, member meetings, email list, Instagram, and Facebook. Their Instagram
has 999 followers and their Facebook has 235 followers. They can include our marketing materials
and promote a ticket discount in their newsletter, on their website, in their emails and on social
media. In their member meetings, they can discuss the event and plan on going together. We are
currently in contact to work on a timeline. They have agreed so far to including the Chilean
spotlight in their email blasts and as a discussion topic in their member meetings.
● Para Todos: Para Todos can promote the Chilean spotlight through its website, Twitter, YouTube,
Instagram and Facebook. They have 14.6 thousand followers on Twitter, 12,728 followers on
Facebook, 26.4 thousand followers on Instagram and 1,328 subscribers on YouTube. They can
post our marketing materials and share a discount code. We are currently in contact to work on a
timeline and establish an offer. They will be writing a feature article on the event and posting
material on their social media.
● Stay Connected OC: Stay Connected OC can promote the Chilean spotlight through its newsletter
and Facebook. They have 669 followers on Facebook. They can include our marketing materials
and share a discount code. We are currently in contact to work on a timeline and establish an offer.
● M.E.Ch.A. of Cerritos College: M.E.Ch.A. of Cerritos College can promote the Chilean spotlight
through its Facebook and its member meetings. They have 92 followers on Facebook. They can
post our marketing materials and share a discount code. We are currently in contact to work on a
timeline and establish an offer.
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● Mesa Cooperativa: Mesa Cooperativa can add the Chilean spotlight to its Instagram and
Facebook and be announced at its member meetings. They have 694 followers on Facebook and
450 followers on Instagram. They have not replied. This upcoming week, they will be contacted
again to see if there is any interest.
● M.E.Ch.A. of CSUF: M.E.Ch.A. of CSUF can add the Chilean spotlight to its Facebook, Instagram,
and Twitter; and can be announced at its member meetings. They have 476 followers on
Facebook, 612 followers on Instagram and 53 followers on Twitter. They have not replied. This
upcoming week, they will be contacted again to see if there is any interest.
● M.E.Ch.A. of Fullerton College: M.E.Ch.A. of Fullerton College can add the Chilean spotlight to
its Facebook and can announce at its member meetings. They have 353 followers on Facebook.
They have not replied. This upcoming week, they will be contacted again to see if there is any
interest.
● Latin American Student Organization at UCI: LASO at UCI can add the Chilean spotlight to its
website and Facebook. Their website features an event calendar that we may be added to. They
have 486 followers. They have not replied. This upcoming week, they will be contacted again to
see if there is any interest.
● Association of Latino American Students at Rio Hondo College: ALAS at Rio Hondo College
can announce the Chilean spotlight at its member meetings. They have not replied. This upcoming
week, they will be contacted again to see if there is any interest.
● Chapman University Film Society, Chapman University Latinx Club: Chapman Film Society
can add the Chilean spotlight to its Facebook and announce at its member meetings. They have 57
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followers. They have not replied. This upcoming week, they will be contacted again to see if there
is any interest.
● M.E.Ch.A. of Chapman University: M.E.Ch.A. of Chapman can add the Chilean spotlight to its
Facebook and announce at its member meetings. They have 265 followers on Facebook. They
have not replied. This upcoming week, they will be contacted again to see if there is any
interest.Hermanos Unidos de CSULA
● Hermanas Unidas de CSULA: Hermanas Unidas de CSULA can add the Chilean spotlight to its
two websites, Facebook, and Instagram; and can be announced at its member meetings. They
have 2.3 thousand followers on Facebook and 886 followers on Instagram. They have not replied.
This upcoming week, they will be contacted again to see if there is any interest.
● Chapman University Society of Cinematography: The Chapman Society of Cinematography
can add the Chilean spotlight to its Facebook and be announced at their member meetings. They
have 683 Facebook followers. They have not replied. This upcoming week, they will be contacted
again to see if there is any interest.
● Chapman University Latin American Filmmakers Association: The Chapman LAFA can
promote the Chilean spotlight through its member meetings. They have not replied. This upcoming
● Hermanas Unidas de UCI: Hermanas Unidas de UCI can add the Chilean spotlight to its website,
calendar of events, Facebook and Instagram; and announce at their member meetings. They have
303 followers on Facebook and 958 followers on Instagram. They have not replied. This upcoming
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● Hermanos Unidos de UCI: Hermanos Unidos de UCI can add the Chilean spotlight to its
Facebook and Instagram and announce at their member meetings. They have 513 followers on
Instagram and 247 followers on Facebook. They have not replied. This upcoming week, they will
be contacted again to see if there is any interest.
● CSUF Chicanx Resource Center: The Chicanx Resource Center can add the Chilean spotlight to
its newsletter, to its promotional table inside their center, and be communicated to its students and
associated student organizations. They have not replied. This upcoming week, they will be
contacted again to see if there is any interest.
● Se Fija: Se Fija can add the Chilean spotlight to its news site. They have not replied. This
upcoming week, they will be contacted again to see if there is any interest.
● Fundi2: Fundi2 can add the Chilean spotlight to its blog. They have not replied. This upcoming
Our other options for outreach are through our own Chilean spotlight social media outlets. We are
working to boost followers and to increase activity through more exciting posts and discount code reveals.

