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Core Elements Dacia Brand Guidelines VERSION 02 - JUNE 2018
Core Elements Dacia Brand Guidelines VERSION 02 - JUNE 2018
Core Elements Dacia Brand Guidelines VERSION 02 - JUNE 2018

Core Elements

Dacia Brand Guidelines

VERSION 02 - JUNE 2018

Core Elements

Introduction

This document presents the core elements of the Dacia brand’s graphic standards.

Its purpose is to guide internal departments and outside agencies in creating their marketing collateral. It details the brand’s codes and how to use them.

By following these guidelines, you are helping to make Dacia an optimistic and generous brand.

Core Elements

Contents

Introduction

01. Brand presentation

02. Logo System

 

04. Typography

 

Logo, emblem and endorsement

08

Brand typography: Dacia Spirit

26

Photomontage

42

Logo

09

Brand typography: Read

27

Graphism

43

Emblem

10

Type usage

28

Endorsement

11

Substitution typography: Arial

29

Blue shaded gradient

12

Don’ts

13

05.

Icons

Logo placement

14

Title placement

15

USP icons

32

Endorsement placement

Overview

33

• Standard media formats – landscape and square

16

Applications

34

• Standard media formats – vertical

17

Don’ts

35

• Special media formats – landscape and vertical

18

 

• Don’ts

19

06.

Animated Emblem

• Size of endorsement

20

• Title placement & title size

21

Emblem animation

37

Back cover

22

Warranty signature

23

07.

Style d’expression

03.

Colours

Illustrations

 
 

• style

39

Masterbrand colours

25

• rules

40

 

• examples

41

01 Brand presentation

Core Elements

01 Brand presentation Core Elements

WHO’S DACIA?

Along the years, we’ve stayed true to our values and became the smart choice of millions of customers.

We offer attractive, quality cars at the best price

WHAT WE SAY

Attractive A simple range of cleverly designed cars with surprising capabilities

Quality Robust and reassuring cars, with proven technology and sturdy engineering, all backed-up by reliable service

Best price At Dacia we offer more of less – our prices are clear and straightforward and every Dacia offers exceptional value for money

HOW WE SPEAK AND ACT

Honest Direct and connected to reality

Generous Selfless and thoughtful

Free-spirited Disruptive and refreshing

02 Logo System

Core Elements

02 Logo System Core Elements
02 Logo System Core Elements

Core Elements. Logo System

Logo, emblem and endorsement

Our brand is represented by the logo (Dacia typogram), the emblem and the endorsement.

Their use depends on the media on which they will be applied.

The Dacia logo has evolved. It is different from the one used on documents prior to these guidelines. It is important to use the one saved in our Brandhub.

Please note: The endorsement must never be used alone; it appears only on our product communication and advertising media.

The following pages present their rules of use, as well as links to download these graphical elements.

use, as well as links to download these graphical elements. Assets are available to download from

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

LOGO

from the Brandhub: www.brandhub.groupe.renault.com LOGO Corporate use EMBLEM Use at a dealership, trade fair, on

Corporate use

EMBLEM

www.brandhub.groupe.renault.com LOGO Corporate use EMBLEM Use at a dealership, trade fair, on vehicles and as a

Use at a dealership, trade fair, on vehicles and as a TV signature

ENDORSEMENT

trade fair, on vehicles and as a TV signature ENDORSEMENT Use on all product and advertising

Use on all product and advertising communications

Core Elements. Logo System

Logo

The logo is the typogram, i.e. the word Dacia in its particular typeface.

MINIMUM SIZE

To ensure our logo retains optimal readability, minimum size has been defined. Smaller sizes should never be used. This size has been defined in millimetres for printed media and in pixels for digital uses.

PROTECTED AREA

The defined area, based on the height of the D in Dacia, protects the logo, from graphical or textual elements that could inhibit its readability.

APPLICATIONS ON A BACKGROUND

It is used in Pantone 295 C blue when applied on a white background, and reversed in white when applied on a blue shaded background. It cannot be used on another colour or over a photo.

(Exception : it can be used in 100% black if the medium requires).

MINIMUM SIZE

10 mm / 100px

black if the medium requires). MINIMUM SIZE 10 mm / 100px PROTECTED AREA APPLICATIONS ON A
black if the medium requires). MINIMUM SIZE 10 mm / 100px PROTECTED AREA APPLICATIONS ON A
black if the medium requires). MINIMUM SIZE 10 mm / 100px PROTECTED AREA APPLICATIONS ON A
black if the medium requires). MINIMUM SIZE 10 mm / 100px PROTECTED AREA APPLICATIONS ON A
black if the medium requires). MINIMUM SIZE 10 mm / 100px PROTECTED AREA APPLICATIONS ON A
black if the medium requires). MINIMUM SIZE 10 mm / 100px PROTECTED AREA APPLICATIONS ON A

PROTECTED AREA

medium requires). MINIMUM SIZE 10 mm / 100px PROTECTED AREA APPLICATIONS ON A BACKGROUND Pantone 295

APPLICATIONS ON A BACKGROUND

10 mm / 100px PROTECTED AREA APPLICATIONS ON A BACKGROUND Pantone 295 C background W h

Pantone 295 C background

AREA APPLICATIONS ON A BACKGROUND Pantone 295 C background W h i t e b a

White background

C background W h i t e b a c k g r o u n

Blue shaded background

Core Elements. Logo System

Emblem

The emblem is a complement to the brand logo; it is unchanging and may not be modified under any circumstances.

