Inclusiveness of Nationalities

The Inclusiveness of
Nationalities
A Global Advisor Survey
NICOLAS BOYON
Senior Vice President
© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
© 2018 Ipsos 1
Methodology
The survey was conducted in 27 countries via the Ipsos Online A survey with an unweighted probability sample of this size would
Panel system: Argentina, Australia, Belgium, Brazil, Canada, have an estimated margin of error of +/- 3.1 percentage points for a
Chile, China, France, Great Britain, Germany, Hungary, India, sample of 1,000 and an estimated margin of error of +/- 4.5
Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi percentage points for a 500 sample 19 times out of 20.
Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey
In 17 of the 27 countries surveyed internet penetration is sufficiently
and the United States of America.
high to think of the samples as representative of the wider population
Interviews were conducted with 20,767 adults aged 18-64 in within the age ranges covered: Argentina, Australia, Belgium, Canada,
Canada and the U.S. and 16-64 in all other countries between France, Germany, Hungary, Italy, Japan, Poland, Serbia, South Korea,
April 20 and May 4, 2018. Spain, Sweden, Great Britain and United States.
Approximately 1000+ individuals participated on a country by Brazil, Chile, China, India, Malaysia, Mexico, Russia, Peru, Saudi
country basis via the Ipsos Online Panel with the exception of Arabia, South Africa and Turkey have lower levels of internet
Argentina, Belgium, Hungary, India, Mexico, Peru, Poland, penetration and so these samples should not be considered to be fully
Russia, Saudi Arabia, South Africa, South Korea, Sweden and nationally representative, but instead to represent a more affluent,
Turkey, where each have a sample of approximately 500+. connected population. These are still a vital social group to
understand in these countries, representing an important and
Weighting has been employed to balance demographics and
emerging middle class.
ensure that the sample’s composition reflects that of the adult
population according to the most recent country census data.
© 2018 Ipsos 2
OVERALL
INCLUSIVENESS
INDEX
© 2018 Ipsos 3
Overall Inclusiveness Index
Bottom fifth
Lower middle
Middle
Upper middle
Top fifth
*Not asked in China and India
© 2018 Ipsos Average of net scores for inclusiveness of all six religious groups (combined), naturalized citizens, native-born to parents who immigrated 4
from nine world regions (combined), LGBT people, people with criminal background, and people with extreme political views
Overall Inclusiveness Index Overall Inclusion Index Components Reference Data
Overall Naturalized- Second Criminal Extreme Armed Forces
Religious LBGT Self-
Individual Citizen Generation Background Political Views Veteran
Inclusiveness Inclusiveness Perception
Index* Inclusiveness Inclusiveness Inclusiveness Inclusiveness Inclusiveness
Score Score Net Score
Score Score Score Score Score
Canada 55 52 51 76 71 47 33 82 87
United States 54 44 63 66 63 41 45 82 85
South Africa 52 49 33 72 66 42 49 77 84
France 46 51 27 51 76 32 37 75 86
Australia 44 42 56 69 55 24 16 76 71
Chile 42 33 38 75 69 26 13 72 83
Argentina 40 37 29 68 64 25 16 77 86
Sweden 38 32 26 51 69 35 18 67 71
Spain 36 34 25 54 65 33 3 64 62
Great Britain 35 38 30 51 53 27 12 62 42
Mexico 33 15 40 65 54 24 -2 72 90
Belgium 30 26 16 43 68 27 1 69 72
Poland 24 14 -5 29 41 33 29 71 73
Italy 22 19 4 30 55 22 1 63 75
Brazil 22 9 14 53 44 14 -4 65 85
Germany 20 11 20 31 47 19 -6 42 65
Peru 19 7 13 63 37 1 -9 76 89
South Korea 9 6 35 34 2 -16 -7 73 71
Russia 9 25 10 40 -13 22 -33 65 86
Hungary 6 11 -34 4 34 13 8 59 84
Turkey -6 -19 -22 -6 -6 10 10 58 75
Japan -6 -7 4 -8 7 -6 -23 25 57
Serbia -8 -12 -29 -5 9 4 -14 54 66
Malaysia -17 29 -34 -1 -46 -32 -16 82 92
Saudi Arabia -28 -46 15 -1 -59 -26 -50 62 37
India N/A N/A 23 18 N/A N/A N/A N/A 97
China N/A N/A N/A -35 N/A N/A N/A N/A 97
© 2018 Ipsos *Average of net scores for inclusiveness of all six religious groups (combined), naturalized citizens, native-born to parents who immigrated from nine world 5
regions (combined), LGBT people, people with criminal background, and people with extreme political views – all six net scores have an equal weight
RELIGION
© 2018 Ipsos 6
Religious Inclusiveness Score
Bottom fifth
Lower middle
Middle
Upper middle
Top fifth
© 2018 Ipsos 7
Average net scores for all six religious groups
Is a Christian a Real [Country’s Demonym]?
Net
Total 63% 26% 12% 51
France 82% 13% 4% 78
South Africa 80% 15% 5% 75 At least 65% of adults in all majority
Canada 80% 17% 3% 77 or historically Christian countries
United States 79% 16% 5% 74 where the question was asked think
Argentina 78% 16% 6% 72 Christians are “real” nationals.
Russia 74% 20% 6% 68
Chile 74% 21% 5% 69 Multi-ethnic Malaysia is the only
Italy 73% 23% 4% 69 majority/historically non-Christian
Poland 73% 19% 8% 65 country surveyed where a majority
Sweden 72% 22% 7% 65 view Christians as “real” nationals.
Hungary 71% 25% 4% 67
Belgium 71% 22% 7% 64 South Koreans and Japanese are
Brazil 70% 21% 9% 61
more likely to say they are not sure
Australia 70% 25% 6% 64
whether that is the case.
Serbia 69% 27% 5% 64
Peru 68% 25% 7% 61
A plurality in Turkey and a solid
Spain 67% 29% 4% 63
majority in Saudi Arabia consider
Mexico 65% 24% 11% 54
Christians are not “real” Turks or
Germany 65% 22% 13% 52
Saudis.
Great Britain 65% 30% 5% 60
Malaysia 58% 32% 11% 47
South Korea 35% 49% 17% 18
Turkey 17% 37% 46% -29 % Real % Not sure % Not a real
Japan 12% 68% 20% -9
Saudi Arabia 6% 23% 72% -66
© 2018 Ipsos 8
For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China and India
Is an atheist a Real [Country’s Demonym]?
Net
Total 50% 32% 18% 32
France 79% 15% 6% 73 Only three countries surveyed count
Canada 70% 23% 7% 63 at least two thirds of adults
Sweden 67% 26% 8% 59 considering atheists as “real”
Chile 64% 25% 11% 53 nationals – France, Canada and
Argentina 64% 25% 11% 53 Sweden.
Belgium 63% 24% 13% 50
Spain 62% 30% 8% 54 It is the view of a smaller majority of
United States 62% 23% 15% 47 adults (50%-64%) in 14 other
Australia 62% 29% 9% 53
countries and of a plurality in two
South Africa 62% 24% 15% 47
other countries – all of them also
Italy 57% 32% 11% 46
majority or historically Christian.
Poland 57% 27% 16% 41
“Unsure” is the prevailing opinion in
Russia 54% 34% 12% 42
Japan, South Korea, Turkey, and
Mexico 54% 30% 17% 37
Germany
Serbia.
52% 29% 19% 33
Hungary 52% 35% 13% 39
Peru 45% 34% 21% 24
Nearly half in Malaysia and seven in
Brazil 43% 34% 24% 19
ten in Saudi Arabia think an atheist
South Korea 41% 47% 12% 29 is “not a real” Malaysian or Saudi.
Serbia 28% 44% 28% 0
Turkey 22% 45% 33% -11
Malaysia 20% 34% 46% -26 % Real % Not sure % Not a real
Japan 18% 75% 8% 10
© 2018 Ipsos 9
Is a Muslim a Real Briton?
Net
Total 40% 29% 31% 9
81% 3% 16%
At least 65% of adults in the three
Malaysia 78
Saudi Arabia 80% 8% 12% 72
majority Muslim countries surveyed
Turkey 65% 25% 10% 55
(Malaysia, Saudi Arabia and
South Africa 62% 22% 16% 46 Turkey) view Muslims as “real”
Canada 56% 23% 22% 34 nationals.
France 53% 21% 27% 26
United States 50% 25% 25% 25 Among all other countries, only four
Australia 48% 27% 25% 23 (South Africa, Canada, France and
Great Britain 46% 33% 21% 25 the U.S.) show a majority of adults
Russia 45% 32% 23% 22 who do so and seven other
Argentina 43% 27% 30% 13 countries show a plurality who do
Spain 41% 31% 28% 13 so.
Chile 41% 29% 30% 11
Sweden 39% 25% 36% 3 A majority of adults in South Korea
Belgium 35% 27% 38% -3 and Japan are not sure.
Mexico 31% 28% 41% -10
Poland 28% 29% 42% -14 An outright majority in two