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Section Four – Analysis of your online/Social Media Options - External
In order to effectively promote the event, we will have our supporters, sponsors and partners share
information about our event on their social media accounts. We will have them post once a month with
increasing posts leading up to the spotlight date. Posts will increase to 2-3 times per month for the months
of February to April. The mentions in their posts will help attract attention and spread awareness about the
Chilean Spotlight. Being a small community, the social media of our supporters, sponsors, and partners are
important to garner attention for our spotlight. Their social media accounts will help push ticket sales and
attendance to our Spotlight.
The social media handles of our sponsors, supporters and partners tend to use are Facebook, Twitter and
Instagram.
Our organizations:
1. Prochile has 22,992 likes and 23,193 followers on their Facebook page. Their Twitter page
currently has 76.2 thousand followers and their Instagram currently ahs 4,092 followers.
2. Para Todos currently has 12,777 likes and 12, 728 followers on their Facebook, 14.6 thousand
followers on Twitter and 26.4 thousand followers on Instagram.
3. Our entertainment group, Grupo Folklorico Chile America Sur de California, currently has 278
likes and 275 followers on the Facebook page.
4. Our DJ , DJ Austo of INOVATIV Events, currently has 423 likes and 430 followers on Facebook,
4,038 followers on Instagram and 364 followers on Twitter.
Our student organization supporters also play a big role in awareness:
1. Hermanos Unidos de CSUF has 395 likes and 399 followers on their Facebook page.
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2. Hermanas Unidas de CSUF currently have 214 likes and 235 followers on Facebook, 999
followers on Instagram and 69 followers on Twitter.
3. Sigma Lambda Beta International Fraternity, Inc. of CSUF currently have 726 followers on
Instagram and 35 followers and likes on Facebook.
4. Film Arts Drama Alliance Network at UCI currently has 818 members of their group on Facebook
and 223 followers on Instagram.
Our photographers also play a role in bringing awareness to the event:
1. Lindsey Ohling currently has 514 followers on Instagram
2. Tyson Phillip currently has 1,664 followers on Instagram.
Our planning would focus on the social media platform that each supporter, sponsor and partner
has the most followers on. We will still have them post on all social media accounts, but the account with
the most followers will hold the most weight. Our supports, sponsor and partners with the largest social
media following are ProChile and Para Todos. We will utilize their following to get word of the Chilean
Spotlight out to a wide audience. For our local supporters, sponsors and partners, we will use their social
media to spread awareness about the event to a local audience. This is important because it is easier for
guests to attend the event if they are in close proximity.
Our supporters, sponsors and partners have many other online resources that we can utilize.
Digital newsletters and emails are a great way to further inform the public about our event. Most
organizations have a newsletter that they send out weekly to inform their audience about events and
information regarding their organization. Newsletters have enough room to provide a detailed section about
our event to garner attention. We ask our supporters/promoters/sponsors to include a section about our
event twice a month closer to the event. Emails will provide an easy update to their audience about our
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event. People check their emails at least twice a week making it an easy and fast way to spread
awareness. The email would catch the attention of their audience and refer them to our website of the
posts about the event for further information. The following partners/sponsors/supporters have newsletters
or blogs to utilize for promotion:
● Pro Chile
● Se Fija
● Fundi2
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Section Five – Analysis of your online/Social Media Options - Internal
Our team has access to the Facebook, Instagram, and Twitter accounts for the Chilean spotlight:
● Our Facebook page had 35 likes and 35 followers at the time that we inherited it. We are at 42
likes and 46 followers currently.
● Our Instagram account had 190 followers at the time that we inherited it. We are currently at 205
followers.
● Our Twitter account had 8 followers at the time that we inherited it. We are at 12 followers
currently.
To leverage these assets, we plan to post on all three accounts regularly and engage with our
followers by liking, commenting, and sharing things that they’ve posted. This helps to keep Newport Beach
Film Festival’s Chilean Spotlight at top of mind and also helps our supporters, partners, and sponsors to
remember that we’re interested in what they’re doing and care about them. We want to support the
businesses and organizations that support us. Our social media content will consist of campaigns, such as
a team introductory series of posts, Chilean movies to watch, and spotlights of our confirmed
supporters/partners/sponsors. Also, our Instagram story will feature photos and pages on Chilean pages.
Our online strategy is to engage with other profiles that we want to work with and that we currently
work with. We are currently following 806 profiles on Instagram and we think that engaging with other
profiles, it will create traffic on our account which will hopefully drive ticket sales for next semester. This can
be as simple as retweeting tweets from the other Latin showcase spotlights or reposting on our story the
posts that our supporters/partners/sponsors are making.
The past content posted includes photos of the logos of the supporters/partners/sponsors, a shout
out of the release of the Chilean spotlight film, photos from the event, and provided Newport Beach Film
45
Festival marketing materials. It currently does not look very appealing and has no significant amount of
content that features people. It is often said that content that reflects real people gathers more activity than
a post of a created image or logo. We would like to turn that around and seek more photos of the event and
of people enjoying Chile or the Newport Beach Film Festival.
We are hoping to improve our content by posting content, such as a “Meet the Team” introductory
series, supporter/partner/sponsor spotlights, Chilean movie and actor spotlights, photos at the event and
photos of tourist spots in Chile. We are also hoping to engage more activity through interactive aspects in
the story feature in Instagram and Facebook by adding polls and rating lines. We can ask for them to rate
their excitement for the festival or ask whether or not they have bought their tickets yet. Overall, we want
our social media to be fun and engaging for followers.
There will be one post a week: story posts and feed posts will go up on separate days. All likes,
increase in followers, and activity will be tracked by week to evaluate which posts were more successful for
our social media channels.

46

Supporters,
Partners &
Sponsors Profiles

47
As a team, we contacted different supporters, partners, and sponsors who will each take part in
supporting the Chilean Spotlight as well as the Latin Showcase, and the 20th annual Newport Beach Film
Festival as a whole. We have color coded each of the profiles to reflect responses from the organizations
and are sorted in the following order and color:
CONFIRMED
PENDING CONFIRMATION
PENDING NO RESPONSE
DECLINED
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Status: Confirmed

Name of Organization: ProChile
Website: https://www.prochile.gob.cl/
Contact Person: Matthew Kolkin
Phone Number: (323) 932-7202
Email: mkolkin@prochile.gob.cl
Address: 6100 Wilshire Blvd #1260 Los Angeles CA 90048
Type of Organization: Institution of Foreign Affairs
Team Contact Name/Number: Maryam Evini/ (949) 922-5659

Full Description of Organization:
ProChile is under the Foreign Ministry’s Directorate General for International Economic Relations. Pro Chile
helps users develop their international commercial management skills and expand their promotional reach
to more than 60 markets through a Chilean network. It also helps develop Chilean trade, promote foreign
investment, and attract tourism.
Why are we working with them? :

ProChile’s mission and passion to promote the Chilean culture aids in our endeavors for this festival. They
have been a partner of the Chilean spotlight for many years and have provided assistance in bringing the
Chilean experience to the event and providing educational and promotional assistance at the actual event.
Size of Organization (Readership/Membership):

A network of over 60 countries.
Geographic Reach:
US, Southern California, Los Angeles
Global
Social Media Outreach:

The group will receive marketing materials to share on their website and in their newsletter, and can share
a discount code with their members if they wish to attend.
Size of Social Media (as of date):

Twitter: 76.3K followers
Facebook: 23,210 followers
What are they doing for the event?:

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They are providing assistance in promotion through their newsletter/email list, providing a speaker for the
event, tabling at the Showcase, and connecting us with Via Wines to ensure they are present with wine
samples for guests.
What are we doing for them?:

We are providing the group with a social media shout out on our Chilean spotlight social media channels
and with a discount code for tickets. We are also giving two free tickets from the Fall semester to the
representatives who will be tabling.
Special notes:
They are a major part of this event. They are hard to contact at times due to their schedule as a trade
organization. We struggled to get in contact with them, since they were traveling in Chile. They are
providing a guest speaker for the event, Sr. Nicolas Vives. They are also trying to get us in contact with
ViaWines for a possible agreement and may want to meet with Gregg at some point. In the past, the
ViaWines agreement has provided the event with wine samples for attendees. Keep in close contact with
them and constantly find ways to fit into their schedule. We also did not get a completed contract for them.
We still need to know everything they will be doing for the festival and then we need their signature. There
is a draft contract along with the signed contracts at the end. They may want an update about the
submission of the movie “Patu, the Legend”, just run it by Greg before reaching out to them about it.
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Status: Confirmed
Name of Organization: Grupo Folklorico Chile America Sur de California

Website: https://www.facebook.com/GrupoFolkloricoChileAmericaSurDeCalifornia/
Contact Person: Anna Burgos
Phone Number: (949) 292-7647
Email: grupochileamerica@hotmail.com
Type of Organization: Entertainment
Team Contact Name/Number: Kaley Bachand/ (714) 476-5283

Grupo Folklorico Chile America Sur de California is a community volunteer organization that is dedicated to
promoting the Chilean culture through folk music and dance. They aim to serve the areas of Los Angeles
County and Orange County. They work with Chile American news site to preserve the Chilean culture.
Why are we working with them?:

They are very few groups that perform and hold onto the values of the authentic Chilean culture. They have
performed for multiple years and their passion for the culture and the Newport Beach Film Festival shines.
They will show attendees what a traditional Chilean performance looks like.

8+ members
Geographic Reach:
US, Southern California, Orange County and Los Angeles County

The group will receive marketing materials to post on their Facebook to announce that they will once again
be performing at the Newport Beach Film Festival and can share a discount code for their followers to use if
they wish to support and watch their performance.
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Facebook: 275 followers; 278 likes

The group is providing a folk music and dance performance as entertainment during the Chilean
Spotlight/Latin Showcase.

and with a discount code for tickets.
Special Notes:
They are really excited to work with the Chilean Spotlight once again. It will be useful to check in with them
once the Spring semester starts to update them on event dates and times (if available yet). I would also
look into how they will be getting into the event: provided free entry, discount code tickets or free tickets
from your spotlight pool.
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Status: Confirmed

Name of Organization: Lindsey Ohling Photography
Website: www.lindseyohling.com
Contact Person: Lindsey Ohling
Phone Number: (916) 622-6491
Email: lindsey.ohling@att.net
Type of Organization: Photography
Team Contact Name/Number: Kaetlyn Hernandez/ (562) 413-3520

Lindsey Ohling is a 21-year-old student at California State University, Fullerton studying towards a BFA in
Photography. She has showcased her work at several shows in the university art galleries. She also
photographs for weddings and is a photographer at Disneyland Resort.

Lindsey Ohling will be providing photography for the event.

1 member-herself
Geographic Reach:
US, Southern California, Orange County, Fullerton

She will receive marketing materials to share on their personal social media accounts to announce their
contribution to the event.

Instagram: 600 followers
Twitter: 514 followers
Facebook: 738 friends

They will be taking photos of the Chilean Spotlight/Latin Showcase.

and with a discount code for a ticket for herself.
Special Notes:
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It will be helpful to check-in with them once a date and time for the event is confirmed. Be prepared to
answer all questions, such as location, time, date, entry and work ethic. All details of how the photography
should be received is listed in the contract.
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Status: Confirmed

Name of Organization: Tyson Phillip Photography
Website: thirdeyevisuals.pixieset.com
Contact Person: Tyson Phillip
Phone Number: (562) 881-0769
Email: tyclark33@csu.fullerton.edu
Type of Organization: Photography

Tyson Phillip is a graduate of California State University, Fullerton. He creates art in both the music world
as a DJ and in the photography world with his projects. He has photographed for several self-projects and
projects commissioned by others.

Tyson will be providing photography for the event.

1 member- himself
Geographic Reach:
US, Southern California, Los Angeles and Orange County

He will receive marketing materials to share on their personal social media accounts to announce their
contribution to the event.

Instagram: 1,664 followers
Facebook: 599 friends

They will be taking photos at the Chilean Spotlight/Latin Showcase.

and with free entry for working the event.
Special Notes:
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answer all questions, such as location, time, date, entry and work ethic. All details of how the photography
should be received is listed in the contract.
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Status: Confirmed

Name of Organization: Inovativ Events
Website: https://www.facebook.com/InovativEvents/
Contact Person: Austin/DJ Austo
Phone Number: (408) 710-6333
Email: austo.official@gmail.com
Type of Organization: Entertainment

Inovativ Events hosts shows and events in the Orange County area. DJ Austo is a graduate of California
State University, Fullerton. He has DJ’d for several years now and has played shows in Orange County,
Los Angeles, and Las Vegas.

DJ Austo will be providing music at the event and has worked the Newport Beach Film Festival before.

1 member- himself
Geographic Reach:
US, Southern California, Orange and Los Angeles County

He will receive marketing materials to share on their personal social media accounts to announce their
contribution to the event, and a discount code for tickets to advertise to his followers if they wish to see him
perform at the event.

Instagram: 1,238 followers
57
hat are they doing for the event?:
W
They will be providing music at the event.

and with free entry for himself for working the event.
Special Notes:
answer all questions, such as location, time, date, entry and work ethic.
58
Status: Confirmed

Name of Organization: Film Arts Drama Alliance
Website: fadauci.com
Contact Person: Abigail Coffing
Phone Number: (702) 302-2252
Email: fadauci@gmail.com
Address: Irvine, CA 92697
Type of Organization: Student Organization
Team Contact Name/Number: Kaetlyn Hernandez/ (562) 413-3520 ·

Film Arts Drama Alliance Network is an organization that promotes collaborative filmmaking on the UC
Irvine campus, including Zotfilm and Zotfest. They also sponsor weekly Zotfilm meetings, where club
members can enjoy producing short-films with other members of the UCI film community.

FADA holds a young demographic who are passionate about film that may be interested in attending and
supporting the Latin Showcase of the Newport Beach Film Festival. They provide a large member base that
stays connected through social media, their website, and in-person member meetings that give ample
opportunity for our materials to be promoted.

200+ members
Geographic Reach:
US, Southern California, Orange County, Irvine

The group will receive marketing materials to share on their website, on their social media, and in their
member meetings; and can share a discount code with their members if they wish to attend.