(Exception : it can be used in two colours or in black if the medium requires).

MINIMUM SIZE

To ensure our emblem retains optimal readability, minimum size has been defined. Smaller sizes should never be used. This size has been defined in millimetres for printed media and in pixels for digital uses.

PROTECTED AREA

printed media and in pixels for digital uses. PROTECTED AREA The defined area, based on the
The defined area, based on the height of the D in Dacia, protects the emblem,
The defined area, based on the
height of the D in Dacia, protects
the emblem, from graphical
or textual elements that could
inhibit its readability.
MINIMUM SIZE
PROTECTED AREA
16 mm / 120 px
APPLICATIONS ON A BACKGROUND
The emblem is applied only to a
Pantone 295C blue background,
a white background or the blue
gradient background.
It cannot be used on another colour
or over a photo.

APPLICATIONS ON A BACKGROUND

colour or over a photo. APPLICATIONS ON A BACKGROUND Pantone 295 C background W h i

Pantone 295 C background

photo. APPLICATIONS ON A BACKGROUND Pantone 295 C background W h i t e b a

White background

C background W h i t e b a c k g r o u n

Blue shaded background

Core Elements. Logo System

Endorsement

An endorsement system was created for printed and advertising media, user manuals and for digital media.

The endorsement must be placed at the top left of the support (for print, advertisements and digital media). Its size is defined by the size of the media type to which it is applied (see pages 16 to 22); it must never be applied to a support where the emblem, inside the endorsement, is smaller than 16mm/120px.

The endorsement is not a logo. It must never be used alone; it must be applied to support (print, advertisement or digital media), on which it will be placed at the top left margin (see pages 16 to 22 for more information).

MINIMUM SIZE

16 mm / 120 px

16 to 22 for more information). MINIMUM SIZE 16 mm / 120 px The endorsement is
The endorsement is always placed in the upper left corner of the support, with a
The endorsement is always
placed in the upper left corner
of the support, with a bleed.
in the upper left corner of the support, with a bleed. ENDORSEMENT PLACEMENT Dacia Brand Guidelines

ENDORSEMENT PLACEMENT

the upper left corner of the support, with a bleed. ENDORSEMENT PLACEMENT Dacia Brand Guidelines Version

Core Elements. Logo System

Blue shaded gradient

The blue gradient is used on corporate document covers, on which the logotype is applied.

This gradient is subject to the very precise, detailed composition rules shown opposite. These rules apply for horizontal, vertical, square and long formats (such as kakemonos).

For this standard, the format (regardless of its dimensions) must be divided into four equal parts (see illustration, opposite). The start of the gradient begins in the centre of the upper right portion. The end of the gradient is located at the corner of the lower left part. These placements must always be respected in order to maintain consistency from one format to another.

in order to maintain consistency from one format to another. Assets are available to download from

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

COMPOSITION OF THE GRADIENT (example in horizontal A4 format)

The start of the radial gradient is located in the centre of the upper right
The start of the
radial gradient
is located in the
centre of the upper
right quarter
Gradient direction
the centre of the upper right quarter Gradient direction The end of the radial gradient is

The end of the radial gradient is located at the corner of the lower left part

GRADIENT SPECTRUM : USE THE RADIAL VERSION (adjustments to be made in Adobe Illustrator, Photoshop and/or InDesign)

POSITIONING & COLOURS :

Photoshop and/or InDesign) POSITIONING & COLOURS : 50% 60% 5% 45% 100% C 65 C 88

50%

Photoshop and/or InDesign) POSITIONING & COLOURS : 50% 60% 5% 45% 100% C 65 C 88

60%

and/or InDesign) POSITIONING & COLOURS : 50% 60% 5% 45% 100% C 65 C 88 C

5%

45%

100%

5% 45% 100% C 65 C 88 C 100 M 7 M 30 M 77 Y
5% 45% 100% C 65 C 88 C 100 M 7 M 30 M 77 Y
5% 45% 100% C 65 C 88 C 100 M 7 M 30 M 77 Y

C

65

C

88

C

100

M

7

M

30

M

77

Y

0

Y

0

Y

30

K

0

K

0

K

15

R

63

R

0

R

0

G

185

G

130

G

40

B

232

B

210

B

85

Core Elements. Logo System

Don’ts

Our emblem and logotype are the visual cornerstones of our brand identity system. Please only ever use the supplied artworks. Under no circumstances should our emblem or logotype be recreated or edited.

should our emblem or logotype be recreated or edited. dolor sit amet, consectetuer The logo must
should our emblem or logotype be recreated or edited. dolor sit amet, consectetuer The logo must

dolor sit amet, consectetuer

The logo must not be used when writing the name Dacia within a title or running text

when writing the name Dacia within a title or running text The emblem’s colours must not

The emblem’s colours must not be modified

or running text The emblem’s colours must not be modified The logo’s colours must not be

The logo’s colours must not be modified.