Brazil 28% 30% 42% -14 countries (Hungary and Serbia) and
Italy 27% 32% 41% -14 a plurality in seven countries
Peru 26% 31% 43% -17 consider Muslims are “not real”
Germany 26% 27% 47% -21 nationals.
Hungary 22% 28% 51% -29
Serbia 18% 33% 50% -32 % Real % Not sure % Not a real
South Korea 16% 51% 33% -17
Japan 8% 64% 28% -20
© 2018 Ipsos 10
Is a Jew a Real [Country’s Demonym]?
Net
Total 40% 32% 28% 12
France 67% 18% 15% 52
United States 67% 23% 11% Only two countries surveyed count
56
Canada 64% 24% 12% 52
at least two thirds of adults thinking
of Jews as “real” nationals (France
Australia 56% 28% 17% 39 and the U.S.), followed by six other
Argentina 55% 27% 18% 37 countries where a smaller majority
Sweden 53% 27% 21% 32 of adults think so, and eight
Great Britain 51% 34% 15% 36 countries where a plurality do so.
Belgium 49% 26% 26% 23
Germany 46% 29% 25% 21 “Unsure” is the prevailing opinion in
Spain 46% 34% 20% 26 Japan, South Korea, and Russia.
Chile 45% 30% 25% 20
Italy 44% 33% 23% 21 A very large majority in Saudi
Hungary 41% 30% 29% 12 Arabia and a plurality in five other
Mexico 38% 29% 33% 5 countries (including majority-
Russia 36% 38% 26% 10 Christian Serbia, Peru, and Brazil
Poland 35% 34% 31% 4 and majority-Muslim Turkey and
Brazil 33% 32% 35% -2 Malaysia) think a Jew is “not a real”
Peru 30% 32% 39% -9 national.
Malaysia 24% 35% 41% -17
South Korea 20% 53% 27% -7
Serbia 18% 38% 44% -26
Japan 8% 65% 27% -19
© 2018 Ipsos 11
Is a Buddhist a Real [Country’s Demonym]?
Net
Total 40% 32% 29% 11
Canada 61% 24% 15% 46
France 61% 22% 17% 44
The view that a Buddhist is a “real”
Malaysia 58% 31% 12% 46
national is shared by a majority of
adults in only six countries surveyed
Australia 55% 27% 18% 37
– Canada, France, Malaysia, South
United States 55% 26% 19% 36
Africa, Australia, and the U.S.— and
Argentina 48% 29% 23% 25
Great Britain 48% 35% 18%
by a plurality in ten other countries.
30
Chile 47% 32% 22% 25
Spain 47% 33% 20% 27
Adults in Japan, South Korea and
Belgium 45% 26% 29% 16
Poland are most likely to say they
Sweden 45% 30% 26% 19
are not sure if that is the case.
South Korea 40% 48% 12% 28
Russia 39% 35% 26% 13 An outright majority in three
Italy 37% 33% 30% 7 countries – Saudi Arabia, Turkey,
Mexico 37% 29% 35% 2 and Serbia – and a plurality in three
Brazil 34% 33% 33% 1 countries consider a Buddhist is
Germany 32% 32% 36% -4 “not a real” national.
Hungary 31% 32% 37% -6
Poland 31% 35% 34% -3
Peru 30% 33% 37% -7
Japan 24% 68% 8% 16
Turkey 11% 32% 58% -47
© 2018 Ipsos 12
Is a Hindu a Real [Country’s Demonym]?
Net
Total 35% 32% 33% 2
Malaysia 59% 31% 10% 49
The view that a Hindu is a “real”
Canada 58% 24% 19% 39
national is shared by a majority of
France 56% 22% 21% 35
adults in only six countries
Australia 53% 28% 20% 33
29
surveyed – South Africa, Malaysia,
United States 51% 27% 22%
48% 34% 18% 30
Canada, France, Australia, and the
Great Britain
Argentina 46% 29% 26% 20 U.S.— and by a plurality in six
Spain 45% 34% 22% 23 other countries. (The question was
Chile 44% 32% 25% 19 not asked in India.)
Sweden 42% 29% 29% 13
Belgium 39% 28% 34% 5 Adults in Japan, South Korea and
Mexico 34% 31% 35% -1 Russia are most likely to not be
Poland 30% 33% 37% -7 sure.
Russia 30% 38% 32% -2
Peru 30% 31% 39% -9 An outright majority in three
Hungary 27% 29% 44% -17 countries – Saudi Arabia, Turkey,
Brazil 27% 35% 38% -11 and Serbia – and a plurality in
Germany 26% 31% 43% -17 seven countries consider a Hindu
Italy 25% 34% 41% -16 is “not a real” national.
South Korea 17% 52% 31% -14
Serbia 13% 34% 54% -41
Japan 7% 65% 28% -21
© 2018 Ipsos 13
IMMIGRATION
© 2018 Ipsos 14
Naturalized-Citizen Inclusiveness Score
Bottom fifth
Lower middle
Middle
Upper middle
Top fifth
© 2018 Ipsos 15
Net scores for naturalized citizens *Not asked in China and India
Is an Immigrant Who Has Become a Citizen of [country] a Real [demonym]?
Net
Total 48% 21% 31% 17
Canada 68% 15% 17% 51
Australia 68% 20% 12% 56
Mexico 64% 13% 24% 40
Chile 63% 12% 25% 38 A majority of adults in 13 countries
South Africa 62% 9% 30% 32 – including three quarters in the
Argentina 57% 16% 28% 29 U.S. and two thirds in Canada and
South Korea 55% 25% 20% 35 Australia – and a plurality in seven
France 55% 18% 28% 27 other countries surveyed consider
India 53% 17% 30% 23 that a naturalized citizen is a “real”
Sweden 53% 20% 27% 26
national.
Spain 51% 23% 26% 25
15
However, a majority in Malaysia,
Belgium 49% 17% 34%
49% 23% 29% 20 Hungary, Serbia, and Turkey, and a
Germany
Peru 48% 18% 35% 13 plurality in Poland disagree.
Brazil 46% 22% 32% 14 A majority in Japan is not sure.
Russia 44% 23% 33% 11
Italy 41% 23% 36% 5
Poland 36% 23% 41% -5
Turkey 27% 23% 50% -23
Japan 24% 55% 21% 3
Serbia 22% 28% 51% -29
Hungary 21% 25% 54% -33
© 2018 Ipsos 16
For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]? *Not asked in China
Is an Immigrant Who Has Become a Citizen of [country] and Has a Job a Real [demonym]?
Net
Total 52% 20% 28% 24
United States 79% 11%10% 68
Canada 72% 13%14% 58
Australia 72% 18%10% 62
France 65% 13% 21% 44
South Korea 65% 19% 16% 49 Globally, the percentage of adults
Mexico 64% 15% 21% 43 who view a naturalized citizen who
South Africa 63% 9% 28% 35 has a job as a “real” national is five
Chile 63% 13% 24% 39 points higher than for a naturalized
Belgium 60% 13% 27% 33 citizen without any reference to
Sweden 60% 16% 23% 37 their employment status.
Argentina 59% 15% 26% 33
Spain 56% 20% 24% 32
The employment premium for
22
naturalized citizens is highest in
India 52% 18% 30%
20 Belgium, France, Hungary and
Peru 51% 18% 31%
Germany 49% 21% 30% 19 South Korea (ten points or more).
Brazil 49% 22% 29% 20
Russia 48% 21% 30% 18
Italy 48% 21% 31% 17
Poland 38% 23% 39% -1
Hungary 31% 26% 42% -11
Japan 31% 51% 18% 13
Malaysia 28% 18% 54% -26
Serbia 24% 25% 52% -28
© 2018 Ipsos 17
Is an Immigrant Who Has Become a Citizen of [country] and Doesn’t Have a Job a
Real [demonym]? Net
Total 39% 24% 37% 2
Canada 57% 18% 25% 32
Chile 54% 16% 30% 24
Australia 53% 22% 24% 29
Mexico 52% 20% 28% 24 The global average percentage of
Argentina 50% 19% 32% 18 adults who view a naturalized
Sweden 49% 19% 32% 17 citizen who does not have a job as a
Spain 49% 23% 28% 21 “real” national is nine points lower
South Africa 49% 12% 39% 10 than for a naturalized citizen
South Korea 44% 33% 23% 21 without any reference to their
Great Britain 42% 30% 28% 14 employment status.
France 41% 18% 41% 0
India 41% 26% 33% 8
The non-employment penalty for
Germany 41% 25% 34% 7
Saudi Arabia 39% 25% 36%
naturalized citizens is highest in
3
Peru 38% 26% 36% 2 Australia, France, and South Africa
Belgium 38% 19% 44% -6 (13 points or more).
Brazil 36% 27% 36% 0
Russia 36% 25% 40% -4
Italy 35% 25% 40% -5
Poland 26% 27% 47% -21
Turkey 21% 26% 53% -32
Serbia 21% 29% 51% -30
Japan 12% 58% 30% -18 % Real % Not sure % Not a real
Hungary 12% 23% 65% -53
Malaysia 12% 20% 68% -56
© 2018 Ipsos 18
Is an Immigrant Who Has Become a Citizen of [country] and Is Fluent in Our Language
a Real [demonym]? Net
Total 54% 19% 27% 27
Australia 72% 17% 11% 61
Canada 71% 13% 16% 55
France 64% 13% 23% 41
Sweden 64% 15% 21% 43 Worldwide, the percentage of
South Africa 64% 10% 26% 38 adults who view a naturalized
Chile 64% 12% 24% 40 citizen who is fluent in their
South Korea 64% 22% 15% 49 language as a “real” national is five
Mexico 64% 14% 22% 42 points higher than the percentage
Belgium 59% 13% 28% 31 for a naturalized citizen without any
Argentina 58% 17% 25% 33 reference to their fluency in the
Spain 57% 21% 23% 34
local language.
Germany 55% 20% 25% 30
India 52% 17% 31% 21
The language fluency premium is
Russia 51% 20% 29% 22 highest in Sweden, Malaysia,
Peru 51% 17% 32% 19 Belgium and France (ten points or