59
They are promoting the event to its members and hopefully purchasing tickets to attend the event.

and with a discount code for tickets. We are also helping arrange a group sale for them.
Special Notes:
Once the Spring semester starts, they should be checked in with to start a group order. They will need at
least 50 members wanting to attend the event for a discounted group rate. They also have four social
media posts scheduled in their contract. All graphics should be sent to FADA at least the Friday before the
post is scheduled. This means you must give yourself ample time for Gregg to approve of your graphics.
For the April 1st social media post, you may provide them with the discount code.
60
Status: Confirmed
Name of Organization: Para Todos

Website: http://paratodos.com/english/
Contact Person: Francis Bertrand
Phone Number: (949) 493-1492
Email: francis@paratodos.com
Address: 33565 Via De Agua, San Juan Capistrano, CA 92675
Type of Organization: Media

Para Todos is a Hispanic news site on entertainment, fashion and travel. The Spanish language magazine
launched in 1995 in Southern California and has been printed since to make Hollywood news available to
those who are Spanish speaking.

Para Todos has a wide network of followers who read their news on entertainment and film. This media
connection can provide us with exposure to a much larger audience and a feature on their website.

14K+ readers
Geographic Reach:
US, Southern California, Orange and Los Angeles County

The group will receive marketing materials to share on their website and in their article, and can share a
discount code with their members if they wish to attend.

Twitter: 14.6K followers
Facebook: 12,728 followers
Instagram: 26.4K followers
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YouTube: 1,328 subscribers

They are providing assistance in promotion through their website and social media, and we are working
towards a feature article being written. They will also hand out magazines at the event.

and with a discount code for tickets. They will also be receiving free tickets for themselves and to giveaway.
Special Notes:
As you may see in the email, all communication with Para Todos has been done with Silvia. Francis is the
contact she would like to hand it to in the Spring. I would start your communication with Francis, but make
sure to CC Silvia in your first few emails. They have five social media posts scheduled for the Spring
semester. All graphics should be sent to Para Todos at least the Friday before the post is scheduled. This
means you must give yourself ample time for Gregg to approve of your graphics. For the April 1st social
media post, you may provide them with the discount code. They will also be writing a review for the festival
and they will need all content by March 15th. Give yourself plenty of time to prepare this with Gregg. They
will also be getting 16 free tickets. We are providing 8 tickets from the Fall semester and 4 from the Spring
semester, and Mexico is providing 4 from the Fall semester.
62

Status: Confirmed

Name of Organization: Portal Languages
Website: www.portallanguages.com
Contact Person: Reynaldo D’Angelo
Phone Number: (714) 979-1655
Email: info@portallanguages.com
Address: 1500 Adam Ave., Suite 206
Costa Mesa, CA 92626
Type of Organization: Education

They are dedicated to helping others learn languages the Natural Way. Teaching methods are geared to
allow others to acquire languages skills to maintain a basic conversation. Based on scientific facts, they
teach languages the Natural Way, where they don't ask you to use your memory. Language has its own
place in our brain outside the memory.

Portal Languages has partnered with the German Spotlight in 2018 and is providing heavy promotion to
their Spanish-learning clients.

424 members on Facebook
Geographic Reach:
US, Southern California, Orange County, Fullerton and Costa Mesa

She will receive marketing materials to share on their Facebook social media accounts to announce their
contribution to the event, a save the date, ticket sales, and a showcase spotlight. They will also promote
the event through their newsletter, in an email blast, on their message board and on their calendar.

Facebook: 424 followers

They will be promoting the event to their clients to increase ticket sales.
63
We are providing them with a discount code for the Latin Showcase tickets and a social media post
announcing them as an official partner.
Special Notes:
They were added relatively last minute in the semester, so I would definitely check-in with them more at the
beginning of the semester. They are promotion heavy compared to other partners, so be prepared with all
material that they need.
64
Status: Pending confirmation
Name of Organization: Hermanos Unidos de CSUF

Website: https://hermanosunidosdecsuf.weebly.com/
Contact Person: Missael Avila & Carlos Escobedo
Email: hucochairs.csuf@gmail.com
Address: 800 N. State College Blvd. Fullerton, CA 92831

Hermanos Unidos is a non-profit organizations that aims to increase the college retention and graduation
rates of Latino/Hispanic male university students. By promoting academic excellence, community service,
and networking, the organization creates a path for Latinos to give back and prepare to be a professional.

Hermanos Unidos fosters a Hispanic young demographic that may be interested in attending and
stays connected through social media, newsletters, and in-person member meetings that give ample

101 members
Geographic Reach:

The group will receive marketing materials to share on their website, in their newsletter, on their social
media channels and in their member meetings and can share a discount code with their members if they
wish to attend.

65
Hermanos Unidos is promoting the event to its members and hopefully purchasing tickets to attend the
event.

Special Notes:
They seemed interested all semester long, but they would go through long periods of not replying. I would
give them one last email in the beginning of the Spring semester and if they do not answer, they should be
considered as a no reply partner. Since they are merely a school organization, I would not put too much
time and effort into them.
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Status: Pending confirmation
Name of Organization: Sigma Lambda Beta International Fraternity

Website: http://sigmalambdabeta.com/blog/tag/fullerton/
Contact Person: Ryan Nadler
Phone Number: (909) 736-4962
Email: csufbetas@gmail.com
Type of Organization: Student organization

Sigma Lambda Beta is a Latino-based social fraternity that focuses on the celebration and preservation of
Latino culture. The fraternity aims to bring together the social groups of the Latino culture into one. It
expands past the Hispanic-Latino origins and is known as one of the most culturally diverse Greek
organizations.

Sigma Lambda Beta fosters a young demographic of the Latin culture or appreciative of the Latin culture
that may be interested in attending and supporting the Latin Showcase of the Newport Beach Film Festival.
They provide a large member base that stays connected through social media, newsletters, and in-person
member meetings that give ample opportunity for our materials to be promoted.

8+ members
Geographic Reach:

media channels and in their member meetings and can share a discount code with their members if they
wish to attend.

67

event.

Special Notes:
They seemed very interested in the Fall, but never made any action. You should give them a phone call at
the start of the Spring semester and see if they still want to do it.
68

Status: Pending Confirmation

Name of Organization: Hermanas Unidas de CSUF
Website: https://fullerton.campuslabs.com/engage/organization/hermanasunidas
Contact Person: Kristel LeDesma & Marialexia Zaragoza
Email: csuf.cochair1@hauchapters.com
Type of Organization: Student organization

HaU was recognized in December 2003 as a Latina-based non-profit organization that strives for “Poder de
la Mujer”; both as individual women and as an organization. They are a statewide incorporated organization
that runs from Humboldt to San Diego. The motto symbolizes the strength and will of each and every
Hermana in their quest for higher education, the empowerment of their families and communities, as well
as equality in education, the workplace and the rest of society. They provide this opportunity to our
members by consisting of three pillars, which include community service, academics and social networking.

