QUESTIONNAIRE

I _________________ of final B.B.A conducting a survey on ‘’Customer Preference towards

Horlicks’’ as a partial fulfillment of my curriculum, would seek your valuable ideas .so, I
request you to provide the relevant information

NAME : AGE :

GENDER : OCCUPATION :

1. Do you give Horlicks to your child?

a) Yes
b) No

2. Why do you buy Horlicks?

a) Taste
b) Nutrients
c) Flavors
d) Price
e) Availability
f) Packaging

3. Rate the following attributes of Horlicks. From the scale of 1-5, with 1 being highly dissatisfied
and 5 being highly satisfied

Serial Particulars Highly Dissatisfied Neutral Satisfied Highly

No. Dissatisfied atisfied
(1) (2) (3) (4) (5)
A Taste
B Package
C Flavors
D Price

E Nutrients

4. If Horlicks is not available in your nearby store, would you?

a) Buy any other health drink
b) Will postpone your purchase
c) Move to another store in search for it

5. How likely are you to buy Horlicks during the next two months?

1 2 3 4 5
6. Which advertisements medium attracts you the most to make your purchase decision of Horlicks?
a) Television
b) Newspaper
c) Word-of-mouth
d) Online
e) Hoardings

7. Do you personally connect yourself with the TV ads of Horlicks?

AGREE None of above

Strongly Agree Strongly Disagree

8. Do the facts projected in the advertisements motivate you to buy Horlicks?

Strongly Agree Strongly Disagree

9. Do you think Horlicks is much more effective than any other health drink?

Strongly Agree Strongly Disagree

10. First Impression of Horlicks

11. Is Horlicks up to your expectation

a) YES
b) NO

12. Will you recommend Horlicks to other parents?

c) YES
d) NO

Name:

13. Age:
a) 25-30
b) 31-35
c) 36- 40
 d) Above 40

14. How long have you been using this particular Brand?

a)<1 year b)2-3 years c)more than 3 years

15. Why do you prefer this particular health Drink?

a) Quality b) Taste c) Price d) Packing

16. How do your perceive the price of Horlicks?

a)Very High b)High c)Reasonable d)Less

17. How do you feel the availability of horlicks?

a)Very Comfortable b)Satisfactory c)Poor

18. How do perceive the quality of Horlicks?

a)Excellent b)Good c)Satisfactory d)Poor

19. How do you fee regarding the ads of Horlicks?

a)Very Impressive b)Nice c)Reasonable

20. In what Quantities do you buy?

a)50gms b)200gms c)500gms

21. Which type of pack do you prefer?

a)Jar b)Refill c)Sachet

22. Would you like to shift from the brand to a new health drink?

Yes/No

23. Which one would you prefer? …………………….

24. Please give your valuable suggestions if any:

___________________________________________________________

___________________________________________________________

Thank you