Brazil 48% 23% 29% 19 more).
Italy 47% 21% 32% 15
Poland 41% 23% 36% 5
Turkey 36% 19% 45% -9
Malaysia 33% 19% 48% -15
Hungary 29% 25% 46% -17 % Real % Not sure % Not a real
Serbia 27% 25% 49% -22
Japan 25% 56% 19% 6
© 2018 Ipsos 19
Is an Immigrant Who Has Become a Citizen of [country] and Is Not Fluent in Our
Language a Real [demonym]? Net
Total 32% 23% 45% -13
Canada 48% 18% 35% 13
Chile 47% 15% 38% 9
Globally, the proportion of adults
Mexico 44% 18% 39% 5
6
who view a naturalized citizen who
Argentina 42% 22% 36%
Australia 42% 23% 35% 7 is not fluent in their language as a
India 41% 22% 37% 4 “real” national is 17 points lower
Spain 36% 25% 39% -3 than the percentage for a
Sweden 36% 19% 45% -9 naturalized citizen without any
South Korea 35% 30% 35% 0 reference to their fluency in the
Peru 34% 22% 44% -10 local language.
Great Britain 30% 29% 40% -10
Brazil 29% 24% 47% -18 The non-fluency penalty is highest
Saudi Arabia 28% 26% 46% -18
in France, Australia, and Belgium
France 27% 17% 56% -29
(by more than 25 points).
Germany 26% 24% 50% -24
Italy 24% 24% 52% -28
Belgium 24% 16% 60% -36
Russia 22% 26% 52% -30
Poland 19% 29% 52% -33
Turkey 19% 25% 56% -37
Japan 13% 59% 28% -15
Hungary 12% 24% 64% -52
Malaysia 6% 19% 75% -69
© 2018 Ipsos 20
Is a Legal Immigrant Who Has Lived in [country] Most of His/Her Life but Has Not Become a
Citizen a Real [demonym]? Net
Total 31% 24% 45% -14
Mexico 44% 16% 40% 4
Chile 42% 19% 39% 3
Brazil 40% 23% 37% 3
Australia 38% 22% 40% -2
Canada 38% 20% 42% -4 Mexico, Chile, Brazil are the only
United States 37% 19% 44% -7 countries where a plurality view a
South Africa 37% 14% 49% -12 lifelong legal immigrant who has not
Saudi Arabia 37% 26% 37% 0 become a citizen as a “real”
Spain 36% 25% 39% -3 national.
Sweden 36% 21% 44% -8
Great Britain 35% 30% 35% 0 Globally, only 3% do so, which is 17
India 35% 19% 47% -12
points lower than for an immigrant
Argentina 33% 18% 49% -16
who is a naturalized citizen.
Peru 33% 19% 48% -15
Italy 33% 25% 42% -9
Germany 32% 22% 46% -14 The non-citizenship penalty for a
France 30% 17% 52% -22 legal immigrant is highest in the
South Korea 30% 34% 37% -7 three countries most likely to view
Belgium 29% 18% 53% -24 naturalized citizens as “real”
Russia 29% 25% 46% -17 nations: the U.S., Canada and
Poland 25% 26% 49% -24 Australia (30 points or more).
Turkey 16% 26% 58% -42
Malaysia 15% 21% 64% -49
Serbia 11% 29% 60% -49
Japan 8% 59% 33% -25
© 2018 Ipsos 21
Is an Illegal/Undocumented Immigrant Who Has Lived in [country] Most of His/Her
Life a Real [demonym]? Net
Total 19% 23% 57% -38
Mexico 45% 19% 37% 8
Spain 28% 29% 43% -15
Mexico is the only country where a
Chile 28% 19% 53% -25
plurality consider an undocumented
United States 25% 20% 55% -30
Australia 25% 26% 49% -24
immigrant who has lived in the
Canada 24% 21% 55% -31 country most of their life to be a
Peru 24% 18% 59% -35 “real” national.
Brazil 23% 26% 51% -28
Great Britain 23% 31% 46% -23 Globally, only 19% do so, which is
France 22% 20% 58% -36 29 points lower than for an
Sweden 22% 19% 59% -37 immigrant who is a naturalized
Argentina 22% 19% 59% -37 citizen.
Belgium 20% 18% 62% -42
India 18% 22% 60% -42
The penalty for being
South Africa 18% 14% 68% -50
undocumented is highest in the
Germany 17% 22% 61% -44
Saudi Arabia 16% 27% 56% -40 three countries most likely to view
Turkey 14% 22% 64% -50 naturalized citizens as “real”
South Korea 13% 30% 57% -44 nationals: the U.S., Canada, South
Russia 13% 23% 64% -51 Africa, Australia, and South Korea
Italy 13% 24% 64% -51 (42 points or more).
Poland 12% 30% 59% -47
Serbia 11% 30% 59% -48
Malaysia 6% 14% 80% -74
Japan 6% 52% 42% -36
© 2018 Ipsos 22
Is an Immigrant Who Has Married a Native of [country] a Real [demonym]?
Net
Total 32% 26% 43% -11
Australia 46% 28% 26% 20
Canada 43% 24% 32% 11
Mexico 41% 21% 38% 3
In every country surveyed, an
Chile 40% 20% 39% 1
South Korea 40% 31% 29% 11
immigrant who married a native
Sweden 39% 23% 38% 1 (without any specification) is less
South Africa 37% 16% 47% -10 likely to be viewed as a “real”
Saudi Arabia 37% 27% 36% 1 national than is one who has
India 37% 23% 41% -4 become a citizen (32% vs. 48%, a 16-
Argentina 35% 20% 46% -11 point difference).
Spain 35% 27% 39% -4
France 34% 19% 47% -13 The difference is highest in the U.S.,
Great Britain 34% 31% 35% -1 Canada, and South Africa (25 points
Brazil 33% 26% 41% -8
or more).
Peru 32% 22% 47% -15
Belgium 28% 23% 49% -21
Russia 28% 25% 48% -20
Germany 24% 25% 50% -26
Turkey 24% 25% 52% -28
Italy 22% 25% 53% -31
Serbia 19% 29% 53% -34
Poland 18% 29% 53% -35
Japan 15% 60% 26% -11
Hungary 12% 27% 61% -49
© 2018 Ipsos 23
SECOND GENERATION &
PARENTS’ REGION OF
ORIGIN
© 2018 Ipsos 24
Second Generation Inclusiveness Score
Bottom fifth
Lower middle
Middle
Upper middle
Top fifth
© 2018 Ipsos 25
Average of net scores for native-born people whose parents immigrated from nine different world regions
Is Someone Born and Raised in [country] whose Parents Immigrated from [world region] a Real
[demonym]? Average for locally born/raised children of immigrants from nineNetdifferent regions of origin*
Total 58% 21% 21% 37
Chile 83% 9% 8% 75
Canada 82% 12% 6% 76
A majority of adults in 19 countries
68
surveyed – including 75% or more in
Mexico 76% 12% 12% 64 every country of the Americas (except
Australia 76% 17% 7% 69 Brazil), Australia, and South Africa –
United States 75% 15% 9% 66 think someone born and raised in their
Peru 75% 14% 12% 63 country whose parents immigrated
Sweden 67% 16% 17% 50 from another part of the world* is a
Brazil 67% 18% 14% 53 “real” national.
France 67% 17% 16% 51
Spain 66% 22% 12% 54
63% 17% 20%
A small plurality in Hungary agree and
Belgium 43
about as many agree as disagree in
Russia 57% 26% 17% 40 Malaysia and Saudi Arabia.
Germany 54% 23% 23% 31
Italy 53% 23% 23% 30 A plurality in Turkey and Serbia and a
South Korea 52% 29% 19% 33 full majority in China disagree.
Poland 52% 26% 22% 30
India 48% 21% 31% 17 A majority in Japan are not sure.
Hungary 38% 28% 34% 4
Malaysia 36% 28% 36% 0 * See “Region of Origin” section for more details.
Turkey 35% 24% 41% -6
Serbia 35% 25% 40% -5
China 24% 17% 59%
% Real % Not sure % Not a real
-35
Japan 16% 59% 24% -8
© 2018 Ipsos 26
For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]?
Someone born and raised in [country] whose parents immigrated from…
Net
Europe or Total
Chile
59%
85%
21% 20%
8% 7%
39
78
Canada 83% 12% 5% 78
North South Africa
Argentina
83%
81%
7%
10%
10%
9%
73
72
America Australia
Mexico
79%
77% 11%
16%
12%
5% 74
65
Peru 74% 12% 14% 60
Sweden 71% 15% 14% 57
France 69% 16% 15% 54
Brazil 68% 19% 14% 54
Spain 67% 22% 12% 55
Belgium 65% 16% 19% 46
Russia 59% 25% 16% 43
Germany 58% 23% 20% 38
Italy 57% 21% 22% 35
South Korea 53% 27% 19% 34
Poland 53% 26% 21% 32
India 48% 22% 30% 18
Hungary 41% 27% 32% 9
% Real Turkey 38% 25% 36% 2
Serbia 37% 28% 35% 2
% Not sure Malaysia 36% 28% 36% 0
% Not a real China 24% 16% 60% -36
Japan 17% 59% 24% -7
© 2018 Ipsos 27
Someone born and raised in [country] whose parents immigrated from:
Net
Latin Total
Chile
58%
86%
21% 21%
8% 6%
37
80
America Argentina
Canada
82%
82%
10%
12%
9%
7%
73
75
Mexico 79% 12% 9% 70
Peru 77% 11% 12% 65
Australia 76% 17% 7% 69
Brazil 70% 18% 13% 57
Sweden 69% 17% 15% 54
France 68% 17% 15% 53
Spain 67% 22% 12% 55
Belgium 65% 15% 20% 45
Russia 58% 25% 18% 40
Italy 56% 21% 22% 34
Germany 55% 22% 22% 33
South Korea 51% 30% 19% 32
Poland 50% 27% 22% 28
India 49% 19% 32% 17
Hungary 39% 28% 34% 5
% Real Serbia 36% 25% 39% -3
% Not sure Malaysia 35% 28% 36% -1
Turkey 31% 24% 44% -13
% Not a real China 24% 17% 60% -36
Japan 16% 59% 25% -9
© 2018 Ipsos 28
Net
East Asia Total

