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The eåect of the individual analyst on research ®ndings can create a credibility
problem for qualitative approaches from the perspective of evaluative criteria
utilized in quantitative psychology. This paper explicates the ways in which
objectivity and reliability are understood in qualitative analysis conducted from
within three distinct epistemological frameworks : realism, contextual construct-
ionism, and radical constructionism. It is argued that quality criteria utilized in
quantitative psychology are appropriate to the evaluation of qualitative analysis
only to the extent that it is conducted within a naive or scienti®c realist framework.
The discussion is illustrated with reference to the comparison of two independent
grounded theory analyses of identical material. An implication of this illustration is
to identify the potential to develop a radical constructionist strand of grounded
theory.
Discussion
Realism : Discovering knowledge
To what degree can I trust the reporter that the research is true ? To what degree can I believe
that all possible occurrences of error were minimised rather than ` built into ’ the design? (Brink,
1991, p. 165)
Three realist epistemologies can be distinguished: naive, scienti®c, and critical. Naive
realism asserts a correspondence theory of truth in which the world is largely
knowable and just as it appears to be. Scienti®c realism adds that, although fallible,
the scienti®c method can tap true representations of the world and is the best mode
of inquiry. Critical realism, on the other hand, contends that ` the way we perceive
facts, particularly in the social realm, depends partly upon our beliefs and
expectations ’ (Bunge, 1993, p. 231). Hence, critical realism admits an inherent
subjectivity in the production of knowledge and, as discussed later, has much in
common with constructionist positions (Watkins, 1994±95).
Some authors have transferred notions such as objectivity and reliability directly,
or with little modi®cation, into the evaluation of qualitative research (e.g. Brink,
1991 ; Kirk & Miller, 1986 ; Miles & Huberman, 1994). It is argued here that this is
achievable only to the extent that a qualitative analysis has been conducted within a
naive or scienti®c realist epistemology. This is so because the ensuing correspondence
theory of truth entails that ®ndings be replicable, at least, to warrant status as
knowledge; that is, if something is true, it will be the same for all observers time and
time again.
Background to the example analyses. Grounded theory (Glaser & Strauss, 1967) was
developed as a radical, discovery-oriented alternative to quantitative sociology out of
a dissatisfaction with the inability of the latter to capture lived experience. Although
4 Anna Madill et al.
more recent discussion of this approach stresses the interpretative nature of
grounded theory analysis (e.g. Corbin, 1998), the approach can certainly be applied
within a naive or scienti®c realist framework. In particular, the early articulation of
grounded theory utilized the language of realism implying that `the phenomenon
exists `` out there’’, awaiting discovery, like a fossil in a stratum’ (Rennie, 1996, p.
322). This can be understood as a form of ` soft’ positivism which assumes that
research is essentially a process of revealing or discovering pre-existing phenomena
and the relationships between them.
In essence, the process of grounded theory analysis utilized in our example studies
entailed the following steps: (1) a systematic coding of the interview material where
the categories used were not imposed but were derived from the data. Speci®cally,
the ` constant comparative method’ was used whereby the researchers continuously
checked and adjusted derived categories against successive paragraphs of text
(Strauss & Corbin, 1990) ; (2) the memoing of links between categories from the
perspective of a deep emersion in the material ; (3) generation of a justi®able model
using the derived categories and memoed links as a traceable audit trail through the
analysis.
Realist triangulation of the example analyses. A basis for the comparison of the example
analyses can be achieved most economically by presenting the ®nal models which
were produced (Figs 1 and 2). However, in their original reports, AJ and CS
substantiated their categories through full descriptions, quotes of relevant material,
and a frequency table of the number of quotes placed within each category.
Fundamental assumptions about objectivity and reliability as they are understood
within a quantitative framework can be applied with little or no modi®cation in the
evaluation of realist qualitative research. For example, such an analysis will typically
pay attention to representative sampling, generalizability, and inter-rater reliability.
In one form of realist analysis (which may rest on the boundary of qualitative
research), coders are trained to recognize pre-determined categories, or domains, in
textual material. The assumption is that such categories exist in the data and can be
identi®ed in an objective way by observers who know what they are looking for.
This type of analysis lends itself to quantitative assessment of inter-rater reliability.
