Republic of the Philippines

Department of Education
Region V (Bicol)
School Division Office
Perpetual Help National High School
Iriga City

Althea Faye A. Ramos

11- ABM

Ms. Glenda C. Bas

Adviser
A. Company Profile

 Introduction
 Vision and Mission
 Tagline

B. Management and Personnel

 Proponent Profile
 Organizational Structure
 Job Description

C. Environmental Analysis

 Location Map
 SWOT Analysis
 Customers
 Competitors

D. Business Strategy

 Positioning of the product

 Product distribution
 Intermediaries
 Service Amenities

E. Financial Forecast
INTRODUCTION

Sueňo De Cielo is an establishment resembling a restaurant and bar. It is

located at Julian Arroyo Street, Baao, Camarines Sur. The costumers can have
their meal of the day at Sueňo De Cielo for we offer foods that can surely satisfy
their appetites. We also have one of the best services in the whole city in the
industry of restaurants and bars. We have chosen the best staffs for your benefits.
We come up with the idea of a resto-bar because according to our sources, the
night activity of the place is more active. So instead of just having a restaurant we
decided to establish a concept of having a bar.

Sueňo De Cielo offers the best and quality-based foods and beverages that
is affordable for the people/costumers. We are committed to satisfy and appease
the customers by providing them the high quality of the food and beverages we
serve. Sueňo De Cielo promises a perfect venue for the costumers to have a good
time over good food and chill drinks.

VISION

To serve happiness to our customers through delicious, quality meals and

satisfying beverages with extraordinary restaurant experience while working
toward the greater good for our employees, community and environment.

MISSION

To pleasure and nourish our customers with healthy, quality-based,

delicious food and excellent service at a reasonable price.
TAGLINE

“We served the best, that you don’t want to miss.”

PROPONENT PROFILE

NAME: Althea Faye A. Ramos

ADDRESS: San Isidro, Iriga City

CITIZENSHIP: Filipino

STATUS: Single

Sueňo De Cielo Resto- bar is owned by Althea Faye A. Ramos,

daughter of Mrs. Fely and Mr. Alberto M. Ramos. She graduated
High School at Perpetual Help National High School with a strand
of Accountancy and Business Management and she continued her
collage years at CSPC with Business Administration course. She’s
also a student worker before at the Disney Grills as a waitress, so
she decided to build her own Resto-bar after she graduated in
college. She’s a kind and caring person not just in her family but
also to her employee. Now she is more competitive in many ways.
 JOB DESCRIPTION
MANAGER

- Responsible for planning, directing, and overseeing the operations and

fiscal health of a business. The manager is also responsible for
overseeing and leading the work of a group of people in many
instances.
CHEF
- The chef will be responsible for assigning work in the kitchen,
preparing meals for our dinners, interviewing and training staff,
kitchen inventory management to come up a new delectable dish to
add to our growing menu.
SOUS CHEF
- Work alongside head chef to manage daily kitchen activities, including
overseeing staff, ensuring food quality and freshness, and monitoring
ordering and stocking. Provides meal quality and consistency by
following designated recipes.
BARTENDER
- Preparing Alcoholic and non-alcoholic beverages for bar. Interacting
with customers, taking orders and serving snacks and drinks. Assessing
bar customer’s needs and preferences and making recommendations.
SERVER
 - They ensure that patrons have an enjoyable dining experience by
providing quality customer service. Servers work in the front of the
business taking orders, serving food and drinks, and removing
dinnerware from the table in a timely manner.

CASHER
- Receive payment by cash, check, credit cards, vouchers, or automatic
debits. Issue receipts, refunds, credits, or change due to customers.
They also count the money in cash drawers at the beginning of shifts to
ensure that amounts are correct and that there is adequate change.
SECURITY GUARD
- Secures premises and personnel by patrolling property; monitoring
surveillance equipment; inspecting buildings and permitting entry.
JANITOR
- Keep building in clean an orderly condition. Perform heavy cleaning
duties, such as cleaning floors, shampooing rugs, washing walls and
glass, and removing rubbish.
DISHWASHER
- Clean dishes, kitchen, food preparation equipment, or utensils. Wash
dishes, glassware, flatware, pots, or pans, using dishwashers or by
hand.
 Location Map

Sueňo De Cielo is located at Julian Arroyo Street, Baao, Camarines Sur.

 Legend:
Location of Sueňo De Cielo

SWOT ANALYSIS

INTERNAL EXTERNAL
ANALYSIS ANALYSIS

STRENGTH WEAKNESSES OPPORTUNITIES THREATS

A PROFESSIONAL LACK OF UNEXPECTED

LACK OF
BARTENDER AND CHEFS CALAMITY
COSTUMERS COMPETITORS
DIFFERENT GIG EVERY TROUBLE MAKER
NIGHT DISRESPECT ON UNIQUE OFFER CUSTOMERS
PLEASANT EMPLOYEE AND PACKAGE
NEARBY COMPETITORS
PERSONALITIES OF THE DEAL
EMPLOYEES
FINANCIAL DRUG USERS
PROBLEM CAN BE A
CUSTOMERS LOYALTY IF THE GOVERNMENT
RECEPTION HALL BANNED THE ALCOHOL
LUSCIOUS AND DRINKS
AFFORDABLE CUISINE

ONLY FOR LEGAL AGE

ON THE BAR SECTION
 SWOT MATRIX

Customers
A customer is an individual or business that purchases the goods or services produced
by a business. Attracting customers is the primary goals, because it is the customer who
create demand for goods and services.

Customer 1 Customer 2 Customer 3

6-15 years old 16-18 years old 19 years old and above

The workers in the Municipal

The Sueňo De Cielo is nearby
the school that’s why they
can eat their snacks and
lunch on our restaurant.
Teenagers can have their Hall and other
hangouts in our restaurant establishments drop by on
and have their leisure time our Restaurant to eat
in the bar after a long day. delicious dishes or drink
some of our special
beverages specially at night.

Competitors
Any person or entity which is a rival against another. In business, a company in the
same industry or a similar industry which offers a similar product or service.
 Tan-ag Bar and Sari-sari Store
It is also located in Baao, Camarines Sur. They also offer Alcoholic Drinks and owned a
Sari-sari store. This situation makes us to be more competitive in a good way and more
diligent to gained the trust from our valued customers.

Service Amenities

Dining Hall

Bar Section

Comfort Room
 Business Strategy

We come up with the idea of a resto-bar because according to our sources,

the night activity in Baao, Camarines Sur is more active. So instead of just having
a restaurant we decided to establish a concept of having a bar.

We also provide fresh modern cuisine and beverages in a unique

environment with friendly yet un-intrusive service to a high volume of customers
through effective teamwork and communication.

We are committed to give our valuable customers an unforgettable moment,

by providing them with luscious foods and beverages, felicitous environment and
impeccable service.

Intermediaries
 Online Advertising
 News Paper
 Flyers
“We served
the best,
that you
don’t want
to miss”

Sueňo De Cielo RestoBar Sueňo De Cielo RestoBar

 Sueňo De Cielo RestoBar

Financial Forecast

ESTIMATED COST/ EXPENDENTURE

Company Facilities
Lightning/ Electricity P 25 000.00
Water Facilities P 20 000.00
Office Supply P 20 000.00
Security system P 35 000.00
Promotional materials/ Advertisement P 50 000.00
Salary P 90 000.00
Products P 150 000.00
Machineries P 70 000.00
Tables and Chairs P 50 000.00
Lot P 15 000.00
Business Permit P 8 000.00
Interior Design P 40 000.00
TOTAL COST P 573 000.00