South Africa
58%
83%
21%
8%
22%
10%
36
73
Chile 82% 10% 8% 74
Canada 82% 12% 6% 76
Argentina 77% 12% 11% 66
Australia 76% 18% 7% 69
Peru 75% 14% 11% 64
Mexico 75% 13% 13% 62
Sweden 68% 17% 16% 52
France 66% 18% 16% 50
Spain 66% 21% 13% 53
Brazil 66% 18% 16% 50
Belgium 64% 17% 20% 44
Russia 58% 25% 17% 41
Italy 55% 21% 24% 31
South Korea 54% 27% 19% 35
Germany 53% 24% 24% 29
Poland 52% 26% 22% 30
India 49% 20% 31% 18
Hungary 37% 29% 34% 3
% Real Turkey 36% 22% 42% -6
Malaysia 35% 28% 37% -2
% Not sure Serbia 35% 24% 42% -7
% Not a real China 26% 16% 58% -32
Japan 16% 59% 25% -9
© 2018 Ipsos 29
Net
The Total
Chile
58%
84%
21% 21%
9% 8%
37
76
Caribbean South Africa

Canada
83%
81%
6%
11%
11%
7%
72
74
Argentina 79% 11% 10% 69
Mexico 78% 12% 11% 67
Australia 76% 17% 7% 69
Peru 75% 14% 11% 64
Brazil 68% 18% 14% 54
France 68% 17% 14% 54
Sweden 68% 16% 16% 52
Spain 66% 22% 12% 54
Belgium 65% 16% 19% 46
Russia 58% 26% 16% 42
Italy 56% 21% 23% 33
Germany 55% 22% 23% 32
South Korea 52% 30% 18% 34
Poland 51% 26% 23% 28
India 49% 21% 30% 19
Hungary 37% 29% 34% 3
% Real Malaysia 35% 28% 37% -2
Turkey 33% 27% 40% -7
% Not a real China 23% 17% 60% -37
Japan 16% 60% 24% -8
© 2018 Ipsos 30
Someone born and raised in [country] whose parents immigrated from: Net
37
Southeast Total
Canada
58%
82%
21% 21%
12% 6% 76
70
South Africa 81% 7% 11%
Asia Chile
Argentina
81%
78% 11%
10% 9%
12%
72
66
Peru 76% 12% 12% 64
Mexico 75% 13% 12% 63
Australia 75% 18% 8% 67
Brazil 68% 18% 14% 54
Sweden 68% 17% 16% 52
France 67% 17% 16% 51
Spain 66% 23% 12% 54
Belgium 63% 17% 20% 43
Russia 59% 25% 16% 43
Italy 55% 22% 23% 32
Germany 54% 23% 23% 31
Poland 53% 26% 21% 32
South Korea 53% 28% 19% 34
India 49% 21% 30% 19
Malaysia 38% 27% 35% 3
% Real Hungary 38% 28% 34% 4
Turkey 34% 25% 41% -7
% Not a real China 27% 16% 57% -30
Japan 16% 60% 24% -8
© 2018 Ipsos 31
Net
35
South Asia Total
Chile
57%
83%
21% 22%
10% 7% 76
76
Canada 82% 12% 6%
Argentina 79% 12% 10% 69
Peru 76% 13% 11% 65
Mexico 75% 13% 12% 63
Australia 75% 17% 8% 67
Brazil 68% 17% 15% 53
Spain 66% 22% 12% 54
Sweden 65% 17% 18% 47
France 65% 18% 17% 48
Belgium 61% 17% 22% 39
Russia 58% 25% 17% 41
Italy 54% 22% 24% 30
Germany 53% 23% 24% 29
South Korea 52% 30% 18% 34
Poland 51% 27% 22% 29
India 49% 21% 30% 19
Malaysia 38% 28% 35% 3
% Real Hungary 37% 29% 34% 3
% Not sure Turkey 35% 23% 42% -7
Serbia 34% 24% 42% -8
% Not a real China 25% 16% 59% -34
Japan 17% 58% 25% -8
© 2018 Ipsos 32
Net
36
Pacific Total
Chile
57%
83%
22% 21%
10% 7% 76
76
Canada 82% 12% 6%
Islands South Africa
Argentina
81%
78%
8%
11%
11%
10%
70
68
Australia 77% 17% 7% 70
Mexico 75% 13% 12% 63
Peru 72% 15% 12% 60
Sweden 68% 15% 16% 52
France 68% 18% 15% 53
Brazil 67% 18% 16% 51
Spain 66% 21% 13% 53
Belgium 65% 16% 20% 45
Russia 56% 27% 17% 39
Poland 54% 26% 21% 33
Germany 53% 23% 24% 29
South Korea 52% 29% 20% 32
India 48% 23% 29% 19
Italy 42% 34% 24% 18
Hungary 39% 27% 34% 5
% Real Malaysia 35% 27% 38% -3
Serbia 35% 25% 41% -6
% Not sure Saudi Arabia 35% 30% 35% 0
Turkey 33% 23% 44% -11
% Not a real China 25% 17% 58% -33
Japan 16% 60% 24% -8
© 2018 Ipsos 33
Net
Africa Total
Canada
57%
84%
21% 22%
11% 6%
35
78
excluding Chile
Argentina 77%
82%
12%
9% 9%
11%
73
66
North Africa Mexico
Australia
77%
75%
12%
18%
11%
8%
66
67
Peru 74% 16% 11% 63
Brazil 67% 20% 12% 55
France 66% 16% 18% 48
Spain 66% 22% 12% 54
Sweden 66% 15% 19% 47
Belgium 62% 17% 22% 40
Russia 56% 26% 18% 38
Germany 53% 23% 24% 29
South Korea 53% 29% 18% 35
Italy 52% 23% 25% 27
Poland 51% 26% 23% 28
India 48% 22% 30% 18
Turkey 37% 22% 41% -4
% Real Hungary 36% 28% 36% 0
Serbia 34% 25% 41% -7
% Not a real China 24% 16% 60% -36
Japan 16% 59% 25% -9
© 2018 Ipsos 34
Net
North Total
Canada
56%
82%
22%
12% 7%
22% 34
75
Chile 81% 10% 9% 72
Africa and South Africa
Argentina
81%
76% 13%
8% 11%
11%
70
65
the Middle Mexico
Australia
76%
74%
13%
17%
11%
9%
65
65
East Peru
United States
73%
73%
16%
16%
11%
11%
62
62
Spain 67% 21% 12% 55
Brazil 65% 20% 15% 50
Sweden 65% 15% 21% 44
France 64% 17% 19% 45
Belgium 59% 19% 22% 37
Russia 55% 27% 19% 36
Germany 52% 23% 25% 27
Italy 52% 24% 24% 28
South Korea 51% 29% 20% 31
Poland 49% 26% 25% 24
India 45% 22% 33% 12
% Real Turkey 37% 24% 39% -2
Hungary 36% 29% 35% 1
Serbia 34% 26% 40% -6
% Not a real China 22% 18% 60% -38
Japan 16% 60% 24% -8
© 2018 Ipsos 35
Is Someone Born and Raised in [country] whose Parents Immigrated from [world region] a Real [demonym]?
Respondents were asked whether they consider as a real [country demonym] someone born and raised in [country] whose parents
immigrated from nine different regions of the world. These questions inform whether locally born and raised offspring of immigrants –
people often labeled as “second generation” – are viewed differently depending on their parents’ region of origin.
Globally, the net score spread
Net score (% Real minus % Not a real) per parents’ region of origin
Native-Born's Immigrant Parents' Region of Origin
(difference between the region with
Europe/
Latin East Carib- Southe South
Africa Mid.
9-Region
the highest net score and the region
North Pacific (excl. East/ No. Spread Highest Net Regions Lowest Net Regions
America
America Asia bean ast Asia Asia
No. Afr.) Africa
Average with the lowest net score) is of 5
Net Net Net Net Net Net Net Net Net Net Net points globally (from +39 for
Total 39 37 36 37 37 35 36 35 34 36 5 Eur/NA MENA