If reliability is low, it may be assumed that raters were not adequately trained or
insu¬ciently rigorous in their scrutiny of the material. However, a critique of this
approach is that reliability, here, may simply re¯ect consistent error into which the
coders have been trained. This may stem, for example, from forcing the data into
categories favoured by the research culture as opposed to those best ®tting the
material.
On the other hand, as in our example analyses, qualitative researchers can
approach their material with a view to deriving categories from it. Within a realist
framework, such categories are considered to be discovered within the data.
Reliability in this form of realist analysis can be assessed though triangulating the
®ndings of multiple researchers. Traditionally, reliability has been considered in
terms of measurement. However, in the type of qualitative analysis used in our
example analyses, researchers are unlikely to describe all derived categories in exactly
the same way so reliability is properly assessed qualitatively in terms of consistency of
Ded
S
Treatment services
Ded Blame
Coping S
Resentment of the illness
Des
Sadness
S
Des
Anger/Bitterness
Hopeful
T
T
Des STRUGGLE RESENTMENT
S
Fight to keep going
Peace of mind
Des
Ded
Friends/Partner
Treatment requirements
T T
Des
Ded BURDENED LOSS
Time
Symptoms of schizophrenia S
Des
Job Loneliness
Ded Ded
Objectivity and reliability in qualitative analysis
Des
Needs of other family members Finance
Privacy
Ded Des
T T
RELATIVES’ EXPERIENCE OF FEELING TOWARDS
SCHIZOPHRENIC INDIVIDUAL MENTAL HEALTH SERVICES
Ded
Des Ded Des Ded
T Self-
Emotions Carer’s view of centred Importance of
Practical good relationships
issues T Support mental illness behaviours
Integrated theme CS AJ
Researcher subjectivity in the example analyses. We have examined how the objectivity
and reliability of our example grounded theory analyses may be evaluated within a
realist framework. Grounded theory may also be applied within a contextualist
epistemology. In fact, Charmaz (1986) argues that the approach is ideally placed to
bridge positivist and interpretative methods. The diåerence is the extent to which
®ndings are considered to be discovered within the data or the result of the
construction of inter-subjective meanings. Simplifying somewhat, the former
perspective is more consistent with Glaser’s recent position (e.g. 1992), the latter
with Strauss and Corbin’s development of grounded theory (e.g. 1990).
One particular aspect of researcher subjectivityÐanalytic styleÐis raised by our
example analyses and is selected for discussion here. As an aspect of researcher
subjectivity, analytic style has received much less critical examination than has, for
example, gender or ethnicity (see Wilkinson & Kitzinger, 1996), however as Miller
Objectivity and reliability in qualitative analysis 11
et al. (1997) suggest, a researcher will ` be revealing glimpses of his own internal
models and personal constructs’ (p. 208) in the style and content of his or her
analysis. Hence, a discussion of analytic style allows a pragmatic exploration of one
aspect of researcher subjectivity which may particularly resonate with concerns about
the procedural rigour of qualitative analysis.
Although both researchers conducting our example analyses followed the general
procedures of grounded theory, it was revealed during supervisory sessions that
there was a diåerent emphasis in their analytic style. This can be explained through
the notion of serialist and holist approaches which originates in literature on learning
strategies. Pask (1976) identi®es the serialist learner as one who bene®ts from a step-
by-step approach, aided by rules and linear procedures. In contrast, the holist learner
prefers to get the overall picture and, in this way, to understand the relationship
between diverse material through the making of intuitive jumps.
The nature of qualitative analysis, in making sense of and seeing patterns in
complex textual data, arguably requires some facility with a holist style (Smith, Harre! ,
& Langenhove, 1995). This appeared to be the emphasis of CS’s approach in that she
describes identifying her four high-order categories (Loss, Burdened, Struggle, and
Resentment) before developing lower-level categories guided by these themes. In
contrast, AJ developed higher-order themes through clustering together lower-level
categories created during her close inspection of the data. The holist and serialist
styles may also be seen in the structure of the models created by each researcher. CS’s
model incorporates an integrated core in which the four main themes are holistically
interconnected in a cyclical manner. On the other hand, AJ’s model is more
systematically hierarchical.
