Executive Program in Business Analytics

INDIAN INSTITUTE OF MANAGEMENT - CALCUTTA

 IIM Calcutta | Executive Program in Business Analytics

Executive Program in Business Analytics

Consequent to decades of information technology deployment, organizations today have more
information at hand about their business environment than ever before. But in many cases the
information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent
competitive tool. Business Analytics is all about sophisticated quantitative and statistical analysis and
predictive modeling used towards building competitive strategies around data- driven insights that in
turn generate impressive business results. Exemplars of analytics are using new tools to identify their
most profitable customers and offer them the right price; accelerate product innovation; optimize
supply chains; and identify the true drivers of financial performance. A wealth of examples--from
organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia,
and the Boston Red Sox--illuminate how to leverage the power of analytics. This executive long distance
programme is designed to expose participants to state of the art tools and techniques of analytics The
programme coverage would include discussion on topics such as Data Mining, Soft Computing, Design of
Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling,
Advanced marketing Research etc. The overall value gained at the end of the programme is expected to
be a solid foundation in topics needed for building capabilities to take on the new form of competition.
This executive long distance programme is designed to expose participants to state of the art tools and
techniques of analytics The programme coverage would include discussion on topics such as Data
Mining, Soft Computing, Design of Experiments, Survey Sampling, Statistical Inference, Investment
Management, Financial Modeling, Advanced marketing Research etc.

The overall value gained at the end of the programme is expected to be a solid foundation in topics
needed for building capabilities to take on the new form of competition..

Program Directors/Faculty

Professor Rahul Roy will lead the programme along with select faculty from IIMC.

Admission Requirements

Professionals interested to build a career in Analytics. The programme would demand adequate
familiarity with high-school level mathematics.

Eligibility

x Applicants should be working professionals/self-employed

x Engineers, Post Graduates & Graduates with minimum 50% marks
x Minimum 2 years of work experience (full-time paid employment) post completion of
graduation as on Application Closure Date
x Screening and selection will be done solely by IIMC.

2
 IIM Calcutta | Executive Program in Business Analytics

Program Duration & Schedule

Schedule
Classes will be conducted on Saturdays and Sundays
x 1st Term - 9.00 am – 12.00 noon and
x 2nd Term- 9.00 am – 12.00 noon and 3.30 pm – 6.30 pm
Duration
One Year.

Course Detail

The indicative Course Content is as below.

Term I

x Duration : 6 months

x Campus visit : 2 days

Finance
" Conceptual framework of financial reporting; Corporate Financial Statements
" Understanding Corporate Financial Statements; Balance Sheet; Profit and Loss Statement; Cash
Flow Statement
" Choice of Accounting Policies and Financial Reporting
" Analyzing Financial Statements; Financial Ratios
" Performance Metrics: Select Industries
" Cost basics
" Using cost information for managerial decisions

Marketing
" Core Concepts of Marketing
" Strategic Issues for Marketing Decisions
" Segmentation, Targeting and Positioning Decisions
" Consumer Behaviour Models
" Elements of Marketing Mix: Product Decisions, Price Decisions, Placement Decisions and
Promotion Decisions

Economics
" Introduction – Indian economy in international perspective – challenge of economic
development
" Basic elements of Supply and Demand – competitive market, Supply and Demand curves –
equilibrium price and quantity – how government can influence the price
" Measuring economic activity - Gross Domestic Product (GDP) – ways of calculating it – real and
nominal GDP – price index
" Theory of income determination – aggregate demand and recession – inflation - multiplier
model
" Economic policy – fiscal policy: impact of government expenditure and revenue in the economy
– fiscal deficit: crowding out and crowding in

3
 IIM Calcutta | Executive Program in Business Analytics

" Monetary policy – banking and supply of money – Central banking and impact on output and
prices
" Open economy macroeconomics – balance of payments – foreign exchange markets – income
determination in an open economy
" Globalization – comparative advantage and international trade – tariff protection and industrial
policy

