ASSIGNMENTS

P.G. DIPLOMA IN ADVERTISNG & PUBLIC

RELATIONS

Session 2018-19

DIRECTORATE OF DISTANCE EDUCATION

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY
HISAR-125001

Compiled by:- Dr. Sunaina

Assistant Professor
&
Course Coordinator (Mass Comm.)
DDE, GJUS&T, Hisar
 GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR
DIRECTORATE OF DISTANCE EDUCATION

Programme: PGDAPR
Course: Basic Principles of Advertising & Public Relations
Code: PGDAPR-101 Total Marks=20

Important Instructions for submission of Online Assignments

I. Attempt any two questions from each assignment given below. Each assignment
carries 10 marks.
II. All questions are to be attempted in legible handwriting on plane white A-4 size
paper along with front page and content table.
III. Each page of the assignment carries Enrolment No.
IV. The Student will have to scan all pages of his/her handwritten assignment in PDF
format size maximum 10 MB per assignment.
V. The students will upload assignments on student’s portal.
VI. How to upload online Assignments check the Instructions for online submission
of Assignment.

ASSIGNMENT-I

Q1. What is advertising and publicity? 5

Q2. What is AIDA model? Explain. 5

Q3. What are functions of public relations? Explain. 5

ASSIGNMENT-II

Q1. What is crisis communication? 5

Q2. What is publicity and propaganda? Explain. 5

Q3. What is marketing mix? 5

Prepared By: Prof. Umesh Arya

Dept. of CMT
GJUS&T, Hisar
 GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR
DIRECTORATE OF DISTANCE EDUCATION

Programme: PGDAPR
Course: Practice of Advertising
Code: PGDAPR-102 Total Marks=20

Important Instructions for submission of Online Assignments

VII. Attempt any two questions from each assignment given below. Each assignment
carries 10 marks.
VIII. All questions are to be attempted in legible handwriting on plane white A-4 size
paper along with front page and content table.
IX. Each page of the assignment carries Enrolment No.
X. The Student will have to scan all pages of his/her handwritten assignment in PDF
format size maximum 10 MB per assignment.
XI. The students will upload assignments on student’s portal.
XII. How to upload online Assignments check the Instructions for online submission
of Assignment.

ASSIGNMENT-I

Q1. Discuss the Internet as an effective media of Advertising? 5

Q2. How can you say that layout passes through various stages from idea
generation to the finally produced design? 5

Q3. Discuss the various steps taken to develop an advertising campaign? 5

ASSIGNMENT-II

Q1. Discuss the importance of advertising evaluation. 5

Q2. Define the Various types of Internet Advertising? 5

Q3. Describe the animation process. 5

Prepared By: Dr. Sunaina

Assistant Professor
&
Course Coordinator (Mass Comm.)
DDE, GJUS&T, Hisar
 GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR
DIRECTORATE OF DISTANCE EDUCATION

Programme: PGDAPR
Course: Advertising Ethics, Codes and Laws
Code: PGDAPR-103 Total Marks=20

Important Instructions for submission of Online Assignments

I. Attempt any two questions from each assignment given below. Each assignment
carries 10 marks.
II. All questions are to be attempted in legible handwriting on plane white A-4 size
paper along with front page and content table.
III. Each page of the assignment carries Enrolment No.
IV. The Student will have to scan all pages of his/her handwritten assignment in PDF
format size maximum 10 MB per assignment.
V. The students will upload assignments on student’s portal.
VI. How to upload online Assignments check the Instructions for online submission
of Assignment.

ASSIGNMENT-I

Q1. Discuss the ethics of untruthful & fraudulent Advertising. 5

Q2. Give a brief account of codes setup by the Advertising Standards
Council of India. 5

Q3. What the various code of Ethics for advertising in AIR 5

ASSIGNMENT-II

Q1.Discuss the codes of conduct of PRSI. 5

Q2. How the provisions made in Article 19 (1 & 2) of constitution
of India affect the advertising, describe in detail? 5

Q3. Throw light on the drug and cosmetics act. 5

Prepared By: Dr Mahir Ranjan Patra

Deptt. of CMT
GJUS&T, Hisar
 GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR
DIRECTORATE OF DISTANCE EDUCATION

Programme: PGDAPR
Course: Practice of Public Relations
Code: PGDAPR-104 Total Marks=20

Important Instructions for submission of Online Assignments

VII. Attempt any two questions from each assignment given below. Each assignment
carries 10 marks.
VIII. All questions are to be attempted in legible handwriting on plane white A-4 size
paper along with front page and content table.
IX. Each page of the assignment carries Enrolment No.
X. The Student will have to scan all pages of his/her handwritten assignment in PDF
format size maximum 10 MB per assignment.
XI. The students will upload assignments on student’s portal.
XII. How to upload online Assignments check the Instructions for online submission
of Assignment.

ASSIGNMENT-I

Q1. Define the tools of Public Relations and what is their role in the
digital age? 5

Q2. What is the importance of ‘Image building’ in an organization? 5

Q3. Ethics should be integral to any profession. Discuss in the light of
current PR scene. 5

ASSIGNMENT-II

Q1.Discuss the codes of conduct of PRSI. 5

Q2. What are the various pros and cons of PR Consultancies? 5

Q3. How PR facilitates business promotion in the competitive market? 5

Prepared By: Prof. Vikram Kaushik

Dean & Chairperson
Deptt. of CMT
GJUS&T, Hisar
 GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR
DIRECTORATE OF DISTANCE EDUCATION

Programme: PGDAPR
Course: Basic Principles of Marketing and Management
Code: PGDAPR-105 Total Marks=20

Important Instructions for submission of Online Assignments

I. Attempt any two questions from each assignment given below. Each assignment
carries 10 marks.
II. All questions are to be attempted in legible handwriting on plane white A-4 size
paper along with front page and content table.
III. Each page of the assignment carries Enrolment No.
IV. The Student will have to scan all pages of his/her handwritten assignment in PDF
format size maximum 10 MB per assignment.
V. The students will upload assignments on student’s portal.
VI. How to upload online Assignments check the Instructions for online submission
of Assignment.

ASSIGNMENT-I

Q1. Discuss, with examples, the different P’s of Marketing. 5

Q2. Define Advertising and explain how it acts as sales promotion in
marketing. 5

Q3. Write and discuss the new trends in marketing. 5

ASSIGNMENT-II

Q1.Discuss the decision making process in Management.

5
Q2. Write what you know about entrepreneurship giving example.
5
Q3. Write the concept of management explaining how communication
plays a role in good management. 5

Prepared By: Prof. N. Sushil K. Singh

Deptt. of CMT
GJUS&T, Hisar