Miller et al. (1997) provide an alternative conceptualization of analytic style. In
their study, researchers were required to provide summary vignettes which identi®ed
major themes from interview material. Four analytical approaches were identi®ed. In
order of increasing abstraction, but decreasing occurrence, these were : (1)
descriptive (sticking to the facts) ; (2) deductive (drawing conclusions); (3) thematic
(detecting underlying themes) ; and (4) speculative (creative interpretation). It is
interesting to note that many vignettists used a variety of styles although some
appeared to have de®nite preferences. AJ and CS used Miller et al.’s typography to
label each of their categories (noted on Figs 1 and 2). The frequency with which each
type of category appears in the two models is shown in Table 3.
CS 33.3 % 29 % 16.7 % 21 %
AJ 44.5 % 44.5 % 11 % 0%
Using the two typographies outlined above, the presented models appear to be
predominantly descriptive and deductive (although CS also provides a large minority
of thematic and speculative categories) while AJ steers towards a serialist and CS a
12 Anna Madill et al.
holist style. Within a naive or scienti®c realist epistemology, diåerences in analytic
style would be understood as introducing biases into the research. Hence, an attempt
would be made to eradicate such diåerences through, for example, increasing the
speci®city of procedures. In contrast, in a contextualist framework, it is expected that
researchers will identify diåerent codes depending on, for instance, their training and
research interests (Charmaz, 1995 ; Miller et al., 1997). Articulating the position of the
researcher (and many other features apart from the analytic styles of the two
researchers would have been relevant here) allows the reader to evaluate the
inevitable contribution this makes towards their understanding of the materials
(Marshall, 1986).
Conclusion
This paper has explicated what objectivity and reliability mean in qualitative analysis
from the perspective of realist, contextualist constructionist, and radical con-
structionist epistemologies and demonstrated how these positions carry diåering
implications for the evaluation of research conducted under their auspices.
Speci®cally, it is argued here that criteria such as objectivity and reliability are
appropriate to the evaluation of qualitative analysis only to the extent that it is
conducted within a naive or scienti®c realist framework.
Using our example analyses as illustrative material, it was shown how realist
qualitative research can demonstrate a level of objectivity and reliability, interpreted
appropriately as `consistency of meaning ’, through triangulating the ®ndings of
independent researchers. A diåerent form of triangulation was discussed in relation
to contextualist analysis which contends that all accounts are imbued with subjectivity
and rejects the search for consensus, per se, through arguing that diverse perspectives
can provide a fuller understanding of social psychological phenomena. The onus on
researchers is to make their relationship to the material clear and to ground analysis
in participants’ own accounts. The example analyses in this study were argued to
provide usefully complementary perspectives on our participants’ experience.
Finally, radical constructionist positions were shown to be sceptical of all
foundationalist knowledge claims and to be critical of the concepts of objectivity and
reliability as rhetorical devices. Analyses are assessed on their own merits, e.g. for
internal coherence, ability to explain deviant cases, and enabling understanding and
productive action. Hence, the comparison of independent analyses of the same
material for the purposes of evaluation is redundant.
The diversity of paradigms available within psychology today make it important
that research be evaluated by the standards entailed by its own logic of justi®cation.
However, as incorporated in our discussion of the three epistemologies identi®ed
here, diåerent positions exist even within these broad themes. Hence, qualitative
researchers have a responsibility to make their epistemological position clear,
conduct their research in a manner consistent with that position, and present their
®ndings in a way that allows them to be evaluated appropriately. This may be
particularly important with approaches such as grounded theory which can be
applied within a realist or contextualist framework and, as demonstrated above, has
the potential to develop a further radical constructionist strand.
Acknowledgements
The authors express their heartfelt thanks to the three participants who so willingly shared their time
and personal experiences. We would also like to thank the following people for their help at various
stages in the development of this paper: Mark Conner, Wendy Hollway, Anne Rees, Carol Sherrard,
Lawrence Smith, and Peter Stratton (University of Leeds, UK), Derek Edwards and Jonathan Potter
(Loughborough University, UK), Constance Fischer (Duquesne University, USA), Karen Henwood
(University of East Anglia, UK), John McLeod (University of Abertay, Dundee, UK), Ian Parker
(Bolton Institute, UK), Bill Stiles (Miami University, USA).
18 Anna Madill et al.
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