Canada 78 75 76 74 76 76 76 78 75 76 4 Eur/NA Carib.
Europe/North America to +34 for
Chile 78 80 74 76 72 76 76 73 72 75 8 Lat. Am. MENA, S.E. Asia Middle East/North Africa)
South Africa 73 74 73 72 70 69 70 74 70 72 5 Africa MENA, Carib.
Australia 74 69 69 69 67 67 70 67 65 69 9 Eur/NA MENA
Argentina 72 73 66 69 66 69 68 66 65 68 8 Lat. Am. MENA, E. Asia Some countries differentiate native-
United States 68 67 65 65 64 65 67 67 62 66 6 Eur/NA MENA born children of immigrants
Mexico 65 70 62 67 63 63 63 66 65 65 8 Lat. Am. E. Asia
Peru 60 65 64 64 64 65 60 63 62 63 5 Lat. Am. Pacific depending on their parents’ region of
Spain 55 55 53 54 54 54 53 54 55 54 2 Eur/NA, Lat. Am., MENA Pacific origin more than do others.
Brazil 54 57 50 54 54 53 51 55 50 53 7 Lat. Am. MENA, E. Asia
Great Britain 53 50 52 52 50 50 51 51 49 51 4 Eur/NA MENA
Sweden 57 54 52 52 52 47 52 47 44 51 13 Eur/NA MENA Countries showing the widest net
France 54 53 50 54 51 48 53 48 45 51 9 Eur/NA, Carib. MENA
Belgium 46 45 44 46 43 39 45 40 37 43 9 Eur/NA, Lat. Am., Carib. MENA
score spread are: Italy (17 points),
Russia 43 40 41 42 43 41 39 38 36 40 7 Eur/NA MENA Turkey (15), Sweden (13), Germany
South Korea 34 32 35 34 34 34 32 35 31 34 4 E. Asia, S. Asia, Africa MENA
Germany 38 33 29 32 31 29 29 29 27 31 11 Eur/NA MENA
(11), and Saudi Arabia (11).
Italy 35 34 31 33 32 30 18 27 28 30 17 Eur/NA Pacific
Poland 32 28 30 28 32 29 33 28 24 29 9 S.E. Asia, Pacific MENA
Those with the narrowest spread are:
India 18 17 18 19 19 19 19 18 12 18 7 Carib., Pacific, S. Asia, S.E. Asia MENA
Hungary 9 5 3 3 4 3 5 0 1 4 9 Eur/NA Africa Spain and Japan (2 each), following
Saudi Arabia -3 0 -4 -3 -1 -2 0 0 7 -1 11 MENA Eur/NA, Carib., E. Asia Great Britain, Canada and South
Malaysia 0 -1 -2 -2 3 3 -3 -2 -3 -1 6 S.E. Asia MENA, Pacific
Serbia 2 -3 -7 -7 -6 -8 -6 -7 -6 -5 9 Eur/NA S. Asia, E. Asia, S.E. Asia, Carib., Africa Korea (4 each).
Turkey 2 -13 -6 -7 -7 -7 -11 -4 -2 -6 15 Eur/NA Lat. Am.
Japan -7 -9 -9 -8 -8 -8 -8 -9 -8 -8 2 Eur/NA Africa
China -36 -36 -32 -37 -30 -34 -33 -36 -38 -35 8 S.E. Asia MENA
© 2018 Ipsos 36
Is Someone Born and Raised Abroad by [country demonym] Parents a Real
[demonym]? Net
Total 41% 27% 33% 8 Across the 27 countries surveyed, 41%
Malaysia 74% 15% 12% 62 consider someone born and raised abroad
United States 55% 23% 23% 32 by parents from their own country to be a
Sweden 51% 31% 19% 32 “real” national. This is 7 points lower than
Australia 50% 27% 24% 26 for a naturalized citizen and 17 points lower
Belgium 49% 21% 31% 18 than for someone born and raised in the
Serbia 49% 30% 21% 28 country by immigrant parents (+/-3 points
France 47% 22% 31% 16 depending on the parents’ region of origin).
Canada 46% 26% 28% 18
Saudi Arabia 45% 29% 27% 18 The four countries where children of
Turkey 43% 26% 32% expatriates are more likely than naturalized
11
immigrants to be seen as “real” nationals
South Africa 42% 12% 46% -4
are: Malaysia (by 51 points), Serbia, Turkey
Mexico 41% 20% 39% 2 and Hungary.
Brazil 40% 24% 36% 4
Chile 40% 20% 40% 0 Malaysia (by 38 points), Serbia, Saudi
Germany 40% 29% 31% 9 Arabia, Turkey, China and Japan are the six
India 40% 18% 42% -2 countries where children of expatriates are
Spain 39% 30% 32% 7 more likely to be seen as “real nationals
Great Britain 38% 34% 28% 10 than are native-born children of
Peru 37% 23% 41% -4 immigrants.
Poland 36% 32% 31% 5
Hungary 34% 34% 33% 1 The country where both naturalized citizens
Italy 33% 27% 40% and native-born children of immigrants
-7
Argentina have the biggest edge over children of
28% 23% 49% -21
expats is Argentina.
China 28% 19% 53% -25
South Korea 27% 32% 41% -14
Russia 24% 31% 45% -21 % Real % Not sure % Not a real
Japan 20% 61% 19% 1
© 2018 Ipsos 37
OTHER
CHARACTERISTICS
© 2018 Ipsos 38
LGBT Inclusiveness Score
Bottom fifth
Lower middle
Middle
Upper middle
Top fifth
© 2018 Ipsos Net scores for LGBT people *Not asked in China and India 39
Is Someone Who Is Gay, Lesbian, Bisexual or Transgender a Real [Country’s
Demonym]? Net
Total 53% 30% 17% 36
France 81% 13% 5% 76
Canada 77% 18% 5% 72
Chile 75% 19% 6% 69
Belgium 75% 18% 7% 68 Eighteen countries surveyed count a
Sweden 75% 20% 6% 69 majority of adults who think an
South Africa 72% 23% 5% 67 LGBT person is a “real” national,
Argentina 72% 21% 8% 64 including five where three quarters
United States 72% 20% 9% 63 do so (France, Canada, Chile,
Spain 71% 24% 5% 66 Belgium, and Sweden)
Australia 65% 26% 9% 56
Mexico 64% 26% 10% 54
A majority in Japan, Serbia and
Italy 63% 30% 7% 56
South Korea and a plurality in
Germany 61% 26% 13% 48
Turkey say they are not sure.
Brazil 57% 30% 13% 44
A majority in Saudi Arabia and
Poland 57% 28% 16% 41
Malaysia and a plurality in Russia
Hungary 51% 32% 17% 34
think an LGBT person is “not a real”
Peru 50% 38% 12% 38
national.
Serbia 29% 51% 20% 9
Russia 26% 34% 40% -14
South Korea 26% 50% 24% 2
Turkey 24% 46% 30% -6
Japan 17% 72% 11% 6 % Real % Not sure % Not a real
Malaysia 12% 31% 58% -46
© 2018 Ipsos 40
Criminal Background Inclusiveness Score
Bottom fifth
Lower middle
Middle
Upper middle
Top fifth
© 2018 Ipsos 41
Net scores for people with a criminal past *Not asked in China and India
Is Someone Who Has Been Convicted of a Criminal Offense and Served Time in
Prison a Real [Country’s Demonym]? Net