No element may be removed from, added to or moved within the logo

may be removed from, added to or moved within the logo The emblem must not be

The emblem must not be used without the logo

Do not place the logo on a background with multiple colours

Do not place the logo on a background with multiple colours The Dacia name must not

The Dacia name must not be translated

Core Elements. Logo System

Logo placement

LANDSCAPE AND SQUARE FORMATS

The position and size of the logo will depend on the medium. We invite you to use the templates available on the Renault Group’s Brandhub to put together your own documents. If you cannot, you can use the proportions set out in this document.

The size of the logotype is calculated based on the smallest dimension of the piece (X).

The logo is always positioned at the cover’s top left, following the standard shown here.

VERTICAL FORMAT

The size of the logotype is calculated based on the smallest dimension of the piece (X).

The logo is always positioned at the cover’s top left, following the standard shown here.

the cover’s top left, following the standard shown here. Assets are available to download from the

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

X / 10

X / 10

X / 2,5

X
X

X / 12

Warning :

the size and the placement of the logotype Dacia do not apply to the stationery supports.

X / 12 X / 4 X
X / 12
X / 4
X

Core Elements. Logo System

Logo placement - title placement

Titles are positioned at the bottom right of documents, following the rule presented here.

When a title spreads over two lines and/or a subtitle is used, the minimum height must be respected and the title must be raised to comply with the standard.

For horizontal and square formats, titles are placed a minimum height of X/6 from the bottom of the cover. For vertical formats, titles are positioned a minimum height of X/4 from the bottom of the cover.

a minimum height of X/4 from the bottom of the cover. Assets are available to download

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

X / 10

X / 10

X / 2,5

X / 12

X 2018 Paris motor show X/6 mini
X
2018 Paris motor show
X/6
mini

X / 10

X / 12 X / 4 2018 Paris motor show Malesuada tristique X/4 mini X
X / 12
X / 4
2018 Paris
motor show
Malesuada tristique
X/4
mini
X / 12
X

Core Elements. Logo System

Endorsement placement - standard media

LANDSCAPE AND SQUARE FORMATS

Standard media dimensions include European formats. This pertains to formats A0 to A6, common display formats such as 60x80cm posters, bus shelters, 4x3 metres, etc.

The rule for calculating the size of the endorsement for horizontal and square documents is shown opposite.

The height of the endorsement is equal to 1/5 the smallest side of the document (designated here by the letter X). This dimension is fixed and may not be modified.

If a template exists in the Brandhub, you may not modify the size of the endorsement.

LANDSCAPE FORMAT

may not modify the size of the endorsement. LANDSCAPE FORMAT X / 5 X Tristique Consectetuer

X / 5

X

Tristique Consectetuer
Tristique Consectetuer
endorsement. LANDSCAPE FORMAT X / 5 X Tristique Consectetuer SQUARE FORMAT X / 5 X Tristique

SQUARE FORMAT

FORMAT X / 5 X Tristique Consectetuer SQUARE FORMAT X / 5 X Tristique Consectetuer Dacia

X / 5

X

Tristique Consectetuer
Tristique
Consectetuer
/ 5 X Tristique Consectetuer SQUARE FORMAT X / 5 X Tristique Consectetuer Dacia Brand Guidelines

Core Elements. Logo System

Endorsement placement - standard media

VERTICAL FORMAT

Standard media dimensions include European formats. This pertains to formats A0 to A6, common display formats such as 60x80cm posters, bus shelters, 4x3 metres, etc.

The rule for calculating the size of the endorsement for vertical documents is shown opposite.

The height of the endorsement is equal to 1/6 the smallest side of the document (designated here by the letter X). This dimension is fixed and may not be modified.

If a template exists in the Brandhub, you may not modify the size of the endorsement.

Brandhub, you may not modify the size of the endorsement. X / 6 X Tristique Consectetuer

X / 6

X

Tristique Consectetuer
Tristique Consectetuer
the size of the endorsement. X / 6 X Tristique Consectetuer EXCEPTION Vertical A4 format is

EXCEPTION

Vertical A4 format is an exception to this standard, since the endorsement is used at a size of 1/5 of X instead of 1/6.

