Results

1. Correlation

Descriptive Statistics

Mean Std. Deviation N

Brand Satisfaction 4.317 .7917 60

Brands 4.333 .5724 60
Price 4.400 .6431 60
Safety1 4.600 .5272 60
Speed1 3.683 .9828 60
Fuel_C 4.233 .6207 60
Size1 3.933 .7782 60
After_Sales 4.267 .7561 60
Techno 4.000 .9206 60
Interiora 3.900 .8172 60
Ext 4.067 .7561 60
Maint 4.150 .7089 60
AVail_Spare 4.200 .7318 60
Ease_loans 3.433 1.0635 60
Resale_valuee 3.567 .9273 60
Power1 3.650 .6058 60
Comfor1 4.050 .5017 60
Extra_feature1 3.150 .9356 60

howlikelydoyoupref
erthesamebrandofc
aragain

Pearson Correlation howlikelydoyoupreferthesamebra

1.000
ndofcaragain

Brands .175

Price .080

Safety1 .187

Speed1 -.065

Fuel_C .089

Size1 -.185
After_Sales .225

Techno .000
 Interiora -.029

Ext .077

Maint .246

AVail_Spare .240

Ease_loans -.005

Resale_valuee .052

Power1 .023

Comfor1 -.041

Extra_feature1 -.042

odel Summary

odel R R Square Adjusted R Square Std. Error of the Change Statistics

Estimate
R Square Change F Change df1 df2 Sig. F Change

.485a .235 -.100 .8305 .235 .701 18 41 .790

Predictors: (Constant), Pleaseindicatetheimportanceoffollowingfactorsincarbuyin, Comfor1, Fuel_C, Ext, Safety1, Ease_loans, Power1, Brands, Size1,
tra_feature1, Speed1, Maint, Price, Resale_valuee, AVail_Spare, Techno, After_Sales, Interiora

ANOVAa

Model Sum of Squares df Mean Square F Sig.

Regression 8.703 18 .484 .701 .790b

1 Residual 28.280 41 .690

Total 36.983 59

a. Dependent Variable: howlikelydoyoupreferthesamebrandofcaragain

b. Predictors: (Constant), Pleaseindicatetheimportanceoffollowingfactorsincarbuyin, Comfor1,
Fuel_C, Ext, Safety1, Ease_loans, Power1, Brands, Size1, Extra_feature1, Speed1, Maint, Price,
Resale_valuee, AVail_Spare, Techno, After_Sales, Interiora
Correlation

Descriptive Statistics

Mean Std. Deviation N

Monthlyincome 3.167 2.0014 60

Howmuchhaveyouspentforp 3.217 1.0907 60
urchasingyourcar

Correlations

Monthlyincome Howmuchhavey
ouspentforpurch
asingyourcar

Pearson Correlation 1 -.017

Sig. (1-tailed) .449

Sum of Squares and Cross- 236.333 -2.167

Monthlyincome
products

Covariance 4.006 -.037

N 60 60
Pearson Correlation -.017 1

Sig. (1-tailed) .449

Howmuchhaveyouspentforp Sum of Squares and Cross- -2.167 70.183

urchasingyourcar products

Covariance -.037 1.190

N 60 60

Correlations

Monthlyincome Howmuchhavey
ouspentforpurch
asingyourcar

Correlation Coefficient 1.000 -.049

Monthlyincome Sig. (1-tailed) . .325

N 60 60
Kendall's tau_b
Correlation Coefficient -.049 1.000
Howmuchhaveyouspentforp
Sig. (1-tailed) .325 .
urchasingyourcar
N 60 60
 Descriptive Statistics

Mean Std. Deviation N

MaritalStatus 1.183 .3902 60

Whichkindofcardoyouuse 1.783 .9037 60

Correlations

MaritalStatus Whichkindofcar
doyouuse

Pearson Correlation 1 -.126

Sig. (1-tailed) .169

Sum of Squares and Cross- 8.983 -2.617

MaritalStatus
products

Covariance .152 -.044

N 60 60
Pearson Correlation -.126 1

Sig. (1-tailed) .169

Sum of Squares and Cross- -2.617 48.183

Whichkindofcardoyouuse
products

Covariance -.044 .817

N 60 60

Correlations

MaritalStatus Whichkindofcar
doyouuse

Correlation Coefficient 1.000 -.116

MaritalStatus Sig. (1-tailed) . .176

N 60 60
Kendall's tau_b
Correlation Coefficient -.116 1.000

Whichkindofcardoyouuse Sig. (1-tailed) .176 .

N 60 60
 Descriptive Statistics

Mean Std. Deviation N

Howmuchhaveyouspentforp 3.217 1.0907 60

urchasingyourcar
Whatmodeofpaymentwouldy 1.66 .512 59
ouprefer

Correlations

Howmuchhavey Whatmodeofpay
ouspentforpurch mentwouldyoup
asingyourcar refer

Pearson Correlation 1 -.101

Sig. (1-tailed) .224

Howmuchhaveyouspentforp Sum of Squares and Cross- 70.183 -3.254

urchasingyourcar products

Covariance 1.190 -.056

N 60 59
Pearson Correlation -.101 1

Sig. (1-tailed) .224

Whatmodeofpaymentwouldy Sum of Squares and Cross- -3.254 15.220

ouprefer products

Covariance -.056 .262

N 59 59

Correlations

Howmuchhavey Whatmodeofpay
ouspentforpurch mentwouldyoup
asingyourcar refer

Correlation Coefficient 1.000 -.139

Howmuchhaveyouspentforp
Sig. (1-tailed) . .124
urchasingyourcar
N 60 59
Kendall's tau_b
Correlation Coefficient -.139 1.000
Whatmodeofpaymentwouldy
Sig. (1-tailed) .124 .
ouprefer
N 59 59
 Descriptive Statistics

Mean Std. Deviation N

MaritalStatus 1.183 .3902 60

Thecarwillraiseyoursocialsta 3.467 1.1567 60
tus

Correlations

MaritalStatus Thecarwillraisey
oursocialstatus

Pearson Correlation 1 .070

Sig. (1-tailed) .297

Sum of Squares and Cross- 8.983 1.867
MaritalStatus
products

Covariance .152 .032

N 60 60
Pearson Correlation .070 1

Sig. (1-tailed) .297

Thecarwillraiseyoursocialstat Sum of Squares and Cross- 1.867 78.933

us products

Covariance .032 1.338

N 60 60

Correlations

MaritalStatus Thecarwillraisey
oursocialstatus

Correlation Coefficient 1.000 .081

MaritalStatus Sig. (1-tailed) . .248

N 60 60
Kendall's tau_b
Correlation Coefficient .081 1.000
Thecarwillraiseyoursocialstat
Sig. (1-tailed) .248 .
us
N 60 60