Total 41% 36% 23% 18
Canada 60% 28% 13% 47 The view that someone who has
United States 57% 27% 16% 41 been a convicted of a crime and
France 54% 24% 22% 32 incarcerated is a “real” national is
Poland 51% 30% 18% 33 shared by a majority of adults in
Sweden 51% 34% 15% 36 only seven countries surveyed (chief
Chile 50% 26% 24% 26 among them South Africa and
Argentina 49% 27% 24% 25 Canada) and by a plurality in ten
Spain 49% 36% 15% 34 other countries.
Belgium 46% 35% 20% 26
Mexico 46% 33% 22% 24
A majority in two countries (Japan
Australia 45% 33% 22% 23
and Serbia) and a plurality in four
other countries say they are not
Italy 42% 38% 20% 22
sure if that is the case.
Brazil 41% 32% 27% 14
Germany 41% 37% 22% 19
A plurality in Saudi Arabia and a
Russia 39% 44% 17% 22
majority in Malaysia consider that a
Hungary 37% 38% 25% 12
felon is “not a real” national of their
Peru 35% 32% 33% 2
10
country.
Turkey 32% 46% 22%
Serbia 25% 54% 21% 4
South Korea 20% 45% 36% -16
Saudi Arabia 18% 39% 43% -25
Japan 12% 71% 18% -6
© 2018 Ipsos 42
Extreme Political Views Inclusiveness
Bottom fifth
Lower middle
Middle
Upper middle
Top fifth
© 2018 Ipsos 43
Net scores for people with extreme political views *Not asked in China and India
Is Someone with Extreme Political Views a Real [Country’s Demonym]?
Net
Total 35% 34% 30% 5
France 58% 22% 20% 38
Canada 53% 28% 20% 33 A majority of people in four
Poland 47% 35% 18% 29 countries surveyed (South Africa,
Argentina 43% 29% 27% 16 the U.S., France, and Canada) and a
Australia 42% 31% 26% 16 plurality in five other countries
Sweden 42% 34% 24% 18 think someone with extreme
Chile 41% 30% 29% 12 political views is a “real” national.
Belgium 36% 28% 36% 0 A majority in Japan and a plurality
Hungary 36% 37% 28% 8 in five countries say they are not
Turkey 34% 41% 25% 9 sure.
Spain 34% 35% 31% 3
Mexico 33% 33% 34% -1 A majority in Saudi Arabia and a
Italy 32% 37% 31% 1 plurality in five countries think
Brazil 31% 34% 35% -4 someone with extreme political
Germany 30% 35% 36% -6 views is “not a real” national.
Peru 29% 34% 37% -8
Malaysia 27% 30% 43% -16
South Korea 25% 43% 32% -7
Serbia 23% 41% 37% -14
Russia 15% 37% 48% -33 % Real % Not sure % Not a real
Saudi Arabia 11% 29% 60% -49
Japan 7% 63% 30% -23
© 2018 Ipsos 44
Armed Forces Veteran Inclusiveness Index
Bottom fifth
Lower middle
Middle
Upper middle
Top fifth
© 2018 Ipsos 45
Net scores for people who have served in the armed forces *Not asked in China and India
Is Someone Who Has Served in the Armed Forces a Real [Country’s Demonym]?
Net
Total 73% 20% 6% 67
Malaysia 85% 12% 3% 82
Canada 85% 13% 3% 82
Peru 82% 11% 6% 76
Argentina 82% 13% 5% 77
South Africa 82% 14% 4% 78 At least 65% of adults in all but three
Australia 80% 16% 4% 76 of the countries surveyed think that
France 80% 15% 5% 75 someone who has served in the
Mexico 80% 13% 8% 72 armed forces is a “real” national.
South Korea 77% 18% 5% 72
Chile 77% 17% 5% 72 This view is shared by a narrower
Poland 77% 17% 6% 71 majority of adults in Serbia and
Saudi Arabia 75% 12% 13% 62 Germany while a majority in Japan
Belgium 75% 19% 6% 69 are not sure.
Brazil 74% 18% 9% 65
Sweden 72% 22% 6% 66
Russia 72% 20% 8% 64
Spain 70% 23% 6% 64
Italy 69% 26% 6% 63
Hungary 66% 26% 8% 58
Turkey 66% 25% 9% 57
Serbia 59% 36% 5% 54 % Real % Not sure % Not a real
Germany 58% 27% 16% 42
Japan 32% 62% 6% 26
© 2018 Ipsos 46
SELF-PERCEPTION AS A
“REAL” NATIONAL*
* DEMONYM OF COUNTRY OF RESIDENCE, E.G., AMERICAN IN THE U.S., “BRAZILIAN” IN BRAZIL, ETC.
© 2018 Ipsos 47
Who Consider Themselves a Real [Country’s Demonym]?
Net
Demonym Total 84% 9% 8% 76
Chinese China 98% 1%
1% 97 Countries surveyed fall into four
Indian India 98% 1%1% 97 categories when it comes to the
Malaysian Malaysia 94% 5% 2% 92 proportion of adults living there
Mexican Mexico 93% 4% 3% 90
Peruvian
who consider themselves to be a
Peru 93% 3% 4% 88
Argentinean Argentina 91% 4% 5% 87
“real” national:
Canadian Canada 91% 5% 4% 87
French(wo)man France 91% 4% 5% 85 Tier one: China and India are the
Russian Russia 90% 6% 4% 87 only two countries where nearly all
South African South Africa 90% 4% 6% 85 respondents do so (98% each)
American United States 89% 8% 4% 85
Brazilian Brazil 89% 7% 4% 84 Tier two: 12 countries in the 88%-
Hungarian Hungary 88% 8% 4% 84
Chilean Chile
94% range, including every country
88% 7% 5% 82
Belgian Belgium 84% 4% 12% 71
surveyed in the Americas
Turk Turkey 83% 9% 8% 75
Italian Italy 82% 11% 7% 76 Tier three: 10 countries in the 75%-
Pole Poland 82% 10% 9% 73 84% range, most of them European
Swede Sweden 81% 9% 10% 70
Australian Australia 80% 11% 9% 71 Tier four: 3 countries in the 59%-
South Korean South Korea 78% 15% 7% 72
Serb
65% range, Great Britain, Japan and
Serbia 77% 12% 11% 66
German Germany 76% 13% 11% 66
Saudi Arabia
Spaniard Spain 75% 12% 13% 62
Saudi Saudi Arabia 65% 7% 28% 37
Japanese Japan 64% 29% 7% 57 % Yes % Not sure % No
Briton Great Britain 59% 24% 17% 41
© 2018 Ipsos 48
Do you consider yourself a real [country demonym]?
INTERNATIONAL
EXPERIENCE AND
CONNECTIONS
© 2018 Ipsos 49
International Experience
Globally, 62% have traveled outside of their country. However,
proportions vary greatly – from less than two in five in Brazil and
Mexico to four in five or more in Serbia, Sweden and Belgium.
Among the 27 countries surveyed, an average of 16% were born