X

endorsement is used at a size of 1/5 of X instead of 1/6. X Tristique Consectetuer
Tristique Consectetuer
Tristique
Consectetuer

X / 5

used at a size of 1/5 of X instead of 1/6. X Tristique Consectetuer X /

Core Elements. Logo System

Endorsement placement - special media

LANDSCAPE AND VERTICAL FORMATS

Special media are media types with unusual dimensions, such as very long (e.g. : More O’Ferral) or very narrow (e.g. : leaflet, kakemono).

The rule for calculating the size of the endorsement for these special horizontal and vertical documents is shown opposite.

The height of the endorsement is equal to 1/4 the smallest side of the document (designated here by the letter X). This dimension is fixed and may not be modified.

If a template exists in the Brandhub, you may not modify the size of the endorsement.

X

Brandhub, you may not modify the size of the endorsement. X Tristique Consectetuer X / 4
Tristique Consectetuer
Tristique
Consectetuer

X / 4

the size of the endorsement. X Tristique Consectetuer X / 4 Kakemono X Tristique Consectetuer X

Kakemono

X

Tristique Consectetuer
Tristique
Consectetuer

X / 4

Leaflet
Leaflet
X / 4 Tristique Consectetuer X More o’ ferral
X / 4
Tristique Consectetuer
X
More o’ ferral

Core Elements. Logo System

Endorsement placement - don’ts

The endorsement is subject to strict usage rules that must be respected.

Shown opposite are a few examples of what not to do. This is not an exhaustive list.

Dacia Duster Dacia Duster Dacia Duster Dacia Duster
Dacia Duster
Dacia Duster
Dacia Duster
Dacia Duster

Do not crop the endorsement

Do not place the endorsement in another location

Do not increase the size of the blue gradient

Do not separate the endorsement from its title

Core Elements. Logo System

Endorsement placement

SIZES OF ENDORSEMENT

This table summarises the different endorsement sizes by media type. These dimensions must be respected.

The composition of the endorsement, as well as the font sizes, are described in the previous and following pages.

The “X” dimension is equal to the smallest side of the media piece.

SUPPORTS

ENDORSEMENT SIZE

Product brochures

X / 5

Mini-brochures

X / 5

User’s manual

X / 5

Leaflets

X / 4

4x3m posters

X / 5

Bus shelter posters

X / 6

More O’Ferral posters

X / 4

Press adverts, simple or double pages

X / 6

Press adverts, half page

X / 5

Kakemonos

X / 4

Posters

X / 6

Press books

X / 5

X / 4 Posters X / 6 Press books X / 5 Assets are available to

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

X = SMALLEST SIDE OF THE MEDIUM

Example of vertical format

Tristique Consectetuer
Tristique
Consectetuer

X

Example of landscape format

Tristique Consectetuer X
Tristique Consectetuer
X

Core Elements. Logo System

Endorsement placement

TITLE PLACEMENT & TITLE SIZE

The titles can be positioned in three different ways when lined up with the endorsement, depending whether the title covers one or two lines.

The title size is equal to 5 times the height of the letter D from the emblem used inside the endorsement. For the 2-line version, the line spacing is equal to twice the height of the letter D.

When the title is too long, the title is positioned beneath the endorsement.

Titles expand or shrink proportionally, according to the size of the endorsement.

A A // All- //
A
A
//
All-
//

ONE-LINE TITLE

Placement and size of one-line title, it is centred along the top with respect to the endorsement. Its size is equal to five times the height of the letter D in the emblem.

UNIT OF MEASUREMENT FOR THE TITLE SIZE

Title sizes are calculated based on the height of the letter D in the logotype.

A A A All- Dac
A
A
A
All-
Dac

TWO-LINES TITLE

Placement of two-lines title (the body of the text is identical to the one-line version), its size is equal to five times the height of the letter D in the emblem, the line spacing is equal to twice the height of the letter D.

(Please note: The second line IS NOT ALIGNED with the bottom of the endorsement).

A A All-new Dacia
A
A
All-new
Dacia

TITLE BENEATH THE ENDORSEMENT

Document title placement rule when it is placed beneath the endorsement.

Core Elements. Logo System

Endorsement placement

BACK COVER

In print, the outside back cover is composed of a white background, on which overlaps the visual from the front cover. This part is calculated based on the document’s width.

This visual must be an extension from the front cover; in no case may another photo be used.

The endorsement also overlaps on

the outside back cover. As this is

a

clipping mask, and the gradient

is

an image, the mask can be

extended without moving the gradient.

The logo is placed at bottom left of the outside back cover, following the standards presented here.

In certain publications (e.g. product or accessory brochures), there may be legal notices. They are placed on the back cover according to the standards shown opposite.