Hermanas Unidas fosters a Hispanic young demographic that may be interested in attending and
stays connected through social media, newsletters, and in-person member meetings that give ample

186 members
Geographic Reach:
69
media, and in their member meetings, and can share a discount code with their members if they wish to
attend.



Special Notes:
Much like the last two, they seemed interested all Fall semester. I would reach out one last time in Spring.
70

Name of Organization: The Frida Cinema
Website: http://thefridacinema.org/
Contact Person: Logan Crow
Phone Number: (323) 428-7411
Email: logan@thefridacinema.org
Address: 305 E. 4th St. #100 Santa Ana, California 92701
Type of Organization: Non-profit
Team Contact Name/Number: Kaetlyn Hernandez/(562) 413-3520

The Frida Cinema is a non-profit that showcases films of all genres. It is dedicated to enriching, connecting
and educating the community through art.

Why we would work with them? :
They were a sponsor, supporter and partner of the 2018 Chilean Spotlight. Their various sources will help
us better reach the Latin community. Their film following will help us gather an audience for our Spotlight.

16,643 followers on Facebook

Geographic Reach:
US, Southern California, Orange County, Santa Ana

With their large following, we would like them to post to their social media, newsletters and email blasts
would help promote the Chilean Spotlight.

Size of Social Media:
Facebook: 16,547 likes
Twitter: 14.4 thousand followers
Instagram: 19.7 thousand followers

What are they doing for the event? :
We were hoping that The Frida Cinema would include us in their newsletters and emails as well as
promoting the Chilean Spotlight.

What are we doing for them? :
We would offer them two tickets to the Chilean Spotlight, promote their magazine on our social media and
include their logo in the trifold.
71

Special Notes:
They are very interested in participating and we simply ran out of time to make a contract/agreement with
them. They should be called right away.
72

Name of Organization: M.E.Ch.A (Cerritos College)
Website: https://www.facebook.com/pg/mechadecerritos/about/?ref=page_internal
Email: mechadecerritoscollege@gmail.com
Address: 11110 Alondra Blvd, Norwalk, CA 90650

Movimiento Estudiantil Chicanx de Aztlán (M.E.Ch.A.) is a student organization that promotes higher
education, cultura, and historia. MEChA was founded on the principles of self-determination for the
liberation of our people. We believe that political involvement and education is the avenue for change in our
society. “Each word in M.E.Ch.A. symbolizes a great concept in terms of la causa. Movimiento means that
the organization is dedicated to the movement to gain self-determination for our people. Estudiantil,
identifies the organization as a student group for we are part of our Raza's future. At the heart of the name
is the use of the identity: Chicanx. In adopting their new identity, the students committed themselves to
return to the barrios, colonias, or campos and together, struggle against the forces that oppress our gente.
Lastly, the affirmation that we are Indigenous people to this land by placing our movement in Aztlan, the
homeland of all peoples from Anahuak.” On campuses across Aztlan, M.E.Ch.A. and MEChistAs are often
the only groups on campus Raza and non-Raza alike that seek to open the doors of higher education para
nuestras comunidades and strive for a society free of imperialism, racism, sexism, and homophobia.

M.E.Ch.A of Cerritos College is a Latino student organization. They would be a great asset to the planning
of the Chilean Spotlight as they know in the Latin community.

92 followers on Facebook

Geographic Reach:
US, Southern California, Orange County, Norwalk and Cerritos

73
We were hoping that M.E.Ch.A of Cerritos College would include us in their newsletters and emails as well
as promoting the Chilean Spotlight on social media.

Facebook: 92 likes

We were hoping that M.E.Ch.A of Cerritos College would include us in their newsletters and emails as well
as promoting the Chilean Spotlight.

We would offer a discount code for tickets for their members.

Special Notes:
They stopped replying mid-semester. You could contact one last time, but it seems like they won’t
participate.
74


Name of Organization: Stay Connected OC
Website: http://stayconnectedoc.blogspot.com/
Contact Person: Ruben Alvarez
Phone Number: (714) 661-9768
Email: https://www.facebook.com/pg/LatinoOC100/about/
Team Contact Name/Number: Kaetlyn Hernandez/ 562-413-3520 & Kaley Bachand/ 714-476-5283

“Reaching out to over 6,000 movers and shakers in Orange County including the
Hispanic Chamber of Commerce, National Latina Business Women, National
Hispanic Business Women, Hispanic Bar Assoc., NSHMBA's, National Latino
Peace Officers Assoc., National Assoc. Hispanic Real Estate Professionals, Black
Chamber, Asian Business Assoc., Chinese-American Chamber, President's
Council, Somos Primos, Somos Familia, Libreria Martinez” – Stay Connected

Their various sources will help us better reach the Latin community. Their film following will help us gather
an audience for our Spotlight.


Geographic Reach:
US, Southern California, Orange County

We were hoping that would include us in their newsletters and emails as well as promoting the Chilean
Spotlight on social media.

Facebook: 692 likes

We were hoping that Stay Connected OC would include us in their newsletters and emails as well as
75


Special Notes:
Although they did not confirm their participation, they would be a strong partner. They should be called at
the start of the semester.

76
Status: Pending No Response

Name of Organization: Mesa Coopertiva
Website: https://fullerton.campuslabs.com/engage/organization/MesaCooperativa
Contact Person: Daniel McCrumb
Email:mesacooperativadecsuf@gmail.com

Mesa Cooperativa de CSUF recognizes the need for the unity amongst the Chicanx/Latinx student
organizations on campus. This organizations was founded in 1992 by Chicanx/Latinx students and faculty
members interested in a support network for students on campus. Since its founding, this council has
continuously brought cultural, social and educational events to all CSUF students and the local community.
La Bienvenida, Dia de los Padres, Chicanx/Latinx Heritage Month and Las Posadas are some of the events
Mesa hosts during the year. Organizations in Mesa promote and support each other's events. Mesa
Cooperativa is much more than an organization, it is a family!
Why we would work with them?:

Mesa Cooperativa de CSUF is a Latino student organization. They would be a great asset to the planning
of the Chilean Spotlight as they know in the Latin community.
Size of Organization:
15+ members
Geographic Reach:

We were hoping that Mesa Cooperativa de CSUF would include us in their newsletters and emails as well
as promoting the Chilean Spotlight on social media.