Strategy
" Strategy and strategic management process
" Evaluating firms’ external and internal environments
" Business-level strategies
" Corporate strategies
" Strategic alliances and M&A
" Strategy execution
" Strategic decision making
" Managing across borders

Operations
" Exploratory Data Analysis
" Decision Making Under Uncertainty
" Survey Sampling – Business Applications
" Risk Management
" Business Forecasting
" Industrial Experiments For Quality Management

Information Technology
" Business Decision Modeling – Business decision making situations modeled using Excel; solution
generation and scenario analysis
" Data Management & Analysis – Information representation of enterprises, knowledge discovery
and decision support
" Enterprise Systems in the Digital World – E-business systems, IT integration of value chain

Term II: Advanced Topics – Specialization wise

" Duration is 4 months + 2 months of project work
" Campus visit-2 days: Project selection, Team formation)
" 4 specializations: (Computational) Finance, Analytical Marketing, Operations, and IT

Certification

IIM Calcutta will directly award the certificate of “Executive Programme in Business Analytics” to
participants who complete the programme successfully. IIMC will also offer Alumni status to its
successful participants.

4
 IIM Calcutta | Executive Program in Business Analytics

Registration Information

Application Closure 30th October 2010

Program Fees

For Indian Students

Application Fee `2,000/-
Program Fee `2,05,000/-
Registration Fee -
Campus Fee `15,000/-
Total Fee `2,05,000/- + `15,000/-

x Programme fees are payable online or through DD drawn in favour of “Hughes

Communications India Limited”.

x Campus fee is mandatory and will be payable by student directly to “Indian Institute of
Management Calcutta”.

x Campus fee includes Books and Study Materials Fee for the complete programme.

x Fee once paid is neither refundable nor transferable towards any other
student/programme/batch

x Initial Payment * of Rs. 40000, paid at the time of application, will be refunded completely if
the applicant is not selected by the institute. This does not include the application amount of
Rs. 2000/-

x Applying to the programme does not confirm application acceptance/clearance of scrutiny

x Initial payment will not be refunded if the applicant is offered a seat for the program and
does not join before the date mentioned in the offer letter.

x The selection offer letter is for a specific batch of a programme. Neither the offer for
admission nor the initial amount is transferable to any other program or batch.

x Up to 80% of the Programme Fee can be availed as Customized Education Loan from leading
banks to enable the participants to spread the repayment over a longer period. However, the
applicant shall be eligible for bank loans as per the concerned bank norms. Neither Hughes
Education nor the Institute will be held responsible for any delay in disbursement of the bank
loan.

5
 IIM Calcutta | Executive Program in Business Analytics

Installment Details

Installment Date Amount INR

I 2010-11-25 Rs. 2000 + Rs. 40,000(At the time of Application)
II 2010-12-24 Rs. 45,000
III 2011-03-20 Rs. 60,000/-
IV 2011-06-20 Rs. 60,000

Documents required for Application

x Passport Size Photographs – 1

x Educational Records
1) 12th Mark Sheet
2) Attested mark sheets for all the years/semesters of graduation. Please note graduation
must be a degree. This must be your enclosure, failing which your application will be
rejected.
3) Attested mark sheets for all the years/semesters of Post graduation.(if any)
x Employment Records
1) Experience certificate(s) towards proof of work experience in current employing
organization as well as previous organizations, wherever applicable. (It includes joining
letter and the leaving letter from the companies concerned.
2) Proof of current employment .Latest pay slip of the current employing organization or
letter from current employing organization. Please provide IT Return statement if self
employed.
x Statement of Purpose (Specifically Mentioning Date)

The application will be rejected in the absence of any of the above documents

Contact

MSL Learning Systems Pvt. Ltd.

SCO 21 & 22, Sector-14,
Gurgaon – 122001
Haryana
Phone: 0124-4767000