Y / 15

Y / 20

VERTICAL FORMAT

Lorem Ipsum Y / 8 Vestibulum id ligula porta felis euismod semper. Lorem ipsum dolor
Lorem Ipsum
Y / 8
Vestibulum id ligula porta felis euismod semper. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Aenean eu leo quam. Pellentesque ornare sem
lacinia quam venenatis vestibulum. Maecenas faucibus mollis interdum.
Vestibulum id ligula porta felis euismod semper. Integer posuere erat a ante
venenatis dapibus posuere velit aliquet. Duis mollis, est non commodo
luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean eu leo
quam. Pellentesque ornare sem lacinia quam venenatis vestibulum. Cum
sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus
mus. Donec ullamcorper nulla non metus auctor fringilla. Donec sed odio dui.
Nullam quis risus eget urna mollis ornare vel eu leo. Aenean lacinia
bibendum nulla sed consectetur. Vivamus sagittis lacus vel augue laoreet
rutrum faucibus dolor auctor. Cras mattis consectetur purus sit amet
fermentum venenatis dapibus posuere velit aliquet.
Y

Y / 15

Y / 30

Y / 30

Y / 3

LANDSCAPE AND SQUARE FORMATS

Legal notices:

Read Light body 6 pts line spacing 6,5 pts.

Lorem Ipsum Legal notices: Read Light body 6 pts line spacing 6,5 pts. Y /
Lorem Ipsum
Legal notices:
Read Light body 6 pts
line spacing 6,5 pts.
Y / 8
Vestibulum id ligula porta felis euismod semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean eu leo quam.
Pellentesque ornare sem lacinia quam venenatis vestibulum. Maecenas faucibus mollis interdum. Vestibulum id ligula porta
felis euismod semper. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Duis mollis, est non commodo
luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Aenean eu leo quam. Pellentesque ornare sem lacinia quam
venenatis vestibulum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec
ullamcorper nulla non metus auctor fringilla. Donec sed odio dui. Nullam quis risus eget urna mollis ornare vel eu leo. Aenean
lacinia bibendum nulla sed consectetur. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras mattis
consectetur purus sit amet fermentum venenatis dapibus posuere velit aliquet.
Y

Y / 20

Y / 25

Y / 25

Y / 3

venenatis dapibus posuere velit aliquet. Y Y / 20 Y / 25 Y / 25 Y
venenatis dapibus posuere velit aliquet. Y Y / 20 Y / 25 Y / 25 Y

Core Elements. Logo System

Warranty signature

The warranty signature was created with the Dacia Spirit Light and Bold typefaces and the Read typeface.

It is entirely in Pantone 295 C blue.

This signature may be translated and adapted by different countries. It must respect the principle shown here.

If you need to develop the signature in another langage, please get in touch with us:

contact.brandhub@renault.com

please get in touch with us: contact.brandhub@renault.com Assets are available to download from the Brandhub:

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

MINIMUM SIZE

20 mm / 100 px

www.brandhub.groupe.renault.com MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version
www.brandhub.groupe.renault.com MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version
www.brandhub.groupe.renault.com MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version
www.brandhub.groupe.renault.com MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version
PROTECTED AREA
PROTECTED AREA
MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version 02.
MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version 02.

UK VERSIONS

MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version 02.
MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version 02.
MINIMUM SIZE 20 mm / 100 px PROTECTED AREA UK VERSIONS Dacia Brand Guidelines Version 02.

03 Colour

Core Elements

03 Colour Core Elements

Core Elements. Colour

Masterbrand colours

Our primary colours help to give us a point of difference and make our identity standout.

To provide some flexibility, secondary colours have been specified. These colours act as a support for our primary colours.

Tertiary colours are used occasionally in event-driven or digital communications.

PRIMARY COLOURS

in event-driven or digital communications. PRIMARY COLOURS Pantone 295 C C 100 M 077 Y 030
in event-driven or digital communications. PRIMARY COLOURS Pantone 295 C C 100 M 077 Y 030
in event-driven or digital communications. PRIMARY COLOURS Pantone 295 C C 100 M 077 Y 030

Pantone 295 C

C 100 M 077 Y 030 K 015

R 000 G 040 B 085 HTML #10314C RAL 270 20 25

Pantone 2173 C

C 088 M 030 Y 000 K 000

R 000 G 130 B 210 HTML #0089CD RAL 240 60 40

C 000 M 000 Y 000 K 000

R 255 G 255 B 255 HTML #FFFFFF RAL 9010

SECONDARY COLOURS

G 255 B 255 HTML #FFFFFF RAL 9010 SECONDARY COLOURS Pantone WARM GRAY 1 C C

Pantone WARM GRAY 1 C

C 009 M 009 Y 017 K 000

R 215 G 210 B 200 HTML #D8D1CA RAL 080 80 05

K 000 R 215 G 210 B 200 HTML #D8D1CA RAL 080 80 05 Pantone 165

Pantone 165 C

C 000 M 070 Y 100 K 000

R 255 G 100 B 030 HTML #FF671B RAL 050 60 80

TERTIARY COLOURS

Pantone 7529 C

Pantone 7529 C

C

007 M 014 Y 020 K 022

185 G 170 B 150 HTML #B8A999

R

Pantone 226 C

Pantone 226 C

C

000 M 100 Y 002 K 000

215 G 000 B 110 HTML #D7006D

R

Pantone 395 C

Pantone 395 C

C

009 M 000 Y 090 K 000

235 G 230 B 020 HTML #EDE813

R

Pantone 3275 C

Pantone 3275 C

C

090 M 000 Y 052 K 000

000 G 175 B 165 HTML #00B09A

R

04 Typography

Core Elements

04 Typography Core Elements
04 Typography Core Elements
04 Typography Core Elements
04 Typography Core Elements

Core Elements. Typography

Brand typography

A typeface was developed especially

for Dacia— named Dacia Spirit. This typeface is available in the Latin, Cyrillic and Hebrew alphabets.