Facebook: 694 likes
77
We hope that they would promote the event to their members to increase ticket sales.

Special Notes:
They never responded and they are merely a student group, so I would not worry about not getting their
participation.
78

Name of Organization: M.E.Ch.A (CSUF)
Website: https://fullerton.campuslabs.com/engage/organization/mechadecsuf
Contact Person: Jessica Ferrer
Email:mechadecsuf@gmail.com

society. “Each word in M.E.Ch.A. symbolizes a great concept in terms of la causa. Movimiento means that
homeland of all peoples from Anahuak.” On campuses across Aztlan, M.E.Ch.A. and MEChistAs are often

M.E.Ch.A of CSUF is a Latino student organization. They would be a great asset to the planning of the
Chilean Spotlight as they know in the Latin community.
41+ members
Geographic Reach:
79
We were hoping that M.E.Ch.A of CSUF would include us in their newsletters and emails as well as
promoting the Chilean Spotlight on social media.

Facebook: 477 likes

We were hoping that M.E.Ch.A of CSUF would include us in their newsletters and emails as well as

Special Notes:
They did not respond and since they are merely a student organization, it isn’t a big deal that they did not
answer.
80


Name of Organization: Chapman University Film Society
Website: https://chapman.campuslabs.com/engage/organization/the-film-society
Email: filmsocietychapman@gmail.com
Address: 1 University Dr, Orange, CA 92866

The Film Society is a new, student-led cinema dedicated to expanding the academic, cultural, and
artistic interpretations of cinema within the student body. Our intention with such a society is a simple
one: to create a space outside the classroom to continue the intellectual and academic discussion
and exploration of cinema through film screenings and other events. We offer a counterpoint to the
films screened in many of the larger film courses at Chapman, emphasizing foreign films,
experimental films, video art, and underrepresented work. With this, we hope to expand the limits and
definitions of moving image art as well as install a permanent film culture within the university.
The organization’s focus is cinematography. Their members would have a great interest in the Newport
Beach Film Festival due to the shared love of film.
Geographic Reach:
US, Southern California, Orange County, Chapman

Being included in their newsletters and email blasts would help promote the Chilean Spotlight.

Facebook: 55 likes
81
We were hoping that Chapman University Film Society would include us in their newsletters and emails as
well as promoting the Chilean Spotlight on their social media.

Special Notes:
They did not respond and they are a student organization, so I would not worry about this partnership.
82

Name of Organization: M.E.Ch.A (Chapman)
Website:https://chapman.campuslabs.com/engage/organization/movimiento-estudiantil-chican-de-aztln
Email: mechadechapman@gmail.com

MEChA is a student organization promoting higher education, community engagement, political
participation, the preservation of culture and the honest telling of history.
M.E.Ch.A. fosters a Hispanic young demographic that may be interested in attending and supporting the
Latin Showcase of the Newport Beach Film Festival. They provide a large member base that stays
connected through social media and in-person member meetings that give ample opportunity for our
materials to be promoted.
200+ members
Geographic Reach:
US, Southern California, Orange County, Chapman

The group will receive marketing materials to share on their social media channels and in their member
meetings and can share a discount code with their members if they wish to attend.


M.E.Ch.A. is promoting the event to its members and hopefully purchasing tickets to attend the event.
83
We would provide the group with a social media shout out on our Chilean spotlight social media channels
Special Notes:
They did not respond and they are a student group, so I would not focus on this partnership.
84

Name of Organization: Hermanos Unidos de CSULA
Website:https://www.calstatelausu.org/studentorglist
Address: 5151 State University Dr, Los Angeles, CA 90032

To provide students with tools and support necessary for success in college and professional fields
through the bond of brotherhood.
Hermanos Unidos fosters a Hispanic young demographic that may be interested in attending and
stays connected through social media and in-person member meetings that give ample opportunity for our
materials to be promoted.
200+ members
Geographic Reach:
US, Southern California, Los Angeles County, Los Angeles


Facebook: 1,752 friends
85
event.

Special Notes:
They never responded and they are a student group, so their partnership is not crucial.
86

Name of Organization: Association of Latino American Students (Rio Hondo College)
Website: http://rhcsll.orgsync.com/org/associationoflatinoamericanstudents64126
Contact Person: Samantha Recinos
Email: samrecinos95@gmail.com
Address: 3600 Workman Mill Rd, Whittier, CA 90601

The purpose of the Association of Latino/a American Students, ALAS, shall be to hold and promote
educational, cultural and social forums as well as events and activities. They will focus on building an
alliance with our community, inspiring our members to achieve academic excellence and finding unity in
diversity. ALAS welcomes all students to join regardless of race, ethnicity, religious background, and sexual
orientation.

ALAS fosters a Hispanic young demographic that may be interested in attending and supporting the Latin
Showcase of the Newport Beach Film Festival. They provide a large member base that stays connected
through in-person member meetings that give ample opportunity for our materials to be promoted.
Geographic Reach:
US, Southern California, Los Angeles County, Rio Hondo

The group will receive marketing materials to share in their member meetings and can share a discount
code with their members if they wish to attend.

We hoped they would promote the event to its members and hopefully purchasing tickets to attend the
event.

We would provide the group with a social media shout out on our Chilean spotlight social media channels
Special Notes:
87
They did not respond and they are a student group, so they do not need to be addressed immediately.
88

Name of Organization: Latin American Student Organization at UCI
Website: http://lasouci.weebly.com/
Contact Person: Emily Garcia
Email: lasoucirvine@gmail.com

LASO is an inclusive organization that welcomes everyone open to socializing and/or expanding their
knowledge about Latin America. The goal of the organization is to establish social, cultural, and academic
connections to provide students with a space on campus to interact with others who share similar interests
and backgrounds. LASO aspires to be a "home away from home."

They foster a Hispanic young demographic that may be interested in attending and supporting the Latin
through social media and in-person member meetings that give ample opportunity for our materials to be
promoted.
400+ members
Geographic Reach:

The group will receive marketing materials to share on their website, on their social media channels and in
their member meetings and can share a discount code with their members if they wish to attend.

What are they doing for the event?