abroad or have lived abroad with around three in ten in Australia,
Saudi Arabia and Sweden and just 6% in Brazil.
All in all, 70% globally have experienced being in another country

during their lifetime. Above-average levels of international experience
are seen in all European countries (excluding Russia), Australia,
Canada and China.
© 2018 Ipsos 50
International Experience % I have travelled outside of [country] % I was born or lived outside of [country] % Any of these
Total 62% 16% 70%

Australia 64% 32% 78%
Belgium 80% 16% 89%
Brazil 28% 6% 32%
Canada 71% 19% 79%
Chile 58% 14% 66%
China 65% 10% 71%
France 68% 13% 74%
Germany 76% 16% 84%
Great Britain 73% 23% 84%
Hungary 77% 11% 86%
India 56% 11% 61%
Italy 69% 10% 75%
Japan 48% 12% 54%
Malaysia 54% 14% 60%
Mexico 39% 11% 45%
Peru 42% 11% 51%
Poland 69% 13% 74%
Russia 55% 13% 61%
Saudi Arabia 48% 30% 69%
Serbia 84% 19% 91%
South Africa 55% 22% 64%
South Korea 76% 12% 80%
Spain 70% 14% 76%
Sweden 83% 27% 95%
Turkey 44% 11% 50%
United States 52% 16% 60%
© 2018 Ipsos 51
Which, if any, of the following applies to you?
International Connections
Overall, 68% across the 27 countries have some international connection with:
36% having personal friends abroad they keep in touch: 33% having relatives abroad they keep in touch:
From 58% in Serbia, 52% in South Africa, and 47% each in From 63% in Serbia, 54% in Peru and 51% in Mexico to
India and Turkey to 9% in Japan, 25% each in South 4% in Japan, 14% in China and 17% each in the U.S. and
Korea and the U.S., and 26% in Russia. Brazil.
18% frequently communicating with people who are 27% having casual acquaintances where they live who
abroad as part of their job: were born abroad:
From 35% in India, 29% in South Africa, 27% in Malaysia From 53% in Sweden, 42% in Australia to 7% in Japan
and 26% in China to 3% in Japan, 9% in Brazil, and 10% in and 11% in Brazil.
France and South Korea.
19% having close friends where they live who were born 15% reporting having immediate family members who
abroad: were born abroad:
From 36% in Sweden and 34% in Australia to 6% in each From 36% in Australia, 27% in Sweden, and 26% in
of Japan and South Korea. Canada to 3% in Japan and 6% in China.
All in all, the percentage of people with any international connection ranges is highest (80%+) in
© 2018 Ipsos Serbia, Sweden, South Africa, and India, while it is far lower in Japan (19%) than anywhere else. 52
Personal friends abroad with
% Immediate family member % Casual acquaintance was born abroad % whom I keep in touch
International Experience was born abroad
Have relatives abroad with
% Close friends was born abroad % whom I keep in touch % Communicate with people
abroad as part of my job
% None of these
Total 15% 19% 27% 33% 36% 18% 32%