It is used only for titles and head-ins

in our marketing collaterals.

Dacia Spirit

Dacia Spirit Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !

Dacia Spirit Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ! Assets are available to download from the Brandhub:

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

Dacia Spirit Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !

Dacia Spirit Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !

Core Elements. Typography

Brand typography

The Read typeface was developed for subtitles, running text, captions and annotations for all of the Renault Group’s brands (including Dacia).

In no case may it be used for titles, whether on covers or in interior pages.

This font also exists in Cyrillic, Arabic and Hebrew versions.

font also exists in Cyrillic, Arabic and Hebrew versions. Assets are available to download from the

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

Read

Read Light abcdefghijklmnopqrs tuvwxyz ABCDEFGHI JKLMNOPQRSTUVW XYZ 0123456789 !

Read Light Italic abcdefghijklmnopqrs tuvwxyz ABCDEFGHI JKLMNOPQRSTUVW XYZ 0123456789 !

Read Regular abcdefghijklmnopqrs tuvwxyz ABCDEFGHI JKLMNOPQRSTUVW XYZ 0123456789 !

Read Italic abcdefghijklmnopqr stuvwxyz ABCDEFGHI JKLMNOPQRSTUVW XYZ 0123456789 !

Read Medium abcdefghijklmnopqrs tuvwxyz ABCDEFGHI JKLMNOPQRSTUVW XYZ 0123456789 !

Read Medium Italic abcdefghijklmnopqrs tuvwxyz ABCDEFGHI JKLMNOPQRSTUVW XYZ 0123456789 !

Read Bold abcdefghijklmnopqr stuvwxyz ABCDEFGHI JKLMNOPQRSTUVW XYZ 0123456789 !

Read Bold Italic abcdefghijklmnopqr stuvwxyz ABCDEFGHI JKLMNOPQRSTUVW XYZ 0123456789 !

Core Elements. Typography

Type usage

The choice whether to use the Dacia Spirit or Read typeface depends on the type of text.

Dacia Spirit:

The Dacia Spirit typeface must only be used for titles and head-ins.

Weights and colours are standardised:

Titles must have 2 different weights, Dacia Light and Bold.

Subtitles are either completely in Read Light or completely in Read Bold.

• When Dacia Light is used, the text must be in Pantone 295 C blue, or equivalent (see Colour, page 25).

• When Dacia Bold is used, the text must be in Pantone 2173 C blue, or equivalent (see Colour, page 25).

The most important information in the title or head-in must always be in Dacia Spirit Bold, Pantone 2173 C blue.

Read :

The Read typeface is to be used exclusively for subtitles, running text, captions and annotations.

Title in Dacia Spirit

Subtitle in Read Light or Subtitle in Read Bold

Basic text to write only with the typeface Read. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.

Quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat duis autem vel eum iriure dolor in hendrerit in vulputate velit esse.

Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquiptetuer.

Core Elements. Typography

Substitution typography

While Dacia Spirit and Read remain the main typefaces for the Latin and Cyrillic alphabet, we will use Arial across all languages, only for instances when neither of the primary fonts are available due to technical limitations.

Arial

Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !

Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !

Arial Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !

Arial Bold Italic

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !

05 Icons

Core Elements

05 Icons Core Elements
05 Icons Core Elements

Core Elements. Icons

USP icons

These USP (Unique Selling Point) pictograms were created specifically for Dacia to illustrate our vehicles’ USPs.

The pictogram’s name is in the Dacia Spirit Light typeface in dark blue, and the description is in the Read Bold typeface in light blue.

These must never be modified.

These pictograms are available in horizontal and vertical versions.

Creating new pictograms is not allowed without permission.