89
Special Notes:
They have not responded and they are a student group, so their contribution is not a priority.
90

Name of Organization: M.E.Ch.A (Fullerton College)
Website: as.fullcoll.edu
Contact Person: Gerald Padilla
Email: gpadilla@fullcoll.edu
Address: 321 E Chapman Ave, Fullerton, CA 92832

society. Each word in M.E.Ch.A. symbolizes a great concept in terms of la causa. Movimiento means that
homeland of all peoples from Anahuak. On campuses across Aztlan, M.E.Ch.A. and MEChistAs are often

They foster a Hispanic young demographic that may be interested in attending and supporting the Latin
through social media and in-person member meetings that give ample opportunity for our materials to be
promoted.
91
300+ members
Geographic Reach:


What are they doing for the event? :


Special Notes:
They have not responded and they are a student group, their partnership is not a priority.
92

Name of Organization: Chapman University Society of Cinematographers
Website:
https://chapman.campuslabs.com/engage/organization/chapman-society-of-cinematographers/contact

Chapman University Society of Cinematographers is a student organization that focuses on
cinematography education and experiences.

Beach Film Festival due to their shared love of film. They would knowledge of surrounding communities
and their interest in film.
Geographic Reach:
US, Southern California, Orange County, Orange


Facebook: 683 members

We were hoping that Chapman University Society of Cinematographers would include us in their
newsletters and emails as well as promoting the Chilean Spotlight on their social media.

We would offer a discount code for tickets for their members for promoting the Chilean Spotlight.
Special Notes:
They did not respond and they are a school organization, so their partnership is not a priority.
93

Name of Organization: Chapman University Latin American Filmmakers Association
Website: https://chapman.campuslabs.com/engage/organization/latin-american-filmmakers-association

Their purpose is to empower Latin American students to express their appreciation for cultural differences
through the use of cinematography.

Beach Film Festival due to the shared love of film.
Geographic Reach:
US, Southern California, Orange County, Orange


We were hoping that Chapman University Latin American Filmmakers Association would include us in their
newsletters and emails to promote the Chilean Spotlight.

We would offer a discount code for tickets for their members for their promotion of the Chilean Spotlight on
their newsletters and emails.
Special Notes:
They have not responded and they are a student organization, so their partnership is not a priority.
94

Name of Organization: Hermanas Unidas de UCI
Website: http://hermanasunidasdeuci.weebly.com/
Contact Person: Katherine Martinez
Phone Number: (323) 253-3704
Email: uci.cochair1@hauchapters.com
Team Contact Name/Number: Maryam Evini/(949) 922-5659

Hermanas Unidas de UCI is a student organization that empowers women through community service,
networking and academic achievement.

Hermanas Unidas de UCI is a Latina student organization. They would be a great asset to the planning of
the Chilean Spotlight as they know in the Latin community.

Geographic Reach:


Facebook: 281 likes

95
We were hoping that Hermanas Unidas de UCI would include us in their newsletters and emails as well as


Special Notes:
They did not respond and they are a school group, so their partnership is not a priority.

96


Name of Organization: Hermanos Unidos de UCI
Website: https://hermanosunidosdeuci.weebly.com/
Contact Person: Zamir Ramirez
Phone Number: (323) 597-7473
Email: ucihu.cochair@gmail.com

Hermanos Unidos de UCI’s purpose is to increase the graduation rate among males in the Latinx
community through networking, community service and academics.

Hermanos Unidos de UCI is a Latino student organization. They would be a great asset to the planning of
the Chilean Spotlight as they know in the Latin community.

Geographic Reach:


Facebook: 239

We were hoping that Hermanos Unidos de UCI would include us in their newsletters and emails as well as
97
Special Notes:
They have not responded and are a school organization, so their partnership is not a priority.
98


Name of Organization: CSUF Chicano and Chicano Resource Center
Website: www.fullerton.edu/crc/
Contact Person: Denice Velez
Phone Number: (657) 278-8425
Email: CRC@Fullerton.edu
Type of Organization: Student Resource Center

The CSUF Chicano and Chicano Resource Center is a center for students, primarily in the Latin
community, to have a study space. They provide programs to help students grow academically and
mentally through various experiences.

The CSUF Chicano and Chicano Resource Center offers connections to staff and students on campus.
They would be a great asset to the planning of the Chilean Spotlight as they know in the Latin community)

Geographic Reach:


Facebook: 920 likes

We were hoping that the CSUF Chicano and Chicano Resource Center would include us in their
newsletters and emails as well as promoting the Chilean Spotlight on social media.


Special Notes:
They have not responded and are a school organization, so their partnership is not a priority.
99


Name of Organization: Se Fija!
Website: https://www.sefijaonline.com
Contact Person: Angela Maria Ortiz
Email: sefija2011@gmail.com

Se Fija! was established in 2011 to celebrate Latinos in the entertainment industry. It offers interviews,
trailers and panel discussions in the film industry. Se Fija! wants to bring all this content with a fresh angle
not found anywhere else.

Se Fija! has an audience within the Los Angeles area who share an interest in Latino film, culture and
entertainment. They can promote the Chilean Spotlight through their online platforms. Se Fija!
would play a role in coverage for the Latin Spotlight.


Geographic Reach:
US, Southern California, Los Angeles County, Hollywood

Being included in their social media posts, newsletters and email blasts would help promote the Chilean
Spotlight.

Facebook: 545 likes

We were hoping that Se Fija! would include us in their newsletters and emails as well as promoting the
Chilean Spotlight on their social media.

100
We would offer them two tickets to the Chilean Spotlight, promote their magazine on our social media and
include their logo in the trifold.

Special Notes:
Se Fija has worked with the Chilean spotlight in the past, but they did not answer this time. I would try again
in the Spring semester.

101


Name of Organization: Fundi2
Website: https://fundi2.com/
Contact Person: Luz Tapia
Email: luzseeds@yahoo.com

Fundi2 is a blog that was created with the intention to promote Chilean culture in English. It is from the
point of view of an immigrant in an English speaking country.

They are a Chilean blog which can help raise awareness of the Chilean Spotlight within the community.


Geographic Reach:
US & Global

Being included in their social media posts, newsletters and email blasts would help promote the Chilean
Spotlight.

Size of Social Media as of date 11/15/18:
Facebook: 546 likes

We were hoping that Fundi2 would include us in their newsletters and emails as well as promoting the
Chilean Spotlight.

We would promote their magazine on our social media and include their logo in the trifold.

Special Notes:
They have not responded to us, however, they should be contacted again in the Spring because they are
one of the few Chilean media in the US.
102


Name of Organization: Orange County Hispanic Chamber of Commerce
Website: http://www.ochcc.org
Contact Person: Carlos Barahona
Phone Number: 310-975-4437
Email: carlosb@ochcc.com
Address: 1 Banting Suite A Irvine, CA 92618
Type of Organization: Governmental
Team Contact Name/Number: Maryam Evini/ (949)922-5659

The Orange County Hispanic Chamber of Commerce was created to represent Orange County’s 30,000
Hispanic-owned businesses. They provide business with opportunities to network and to have access to
training programs.
Why we want to work with them?:

They were a sponsor, supporter and partner of the 2018 Chilean Spotlight. Their various sources will help
us better reach the Latin community.