Argentina 17% 20% 29% 35% 39% 18% 25%
Australia 36% 34% 42% 37% 40% 17% 22%
Belgium 19% 24% 37% 31% 39% 18% 28%
Brazil 8% 10% 11% 17% 28% 9% 47%
Canada 26% 25% 37% 27% 33% 14% 33%
Chile 12% 21% 25% 43% 40% 22% 24%
China 6% 13% 15% 14% 29% 26% 45%
France 18% 22% 35% 19% 28% 10% 40%
Germany 14% 22% 35% 20% 33% 20% 36%
Great Britain 19% 25% 34% 35% 39% 18% 28%
Hungary 8% 9% 18% 29% 37% 15% 36%
India 17% 20% 16% 47% 47% 35% 18%
Italy 9% 15% 33% 27% 34% 11% 30%
Japan 3% 6% 7% 4% 9% 3% 81%
Malaysia 13% 19% 21% 27% 31% 27% 33%
Mexico 11% 21% 22% 51% 41% 17% 23%
Peru 13% 19% 23% 54% 43% 25% 21%
Poland 7% 12% 19% 48% 36% 12% 30%
Russia 11% 13% 22% 21% 26% 11% 45%
Saudi Arabia 22% 27% 20% 41% 35% 24% 23%
Serbia 20% 19% 32% 63% 58% 20% 14%
South Africa 17% 31% 34% 48% 52% 29% 17%
South Korea 7% 6% 15% 25% 25% 10% 49%
Spain 11% 24% 36% 29% 34% 15% 32%
Sweden 27% 36% 53% 28% 44% 22% 16%
Turkey 11% 16% 28% 45% 47% 17% 24%
United States 18% 20% 28% 17% 25% 13% 43%
© 2018 Ipsos 53
Which, if any, of the following applies to you?
QUESTIONNAIRE
© 2018 Ipsos 54
Questions
Q1. Do you consider yourself a real [country national]?
Yes
No
Not sure
Q2. For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]*
A Buddhist
A Christian
A Hindu
A Jew
A Muslim
An atheist
Someone who is gay, lesbian, bisexual or transgender
Someone who has served in the armed forces of [country]
Someone who has been convicted of a criminal offense and served time in prison
Someone with extreme political views
© 2018 Ipsos 55
Questions
Q3. For each item in the list below, please indicate if you think a person like this is or is not a real [country demonym]*
An illegal/undocumented immigrant who has lived in [country] most of his/her life
A legal immigrant who has lived in [country] most of his/her life but has not become a citizen of [country]
An immigrant who has become a citizen of [country]
An immigrant who has become a citizen of [country] and is fluent in our language
An immigrant who has become a citizen of [country] and is not fluent in our language
An immigrant who has married a native of [country]
An immigrant who has become a citizen of [country] and has a job
An immigrant who has become a citizen of [country] and does not have a job
Someone born and raised abroad by [country demonym] parents
Someone born and raised in [country] whose parents immigrated from Europe or North America
Someone born and raised in [country] whose parents immigrated from Latin America
Someone born and raised in [country] whose parents immigrated from the Caribbean
Someone born and raised in [country] whose parents immigrated from any part of Africa excluding North Africa
Someone born and raised in [country] whose parents immigrated from North Africa or the Middle east (e.g., Algeria, Egypt, Iraq, Saudi Arabia)
Someone born and raised in [country] whose parents immigrated from South Asia (e.g., India, Pakistan, Bangladesh)
Someone born and raised in [country] whose parents immigrated from East Asia (e.g., China, Korea, Japan)
Someone born and raised in [country] whose parents immigrated from Southeast Asia (e.g., Vietnam, Indonesia, Philippines)
Someone born and raised in [country] whose parents immigrated from a Pacific Island (e.g., Papua New Guinea, Fiji, Samoa)
*Not asked in China
© 2018 Ipsos 56
Questions
Q4. Which, if any, of the following applies to you?
I have lived outside of [country]
I have traveled outside of [country] at least once
I was born outside of [country]
None of these
Q5. Which, if any, of the following applies to you?

One or more of my immediate family members (parent, spouse/partner, sibling, or child) was born abroad
One or more of my closest friends here was born abroad
One or more of my casual acquaintances here was born abroad
I have relatives abroad with whom I keep in touch
I have personal friends abroad with whom I keep in touch
As part of my job, I frequently communicate with people (colleagues, customers, vendors, etc.) who are abroad
None of these
© 2018 Ipsos 57
Contacts
Nicolas Boyon
Senior Vice President,
Ipsos Public Affairs
nicolas.boyon@ipsos.com
+ 1 646 309 4879
© 2018 Ipsos 58
ABOUT IPSOS GAME CHANGERS
Ipsos ranks third in the global research industry. With a At Ipsos we are passionately curious about people, markets,
strong presence in 89 countries, Ipsos employs more than brands and society. We deliver information and analysis that
16,000 people and has the ability to conduct research makes our complex world easier and faster to navigate and
programs in more than 100 countries. Founded in France in inspires our clients to make smarter decisions.
1975, Ipsos is controlled and managed by research
We believe that our work is important. Security, simplicity,
professionals. They have built a solid Group around a multi-
speed and substance applies to everything we do.
specialist positioning – Media and advertising research;
Marketing research; Client and employee relationship Through specialisation, we offer our clients a unique depth of
management; Opinion & social research; Mobile, Online, knowledge and expertise. Learning from different experiences
Offline data collection and delivery. gives us perspective and inspires us to boldly call things into
question, to be creative.
Ipsos is listed on Eurolist – NYSE – Euronext. The company is
part of the SBF 120 and the Mid-60 index and is eligible for By nurturing a culture of collaboration and curiosity, we attract
the Deferred Settlement Service (SRD). the highest calibre of people who have the ability and desire
to influence and shape the future.
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
“GAME CHANGERS” – our tagline – summarises our ambition.
www.ipsos.com
© 2018 Ipsos 59

Inclusiveness of Nationalities

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Inclusiveness of Nationalities

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The Inclusiveness of

East Asia Total

Caribbean South Africa

Among the 27 countries surveyed, an average of 16% were born

All in all, 70% globally have experienced being in another country

Total 62% 16% 70%

Total 15% 19% 27% 33% 36% 18% 32%

*Not asked in China and India

Q5. Which, if any, of the following applies to you?

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