Creating new pictograms is not allowed without permission. Assets are available to download from the Brandhub:

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

EXAMPLES OF HORIZONTAL USP PICTOGRAMS

EXAMPLES OF HORIZONTAL USP PICTOGRAMS MULTIVIEW CAMERA 4 CAMERAS TO HELP DRIVING ON-ROAD AND
EXAMPLES OF HORIZONTAL USP PICTOGRAMS MULTIVIEW CAMERA 4 CAMERAS TO HELP DRIVING ON-ROAD AND

MULTIVIEW CAMERA

4 CAMERAS TO HELP DRIVING

ON-ROAD AND OFF-ROAD

BLIND SPOT WARNING

4 ULTRA-SONIC SENSORS

TO DETECT MOVING OBJECTS

EXAMPLES OF VERTICAL USP PICTOGRAMS

TO DETECT MOVING OBJECTS EXAMPLES OF VERTICAL USP PICTOGRAMS R E A R V I E

REAR VIEW CAMERA

VIDEO ASSISTANCE TO AVOID OBSTACLES

V I E W CAMERA VIDEO ASSISTANCE TO AVOID OBSTACLES MEDIANAV EVOLUTION 7” TOUCH SCREEN WITH

MEDIANAV

EVOLUTION

7” TOUCH SCREEN WITH USEFUL FEATURES

Core Elements. Icons

Overview

All of the USP pictograms created to date (June 2018) are shown opposite. The pictograms shown on this page in horizontal version also exist in vertical version for use on signage and digital media.

in vertical version for use on signage and digital media. Assets are available to download from

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

OVERVIEW OF HORIZONTAL USP PICTOGRAMS

www.brandhub.groupe.renault.com OVERVIEW OF HORIZONTAL USP PICTOGRAMS Dacia Brand Guidelines Version 02. page 33
www.brandhub.groupe.renault.com OVERVIEW OF HORIZONTAL USP PICTOGRAMS Dacia Brand Guidelines Version 02. page 33
www.brandhub.groupe.renault.com OVERVIEW OF HORIZONTAL USP PICTOGRAMS Dacia Brand Guidelines Version 02. page 33
www.brandhub.groupe.renault.com OVERVIEW OF HORIZONTAL USP PICTOGRAMS Dacia Brand Guidelines Version 02. page 33
www.brandhub.groupe.renault.com OVERVIEW OF HORIZONTAL USP PICTOGRAMS Dacia Brand Guidelines Version 02. page 33
www.brandhub.groupe.renault.com OVERVIEW OF HORIZONTAL USP PICTOGRAMS Dacia Brand Guidelines Version 02. page 33
www.brandhub.groupe.renault.com OVERVIEW OF HORIZONTAL USP PICTOGRAMS Dacia Brand Guidelines Version 02. page 33

Core Elements. Icons

Applications

Our icons should be used to help us communicate and increase brand recognisability. They’re intended for simple and direct messages, always complementing text.

Example of use of a USP pictogram in a webpage

text. Example of use of a USP pictogram in a webpage Example of use of a

Example of use of a USP pictogram in a brochure

28,5 mm Dacia Duster 25 Toutes les routes s’ouvrent à Duster 20 Bit vemena, virio
28,5 mm
Dacia Duster
25
Toutes les routes
s’ouvrent à Duster
20
Bit vemena, virio te in Itamquam fir averei senique publienatium mandit dem,
dit. Nimumus a num di es obunum, nostatq uamdiem octoratque rei etil tebatur
vendi blantec aborias inusci del in nis ducipid quis dem sinciis imillaborpos repra
verum sit dolorundis rem. Nam, aut debis enitium explace pudita consequiate

Example of use of a USP pictogram on a signage

explace pudita consequiate Example of use of a USP pictogram on a signage Dacia Brand Guidelines

Core Elements. Icons

Don’ts

Just like the emblem and logo, the USP pictograms must not be modified. Opposite you will find a non- exhaustive list of prohibited uses.

you will find a non- exhaustive list of prohibited uses. Do not change the sizes and

Do not change the sizes and positioning of the components.you will find a non- exhaustive list of prohibited uses. HILL DESCENT CONTROL AUTOMATIC CONTROL OF

Do not change the sizes and positioning of the components. HILL DESCENT CONTROL AUTOMATIC CONTROL OF

HILL DESCENT CONTROL

AUTOMATIC CONTROL OF THE SPEED IN SLOPE

Do not modify the pictogram and/or the font.HILL DESCENT CONTROL AUTOMATIC CONTROL OF THE SPEED IN SLOPE HILL DESCENT CONTROL AUTOMATIC CONTROL OF

SPEED IN SLOPE Do not modify the pictogram and/or the font. HILL DESCENT CONTROL AUTOMATIC CONTROL

HILL DESCENT CONTROL

AUTOMATIC CONTROL OF THE SPEED IN SLOPE

HILL DESCENT CONTROL AUTOMATIC CONTROL OF THE SPEED IN SLOPE Do not change the colours. Do

Do not change the colours.

CONTROL OF THE SPEED IN SLOPE Do not change the colours. Do not modify the placement

Do not modify the placement margins.

not change the colours. Do not modify the placement margins. LOREM IPSUM DOLOR AMET ETIAM ULTRICIES

LOREM IPSUM

DOLOR AMET

ETIAM ULTRICIES

PHARETRA VULPUTATE

Do not change the copy.