5,324 followers on Facebook

Geographic Reach:
US, Southern California, Orange County

With their large following, we would like them to post to their social media, newsletters and email blasts
would help promote the Chilean Spotlight.

Facebook: 5,326 likes

We were hoping that the Orange County Hispanic Chamber of Commerce would include us in their
newsletters and emails as well as promoting the Chilean Spotlight.

103
We would offer them two tickets to the Chilean Spotlight, promote their magazine on the Chilean Spotlight’s
social media and include their logo in the trifold.

Special Notes:
We would encourage to reach out to them again in the Spring. They were a great asset in the past film
festivals. We would suggest using a different person to contact for spring semester.

104

Timeline

105
January
106
February
107
March
108
April
109
May
110

Financial Performa
111
FINANCIAL PERFORMA:
SERVICE COMPANY QUANTITY ($ UNIT) COST ESTIMATED NET

WORTH
Tangible Assets
Printing Chilean Spotlight 250 $0.10 $25
Binder Supplies Chilean Spotlight 1 $50 $50
DJ Booth NBFF/ Latin Showcase 1 $1000 $1000
Decorations NBFF/ Latin Showcase 1 $900 $900
Tickets NBFF Office 8 $45 -$360
Catering NBFF Office 1 $2000 $2000
Entertainment Grupo Folklorico 15-20 $10 $500
Speakers Lighting, NBFF Office 15-20 $2000 $2000

Microphone,
Tables
Photographer Chilean Partner 1 $900 $900
Intangible Assets
Social Media Portal Languages, 7 $500 $3500

Promotions FADA, Para Todos,
ProChile, DJ Austo,
Tyso Phillip, and
Lindsey Ohling
Discount Codes NBFF Office 10 $5 -$500
Online & Print Chilean Partner 20 $300 $6000

Media
Evaluated $16,015
Balance
112
Location Selection
113
The City of Newport Beach lies on the coast of Orange County and is surrounded by Los Angeles County
and San Diego County. There is a city population of around 100,000. “Newport Beach is known for its fine
residential areas, modern shopping facilities, strong business community and quality school system.” It is
also known for its boat docks and harbor area. This gives opportunity for fishing, swimming, surfing, and
aquatic sports activities.
The Newport Beach Film Festival presents a great amount of international films from emerging and
seasoned filmmakers. Over 100 films will be premiered at the Triangle Cinema located at: 1870 Harbor
Blvd, Costa Mesa, CA 92627. The screening will then be immediately followed by the Showcase event,
which will feature food, drinks, music by a DJ, activities and performances. The Time Nightclub will host the
after party and is located at: 1875 Newport Boulevard B245, Costa Mesa, CA 92627.
114
Time Nightclub
1875 Newport Blvd. B245
115
Starlight Triangle Cinemas
1870 Harbor Blvd,
116
Appendix
117
Tyson Phillip signed contract
118
DJ Austo signed contract
119
Para Todos signed contract
120
Para Todos page 2
121
FADA contract unsigned
122
Lindsey contract unsigned
123
ProChile contract unapproved by gregg
124
Portal Languages unapproved by Gregg
125
Social Media Graphics:
These graphics will be used to announce the partnerships with each partner. These have not been
approved by Gregg yet, so make sure to do so.
126
127
128
129
130
131
132
133

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Newport Beach Film Festival

Latin Showcase-Chilean Spotlight

Organization and Management…………………………………………………………………….15

Partnership Marketing and Social Media Strategies……………………………………………..26

Supporters, Partners, and Sponsors Profiles…………………………………………………….47

1875 Newport Boulevard B245, Costa Mesa, CA 92627.

emerging and seasoned film artists.

the price is a great value.

due to the lack of Chilean cultural celebrations in this area.

challenges attracting Chileans to the spotlight and Latin showcase.

Film Festival can fill.

populations in the area.

other aware of partnership opportunities and accomplishments.

could be able to print on behalf of the other team members.

able to keep on deadline.

using Slack to keep conversations about different subjects in different channels.

Contact: (562) 413-3520; ​hernandezkaetlyn@csu.fullerton.edu

letting her creative side have an outlet.

program that will be carried on even after her team graduates.

that she really loves before taking on a career.

● Los Angeles- $54,432

● Orange County- $81,837

● San Diego- $71,481

● Santa Barbara- $66,916

● Inland Empire- $71,209

range we are reaching out to.

available to us will help increase the number of tickets sold.

Section Two – Analysis of Target Media and Outreach Partners

● Hermanos Unidos de CSUF

● Sigma Lambda Beta International Fraternity

● Film Arts Drama Alliance Network at University of California- Irvine (UCI)

● Hermanas Unidas de CSUF

● M.E.Ch.A. of Cerritos College

● M.E.Ch.A. of Fullerton College

● Latin American Student Organization at UCI

● Association of Latino American Students at Rio Hondo College

● Chapman University Film Society

● M.E.Ch.A. of Chapman University

● Hermanos Unidos de CSULA

● Hermanas Unidas de CSULA

● Chapman University Society of Cinematography

● Chapman University Latin American Filmmakers Association

● Hermanas Unidas de UCI

● Hermanos Unidos de UCI

● CSUF Chicanx Resource Center

● Hermanos Unidos de CSUF

● Sigma Lambda Beta International Fraternity

● Film Arts Drama Alliance Network at University of California- Irvine (UCI)

● Hermanas Unidas de CSUF

● M.E.Ch.A. of Cerritos College

● Latin American Student Organization at UCI

● Association of Latino American Students at Rio Hondo College

● Chapman University Film Society

● Chapman University Latinx Club

● M.E.Ch.A. of Chapman University

● Hermanos Unidos de CSULA

● Hermanas Unidas de CSULA

● Chapman University Society of Cinematography

● Chapman University Latin American Filmmakers Association

● Hermanas Unidas de UCI

● Hermanos Unidos de UCI

● CSUF Chicanx Resource Center

● Hermanos Unidos de CSUF -101 members

Contact: (562) 413-3520; hernandezkaetlyn@csu.fullerton.edu

○ The Frida Cinema

○ Chapman University Latin American Filmmakers Association

● Chapman University Society of Cinematography: The Chapman Society of Cinematography

1. Lindsey Ohling currently has 514 followers on Instagram

2. Tyson Phillip currently has 1,664 followers on Instagram.