My Product

1
Setting a plan

What kind of Schedule? How do I create

content? them?

In order to grasp the To accurately record If I want visually appealing

audience’s attention, what information, how do I plan this posts, what should I use to
kind of content should I out in advance? create them?
promote?

● Visually appealing ● Create a calendar ● Editing apps

Pictures, gifs, clips of ● Start marketing 3 days in
●
before game ● PS Express
past games, graphics, ● Have to be approved by Mrs. ● ImgPlay
etc. Sutek

2
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3 social media platforms

3
 STORY POST

Week 1 Analytics
652 people reached
1 share

POST #1
180 likes POST #2 (gif)
19 shares 152 likes
926 people reached 809 views
2 shares
947 people reached

4
97
views (at height)

January 25
7
total drops

69%
of viewers came from searching the homepage

5
Week 2 Analytics
POST #1 (video) POST #2
11 likes 5 likes
7 retweets 2 retweets
1,013 people reached 336 people reached

6
126
views (at height)

February 1
0
total drops

46%
of viewers came from Twitter
7
Week 3 Analytics
POST #1 POST #2
23 likes 10 likes
2 shares 1 shares
Unable to see Unable to see
people reached people reached

8
103
views (at height)
February 8

0
total drops

31%
of viewers came from Facebook
9
Overview
● Bad connection = more drops = less views

● More attendance = less views

○ CSD (Jan 25) had the most attendance, least views

● Twitter reached the most people

○ Highest viewing on PLSN
○ Instagram reached a close second

● Facebook reached the least people

● Marketing caused huge increase in subscribers

10
What can we do to improve?
● A way to improve marketing for the PLSN
would be to increase social media
presence on a student dominated social
media.
○ For example: Twitter
● Really push to market on week day games
or games with expected low attendance.
○ More people are likely to watch

11
Picture
Credits
https://www.google.com/search?q=com
munity+school+of+davidson&source=ln
ms&tbm=isch&sa=X&ved=0ahUKEwju1
dPo6MPgAhWSdt8KHQCyDEoQ_AUIEC
gD&biw=1440&bih=687&safe=active&s
sui=on#imgrc=l_pMI8QfBVAblM:
https://www.google.com/search?biw=14
40&bih=687&tbm=isch&sa=1&ei=YeNp
XP7iKeyMggeL6JuIBQ&q=instagram&oq
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g.gxqff_quit4&safe=active&ssui=on#img
rc=AHphYjSbzW6Z7M:
https://www.google.com/search?biw=14
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NH0L6K4ggfkmaKQDQ&q=queens+gra
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https://www.google.com/search?tbm=isc
h&q=twitter&chips=q:twitter,g_1:logo:2
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d=0ahUKEwi-7NCF68PgAhWCct8KHa
UpCxMQ4lYIJigA&biw=1440&bih=687&
dpr=1&safe=active&ssui=on#imgrc=PNlj
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https://www.google.com/search?biw=14
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https://www.google.com/search?biw=14
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n#imgrc=8Xs7HkuMcJvwcM:
12