ETIAM ULTRICIES PHARETRA VULPUTATE Do not change the copy. REAR VIEW CAMERA VIDEO ASSISTANCE TO AVOID
ETIAM ULTRICIES PHARETRA VULPUTATE Do not change the copy. REAR VIEW CAMERA VIDEO ASSISTANCE TO AVOID

REAR VIEW

CAMERA

VIDEO ASSISTANCE TO AVOID OBSTACLES

Do not modify the placement of the components.

06 Animated Emblem

Core Elements

06 Animated Emblem Core Elements
06 Animated Emblem Core Elements

Core Elements. Animated Emblem

Emblem animation

This animation can be used on all media (TV and Internet, in particular) and scopes of communication (Advertising and Internal). It should be placed at the very end of any advertising with 3 seconds mandatory duration.

The Dacia sound design will help increase Dacia brand awareness and attribution, all while reinforcing a musical identity that is human, warm, bright, vibrant and inviting.

Various formats are provided upon request.

and inviting. Various formats are provided upon request. Assets are available to download from the Brandhub:

Assets are available to download from the Brandhub:

www.brandhub.groupe.renault.com

to download from the Brandhub: www.brandhub.groupe.renault.com X / 3 x Dacia Brand Guidelines Version 02. page
to download from the Brandhub: www.brandhub.groupe.renault.com X / 3 x Dacia Brand Guidelines Version 02. page
to download from the Brandhub: www.brandhub.groupe.renault.com X / 3 x Dacia Brand Guidelines Version 02. page

X / 3

x

to download from the Brandhub: www.brandhub.groupe.renault.com X / 3 x Dacia Brand Guidelines Version 02. page

07 Style of expression

Core Elements

07 Style of expression Core Elements
07 Style of expression Core Elements
07 Style of expression Core Elements
07 Style of expression Core Elements

Core Elements. Style of expression

Illustrations - style

The illustration style must be simple, based on tint from our colour palettes.

Visuals are always made up of three colours with the two Dacia blues in the forefront and a third complementary colour to a lesser degree, with white added to it.

The illustration style is based on tight lines, large areas of solid colours, stark contrasts and simple shapes to produce visually impactful, elegant illustrations.

Examples showing the illustration style are shown here.

illustrations. Examples showing the illustration style are shown here. Dacia Brand Guidelines Version 02. page 39
illustrations. Examples showing the illustration style are shown here. Dacia Brand Guidelines Version 02. page 39
illustrations. Examples showing the illustration style are shown here. Dacia Brand Guidelines Version 02. page 39
illustrations. Examples showing the illustration style are shown here. Dacia Brand Guidelines Version 02. page 39
illustrations. Examples showing the illustration style are shown here. Dacia Brand Guidelines Version 02. page 39
illustrations. Examples showing the illustration style are shown here. Dacia Brand Guidelines Version 02. page 39
illustrations. Examples showing the illustration style are shown here. Dacia Brand Guidelines Version 02. page 39

Core Elements. Style of expression

Illustrations - rules

DACIA SECONDARY AND TERTIARY COLOURS

Each illustration may contain one or more secondary or tertiary colours. These liven up the components of the illustration and create dynamism within the composition (see page 25 for colour references).

DACIA DARK BLUE

Dark blue is the secondary colour of the illustrations. Together with the light blue, these colours reinforce the brand. It accounts for approximately 35% of the illustration (see page 25 for the colour reference).

of the illustration (see page 25 for the colour reference). DACIA LIGHT BLUE Light blue is

DACIA LIGHT BLUE

Light blue is the dominant colour of the illustrations. It represents the brand and its simplicity. It accounts for approximately 50% of the illustration (see page 25 for the colour reference).

DACIA BACKGROUND

Depending on the illustration and composition, a white or grey background may be used (see page 25 for the colour reference).

Core Elements. Style of expression

Illustrations - examples

It is possible to use illustrations

to liven up communication media.

These illustrations must adhere

to the Dacia graphic style presented

in the previous pages, and must use

only our colour palettes.

A few examples are provided

opposite.

must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version

Core Elements. Style of expression

Photomontage

It is possible to use photomontage-

based images to illustrate our various communication pieces and our posters with USPs.

A few examples are provided

opposite.

pieces and our posters with USPs. A few examples are provided opposite. Dacia Brand Guidelines Version
pieces and our posters with USPs. A few examples are provided opposite. Dacia Brand Guidelines Version

Core Elements. Style of expression

Graphism

A set of graphics has been created

to illustrate our institutional and commercial communications.

These graphics must adhere to the Dacia graphic style presented in the previous pages and must use only our colour palettes.

A few examples are provided

opposite.

must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version
must use only our colour palettes. A few examples are provided opposite. Dacia Brand Guidelines Version

Contact

Thank you for following the Dacia Brand Guidelines with your creative work.

If there is anything else you would like to know, please get in contact, we’re here to help.

Design Identité Groupe Studio Industrial Design Department - Groupe Renault

contact.brandhub@renault.com

www.brandhub.groupe.renault.com