entitled “The Whys and Hows of Generations Research”, listed three separate effects that can yield differences in attitudes between generations. The first is called life cycle or age effect which claims that the differences in attitudes between older and younger people are brought about by their respective positions in the life cycle, or are simply influenced by their age. For instance, political engagement among the young is lower than older people because the latter are more likely to know more about politics. The second is the period effect which refers to events, situations, and broader social forces that are simultaneously affecting everyone, regardless of age. Examples of such circumstances are the following: wars, scientific and technological innovations, social movements, economic booms or busts, and social changes or transformations. The last one is the cohort effect. This relates to the concept of generational cohorts which has been discussed previously. It claims that the differences between generations are caused by the unique historical events and experiences of members of an age cohort, especially during a time when they are starting to form their opinions. These three effects are helpful in identifying factors that can produce differences between the attitudes, beliefs, and value systems of generations. To put it in simpler terms, generations can be defined by three things: age, period, and cohort. Age being the age of a person at which life events and transformations happen; period is the circumstances happening within a person’s lifetime; and cohort is a group of individuals having shared experiences growing up which influence and develop their attitudes and behaviors.
2.7 Describing the Millennial Generation. According to DeVaney (2015), some of
the common traits attributed to this generation are: entitled, optimistic, civic-minded, values work-life balance, impatient, multitaskers, and team-oriented. Tulgan and Martin ( (Guleryuz-Turkel, 2015) also described the Millennial Generation as a generation of fresh confidence, full of self-esteem, most educated, and a generation paving the way to a more open and tolerant society. Aside from being tech savvy, members of this generation are also deemed to be good at challenging and creative works, loves freedom, flexible, and hates micromanagement (Altinbasak-Farina and GuleryuzTurkel, 2015). These generalized descriptions and conceptions about the characteristics of the Millennial Generation have endured and are still being spread in many parts of the world until today.