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1.1 Introduction.
where only obstacles light the path. However, the success on a terrain
like this is not a solution. As we found out nearly three decades ago, in
1977, the solution for success is customer satisfaction. All one need is the
courage to innovate, the skill to understand the clientele and the desire to
Customers are the key for the success of any product or service. In this
highly competitive market, the time has gone when marketers used to
Now the time has changed, the marketers have to produce and offer
Thus, today successful market leaders are those who succeed best in
topic customer satisfaction and study how new generation banks have
their business, well being and the way to stand high and firm in this
competitive world.
The project report covers some aspects with respect to HDFC Bank and
factors, Which would be the base in drafting the data towards the
The study was done with an intention of bringing the HBFC Bank
3. To study the customer satisfaction for HDFC Bank services & deposit
scheme.
The study was conducted at HDFC Bank Gulbarga. Both qualitative and
Collection of Data
different views from the respondents this included both open ended and
Sample design: sample size of 130 was chosen for the survey.
2. Secondary data
• Company records.
• Journals.
• Magazines.
• Internet.
The data collected were properly classified, analyzed and also statistical
tools like percentage, Likert scales etc were used for the purpose of
The study covers the awareness of Bank and various deposit accounts
Bank.
The report helps the company to study the market and accordingly plan
This report also helps the researches to understand the different factors
schemes.
Limitations
• The time was the binding factor in which the project had to be
completed.
Sharanabasaveshwar College of Commerce 7
Department of Business Management
Chapter 1 We Understand Your World
only.
• The study was based on available material and the feedback from the
taken to be factual.
Chapter 1: The first chapter gives introduction to the study, need for the
Chapter 3: The third chapter gives the detail about the profile and its
Chapter 5: The final chapter explains the major findings of the study and